Calm Ads
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Calm is currently running 1,561 ads across Meta (Facebook & Instagram), LinkedIn — 1,297 on Meta and 264 on LinkedIn. Browse Calm's live ad creative, messaging, and the platforms they advertise on below — updated automatically by ForesightIQ.
Ads are just the surface. See Calm's full go-to-market & positioning strategy in a free competitive intel briefing.
Showing 34 of 1,561 ads · up to 24 per platform
Download Free Case Study
The Atlanta Police Department needed a proactive mental wellness solution that its 1,800 officers would actually use. Re…
Download Free E-guide
According to neuroscientists, economists, and public-policy experts, brain capital is a critical driver of productivity,…
Download Free Case Study
The Atlanta Police Department needed a proactive mental wellness solution that its 1,800 officers would actually use. Re…
Register Now to Save Your Spot
Join industry experts as they explain why investing in brain capital is the key to innovation, productivity, and workpla…
Building Brain Capital in the Workplace
In the age of AI, your people’s brains are your differentiator. The skills your people bring to work – creativity, resil…
Building Brain Capital in the Workplace
In the age of AI, your people’s brains are your differentiator. The skills your people bring to work – creativity, resil…
Building Brain Capital in the Workplace
In the age of AI, your people’s brains are your differentiator. The skills your people bring to work – creativity, resil…
Register Now to Save Your Spot
Join the founder and CEO of Cognitive Group, Krystal Sexton, alongside the Calm Health CEO Chris Carey and Chief Clinica…
Download Free E-guide
According to neuroscientists, economists, and public-policy experts, brain capital is a critical driver of productivity,…
Download Free E-guide
According to neuroscientists, economists, and public-policy experts, brain capital is a critical driver of productivity,…
Building Brain Capital in the Workplace
In the age of AI, your people’s brains are your differentiator. The skills your people bring to work – creativity, resil…
Download Free Case Study
The Atlanta Police Department needed a proactive mental wellness solution that its 1,800 officers would actually use. Re…
Download Free E-guide
According to neuroscientists, economists, and public-policy experts, brain capital is a critical driver of productivity,…
Download Free E-guide
According to neuroscientists, economists, and public-policy experts, brain capital is a critical driver of productivity,…
Download Free E-guide
According to neuroscientists, economists, and public-policy experts, brain capital is a critical driver of productivity,…
Building Brain Capital in the Workplace
In the age of AI, your people’s brains are your differentiator. The skills your people bring to work – creativity, resil…
Download Free Case Study
The Atlanta Police Department needed a proactive mental wellness solution that its 1,800 officers would actually use. Re…
Download Free Case Study
The Atlanta Police Department needed a proactive mental wellness solution that its 1,800 officers would actually use. Re…
Register Now to Save Your Spot
As technology rapidly evolves, so too should the understanding that nothing can replace the human capacity for the criti…
Download Free E-guide
According to neuroscientists, economists, and public-policy experts, brain capital is a critical driver of productivity,…
Download Free E-guide
According to neuroscientists, economists, and public-policy experts, brain capital is a critical driver of productivity,…
Download Free Case Study
The Atlanta Police Department needed a proactive mental wellness solution that its 1,800 officers would actually use. Re…
Download Free Case Study
The Atlanta Police Department needed a proactive mental wellness solution that its 1,800 officers would actually use. Re…
Building Brain Capital in the Workplace
In the age of AI, your people’s brains are your differentiator. The skills your people bring to work – creativity, resil…
Take the quick test and find the EMDR-inspired sounds that work for you.
TRY DEEP REST Experts confirm this 'emdr technique' ends body tension faster than meditation EMDR-inspired audio + restoration techniques work even with broken sleep 🌠
EMDR-inspired audio
Never heard of bilateral stimulation? Wondering how sound can calm your nervous system? Curious about EMDR-inspired approaches? Want to try something that actually addresses regulation? Calm's EMDR-Inspired Bilateral Audio uses bilateral stimulation to help your body settle. ✅ Works on nervous system patterns ✅ Simple to use — just listen ✅ No special setup needed ✅ From the #1 mental health app Trusted by millions worldwide Take a test
Find support for parenting burnout that works for you 💙 Try EMDR-inspired audio tonight
💡 Struggling to stay patient with your kids and lying awake with your mind still running? Your body is tired but your nervous system hasn't gotten the message yet. Still replaying the day, still carrying the tension, still not able to fully rest. Calm's EMDR-Inspired Bilateral Stimulation for Burnout can help your nervous system find its way to rest — so tomorrow feels a little different than today. ✅ Parents may notice more calm and steadiness with their kids ✅ No screens required ✅ Just press play and listen ✅ From the #1 mental health app Trusted by millions worldwide. Try it now →
Take the quick test and find the EMDR-inspired sounds that work for you.
