AirOps

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AirOps

AirOps Competitive Intelligence & Landscape

airops.com ·

Overview

AirOps Overview

AirOps (Rivington Labs, Inc.) is a growth platform specializing in AI Search and Answer Engine Optimization (AEO), also referred to as Generative Engine Optimization (GEO). Founded in 2022, the company provides tools and services that enable brands to gain visibility, secure citations, and measure their impact across various AI search platforms, including Google, Gemini, Perplexity, Claude, and ChatGPT. Their mission is to help companies thrive in the evolving landscape of AI-driven discovery by providing a new system of action for marketers [airops.com/blog/series-b].

AirOps offers a comprehensive platform designed for marketing, content, and SEO teams, as well as marketing agencies. Key features include Insights, which identify visibility and prioritization needs across AI and traditional search, and Action, which allows users to craft content based on these insights to drive pipeline. The platform includes tools like Quill, Grids, and Workflows, alongside various AI models and integrations. Use cases span content refresh, new content creation, and offsite mentions, aiming to produce quality, brand-accurate content at velocity [airops.com/platform].

The company's value proposition centers on transforming AI visibility gaps into pipeline.

AirOps helps customers identify the queries buyers are asking and then generates content designed to get their brand cited in those critical AI search results [airops.com/enterprise]. Their platform is trusted by leading brands such as Webflow, Chime, Carta, and Kayak, helping them power content strategy, creation, and performance to ensure their brand is seen, cited, and celebrated across both Google and AI experiences [airops.com/airops-answers].

AirOps has secured significant funding, including a $7 million seed round and a $40 million Series B funding round [airops.com/blog/announcing-airops-7m-seed-fundraise-led-by-wing][airops.com/blog/series-b]. The platform also integrates with services like People Data Labs for company and person enrichment, providing detailed information such as funding, size, and industry data [docs.airops.com/actions/workflow-concepts/workflow-steps/b2b-enrichment/people-data-labs]. They also prioritize security and compliance, especially concerning the integration of Large Language Models (LLMs) [docs.airops.com/about/security-and-compliance].

Competitors

AirOps Competitors

AirOps positions itself as an end-to-end content engineering platform for AI search and AEO, offering insights, content creation, and workflow automation. It helps companies like Webflow, Ramp, Chime, and Carta generate high-quality, brand-accurate content at velocity, driving pipeline and improving visibility across platforms like Google, Gemini, Perplexity, Claude, and ChatGPT.

Among its competitors, Conductor is highlighted as a strong alternative, focusing on helping users understand what their audience is searching for and turning those insights into action. While AirOps emphasizes both insights and automated content workflows, Conductor is known for its comprehensive SEO platform, providing a broader range of tools for search marketing beyond just AI content generation.

Promptwatch is another key competitor, excelling in providing a full visibility-to-content loop. It tracks brand appearance across multiple AI models and offers specific lists of content angles a site isn't answering. Unlike AirOps, which focuses on acting on insights with content creation, Promptwatch provides detailed competitive intelligence and then enables content agents to generate content, aiming to cover citation gaps and provide direct answers to competitor prompts. Promptwatch offers a done-for-you service that can replace AirOps's human-in-the-loop content workflows at a fraction of the cost.

Profound focuses on optimizing brand visibility specifically in AI search and operates within the digital marketing and SEO domain. Similar to AirOps, it aims to help brands perform well in AI search, but its specific differentiation lies in its dedicated focus on AI search optimization.

AirOps also directly compares itself to Profound, indicating a shared market for AI search growth.

Scrunch is primarily a visibility monitoring tool for AI search. While AirOps is built to help teams act on AI search insights by combining analytics with automated content workflows, Scrunch focuses on measuring visibility. According to AirOps itself, the key differentiator is that AirOps turns insights into winning content, while Scrunch focuses on monitoring.

Scrunch offers a free solo plan and paid plans starting at $99/month, making it accessible to a wider range of users compared to AirOps's enterprise and custom pricing for scale.

Alternatives

AirOps Alternatives

Product & Pricing

AirOps Product and Pricing Intelligence

AirOps provides a growth platform designed for AI search and AEO, offering solutions for content teams, SEO specialists, and marketing agencies. The company provides clear pricing plans that scale with growth, including a "Start for Free" option for individual users. For larger organizations and advanced needs, AirOps offers the ability to "Talk to Sales" for custom enterprise solutions.

The AirOps platform integrates AI Search Visibility Insights to track performance across various AI search engines like Google, Gemini, Perplexity, Claude, and ChatGPT. This allows users to understand citations, mention rates, and overall visibility. The platform unifies SEO, AI search, and GA4 data, providing a comprehensive view of content health and opportunities, enabling users to make informed decisions and prioritize actions effectively.

Key features of the AirOps platform include Quill, Grids, and Workflows.

