Actabl

Actabl Competitive Intelligence & Landscape

actabl.com ·

Overview

Actabl Overview

Actabl is a private hospitality technology company founded in 2022 and headquartered in Oldsmar, Florida, United States. The company specializes in delivering operational intelligence to enhance hotel profitability by integrating various systems such as finance, labor, service, and asset management into a cohesive ecosystem (Result 3).

With a team of approximately 217 employees, Actabl focuses on providing solutions that optimize hotel operations, including labor management, CapEx planning, asset management, and preventative maintenance (Result 3). The company's core products include a suite of integrated software tools designed to give hotel leaders clarity and accountability, connecting data from multiple sources to facilitate better decision-making and operational efficiency (Result 2).

Targeting the hospitality industry globally, Actabl serves over 10,000 properties worldwide, competing with other hotel management and operational software providers. Its value proposition centers on turning data into actionable insights, automating manual processes, and ultimately maximizing profits for hotel operators (Result 1, Result 3). The company's mission emphasizes innovation and operational excellence, positioning itself as a leader in hospitality technology solutions.

Actabl

Actabl Weekly Intel Updates

Receive weekly intel updates about Actabl straight to your inbox.

Competitors

Actabl Competitors

Marriott International stands out as the largest hotel chain globally, owning 40 brands that range from luxury to extended stay, and is renowned for its premium offerings such as Ritz Carlton and JW Marriott. Its market positioning focuses on luxury and high-end segments, with a growing emphasis on extended stay options, making it a direct competitor to hospitality-focused tech solutions like Actabl in terms of managing diverse hotel portfolios (hotelresortdesign-south).

Hilton Worldwide is another major player, known for its extensive global footprint and diverse brand portfolio including Hilton Hotels & Resorts, Conrad, and Curio Collection. Hilton's competitive edge lies in its loyalty program and digital innovation, which positions it as a leader in guest experience enhancement—areas where Actabl provides operational insights and analytics to improve hotel performance (hotelresortdesign-south).

Accor is distinguished by its strong presence in Europe and Asia, with brands spanning from luxury to economy, such as Sofitel and ibis. Its focus on digital transformation and sustainable hospitality initiatives differentiates it from Actabl, which primarily offers data-driven operational tools. Accor’s market strategy emphasizes innovation and customer experience, making it a key competitor in the hospitality management software space (hotelresortdesign-south).

IHG Hotels & Resorts is known for its extensive loyalty program and a broad portfolio of brands including InterContinental, Holiday Inn, and Crowne Plaza. IHG’s focus on technology-driven guest services and operational efficiency aligns with Actabl’s offerings, positioning it as a significant competitor in hotel management solutions. Its global reach and emphasis on digital innovation make it a formidable player in the market (hotelresortdesign-south).

Product & Pricing

Actabl Product and Pricing Intelligence

Actable offers a comprehensive product and pricing intelligence platform designed to support data-driven decision-making for businesses. According to their latest pricing page, Actable provides a 14-day free trial with no credit card required, allowing users to explore its features before committing (Actable).

The platform features multiple subscription tiers, including a free Basic plan that offers public data analytics and unlimited runtime, suitable for public data and visualization needs. Paid plans start with the Basic at $16 per user per month, which includes private data analytics and support, and the Pro plan at $40 per user per month with increased train time and private data capabilities. The Premium tier, priced at $200 per user per month, offers unlimited training time, private data analytics, and one hour of data scientist support monthly (Actable).

Recent updates emphasize flexible deployment options, exportable models, and a user-friendly interface comparable to tools like Tableau, making it accessible for both business users and data scientists. The platform's focus on causal AI and decision intelligence aims to help organizations take actionable insights from their data, with deployment options on any cloud or on-premise infrastructure (Actable). Overall, Actable's pricing structure is designed to accommodate various organizational sizes and needs, from small teams to enterprise-level deployments.

