Actabl

Actabl Competitive Intelligence & Landscape

actabl.com ·

Overview

Actabl Overview

Actabl is a private hospitality technology company founded in 2022 and headquartered in Oldsmar, Florida, United States. The company specializes in delivering operational intelligence to enhance hotel profitability by integrating various systems such as finance, labor, service, and asset management into a cohesive ecosystem (Result 3).

With a team of approximately 217 employees, Actabl focuses on providing solutions that optimize hotel operations, including labor management, CapEx planning, asset management, and preventative maintenance (Result 3). The company's core products include a suite of integrated software tools designed to give hotel leaders clarity and accountability, connecting data from multiple sources to facilitate better decision-making and operational efficiency (Result 2).

Targeting the hospitality industry globally, Actabl serves over 10,000 properties worldwide, competing with other hotel management and operational software providers. Its value proposition centers on turning data into actionable insights, automating manual processes, and ultimately maximizing profits for hotel operators (Result 1, Result 3). The company's mission emphasizes innovation and operational excellence, positioning itself as a leader in hospitality technology solutions.

Competitors

Actabl Competitors

Marriott International stands out as the largest hotel chain globally, owning 40 brands that range from luxury to extended stay, and is renowned for its premium offerings such as Ritz Carlton and JW Marriott. Its market positioning focuses on luxury and high-end segments, with a growing emphasis on extended stay options, making it a direct competitor to hospitality-focused tech solutions like Actabl in terms of managing diverse hotel portfolios (hotelresortdesign-south).

Hilton Worldwide is another major player, known for its extensive global footprint and diverse brand portfolio including Hilton Hotels & Resorts, Conrad, and Curio Collection. Hilton's competitive edge lies in its loyalty program and digital innovation, which positions it as a leader in guest experience enhancement—areas where Actabl provides operational insights and analytics to improve hotel performance (hotelresortdesign-south).

Accor is distinguished by its strong presence in Europe and Asia, with brands spanning from luxury to economy, such as Sofitel and ibis. Its focus on digital transformation and sustainable hospitality initiatives differentiates it from Actabl, which primarily offers data-driven operational tools. Accor’s market strategy emphasizes innovation and customer experience, making it a key competitor in the hospitality management software space (hotelresortdesign-south).

IHG Hotels & Resorts is known for its extensive loyalty program and a broad portfolio of brands including InterContinental, Holiday Inn, and Crowne Plaza. IHG’s focus on technology-driven guest services and operational efficiency aligns with Actabl’s offerings, positioning it as a significant competitor in hotel management solutions. Its global reach and emphasis on digital innovation make it a formidable player in the market (hotelresortdesign-south).

Alternatives

Actabl Alternatives

Product & Pricing

Actabl Product and Pricing Intelligence

Actable offers a comprehensive product and pricing intelligence platform designed to support data-driven decision-making for businesses. According to their latest pricing page, Actable provides a 14-day free trial with no credit card required, allowing users to explore its features before committing (Actable).

The platform features multiple subscription tiers, including a free Basic plan that offers public data analytics and unlimited runtime, suitable for public data and visualization needs. Paid plans start with the Basic at $16 per user per month, which includes private data analytics and support, and the Pro plan at $40 per user per month with increased train time and private data capabilities. The Premium tier, priced at $200 per user per month, offers unlimited training time, private data analytics, and one hour of data scientist support monthly (Actable).

Recent updates emphasize flexible deployment options, exportable models, and a user-friendly interface comparable to tools like Tableau, making it accessible for both business users and data scientists. The platform's focus on causal AI and decision intelligence aims to help organizations take actionable insights from their data, with deployment options on any cloud or on-premise infrastructure (Actable). Overall, Actable's pricing structure is designed to accommodate various organizational sizes and needs, from small teams to enterprise-level deployments.

Hiring & Layoffs

Actabl Hiring and Layoffs

As of April 2026, Actabl has demonstrated a strong hiring trend, with the company actively recruiting for various roles, including positions in sales, engineering, and other corporate functions, reflecting its growth and expansion efforts (Built In). The company was founded in 2022 and has grown rapidly, now employing around 300 staff members, indicating a focus on scaling operations and strengthening its market presence.

Recent developments include the launch of a new integration in March 2026 that streamlines labor planning for hotels, which signals a strategic focus on innovation and technological solutions within the hospitality industry (Actabl News). This move suggests that Actabl is investing heavily in product development and customer-centric solutions, likely driving continued hiring to support these initiatives.