Grids help manage articles, workflows, and updates for team collaboration, while Workflows enable the creation of precision content workflows that leverage live data sources. The platform also includes a Brand Kit, numerous AI models, data providers, and CMS integrations, which include functionalities like bulk refresh and internal link updates.

AirOps offers support through community access and live chat, with billing options allowing users to manage their plans and monitor task usage, including setting soft and hard limits on workspace executions.

Hiring & Layoffs

AirOps Hiring and Layoffs

AirOps (airops.com) is actively expanding, reflecting its strategic focus on AI search and Content Engineering. The company consistently directs interested individuals to its Job Board, which features numerous open roles for "Content Engineer" in locations like NYC, USA [https://www.airops.com/job-board]. This emphasis on Content Engineers is a core part of their strategy, even offering "AirOps University" to train and certify professionals in this emerging field, highlighting the demand for specialized talent to leverage their platform for AI-driven growth [https://www.airops.com/].

Recent funding rounds have fueled this growth, with AirOps announcing hiring across various departments. Following a $7M seed fundraise, they sought talent in GTM and Engineering roles [https://www.airops.com/blog/announcing-airops-7m-seed-fundraise-led-by-wing]. More recently, after raising $15.5M, the company explicitly stated they are "hiring for roles across Product, Design, Growth and Sales to join our teams in NYC and SF," signaling a broad expansion in core business functions [https://www.airops.com/blog/airops-raises-15-5m-to-turn-marketers-into-ai-growth-leaders].

While specific layoff information for AirOps is not available in the provided sources, the consistent messaging across their blog posts and homepage points towards a period of robust growth and talent acquisition. Their hiring patterns strongly indicate a strategic move to build a workforce capable of defining and leading the new category of AI marketing and Content Engineering, rather than any downsizing [https://www.airops.com/content-engineering].

In addition to direct hires, AirOps also cultivates a community through programs like "AirOps Champions" and "AirOps Experts," which engage Content Engineers, strategists, and marketing leaders. These programs, open to customers and graduates of their Cohort program, are designed to foster thought leadership and collaborative development within the AI marketing space, further expanding their ecosystem of skilled professionals [https://www.airops.com/champions]. This approach demonstrates a commitment not only to direct hiring but also to building a strong network of specialists around their platform, indicative of a rapidly scaling company in an evolving industry.

Leadership

AirOps Management and Leadership Team

AirOps is led by CEO Alex Halliday [airops.com/events/whats-new-at-airops-an-inside-look]. Key members of the leadership team include Amr Shafik, VP of Product [nextconf.airops.com/sessions/a-first-look-at-the-new-airops], and Josh Spilker, who serves as the Head of Search Marketing [airops.com/events/webinar-research-to-revenue-aeo-actions-oshen-davidson-melanie-dellolio]. Oshen Davidson is the Head of Research, and Melanie Dell'Olio is the AI Solutions Manager [airops.com/events/webinar-research-to-revenue-aeo-actions-oshen-davidson-melanie-dellolio].

The company has experienced significant growth and recently announced $40 million in Series B funding led by Mike Duboe at Greylock [airops.com/blog/series-b]. This follows an earlier $15.5 million raise [airops.com/blog/airops-raises-15-5m-to-turn-marketers-into-ai-growth-leaders] and a $7 million seed fundraise led by Wing [airops.com/blog/announcing-airops-7m-seed-fundraise-led-by-wing].

AirOps is actively expanding its team, with hiring across Product, Design, Growth, and Sales roles in their New York City and San Francisco offices [airops.com/blog/airops-raises-15-5m-to-turn-marketers-into-ai-growth-leaders]. The company also highlights "Spotlight Partners" and certified experts, including a Fractional Chief AI Officer and an Ethical SEO & AEO Strategist Agency, to help businesses leverage their platform [airops.com/airops-experts].

Financials

AirOps Financial Performance, Fundraising, M&A

AirOps, operating under the legal name Rivington Labs, Inc., has successfully secured significant funding rounds since its founding in 2022. The company initiated its fundraising efforts with a $7 million seed round led by Wing VC, with additional participation from Founder Collective, XFund, Village Global, Apollo Projects, and Lachy Groom Announcing our $7m seed fundraise led by Wing.

Following its seed funding, AirOps raised $15.5 million in a Series A round. This funding was led by Sandhya Hegde at Unusual Ventures, with continued support from Wing VC, Founder Collective, Xfund, Alt Capital, Lauryn Motamedi, David Rogier, and JD Ross AirOps raises $15.5M to turn marketers into AI growth leaders. The company noted a year of strong growth and significant customer acquisitions leading up to this Series A.