Ad Campaigns

Actabl Ad Campaigns

Actabl is currently running 94 ads across Google, LinkedIn — 14 on Google and 80 on LinkedIn. Explore Actabl's live ad creative, messaging, and the platforms they advertise on in the ad library — updated automatically by ForesightIQ.

See of Actabl's ads

View ads

Hiring & Layoffs

Actabl Hiring and Layoffs

As of April 2026, Actabl has demonstrated a strong hiring trend, with the company actively recruiting for various roles, including positions in sales, engineering, and other corporate functions, reflecting its growth and expansion efforts (Built In). The company was founded in 2022 and has grown rapidly, now employing around 300 staff members, indicating a focus on scaling operations and strengthening its market presence.

Recent developments include the launch of a new integration in March 2026 that streamlines labor planning for hotels, which signals a strategic focus on innovation and technological solutions within the hospitality industry (Actabl News). This move suggests that Actabl is investing heavily in product development and customer-centric solutions, likely driving continued hiring to support these initiatives.

There are no publicly available reports of layoffs at Actabl in 2026, which typically indicates a stable or growing company. Their hiring patterns, especially their emphasis on technological innovation and industry-specific solutions, signal a strategic focus on expanding their capabilities and market share in hospitality software and services, aligning with broader industry trends of digital transformation and efficiency improvements (Actabl Careers).

Leadership

Actabl Management and Leadership Team

The management and leadership team at Actabl is headed by Steven Moore, who serves as the CEO as of late 2024. Moore has a background in integrating hospitality technology solutions and investment experience through roles at ASG and Alpine Investors (The Org). The executive team includes key leaders such as Jerimi Ford (Chief Product Officer), Cristina Devito (Chief Financial Officer), and Carleton Rawles (Interim Chief Revenue Officer), among others (The Org). Recent leadership updates include the appointment of Joseph Benjamin as the new Chief Technology Officer in September 2025, bringing extensive experience in scaling technology organizations (Actabl Blog). Additionally, the leadership team encompasses roles in operations, strategy, and finance, reflecting a comprehensive management structure focused on growth and innovation (The Org). Notably, there have been recent hires at the C-suite level, including Joseph Benjamin, to support Actabl’s expansion in hospitality technology.

Financials

Actabl Financial Performance, Fundraising, M&A

Actabl is a private company specializing in hospitality technology, founded in 2022 and headquartered in Oldsmar, Florida. It delivers operational intelligence for hotel profitability by integrating finance, labor, service, and asset systems (Tracxn). As of early 2026, specific revenue figures and valuation details are not publicly available, but the company's growth and market presence suggest a strong financial position.

In terms of funding and financial health, there is no publicly disclosed information about recent funding rounds or valuations, indicating that Actabl may still be in a growth or private funding stage without recent major funding disclosures (Tracxn). The company has attracted attention through appointments such as Joseph Benjamin as CTO in September 2025 and has launched industry resources like HotelData.com, signaling ongoing investments in product development and market expansion (Tracxn).

Regarding mergers and acquisitions activity, there are no publicly available reports of recent acquisitions or M&A transactions involving Actabl. The company's strategic focus appears to be on growth through product innovation and expanding its customer base within the hospitality sector (Tracxn). Overall, Actabl's financial health seems stable, supported by steady growth in web presence and industry recognition, even though specific financial metrics are not publicly disclosed.

Partnerships

Actabl Partnerships, Clients and Vendors

Actabl has established notable partnerships and alliances within the hospitality technology ecosystem to enhance its service offerings. One significant partnership is with Avalara, Inc., a leading provider of cloud-based tax compliance automation, which aims to streamline tax reporting and data management for hotels, addressing labor shortages and operational inefficiencies (actabl.com, cpapracticeadvisor.com). Additionally, Actabl has formed a strategic alliance with M3, a provider of financial and operational management solutions, to improve data integration and automation across hotel management platforms, reducing manual effort and supporting decision-making (actabl.com). These collaborations demonstrate Actabl’s focus on integrating advanced technology solutions to serve the hospitality industry better.

