360 Business Tool

360 Business Tool Competitive Intelligence & Landscape

360businesstool.com ·

360 Business Tool
ForesightIQ Predictions

What is 360 Business Tool likely to do next?

ForesightIQ connects 360 Business Tool's hiring, product, web, ad, and market signals to forecast strategic moves — often months before they're announced.

Hiring signal

Senior hiring patterns point to a planned enterprise product line launching within two quarters.

High confidence · Next 1–2 quarters
Product signal

Quiet changes to docs and pricing pages signal an upcoming usage-based pricing tier and new API surface.

Likely · Next quarter
Market signal

Ad spend and partnership activity indicate a push into the mid-market segment across two new regions.

Plausible · Next 2–3 quarters
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Overview

360 Business Tool Overview

Based in Søborg, Denmark, 360 Business Tool is a comprehensive business system offering CRM (Customer Relationship Management) and ERP (Enterprise Resource Planning) functionalities. Developed by sPeople, a team with extensive experience in business application development since the 1990s, 360 Business Tool was launched in 2010 to provide a new way of delivering software solutions. The company's mission is to create happy CRM users who enjoy using their system and satisfied customers who wouldn't want to be without them, primarily by developing features that genuinely assist with daily operational tasks and offering an extensive feature palette that eliminates the need for multiple business systems.

360 Business Tool caters to businesses of all sizes, offering a modular architecture that allows companies to start simply and add more modules as they grow. The system is designed to provide all the functions a business needs, including CRM, time and case management, time registration, quotation generation, budgeting, invoicing, marketing, and newsletters. It integrates with existing accounting systems, calendars, email, inventory, payroll systems, and banks, ensuring a seamless workflow. The platform is available as a cloud-based, on-premises, or hybrid solution, with transparent pricing based on a minimum of two users and options for annual or monthly billing.

The core products and services of 360 Business Tool encompass a wide range of business functions. Key features include sales (customer database, pipeline management, calendar, quotation generation, document management, telephony), delivery (project management, time registration, automatic invoicing, punch cards, equipment registration, meter readings), marketing (market data, segmentation, telemarketing, email campaigns), and financial management (invoicing, HR, order management, electronic invoicing, bank reconciliation, supplier management, contract management, subscription invoicing, payments). The company also provides free customer support, available weekdays from 08:30 to 16:30, and offers online demos to prospective clients.

Competitors

360 Business Tool Competitors

360 Business Tool is a comprehensive, Danish-developed CRM and ERP solution designed for businesses of all sizes, offering modular functionality to scale with growth [360businesstool.com]. Its key offerings include sales, project management, marketing, financial management, and human resources, all hosted in the cloud with uptime guarantees and full backup [360businesstool.com]. The system integrates with existing financial systems, calendars, email, and more, providing a robust all-in-one platform for business operations [360businesstool.com].

Among its competitors, Oracle CRM is a notable player. While 360 Business Tool emphasizes a unified CRM and ERP system with a simple price structure and free support, Oracle CRM often caters to larger enterprises with more complex and customizable solutions, which can lead to higher costs and more intricate implementation.

Oracle CRM's market share is substantial, particularly in the enterprise segment, whereas 360 Business Tool targets a broader range of company sizes, from micro-enterprises to large companies [businesswith.com/compare-system/360-business-tool-vs-effihub].

Bitrix24 stands as another significant competitor, offering a suite of business tools including CRM, project management, and collaboration features. Unlike 360 Business Tool's integrated CRM and ERP focus, Bitrix24 often highlights its extensive collaboration and communication tools, which might appeal more to teams prioritizing internal communication alongside client management. Pricing models for Bitrix24 vary, including a free tier for basic functionalities, which differs from 360 Business Tool's emphasis on comprehensive paid modules and free support [softwaresuggest.com/compare/bitrix-24-vs-360-business-tool].

