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Social Optimization Built for the Speed of the Feed

Your ads are only as strong as their environment. See how leading brands reduce wasted impressions, lower CPMs, and drive stronger social ROI.

Social media is the world’s largest advertising channel, but for many hashtag#marketers, it’s also the most dynamic environment, marked by shifting channels and platforms. With global social ad spend projected to exceed $317B in 2026, "safe enough" is no longer sufficient. In an era of AI-generated content and rapid-fire trends, winning brands are investing in granular, real-time social intelligence that helps their media work across every platform, impression, and campaign. Read the full blog "Why Brand Safety on Social is no Longer Enough" for a deeper dive on how to make social spend perform.

What does it take to win on social in 2026? For the world’s leading brands, media quality is no longer just an insurance policy; it’s a growth driver. By prioritizing quality environments, brands leveraging IAS Social Optimization are seeing transformative results: 🟩 65% decrease in suitability fail rates 🟩 23% higher engagement rates 🟩 18% lower social platform CPMs Optimizing for media quality and contextual alignment protects brands and drives ROI with higher recall and enhanced conversions. Dive into "What Winning Brands Do Differently on Social," the second part of our latest series, to learn more.

You’ve spent years building your brand

Don’t let one bad ad placement ruin it. IAS’s comprehensive protection solutions make sure you only show up where you want your brand to show up.

Watch how IAS Agent helps marketers move from data to decision

What if analyzing media quality and campaign data didn’t require hours of manual dashboard analysis? IAS Agent transforms complex campaign data into AI-driven insights and actionable recommendations, helping teams move faster and make more informed decisions. No more digging through dashboards. No more guesswork. Just clear, explainable intelligence powered by 15+ years of proprietary insights from IAS, with clear visibility into how recommendations are generated. IAS Agent delivers results without a black box. Every recommendation includes clear context behind the decision. Early results: up to 5x faster insights and 50% greater efficiency.

Social Optimization Built for the Speed of the Feed

Your ads are only as strong as their environment. See how leading brands reduce wasted impressions, lower CPMs, and drive stronger social ROI.

Campaign analysis can feel like a job that never truly ends. Marketers often spend hours combing through dashboards and manually connecting the dots between performance signals. The frustrating reality? By the time you actually surface a meaningful insight, the window to optimize that campaign might have already closed. Furthermore, marketing teams are more accountable than ever, not just for delivering results, but for clearly explaining the context and logic behind every single budget pivot and strategic decision. IAS identified this problem and sought out a solution that empowers advertisers to meet the challenges of modern marketing. That’s why we built 𝗜𝗔𝗦 𝗔𝗴𝗲𝗻𝘁. Instead of adding another platform or a complex process, 𝗜𝗔𝗦 𝗔𝗴𝗲𝗻𝘁 works directly inside your existing Signal UI Overview Dashboard to help you move from data overload to decision-ready insights: 🟩 Cut down manual digging. 🟩 Retain full control. 🟩 Clear, explainable reasoning. 🟩 Grounded in scale and deep data expertise. At the end of the day, it’s about giving your team time back to focus on high-level strategy rather than manual data translation. 👉 𝗜𝗔𝗦 𝗔𝗴𝗲𝗻𝘁 is live now. Check out our latest blog post to see how you can make your data work for you, faster: https://lnkd.in/gDWEZ9hd #MediaQuality #AdTech #DigitalAdvertising #Automation #AI #CampaignManagement #IASAgent

Make every ad dollar work harder

IAS goes beyond protection to identify high-performing media, optimize supply paths, and automate campaigns for full-funnel results. Transform ad performance to make every dollar deliver. Download our guide for an expert look at how to accelerate media performance on the open web and social.

Are Your Ad Dollars Burning Budget?

Reactive optimization costs brands money. See how advertisers lower CPMs with smarter, real-time social strategies.

Watch how IAS Agent helps marketers move from data to decision

What if analyzing media quality and campaign data didn’t require hours of manual dashboard analysis? IAS Agent transforms complex campaign data into AI-driven insights and actionable recommendations, helping teams move faster and make more informed decisions. No more digging through dashboards. No more guesswork. Just clear, explainable intelligence powered by 15+ years of proprietary insights from IAS, with clear visibility into how recommendations are generated. IAS Agent delivers results without a black box. Every recommendation includes clear context behind the decision. Early results: up to 5x faster insights and 50% greater efficiency.