In terms of enterprise clients, Actabl serves over 10,000 properties worldwide, including prominent hotel groups like Atrium Hospitality, Davidson Hospitality Group, and PM Hotel Group, which utilize its comprehensive platform to optimize operations and maximize profits (actabl.com). The company’s ecosystem also includes partnerships with various technology providers and resellers, forming a broad network that supports its mission to empower hospitality businesses with actionable insights. Furthermore, Actabl actively seeks new partnerships through its partner program, encouraging collaborations that deliver innovative data science and operational solutions to the hospitality sector (actabl.com).

Events

Actabl Event Participations

Actabl is actively involved in hosting and participating in various industry events, including conferences, webinars, and community gatherings. Notably, they are hosting the SureWire™ platform launch event on April 8, 2026, which focuses on AI agent safety verification, and a session on leveraging agentic AI on April 9, 2026, in Virginia, demonstrating their engagement in cutting-edge AI and software development topics (Inflectra).

While specific details about Actabl's participation in trade shows or community events are not explicitly listed in the search results, their involvement in these high-profile conferences indicates a strong presence in the tech and AI community. They also host webinars and participate in industry discussions, emphasizing their role in advancing AI verification and software quality assurance (Inflectra).

For the most current and detailed information, it is recommended to visit their official event page or contact them directly, as they frequently update their event schedule and sponsorship activities related to AI, software testing, and digital transformation.

Frequently Asked Questions

What does Actabl's March 2026 launch of a labor-plan integration signal about where their product roadmap is heading?

Actabl appears to be doubling down on labor management as a core differentiator within its hospitality operations platform. The March 2026 launch of a new integration that streamlines labor planning for hotels — coming on the heels of roughly 300 employees and active hiring across engineering and sales — suggests the company is prioritizing workflow automation in one of hospitality's highest-cost line items. This is consistent with their broader positioning around turning operational data into measurable profit improvements for hotel operators.

What does Actabl's appointment of Joseph Benjamin as CTO in September 2025 reveal about the company's near-term technology priorities?

Hiring an externally sourced CTO with a background in scaling technology organizations signals that Actabl is entering a phase focused on engineering capacity and infrastructure maturity rather than early-stage product discovery. The timing — roughly three years after the company's 2022 founding and coinciding with accelerated hiring — suggests leadership is preparing the tech stack to support growth to a larger customer base beyond the 10,000 properties already served. It also aligns with Actabl's stated push into data-driven and automated hospitality solutions.

Does Actabl's hiring trajectory suggest organic growth or a company building toward an exit or fundraise?

The available signals lean toward a company in active scaling mode rather than one optimizing for near-term exit. Actabl has grown to approximately 300 staff since its 2022 founding with no reported layoffs, ongoing C-suite additions (CTO in September 2025), and product launches as recently as March 2026. However, no public funding rounds or valuation disclosures have been made, which leaves open whether growth is founder- or PE-backed — notable given CEO Steven Moore's background with ASG and Alpine Investors, both of which are private equity platforms.

What do Actabl's partnerships with Avalara and M3 reveal about the gaps they're trying to close in their platform?

The Avalara partnership targets automated hotel tax compliance and data management, while the M3 alliance focuses on financial and operational data integration — both point to Actabl filling backend accounting and finance workflow gaps that their own platform doesn't natively cover. Rather than building these capabilities in-house, Actabl is using partnerships to extend the platform's scope quickly, which is a common strategy for a three-year-old company competing against more established hospitality ERP vendors. Together, these alliances reinforce Actabl's positioning as an integrating intelligence layer rather than a standalone transactional system.

How should a competitor interpret the fact that Actabl's enterprise client roster includes Atrium Hospitality, Davidson Hospitality Group, and PM Hotel Group?