Zoho One also competes in the integrated business software space, offering a vast array of applications covering sales, marketing, finance, and operations. While 360 Business Tool is specifically Danish-designed and developed with a strong emphasis on a combined CRM and ERP, Zoho One provides a broader, more globally-oriented suite of individual apps that can be bundled. This can offer more flexibility for businesses that prefer to pick and choose specific functionalities, but might lack the seamless, deeply integrated experience of a single-system solution like 360 Business Tool [businesswith.com/system/360-business-tool/alternatives/].

Finally, Lime CRM is another alternative, particularly noted in the CRM software category [businesswith.com/system/360-business-tool/alternatives/]. While both Lime CRM and 360 Business Tool provide robust customer relationship management, 360 Business Tool differentiates itself by deeply integrating ERP functionalities like time/case management, budgeting, and invoicing directly within its core offering.

Lime CRM might focus more exclusively on CRM strengths, potentially requiring integrations with separate ERP systems for businesses seeking a full-spectrum solution, unlike 360 Business Tool's all-in-one design [360businesstool.com].

Alternatives

360 Business Tool Alternatives

Product & Pricing

360 Business Tool Product and Pricing Intelligence

360 Business Tool offers a comprehensive CRM solution that integrates a wide array of business functionalities, positioning itself as a complete business system rather than just a CRM. This Danish-designed and developed platform includes CRM, ERP, time and case management, quotations, budgeting, invoicing, marketing, and newsletters. It operates on a modular architecture, allowing businesses to start with essential features and expand by enabling more modules as their needs evolve [360businesstool.com/en/]. The system is cloud-hosted with uptime guarantees and full backup, and it seamlessly integrates with existing accounting systems, calendars, email, inventory, payroll, and banking [360businesstool.com/en/].

360 Business Tool provides a flexible pricing structure, primarily offering a CRM functionality plan. This plan costs €25 per user per month or kr. 149 per user per month (Danish Krone) [360businesstool.com/en/plans/][360businesstool.com/priser/]. This base package includes core CRM features such as leads and customer management, calendar and activities, Microsoft Office integration, and document management. Specific inclusions are a to-do list, multi-user calendar, Gantt overview, tracking of completed and planned activities, and synchronization with Office 365 and Exchange calendars [360businesstool.com/en/plans/]. The customer and lead directory further offers features like LinkedIn and CVR links, Google Maps integration, and the ability to view customers on a map [360businesstool.com/priser/].

Beyond the base CRM, 360 Business Tool is designed with extensive ERP functionalities, which provide a unified overview of payroll, financial and liquidity management, handling of clip cards, suppliers, orders, contracts, payment reminders, and invoicing [360businesstool.com/ga/CRM-med-ERP]. The company emphasizes that using both CRM and ERP functionalities maximizes a business's resources. They also offer continuous improvements and extensions to their software, with developers releasing new versions (typically one or two every week), ensuring the system remains current and robust [360businesstool.com/en/support/releasenotes]. Free support is included with the plans, and customers can request an online demo to assess the system's relevance for their specific needs [360businesstool.com/en/].

Hiring & Layoffs

360 Business Tool Hiring and Layoffs

360 Business Tool (360businesstool.com) is a Danish-designed and developed business system that provides comprehensive CRM and ERP solutions. The company is led by experienced professionals in the industry, including Poul O. Steffensen as CEO & Partner [360businesstool.com/profil/ledelsen]. Their software is developed by sPeople, a team of highly experienced software developers and business consultants who have been creating business applications since the 1990s and implementing them across various organizations [360businesstool.com/en/profile/team].

360 Business Tool emphasizes a modular architecture for its system, allowing businesses to start with essential functionalities and add more modules as they grow [360businesstool.com/en/]. This approach supports a wide range of features including CRM, ERP, time and case management, invoicing, marketing, and more [360businesstool.com/en/]. The company's hiring patterns are implicitly focused on maintaining and enhancing its comprehensive software suite, as evidenced by its commitment to continuous improvements and new features documented in their release notes [360businesstool.com/nyheder/].