Reclaim 71% of your wasted spend

Stop paying for junk impressions. Eliminate waste before it happens — so your media spend goes toward quality impressions that actually perform.

What does it take to win on social in 2026? For the world’s leading brands, media quality is no longer just an insurance policy; it’s a growth driver. By prioritizing quality environments, brands leveraging IAS Social Optimization are seeing transformative results: 🟩 65% decrease in suitability fail rates 🟩 23% higher engagement rates 🟩 18% lower social platform CPMs Optimizing for media quality and contextual alignment protects brands and drives ROI with higher recall and enhanced conversions. Dive into "What Winning Brands Do Differently on Social," the second part of our latest series, to learn more.

Are Your Ad Dollars Burning Budget?

Reactive optimization costs brands money. See how advertisers lower CPMs with smarter, real-time social strategies.

Reclaim 71% of your wasted spend

Stop paying for junk impressions. Eliminate waste before it happens — so your media spend goes toward quality impressions that actually perform.

Scale Safely with IAS Social Optimization

All of the reach. None of the risk. When social trends shift in seconds, ensure your ads perform safely while amplifying impact across every audience.

Make every ad dollar work harder

IAS goes beyond protection to identify high-performing media, optimize supply paths, and automate campaigns for full-funnel results. Transform ad performance to make every dollar deliver. Download our guide for an expert look at how to accelerate media performance on the open web and social.

You’ve spent years building your brand

Don’t let one bad ad placement ruin it. IAS’s comprehensive protection solutions make sure you only show up where you want your brand to show up.

Are Your Ad Dollars Burning Budget?

Reactive optimization costs brands money. See how advertisers lower CPMs with smarter, real-time social strategies.

Social Optimization Built for the Speed of the Feed

Your ads are only as strong as their environment. See how leading brands reduce wasted impressions, lower CPMs, and drive stronger social ROI.

Scale Safely with IAS Social Optimization

All of the reach. None of the risk. When social trends shift in seconds, ensure your ads perform safely while amplifying impact across every audience.

A common assumption in social advertising is that stricter brand suitability controls mean higher costs, less inventory, and restricted scale. But... The data tells a different story. With global social ad spend projected to hit $317 billion this year, efficiency is top of mind for every performance marketer. Yet, more than one in three digital ad dollars still goes toward impressions that fail standard quality metrics. Treating media quality as a direct performance driver, rather than just a safety checkbox, changes the math entirely. In fact, brands using IAS Social Optimization are seeing: 🟩 18% reduction in platform CPMs. 🟩 29% increase in engagement rates. 🟩 71% decrease in suitability fail rates. By combining smarter, more precise optimization with platform-level filters, you can unlock greater scale at a lower cost, without sacrificing suitability. Read the full breakdown on how to stop wasting ad dollars in the feed: https://lnkd.in/g6_yvTEK #MediaQuality #SocialAdvertising #SocialMediaAdvertising #AdTech

Social media is the world’s largest advertising channel, but for many hashtag#marketers, it’s also the most dynamic environment, marked by shifting channels and platforms. With global social ad spend projected to exceed $317B in 2026, "safe enough" is no longer sufficient. In an era of AI-generated content and rapid-fire trends, winning brands are investing in granular, real-time social intelligence that helps their media work across every platform, impression, and campaign. Read the full blog "Why Brand Safety on Social is no Longer Enough" for a deeper dive on how to make social spend perform.

Stop guessing where your ads appear

Social is unpredictable. Your ad placement shouldn’t be. One insurance advertiser cut misaligned placements by 38% and lowered CPMs by 18%, all while staying fully on-brand. The difference? AI-powered, real-time controls that understand content in context. Get the guide to see how top brands are turning social risk into measurable performance gains.

Stop guessing where your ads appear

Social is unpredictable. Your ad placement shouldn’t be. One insurance advertiser cut misaligned placements by 38% and lowered CPMs by 18%, all while staying fully on-brand. The difference? AI-powered, real-time controls that understand content in context. Get the guide to see how top brands are turning social risk into measurable performance gains.