PASS Ads

PASS is currently running advertising campaigns exclusively on LinkedIn. These campaigns focus on promoting their digital care management solutions, highlighting offers like delayed payments and educational resources like drop-in sessions and case studies.

PASS is running approximately 4 ads on LinkedIn. These ads showcase various aspects of their offering, including promotional deals, educational initiatives, and success stories from their clients.

Currently, PASS is not running any advertising campaigns on Google. Their ad efforts are concentrated on other platforms to reach their target audience.

PASS is not currently running any advertising campaigns on Facebook or other Meta platforms. Their active advertising appears to be focused solely on LinkedIn at this time.

Examples of PASS's LinkedIn ad copy include phrases like 'Why wait? 🚀 Switch to PASS this September and pay nothing until 2026.' and 'Introducing the 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗖𝗮𝗿𝗲 𝗗𝗿𝗼𝗽-in 🎧. The new, quickfire way to learn all about PASS.'

PASS's advertising messaging centers on ease of adoption, immediate benefits, and educational engagement. Key themes include special offers to encourage switching, learning opportunities about their platform, and showcasing client success like achieving 'Outstanding' ratings.

PASS's ads feature offers such as switching now and paying nothing until 2026, and promote educational events like the 'Digital Care Drop-in.' Calls to action include 'Book your free tour' and invitations to 'Join us next week and get your Qs answered live.'

PASS advertises its digital care management solutions, promoting benefits like providing teams with necessary tools, opportunities to learn about their system through 'Digital Care Drop-in' sessions, and highlighting client achievements such as improved CQC ratings.

PASS's current advertising strategy, focused solely on LinkedIn with offers and educational content, suggests a targeted go-to-market approach aimed at B2B decision-makers and professionals in the care sector, emphasizing lead generation through demos, free tours, and engagement events.

PASS uses a mix of image and video creative for its LinkedIn ads. These visuals support messages about booking tours, introducing learning sessions, and showcasing client success stories like Bluebird Care Oxfordshire's achievement.