These are mid-to-large independent and third-party hotel management companies — not branded chain operators — which tells competitors that Actabl's beachhead is with management companies that run diverse portfolios and have strong incentive to consolidate operational data across properties and brands. This segment is underserved by both branded-chain proprietary tools and generic ERP platforms, making it a defensible niche. A competitor looking to displace Actabl should focus on whether multi-brand data normalization and cross-property benchmarking are weaknesses they can exploit.

What is the competitive risk to Actabl from hotel brands like Marriott, Hilton, and IHG building out their own operational technology stacks?

The risk is real but likely concentrated in fully brand-managed properties, where chains can mandate proprietary tools. Actabl's core customer base appears to be independent management companies and ownership groups — segments where branded tech mandates don't apply. The larger competitive threat to Actabl's market position comes from dedicated hospitality software vendors (e.g., HelloShift) and integrated PMS providers expanding into labor and finance, rather than from the brands themselves. ForesightIQ tracks competitive displacement signals in this space.

With no publicly disclosed funding rounds, what does Actabl's financial structure most likely look like, and what are the strategic implications?

Given CEO Steven Moore's direct ties to Alpine Investors and ASG — both private equity firms — Actabl was most likely founded as or seeded by a PE-backed roll-up or incubation vehicle rather than as a venture-funded startup. The absence of disclosed funding rounds is consistent with a PE-owned entity that doesn't need to announce equity raises publicly. Strategically, this means Actabl likely operates with defined EBITDA and growth targets, and that M&A of complementary hospitality software assets is more probable than an IPO as a near-term exit path.

What does the launch of HotelData.com signal about Actabl's go-to-market strategy beyond direct software sales?

Launching an industry data resource like HotelData.com suggests Actabl is investing in a content and data authority play to build top-of-funnel brand credibility with hotel operators and executives who may not be actively in a buying cycle. This is a demand-generation strategy common among B2B SaaS companies targeting fragmented industries — it positions Actabl as a thought-leadership hub, not just a vendor. If the platform aggregates proprietary benchmarks from Actabl's 10,000+ property dataset, it could also become a retention and upsell vehicle for existing customers.

How does the composition of Actabl's leadership team — particularly the Interim CRO title — reflect on the company's commercial maturity?

Carleton Rawles holding the Chief Revenue Officer role on an interim basis is a notable signal: it suggests either a recent departure or that the company has not yet settled on a permanent commercial leader, which can create friction in sales strategy continuity and enterprise deal execution. Combined with the September 2025 CTO hire, it appears Actabl is still assembling a stable executive bench three years in. For competitors, this is a potential window to target Actabl's enterprise accounts during periods of go-to-market transition.

What does Actabl's focus on asset management and CapEx planning — alongside labor and finance — imply about the buyer persona they're targeting?

Including CapEx planning and preventative maintenance alongside labor and finance tools means Actabl is selling to hotel asset managers and ownership groups, not just general managers or operations teams. This is a higher-level, higher-stakes buyer who controls multi-property investment decisions — a harder sale but one with larger contract values and deeper retention. It also signals Actabl is competing for budget that might otherwise go to standalone asset management software or consulting firms, rather than just point-solution hotel ops tools.

What is the strategic significance of Actabl serving 10,000+ properties globally for a company only founded in 2022?

Reaching 10,000+ properties in roughly three years strongly implies that Actabl grew significantly through product acquisition rather than purely organic customer wins — a pattern consistent with a PE-backed roll-up that absorbed existing customer bases from acquired hotel software products. Organic new-logo growth at that scale in three years would require an unusually large sales force for a ~300-person company. For corp-dev teams evaluating Actabl, the key diligence question is what the net retention rate and churn look like across that installed base, since acquired customers often carry higher churn risk than organically won ones.

Powered by ForesightIQ · Competitive intelligence from digital exhaust