There are no publicly available reports of layoffs at Actabl in 2026, which typically indicates a stable or growing company. Their hiring patterns, especially their emphasis on technological innovation and industry-specific solutions, signal a strategic focus on expanding their capabilities and market share in hospitality software and services, aligning with broader industry trends of digital transformation and efficiency improvements (Actabl Careers).

Leadership

Actabl Management and Leadership Team

The management and leadership team at Actabl is headed by Steven Moore, who serves as the CEO as of late 2024. Moore has a background in integrating hospitality technology solutions and investment experience through roles at ASG and Alpine Investors (The Org). The executive team includes key leaders such as Jerimi Ford (Chief Product Officer), Cristina Devito (Chief Financial Officer), and Carleton Rawles (Interim Chief Revenue Officer), among others (The Org). Recent leadership updates include the appointment of Joseph Benjamin as the new Chief Technology Officer in September 2025, bringing extensive experience in scaling technology organizations (Actabl Blog). Additionally, the leadership team encompasses roles in operations, strategy, and finance, reflecting a comprehensive management structure focused on growth and innovation (The Org). Notably, there have been recent hires at the C-suite level, including Joseph Benjamin, to support Actabl’s expansion in hospitality technology.

Financials

Actabl Financial Performance, Fundraising, M&A

Actabl is a private company specializing in hospitality technology, founded in 2022 and headquartered in Oldsmar, Florida. It delivers operational intelligence for hotel profitability by integrating finance, labor, service, and asset systems (Tracxn). As of early 2026, specific revenue figures and valuation details are not publicly available, but the company's growth and market presence suggest a strong financial position.

In terms of funding and financial health, there is no publicly disclosed information about recent funding rounds or valuations, indicating that Actabl may still be in a growth or private funding stage without recent major funding disclosures (Tracxn). The company has attracted attention through appointments such as Joseph Benjamin as CTO in September 2025 and has launched industry resources like HotelData.com, signaling ongoing investments in product development and market expansion (Tracxn).

Regarding mergers and acquisitions activity, there are no publicly available reports of recent acquisitions or M&A transactions involving Actabl. The company's strategic focus appears to be on growth through product innovation and expanding its customer base within the hospitality sector (Tracxn). Overall, Actabl's financial health seems stable, supported by steady growth in web presence and industry recognition, even though specific financial metrics are not publicly disclosed.

Partnerships

Actabl Partnerships, Clients and Vendors

Actabl has established notable partnerships and alliances within the hospitality technology ecosystem to enhance its service offerings. One significant partnership is with Avalara, Inc., a leading provider of cloud-based tax compliance automation, which aims to streamline tax reporting and data management for hotels, addressing labor shortages and operational inefficiencies (actabl.com, cpapracticeadvisor.com). Additionally, Actabl has formed a strategic alliance with M3, a provider of financial and operational management solutions, to improve data integration and automation across hotel management platforms, reducing manual effort and supporting decision-making (actabl.com). These collaborations demonstrate Actabl’s focus on integrating advanced technology solutions to serve the hospitality industry better.

In terms of enterprise clients, Actabl serves over 10,000 properties worldwide, including prominent hotel groups like Atrium Hospitality, Davidson Hospitality Group, and PM Hotel Group, which utilize its comprehensive platform to optimize operations and maximize profits (actabl.com). The company’s ecosystem also includes partnerships with various technology providers and resellers, forming a broad network that supports its mission to empower hospitality businesses with actionable insights. Furthermore, Actabl actively seeks new partnerships through its partner program, encouraging collaborations that deliver innovative data science and operational solutions to the hospitality sector (actabl.com).

Events

Actabl Event Participations

Actabl is actively involved in hosting and participating in various industry events, including conferences, webinars, and community gatherings. Notably, they are hosting the SureWire™ platform launch event on April 8, 2026, which focuses on AI agent safety verification, and a session on leveraging agentic AI on April 9, 2026, in Virginia, demonstrating their engagement in cutting-edge AI and software development topics (Inflectra).

While specific details about Actabl's participation in trade shows or community events are not explicitly listed in the search results, their involvement in these high-profile conferences indicates a strong presence in the tech and AI community. They also host webinars and participate in industry discussions, emphasizing their role in advancing AI verification and software quality assurance (Inflectra).

