Riddle Ads
riddle.com
Riddle is currently running 82 ads across Google, LinkedIn — 63 on Google and 19 on LinkedIn. Browse Riddle's live ad creative, messaging, and the platforms they advertise on below — updated automatically by ForesightIQ.
Showing 32 of 82 ads · up to 24 per platform
What top publishers know about audience engagement that you don't
Declining engagement. Rising ad costs. Audiences that won't sit still. Top publishers solved all three with one strategy…
See how quizzes drive organic reach — without ad spend
What if your content kept spreading after users left your page? Quiz results do exactly that — 75% shared via WhatsApp, …
See how quizzes drive organic reach — without ad spend
75% of quiz results get shared via WhatsApp, organic reach you never had to pay for. Top publishers are turning interact…
The gap between those two numbers is costing you revenue
Your dashboard looks great. But behind the numbers, real human visits are quietly dropping. Bots inflate your metrics wh…
100% human traffic. The kind AI can never take away.
AI answers your readers before they ever reach you. The publishers winning right now stopped creating more content — and…
Your readers stay longer. Your ad revenue grows. Free report.
More time on the page means more ad impressions, stronger brand recall, and better revenue per visit. Publishers adding …
Bounce rates down. Return visits up. Here's what changed.
Bounce rates are dropping. Return visits are rising. No extra ad spend. Leading publishers activated one strategy, and t…
Your competitors stopped chasing search traffic. Here is why.
While you are optimizing for search, some publishers quietly stopped. They built something better: direct daily habits …
Traffic falling? Here is what is actually working in 2026
More content is not the answer. Better SEO is not the answer. Stronger headlines are not the answer. Publishers adding …
Download the free report — see the full breakdown
3.13 billion questions answered. 786 million quizzes completed. The world's top publishers built their engagement strate…
Your visitors average 56 seconds on a page. Quiz marketing stretches that to 169 seconds. 3X engagement time. That's not…
Real visitors. Daily habits. Zero bot interference.
AI Overviews are killing informational traffic. Scrapers take your content without sending visitors back. But there's a …
Lower bounce. More returns. No extra spend. See how
While everyone fights over shrinking organic traffic, a small group of publishers quietly found something no bot, crawle…
Casual readers into daily habits. Here is the playbook.
1 in 3 NYT subscribers now pay for games, not news. One publisher built it with Wordle. Another with quizzes. Both conv…
Lower bounce. More returns. No extra spend. See how
While everyone fights over shrinking organic traffic, a small group of publishers quietly found something no bot, crawle…
Bounce rates down. Return visits up. Here's what changed.
Bounce rates are dropping. Return visits are rising. No extra ad spend. Leading publishers activated one strategy, and t…
No extra spend. 3x more time on page. See how publishers do it.
Average time on site: 56 seconds vs 169 seconds. That's the gap between a standard page and one with a quiz. Same audien…
How the NYT turned games into its strongest retention tool
In 2024, NYT logged 11.1 billion puzzle plays. Nearly a third of their digital subscribers now pay exclusively for non-…
What is actually bringing readers back in 2026
Your readers visit once and never come back. Not because your content is bad. Because nothing is pulling them back the …
GDPR-Compliant Quiz Maker Create quizzes, polls, surveys and personality tests. Full-featured trial, no card needed.
Make a personality quiz to enable self- discovery Make a Big 5 / Ocean personality quiz for easy engagement, product recommendations, content suggestions, and build customer relationships.
www.riddle.com/ Die Ultimative Quiz- Plattform Individuelle Quiz-Auswertung per E-Mail verschicken.
www.riddle.com/ Die Ultimative Quiz- Plattform Individuelle Quiz-Auswertung per E-Mail verschicken.
www.riddle.com/ Al Quiz Generator Generate quizzes from any URL or topic in seconds. Edit, embed & publish instantly.
Create your own quiz Email Quiz Results To Each Quiz Taker With Riddle.
Engage your customers better There's a better way to engage your customers with Riddle Quiz Maker. Get started today!
