120Water Competitive Intelligence & Landscape

120Water (120water.com) is a water data management platform that focuses on enabling state agencies and utilities to achieve water quality and asset compliance. The company provides a centralized system where data, tasks, and reporting are unified, making compliance manageable even as programs expand and requirements evolve. Their platform is designed to perform at scale, serving over 7,000 users across 48 states, having inventoried more than 17 million service lines and sent over 320,000 sample kits.

120Water offers a suite of solutions including platforms for public water systems, sample management, facilities, and state agencies. Key services include LCRI compliance, sampling and lab management, school and daycare sampling, and public communications. They also provide advanced features like predictive modeling using AI technology, verification and replacement strategies, and multi-system management. The company's mission is to protect public health by giving communities confidence in their water, guiding water professionals in managing compliance for their systems.

Established with a focus on addressing the complexities of new regulations, disconnected data, and constrained resources within the water industry, 120Water acts as a system of record for water compliance programs. The platform-centric ecosystem supports partners through various engagement models, catering to the clear market demand driven by lead service line inventories, sampling requirements, contaminant monitoring, and data transparency mandates. They are a software and services company dedicated to helping water utilities, government agencies, and schools manage critical drinking water compliance programs, simplifying reporting and strengthening data management. While specific founding year and headquarters are not directly available, the company's commitment to public health and supporting water professionals is evident across its operations.

120Water provides a comprehensive water data management platform designed to help state agencies and utilities achieve water quality and asset compliance. The platform offers two primary solutions: Water Quality and Asset Compliance, which are integrated into a single connected system. The Water Quality solution assists with planning and managing monitoring programs, sampling, lab results, and taking action based on findings. The Asset Compliance solution helps track regulated infrastructure, plan inspections and replacements, and maintain records for reporting and long-term decisions [https://www.120water.com/water-programs/]. Key features include LCRI Compliance management, Sampling & Lab Management, School & Daycare Sampling, Public Communications, Predictive Modeling utilizing AI, Verification & Replacement strategies, and Multi-System Management with its ClearView feature for actionable data across multiple water systems [https://www.120water.com/lcri][https://www.120water.com/public-communications][https://www.120water.com/predictive-modeling][https://www.120water.com/multi-system-management].

While 120Water primarily focuses on enterprise-level solutions for utilities and state agencies, offering demos for their compliance platform [https://www.120water.com/], they also provide direct-to-consumer water testing kits. These kits are available for purchase through their online shop [https://shop.120water.com/]. Consumers can buy a City Drinking Water Test for $82.50 USD or a Lead Only Drinking Water Test for $59.40 USD [https://shop.120water.com/]. These kits provide laboratory-backed water test results directly to the user's inbox, allowing individuals to understand their water quality.

For public water systems, 120Water offers different tiers, notably PWS Portal and PWS Pro [https://pws-hc.120water.com/pws-helpcenter/pws-portal-vs-pws-pro].

PWS Portal equips users with essential tools for efficient service line inventory management. In contrast, PWS Pro provides an all-encompassing water quality management program, integrating various key water quality initiatives into a single system [https://pws-hc.120water.com/pws-helpcenter/pws-portal-vs-pws-pro]. This tiered approach allows different organizations to select the level of support and features that best suit their specific compliance and data management needs.

120Water emphasizes streamlining compliance by unifying data, tasks, and reporting within one system. The platform is built to scale, ensuring that utilities and states remain aligned as programs expand and regulatory requirements evolve [https://www.120water.com/]. This centralized approach aims to simplify the complexities of new regulations, address disconnected data sources, and manage constrained resources effectively, ultimately enhancing public trust through transparency and reliable water quality management [https://www.120water.com/].

120Water, a rapidly expanding digital water company, is actively hiring, showcasing a strategic focus on bolstering its sales, marketing, and client success teams. The company describes itself as the "fastest growing digital water company in the country" across multiple job descriptions, signaling an ambitious growth trajectory and a need for talent to support this expansion [https://120water.com/position/chief-revenue-officer-cro/][https://120water.com/position/sales-enablement-manager/][https://120water.com/position/account-manager/][https://120water.com/position/marketing-operations-specialist/].