The company offers free customer support, highlighting a client-centric approach that likely requires a dedicated support team [360businesstool.com/en/support/]. Their helpdesk system is designed to manage all types of service and support cases, converting customer emails into tickets and allowing for manual case creation for phone or chat inquiries [360businesstool.com/funktioner/service/helpdesk]. While specific job openings or recent layoffs are not explicitly detailed on their site, the emphasis on ongoing development and customer support suggests a stable, growth-oriented strategy that values skilled software development and client service personnel.

Leadership

360 Business Tool Management and Leadership Team

360 Business Tool is led by an experienced team with a strong background in the industry [https://www.360businesstool.com/profil/ledelsen]. The company recently announced a significant leadership change, welcoming Poul O. Steffensen as their new CEO and Partner on June 1, 2020 [https://timeline.360businesstool.com/velkommen-til-vores-nye-ceo/]. Steffensen's appointment is poised to drive the company's growth from a local Danish CRM system to an international player, leveraging his prior experience in expanding Gostotech into German-speaking countries [https://timeline.360businesstool.com/velkommen-til-vores-nye-ceo/].

Henrik Høyer and Thomas Bomberg remain integral to 360 Business Tool, continuing their roles within the ownership group [https://timeline.360businesstool.com/velkommen-til-vores-nye-ceo/]. This continuity ensures that the company benefits from their foundational knowledge and ongoing commitment as 360 Business Tool continues to evolve its comprehensive CRM and ERP solutions [https://timeline.360businesstool.com/about/].

The software development for 360 Business Tool is handled by sPeople, a team of highly experienced software developers and business consultants. This team has a long history of developing and implementing business applications since the 1990s, serving a diverse range of organizations, including large companies in financial, telecom, pharmaceutical, and public sectors [https://www.360businesstool.com/en/profile/team].

Financials

360 Business Tool Financial Performance, Fundraising, M&A

360 Business Tool operates with a simple pricing structure, offering its comprehensive CRM and ERP solution at €35 per user per month, with annual payment preferred (quarterly payments incur a 15% surcharge) [360businesstool.com/en/plans/]. All prices are listed excluding VAT [360businesstool.com/priser/]. The company emphasizes its commitment to customer satisfaction and operational efficiency, aiming to create happy CRM users and satisfied customers who find the system indispensable [360businesstool.com/profil/mission].

While specific revenue figures, funding rounds, and valuations are not explicitly detailed on their public-facing website, 360 Business Tool highlights its commitment to a straightforward business model that includes free support [360businesstool.com]. The company, founded in 2010 by experienced software developers and business consultants, has a long history in developing and implementing business applications, catering to organizations of all sizes, from small businesses to large enterprises in finance, telecom, pharmaceuticals, and public sectors [360businesstool.com/en/profile/team].

360 Business Tool's approach to financial health is evidenced by its focus on modular system architecture, allowing businesses to start simply and expand their functionality as they grow, which can foster long-term client relationships and recurring revenue [360businesstool.com/en/]. They also emphasize data conversion from existing systems, suggesting a smooth transition for new clients, which can reduce barriers to adoption [360businesstool.com]. The company operates under Danish law, with all prices quoted in Danish kroner, inclusive of duties and fees, and exclusive of VAT, unless otherwise stated [timeline.360businesstool.com/wp-content/uploads/2017/02/Brevpapir-Betingelser-V6-2017.pdf].

Partnerships

360 Business Tool Partnerships, Clients and Vendors

360 Business Tool is a comprehensive business system, offering a modular CRM and ERP solution that integrates with a wide array of partners and technologies to streamline business operations for companies of all sizes. The platform is designed to handle various business functions, including sales, project management, time tracking, invoicing, and marketing, all hosted securely in the cloud with uptime guarantees and full backup. Its emphasis on a simple price structure and free support makes it accessible to diverse businesses looking to consolidate their operational tools.