Create Crosswords in Minutes - Easy Crossword Maker Online Create fully branded crosswords — Beat Al Overviews with Crosswords Boost time-on-site & Daily visits. Casual readers into daily habits. Puzzle Maker. Crossword Creator. Crossword builder. Crossword Puzzle Maker Online White-Label Crossword Maker
www.riddie.com/ Zero-Party Data Tool Gather zero-party data securely and get reliable customer insights with our tools.
www.riddie.com/ Generate High-Quality Leads Generate high-quality leads with interactive quizzes and personalized content.
www.riddle.com/ Consumer Insights Unlock deep customer insights with our platform. Know your audience better today.
www.riddle.com/ Fan Engagement Tools Engage your audience with interactive tools and quizzes. Boost user activity today.
www.riddie.com/ Grow with Interactive Tools Use interactive tools to grow your business and engage customers effectively.
Frequently asked questions about Riddle's ads
What advertising is Riddle running and on which channels?
Riddle is currently running advertising campaigns on Google and LinkedIn. They are actively using text ads on Google to promote their quiz maker and engaging with publishers on LinkedIn through a variety of ad formats, including images and carousels, to discuss audience engagement strategies.
How many ads is Riddle running across its active channels?
Riddle is running approximately 82 ads across its active channels. The majority of these, around 63 ads, are active on Google, while LinkedIn features roughly 19 different ad creatives. Currently, no ads are identified on Facebook/Meta.
What types of ads is Riddle running on Google?
On Google, Riddle is primarily running text ads. These ads focus on promoting their GDPR-compliant quiz maker and highlight features like email quiz results, encouraging users to create quizzes, polls, and surveys for better customer engagement.
Does Riddle have any Facebook ads or Meta ad campaigns?
Currently, Riddle does not appear to be running any Facebook ads or Meta ad campaigns. All identified advertising efforts are concentrated on Google and LinkedIn platforms at this time.
What kind of ad creative is Riddle using on LinkedIn?
On LinkedIn, Riddle is utilizing both image and carousel ad formats. Their creative focuses on educating publishers about audience engagement, sharing insights like 'What top publishers know about audience engagement that you don't' and 'The data behind quiz marketing'.
What messaging and themes are prominent in Riddle's advertising?
Riddle's advertising messaging on Google centers on the ease of creating engaging quizzes and polls, with themes of customer engagement and GDPR compliance. On LinkedIn, the themes are more strategic, addressing publisher challenges like declining engagement, rising ad costs, and the impact of AI on traffic, positioning quizzes as a solution for organic reach and retention.
What offers and calls to action does Riddle use in its ads?
Riddle's Google ads promote a 'Full-featured trial, no card needed' and encourage users to 'Get started today!' On LinkedIn, the calls to action are more content-driven, inviting users to 'Download the free report — see the full breakdown', 'See how quizzes drive organic reach', and 'Get the full picture. Free.'
What does Riddle advertise as its core product or service?
Riddle advertises its quiz maker as a versatile tool for creating quizzes, polls, surveys, and personality tests. The ads emphasize its utility for engaging customers, enabling self-discovery, and driving audience interaction and retention for publishers.
What insights does Riddle's advertising strategy offer about its go-to-market approach?
Riddle's advertising strategy suggests a dual go-to-market approach: direct acquisition for its quiz maker on Google, and a content-led, educational strategy on LinkedIn targeting publishers and media professionals. This highlights a focus on both self-serve users and enterprise solutions for audience engagement.
What specific headlines and ad copy examples does Riddle use in its campaigns?
On Google, examples include 'GDPR-Compliant Quiz Maker' and 'Create your own quiz'. LinkedIn headlines are more problem/solution focused, such as 'What top publishers know about audience engagement that you don't', 'Traffic falling? Here is what is actually working in 2026', and 'Attention you can't buy with ads.'
How does Riddle address publisher concerns about engagement and traffic in its ads?
Riddle addresses publisher concerns by highlighting solutions like 'Declining engagement. Rising ad costs. Audiences that won't sit still.' and 'AI Overviews are killing informational traffic.' Its ads propose quizzes as a strategy to drive organic reach, increase time on page, and build reader habits.
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