9fin Competitive Intelligence & Landscape

The platform offers a faster, clearer view of the debt markets, which are characterized by real-time movements, public and private assets, and an overwhelming amount of data.

9fin was built to address the shortcomings of legacy tools that weren't designed for this reality, providing total visibility across public, private, and distressed credit. Key product offerings include data and analytics with over 20 years of deal history, financials, bonds, loans, and covenant data; AI tools for covenant analysis, earnings summaries, comps, and tear sheets; and real-time news and analysis for market-moving developments [9fin.com].

9fin serves a diverse target market, including banks, buyside advisors, and law firms. It assists banks in winning more mandates by tracking opportunities and structuring deals; helps buyside advisors with deal sourcing, due diligence, and portfolio monitoring; and supports law firms in advising on transactions and litigation. The company was co-founded by Steven and Huss, who observed the challenges faced by teams in large investment banks firsthand [9fin.com/about].

9fin operates globally with registered entities including 9fin Limited in England and Wales, with its registered office at 8th Floor, 100 Bishopsgate, London EC2N 4AG, United Kingdom. It also has an office for 9fin Inc. in the United States, located at 160 Varick St., New York, NY, 10013 [9fin.com/terms/9fin-terms-of-service/v1.0]. The company's innovative approach and comprehensive platform are trusted by over 300 leading firms globally, including 80% of trading desks and top 10 investment banks, collectively managing over $17 trillion in AUM [9fin.com].

While 9fin doesn't explicitly detail various pricing plans or tiers on its public-facing website, it clearly distinguishes between free and paid access through its free trial offering. Users can request a free trial to gain full access to 9fin's data, news, and AI tools across credit markets [9fin.com/sign-up?from=Hero+on+the+%2Ffeatures%2F%5Bfeature%5D+page]. This trial includes expert-backed intelligence, transparent and traceable AI, and customizable alerts to help identify opportunities early [9fin.com/sign-up?from=Hero+on+the+%2Ffeatures%2F%5Bfeature%5D+page]. The company emphasizes quick setup with expert support to ensure teams realize value from day one [9fin.com/sign-up?from=Hero+on+the+%2Ffeatures%2F%5Bfeature%5D+page].

The core of the 9fin platform encompasses three main areas: Data & analytics, offering over 20 years of deal history, financials, bonds, loans, and covenant data; AI tools, which accelerate work with features like covenant analysis, earnings summaries, and tear sheets; and News & analysis, providing real-time news and sophisticated insights [9fin.com]. These functionalities are tailored for various roles including banks, buyside advisors, and law firms, assisting them in winning mandates, tracking opportunities, and delivering strategic advice [9fin.com]. The 9fin AI specifically allows users to query across covenants, cap tables, financials, and a decade of credit analysis, delivering cited answers efficiently [www.9fin.com/ai].

The company's hiring patterns align with its strategic objective to enhance its AI-powered platform and expand its reach within the financial industry. Recent high-profile appointments, such as the welcoming of Moisés García as Chief Product Officer, signify a commitment to supercharging ambitions in debt capital markets through leadership and product innovation [9fin.com/insights/moises-garcia-chief-product-officer]. Such hires are crucial for a company that boasts serving over 300 leading firms globally and 80% of top 10 investment banks.

Furthermore, 9fin emphasizes a candidate-focused and diverse hiring process, as detailed in their insights [9fin.com/insights/candidate-focused-diverse-hiring]. This commitment to a robust and inclusive recruitment strategy underscores their dedication to building a strong team capable of driving their mission of providing real-time debt market intelligence, comprehensive data, and trusted AI. The insights section also features articles on career growth within the company, highlighting opportunities for employees to scale their careers alongside the company's expansion [9fin.com/insights/employee-one-scaling-career].

In a notable funding round, 9fin secured $170 million at a $1.3 billion valuation on March 31, 2026 [9fin.com/insights/9fin-raises-170m-to-lead-ai-transformation-of-debt-markets]. This Series B round, following a $50 million raise on December 2, 2024 [9fin.com/insights/9fin-raises-50m-build-generation-debt-capital-markets-technology], highlights strong investor confidence in its technology and market potential. The company's platform provides unparalleled visibility into public, private, and distressed credit, enabling users to make smarter, more confident decisions by turning hours of research into minutes with AI-powered workflows [9fin.com].

9fin has also strategically expanded its market coverage through acquisitions and geographical reach. On March 24, 2025, 9fin acquired Bond Radar, significantly expanding its global debt market coverage [9fin.com/insights/9fin-acquires-bond-radar-expand-global-debt-market-coverage]. Furthermore, the company announced its expansion of the debt market intelligence platform into Latin America on September 9, 2025 [9fin.com/insights/9fin-expands-to-latin-america]. These strategic moves, coupled with its consistent fundraising, underscore 9fin's commitment to growth and its ambition to be the definitive AI-native platform for credit teams worldwide.

9fin organizes several proprietary events designed to bring together industry leaders and provide unique insights. Examples include the "Excess Spread Live" event in Europe 9fin.com/insights/excess-spread-live-event, and a series of engaging social and sporting events like the "9fin summer pickleball in Hell's Kitchen" in the US 9fin.com/resources and the "9fin Summer Padel Tournament at Padium" in Europe 9fin.com/resources. They also host networking drinks, such as the "Summer kickoff networking drinks event" 9fin.com/insights/excess-spread-live-event and "LevFin summer rooftop drinks" 9fin.com/insights/credit-webinar-series, offering casual environments for market participants to connect.

Beyond their own events, 9fin also engages with broader industry conferences. For instance, they were a sponsor of "Global ABS in Barcelona," demonstrating their commitment to the structured finance sector 9fin.com/insights/sponsor-global-abs-barcelona. Additionally, 9fin hosts focused webinars and roundtables, such as their "credit webinar series" 9fin.com/insights/credit-webinar-series and a "CLO manager roundtable: Making sense of volatility" 9fin.com/insights/clo-manager-roundtable, offering deep dives into specific credit market topics and fostering expert discussions.

9fin also participates in events with strategic partners, exemplified by their collaboration with Highland Europe for an event titled "Navigating global realignment: credit risk, tariffs and tactical opportunity" 9fin.com/insights/event-highland-europe-9fin. These engagements underscore their role in facilitating discussions on critical financial market trends and connecting with key stakeholders across the credit ecosystem.