360 Business Tool prioritizes seamless integration with existing financial and operational systems. For instance, it synchronizes relevant data with Microsoft Dynamics NAV (formerly Navision), an ERP system crucial for financial management in mid-sized companies, by exchanging customer, product, and vendor information [Source: https://www.360businesstool.com/partnere/regnskab/microsoft-dynamics-nav]. The platform also integrates with Bisnode, a data and data analysis service provider, allowing for easy import of comprehensive company, individual, and property data to enrich customer profiles and inform decision-making [Source: https://www.360businesstool.com/partnere/markedsdata/bisnode]. Furthermore, 360 Business Tool has expanded its integration capabilities to include Billy, facilitating the import of products, accounting accounts, and VAT accounts for sales and quotation processes [Source: https://timeline.360businesstool.com/tag/integration/].

To enhance communication and financial management, 360 Business Tool offers a telephony interface that enables direct calling from the system with a single click, integrating with various phone numbers registered to contacts, companies, and activities [Source: https://timeline.360businesstool.com/telefoni-interface/]. It also supports electronic invoicing (NemHandel, EAN invoicing, VANS, OIOUBL/OIOXML) and has expanded these functionalities to send electronic invoices through Sproom [Source: https://timeline.360businesstool.com/integration-til-sproom/]. For banking, 360 Business Tool supports automatic reconciliation with all major Danish banks, including Danske Bank, Nordea, Jyske Bank, and many others, by allowing users to upload bank statements and automatically settle bills and invoices [Source: https://www.360businesstool.com/funktioner/%C3%B8konomistyring/bankafstemninger]. Additionally, an inbound integration with Flexfone allows users to look up customers in 360 Business Tool when their phone rings, further enhancing customer interaction [Source: https://timeline.360businesstool.com/2020/03/].

Notable clients appreciate 360 Business Tool for its flexible, modular design and its ability to provide essential data access on the go.

Reza Rezai, Head of IBSA Nordic, highlights paying only for needed features and the system's utility for geographic meeting planning to minimize travel time for their Nordic KAMs, underscoring the importance of easy access to customer data for their traveling sales representatives [Source: https://www.360businesstool.com/en/testimonials/]. This demonstrates 360 Business Tool's commitment to providing tailored solutions that meet specific business needs and improve operational efficiency for its diverse client base.

Events

360 Business Tool Event Participations

While 360 Business Tool primarily focuses on providing a robust CRM and ERP solution, the company actively engages with its audience through various educational and promotional events. They frequently organize online demos for prospective clients, offering personalized demonstrations to discuss specific business needs and showcase relevant features of their system [360businesstool.com/demo/]. These interactive sessions are crucial for potential users to understand how 360 Business Tool can streamline their operations.

Beyond individual demonstrations, 360 Business Tool extends its outreach through webinars. An notable example is a free webinar on credit policy and future debt collection, organized in collaboration with several partners including Advokaternes Inkasso Service, Billy Regnskabsprogram, Dansk Byggeri, Regnskabsskolen, and Rykkerportalen [timeline.360businesstool.com/gratis-webinar-om-kreditpolitik-og-fremtidens-inkasso/]. Such events provide valuable industry insights and demonstrate the versatility of 360 Business Tool within broader business contexts.

The company also maintains an active online presence through its blog and social media channels like LinkedIn and Facebook [360businesstool.com/nyheder/]. The blog features articles on market trends, new system functionalities, and various topics related to CRM, ERP, and marketing, serving as a continuous resource for users and interested parties. Furthermore, their release notes keep users informed about ongoing improvements and new features developed by their team [360businesstool.com/en/support/].

Frequently Asked Questions

What does 360 Business Tool's leadership change signal for its strategic direction?

The appointment of Poul O. Steffensen as CEO and Partner on June 1, 2020, signals 360 Business Tool's intent to expand internationally. Steffensen's experience in growing Gostotech into German-speaking countries suggests a strategic focus on transforming 360 Business Tool from a local Danish CRM system into a global player.

What is the implication of 360 Business Tool's modular architecture on its pricing and customer acquisition strategy?