TRY DEEP REST Experts confirm this 'emdr technique' ends body tension faster than meditation EMDR-inspired audio + restoration techniques work even with broken sleep 🌠
Autocuidado não é egoísmo
Avaliado com 5 estrelas por 2,5 milhões de pessoas. Medite com especialistas experientes, independentemente do seu nível de experiência
Autocuidado não é egoísmo
Com apenas 10 minutos por dia, você pode começar a ter uma nova sensação de bem-estar.
Running on empty as a parent? 💙 Support your nervous system with EMDR-inspired audio
💙 With Calm's EMDR-Inspired Bilateral Stimulation for Burnout, you may find support for: 💗 Parenting stress that leaves your nervous system feeling overwhelmed 🛡️ A nervous system that responds to everyday moments as if they're emergencies 🧠 Mental loops that keep running long after the day is done 🌸 The feeling of being stuck between exhausted and unable to fully rest Each listen is designed to support your nervous system — so you can show up a little closer to the parent you want to be. Calm's EMDR-Inspired Bilateral Stimulation for Burnout may help you feel more settled over time — in the moments that matter most. Try it tonight →
Autocuidado não é egoísmo
Com apenas 10 minutos por dia, você pode começar a ter uma nova sensação de bem-estar.
Try it now --->
Autocuidado não é egoísmo
Com apenas 10 minutos por dia, você pode começar a ter uma nova sensação de bem-estar.
See Calm's full go-to-market & positioning strategy
These ads are just the surface. In a 30-minute competitive intel briefing we walk you through Calm's messaging, channels, pricing moves, and the signals behind what they'll do next — so your team sees it coming first.
30 minutes · free · tailored to Calm
Frequently asked questions about Calm's ads
What advertising is Calm running across different platforms?
Calm is actively advertising across Google, Facebook, and LinkedIn, focusing on both individual users and employers. They run around 700 ads on Google, 646 on Facebook, and 236 on LinkedIn, promoting various aspects of their app and employer solutions.
How many ads is Calm running on Google right now?
Calm currently runs approximately 700 ads on Google. These ads promote a 7-day free trial, mental health resources for employers, and features like Sleep Stories and meditation for beginners.
What types of Facebook ads does Calm use?
Calm has a significant presence on Facebook, running about 646 ads. While specific creative details are not available, their high volume suggests diverse campaigns targeting a broad audience for their meditation and sleep tools.
Where does Calm advertise for businesses and employers?
Calm heavily advertises to businesses and employers on LinkedIn, running about 236 ads. Their campaigns offer resources like a 'Workforce Stress Report' and an 'E-guide for Employers' focusing on mental health support and employee well-being.
Can you give examples of headlines Calm uses in its Google ads?
Calm's Google ads feature headlines like 'Try Our 7-Day Free Trial,' 'Fall Asleep in Minutes,' and 'Calm Health for Employers - Talk With A Specialist.' These target both individual users seeking relief and HR leaders looking for workplace mental health solutions.
What messaging does Calm use in its advertising?
Calm's advertising messaging emphasizes mindfulness, stress reduction, and better sleep, often highlighting the app's versatility for short or long sessions. For employers, the messaging focuses on supporting workforce mental health, well-being, and addressing challenges like loneliness at work.
What specific offers and calls to action do Calm's ads promote?
Calm's ads offer a 7-day free trial for premium access, promote downloading reports like the 'Workforce Stress Report,' and encourage users to 'Take a Product Tour' or 'Talk With A Specialist' for employer solutions.
What does Calm advertise regarding children's mental well-being?
Calm advertises 'Sleep Meditations for Kids,' promoting Calm Kids as the original creator of Sleep Stories. They offer a 7-day free trial to access original stories and content featuring familiar characters like Minions.
What does Calm's ad strategy suggest about its go-to-market approach?
Calm's ad strategy indicates a dual go-to-market approach, targeting both individual consumers with meditation and sleep solutions on Google and Facebook, and enterprises with mental health and wellness programs for employees, particularly on LinkedIn.
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