Notable open positions at 120Water include a Chief Revenue Officer (CRO), an executive role reporting directly to the CEO, indicating a strong emphasis on scaling revenue generation [https://120water.com/position/chief-revenue-officer-cro/]. Other key openings like Sales Enablement Manager, Account Manager, and Marketing Operations Specialist further highlight the company's commitment to enhancing its sales processes, client relationships, and marketing efficiency [https://120water.com/position/sales-enablement-manager/][https://120water.com/position/account-manager/][https://120water.com/position/marketing-operations-specialist/]. The search for an Enterprise Client Success Manager underscores their dedication to providing exceptional customer service and ensuring client satisfaction, particularly for state and enterprise accounts [https://120water.com/position/enterprise-client-success-manager/].

These hiring patterns at 120Water suggest a company in a significant growth phase, focused on expanding its market reach and reinforcing its operational capabilities to support its water data management platform [https://www.120water.com/]. The emphasis on sales, marketing, and client success roles indicates a strategy to acquire new clients, nurture existing relationships, and enhance the overall customer journey. While no information about layoffs was found, the consistent recruitment for strategic positions, combined with the company's self-description as the "fastest growing digital water company," points to a period of active expansion and investment in its workforce [https://120water.com/position/chief-revenue-officer-cro/].

120Water emphasizes a collaborative, growth-focused culture and offers a generous PTO policy, seeking individuals who value curiosity and innovation [https://120water.com/careers]. The company also recently strengthened its leadership team with industry veterans, including a new director of partnerships, to strategically expand its partner programs and advance its water quality management platform, further indicating a growth-oriented strategy and investment in experienced talent [https://www.120water.com/news/water-quality-expert-joins-120water].

120Water has demonstrated significant financial growth and successful fundraising activities. The company achieved a remarkable 250% year-over-year revenue growth in 2020 [https://120water.com/120water-achieves-250-revenue-growth-in-2020/], expanding its customer base to 19 states. This growth highlights the increasing demand for its digital water platform that assists state agencies and utilities with water quality and asset compliance [https://120water.com/].

In terms of fundraising, 120Water secured $7 million in Series A funding in September 2019 [https://120water.com/digital-water-company-120water-secures-7m-series-a-to-help-industry-professionals-manage-water-programs/]. This round was led by HG Ventures, the corporate venture arm of The Heritage Group, with additional participation from Allos Ventures and Greenhouse Capital Partners. More recently, in January 2024, 120Water announced a substantial $43 million growth investment led by Edison Partners [https://www.120water.com/news/120water-secures-growth-investment-led-by-edison-partners]. The company also received a $1 million investment from CareSource and Elevate Ventures [https://www.120water.com/resources?resource-type=news---press].

These investments underscore investor confidence in 120Water's ability to scale its operations and meet the evolving needs of the water management industry. The capital raised is expected to further enhance its centralized platform, which is designed to manage water quality compliance for a growing number of users, states served, and service lines inventoried [https://120water.com/]. While specific M&A activities are not detailed, the growth investments are likely to fuel continued expansion and potential strategic partnerships or acquisitions in the future.

120Water actively participates in various events, demonstrating its commitment to water quality and compliance. The company hosts numerous webinars covering critical topics such as LCRI Service Line Verification: Lessons from the Field, Securing the Future of Small Water Systems, Starting Your LCRI Journey, and Tackling LCRR Compliance with 120Water [https://120water.com/webinars/]. These sessions offer insights and tips for water operators, addressing challenges like modernizing operations from chaos to clarity and managing water sampling programs effectively with their Sample Manager [https://www.120water.com/webinars/tackling-lcrr-compliance-with-120water].

120Water also uses these webinars to launch new solutions, such as the Sample Manager [https://120water.com/webinars/] itself, and to discuss how the company is Powering the Future of Water Quality and Compliance [https://www.120water.com/webinars/how-120water-is-powering-the-future-of-water-quality-and-compliance]. Other specific webinar topics include May Webinar Series: To Inventory + Beyond! [https://www.120water.com/webinars/may-webinar-series-inventory-beyond], A Tribal Specific Webinar: Navigating Lead in Drinking Water Compliance and Funding Challenges [https://www.120water.com/webinars/navigating-lead-in-drinking-water-compliance-and-funding-challenges], and Preparing for LCRI Requirements to Monitor for Lead in Schools and Child Care Facilities [https://www.120water.com/webinars/2025-lcri-webinar-series-part-three].

In addition to hosting webinars, 120Water participates in significant industry conferences. For example, they debuted their PWS Portal™ at the NRWA WaterPro Conference [https://www.120water.com/news/pws-portal-debut-at-nrwa-waterpro-conference]. The company also highlighted its substantial involvement in lead and copper rule (LCR) sampling events, completing its 8000th LCR Sampling Event heading into ACE22 [https://120water.com/webinars/], showcasing their extensive experience in compliance management.