360 Business Tool's modular architecture allows businesses to start with essential functionalities and add more modules as they grow, which implies a flexible and scalable pricing strategy. This approach likely aims to lower the barrier to entry for smaller businesses while enabling upselling to larger or growing clients, fostering long-term relationships and recurring revenue.

What does 360 Business Tool's collaboration with various partners on webinars, such as the one on credit policy, indicate about its market positioning?

360 Business Tool's collaboration with partners like Advokaternes Inkasso Service and Billy Regnskabsprogram on webinars suggests a strategy to position itself as an integral part of a broader business ecosystem, not just a standalone CRM/ERP. These partnerships demonstrate the system's versatility and relevance within various industry contexts, from financial management to debt collection.

How does 360 Business Tool's integration strategy with existing systems differentiate it from competitors?

360 Business Tool differentiates itself by offering seamless integrations with a wide array of existing financial and operational systems, including Microsoft Dynamics NAV, Bisnode for market data, and Billy for accounting. This focus on deep integration ensures a smooth workflow, reducing barriers to adoption for businesses that already rely on these tools, and aims to provide a truly unified operational platform.

What does the emphasis on 'free support' and continuous software improvements mean for 360 Business Tool's customer retention strategy?

The emphasis on free customer support and continuous software improvements, with developers releasing new versions weekly, indicates a strong customer-centric retention strategy. This approach aims to maximize user satisfaction, ensure the system remains current and robust, and reinforce the value proposition of 360 Business Tool as an indispensable operational tool.

How does 360 Business Tool's pricing structure compare to typical enterprise solutions in the CRM/ERP market?

360 Business Tool offers a simple pricing structure at €25 per user per month for its CRM functionality, with options for annual or monthly billing. This contrasts with more complex enterprise solutions like Oracle CRM, which often involve higher costs and intricate implementation, positioning 360 Business Tool as a more accessible and transparent option for businesses of varying sizes.

What does 360 Business Tool's focus on cloud-based, on-premises, and hybrid solutions suggest about its target market flexibility?

Offering cloud-based, on-premises, and hybrid solutions indicates 360 Business Tool's flexibility in catering to a diverse range of businesses with varying infrastructure preferences and data residency requirements. This broad deployment strategy allows them to serve both small businesses seeking cloud convenience and larger enterprises needing more control or custom environments.

What is the significance of 360 Business Tool's Danish development and origin in its competitive strategy?

360 Business Tool's Danish development signifies a focus on local market understanding and compliance with Danish regulations, as evidenced by pricing in Danish kroner and adherence to Danish law. This localized approach can be a competitive advantage for businesses operating in Denmark and potentially other Nordic countries, offering tailored solutions that might be overlooked by global competitors.

How does 360 Business Tool's product development approach, handled by sPeople, influence its market agility?

The software development for 360 Business Tool is handled by sPeople, a team of experienced developers creating business applications since the 1990s. This experienced internal team, coupled with a focus on continuous improvements and weekly new version releases, suggests strong market agility, allowing 360 Business Tool to rapidly adapt to evolving business needs and maintain a competitive edge.

What insights can be drawn from 360 Business Tool's integration with specific banking partners in Denmark?

360 Business Tool's support for automatic bank reconciliation with all major Danish banks (e.g., Danske Bank, Nordea, Jyske Bank) indicates a deep integration into the Danish financial ecosystem. This feature enhances operational efficiency for local businesses and reinforces its position as a tailored solution for the Danish market, simplifying financial management for its users.

What does the client testimonial from IBSA Nordic, specifically mentioning geographic meeting planning, highlight as a key differentiator for 360 Business Tool?

The testimonial from IBSA Nordic, highlighting the system's utility for geographic meeting planning and easy access to customer data for traveling sales representatives, points to mobility and field sales support as a key differentiator. This suggests 360 Business Tool is optimized for businesses with mobile workforces that require efficient, on-the-go access to CRM data to minimize travel time and enhance productivity.

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