For the most current and detailed information, it is recommended to visit their official event page or contact them directly, as they frequently update their event schedule and sponsorship activities related to AI, software testing, and digital transformation.

Frequently Asked Questions

Who are Actabl's main competitors in the hospitality technology market?

Actabl competes with major hotel chains like Marriott International, Hilton Worldwide, Accor, and IHG Hotels & Resorts. These companies, while primarily hotel operators, also develop and utilize technology solutions for managing their properties, making them indirect competitors in certain aspects of hospitality technology. Actabl differentiates itself by offering a focused suite of integrated software tools that connect data to improve hotel operational efficiency and profitability.

How can I track Actabl's strategic moves and market activity?

Monitoring Actabl's digital exhaust—including job postings, employee LinkedIn activity, website changes, and press releases—can provide valuable insights into their strategic direction. For example, a surge in hiring within a specific department might indicate a new product launch or expansion into a new market. Platforms like ForesightIQ automate this monitoring process, helping you stay ahead of Actabl's next moves.

What competitive intelligence sources are available for Actabl?

Competitive intelligence on Actabl can be gathered from various sources, including press releases, industry news articles, their official website, and professional networking sites like LinkedIn. Monitoring their involvement in industry events, webinars, and partnerships also provides valuable signals. Analyzing their job postings on platforms like Built In can reveal insights into their hiring trends and strategic priorities.

How does Actabl compare to HelloShift in terms of hotel operations platforms?

While both Actabl and HelloShift offer hotel operations platforms, they have different strengths. Actabl focuses on integrating finance, labor, service, and asset management systems to enhance hotel profitability. HelloShift, on the other hand, emphasizes AI-driven guest services, contactless check-in, and staff collaboration tools. The choice between them depends on whether you prioritize operational intelligence or guest experience enhancement.

What market signals might indicate Actabl's next strategic initiatives?

Several market signals can indicate Actabl's upcoming moves. Keep an eye on their partnership announcements, new product integrations (like the recent labor planning integration), and C-suite appointments. An increase in hiring, particularly in technology or sales roles, can also signal expansion or the development of new solutions. Tracking these signals using a competitive intelligence platform like ForesightIQ can provide early warnings.

Is Actabl currently hiring or laying off employees?

As of April 2026, Actabl appears to be in a strong hiring phase, actively recruiting for various roles across sales, engineering, and other corporate functions. There are no publicly available reports of layoffs at Actabl. This hiring trend suggests that Actabl is focused on growth and expanding its market presence, particularly in the hospitality technology sector.

Who is on Actabl's leadership team?

Actabl's leadership team is headed by CEO Steven Moore. Other key executives include Jerimi Ford (Chief Product Officer), Cristina Devito (Chief Financial Officer), and Carleton Rawles (Interim Chief Revenue Officer). In September 2025, Joseph Benjamin was appointed as the new Chief Technology Officer. These leaders bring experience in hospitality technology, finance, product development, and technology scaling.

Does Actabl have any strategic partnerships?

Yes, Actabl has formed strategic partnerships with companies like Avalara and M3 to enhance its service offerings. The partnership with Avalara focuses on automating tax compliance for hotels, while the alliance with M3 aims to improve data integration and automation across hotel management platforms. These partnerships demonstrate Actabl's commitment to integrating advanced technology solutions for the hospitality industry.

What kind of events does Actabl participate in?

Actabl actively participates in industry events such as conferences, webinars, and community gatherings. For example, they are hosting the SureWire™ platform launch event on April 8, 2026, and a session on leveraging agentic AI on April 9, 2026. These events showcase Actabl's focus on innovation and engagement in AI and software development within the hospitality sector.

What are some alternatives to Actabl?

Some alternatives to Actabl include HelloShift, Askable, Evelance, and Atlas Workspace. HelloShift offers a comprehensive hotel operations platform with AI-driven features. Askable focuses on user research and participant recruitment. Evelance provides a platform for market testing and product validation. Atlas Workspace is academic research software. Each alternative caters to different needs, ranging from hospitality operations to research and data analysis.

What is Actabl's pricing model?

Actabl offers a tiered pricing model with a 14-day free trial. They have a free Basic plan for public data analytics. Paid plans include Basic at $16/user/month, Pro at $40/user/month, and Premium at $200/user/month, each offering increasing levels of private data analytics, training time, and support. This structure aims to accommodate a range of organizational sizes and analytical needs.

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