Most recently, AirOps announced a substantial Series B funding round, securing $40 million. This round was led by Mike Duboe at Greylock, with contributions from over two dozen CMOs and marketing executives, underscoring the platform's growing importance in the marketing landscape We Raised $40 Million to Help You Control Your Brand'. These investments are aimed at developing the definitive platform, playbook, and profession for winning in AI search.

While specific revenue figures are not publicly disclosed, AirOps highlights strong customer results, including a 6% increase in AI-attributed signups for Webflow, a 5x increase in content refresh velocity, and up to 79% better conversion rates on longtail pages. Chime also saw a 3x increase in AI search citations, going from 24 to 68 priority questions AirOps | Growth platform for AI search & AEO. The company offers enterprise-level pricing and a free trial for its services, indicating a recurring revenue model AirOps Pricing 2026 | AI Search for Enterprise, your rights and respons.

Partnerships

AirOps Partnerships, Clients and Vendors

AirOps (airops.com) partners with various companies and integrates with a wide range of technologies to provide a comprehensive growth platform for AI search and AEO. Key enterprise clients leveraging AirOps for their content strategies include prominent brands such as Webflow, Chime, Carta, Angi, Asana, Docebo, Apollo, monday.com, LegalZoom, Notion, HubSpot, Klaviyo, Brex, Gong, Kayak, Xero, Drata, Amplitude, and Sprout Social [airops.com/ai-instructions].

The platform boasts extensive integrations with content management systems (CMS) and project management (PM) tools.

AirOps natively supports CMS platforms like Webflow, WordPress, Contentful, Sanity, ContentStack, Ghost, and Strapi, enabling direct content publishing and management [airops.com/blog/announcing-cms-pm-integrations, airops.com/enterprise]. For project management, AirOps integrates with Asana, ClickUp, Monday.com, and Airtable, streamlining workflows and eliminating manual handoffs [airops.com/blog/announcing-cms-pm-integrations, airops.com/platform/integrations]. These integrations ensure that AirOps seamlessly fits into existing tech stacks, pulling data from various sources and publishing content directly to a user's CMS [docs.airops.com/context/overview].

Beyond direct integrations, AirOps collaborates with "Spotlight Partners" and "AirOps Experts" to provide specialized services and templates. For example, Depends is a spotlight partner specializing in strategic SEO, helping brands unlock scalable and profitable sales channels [airops.com/spotlight-partner/depends]. The "AirOps Experts" program connects users with growth and marketing leaders, including ethical SEO & AEO strategists and fractional Chief AI Officers, to accelerate growth and discover new ways to utilize the platform [airops.com/airops-experts]. The platform also works with leading brands like Ramp, whose VP of Growth, George Bonaci, has praised the significant increase in content quality since using AirOps [airops.com].

AirOps is designed to go "deeper than your situationship with Zapier" [airops.com/platform/integrations], ensuring all integrations work together to power precise, human-in-the-loop content at scale. This holistic approach helps companies like Ramp, Carta, and Webflow achieve significant results, such as Webflow increasing AI-attributed signups by 6% in days and Carta seeing a 7x increase in AI search citations [airops.com]. The platform's ability to connect insights from AI search engines like ChatGPT, Gemini, Perplexity, Google AI Mode, and Google AI Overviews to content creation tools like Quill further solidifies its position as a comprehensive growth platform [airops.com/enterprise].

Events

AirOps Event Participations

AirOps actively engages with the marketing and SEO community through a variety of events, including hosting its own conferences and webinars, and participating in major industry gatherings. A significant event hosted by AirOps is NextConf, the Content Engineering Conference, which took place in May 2026, bringing together leaders to understand the impact of AI on marketing [https://www.airops.com/events/nextconf-the-content-engineering-conference-by-airops]. Additionally, AirOps has a presence at prestigious international events such as Cannes Lions, where they plan to engage with growth, marketing, and brand leaders to discuss AI search and the future of marketing from June 22-26, 2026 [https://www.airops.com/events/airops-at-cannes-lions-2026].

AirOps frequently conducts webinars covering critical topics in AI search and AEO (AI Engine Optimization). Upcoming webinars include

Frequently Asked Questions

What strategic intent does AirOps's emphasis on "Content Engineering" reveal?

AirOps's strong emphasis on "Content Engineering" reveals a strategic intent to define and lead a new category within AI marketing. By offering "AirOps University" to train and certify Content Engineers and actively hiring for these roles, AirOps is cultivating a specialized workforce capable of leveraging their platform for AI-driven growth and establishing a new professional discipline.

How do AirOps's recent funding rounds inform their hiring strategy?

AirOps's recent funding rounds directly inform a broad expansion in core business functions. Following a $7M seed round, they hired for GTM and Engineering. More recently, after raising $15.5M, the company explicitly stated they are hiring across Product, Design, Growth, and Sales for their NYC and SF teams, indicating a comprehensive build-out of their operational capabilities.

What does AirOps's event strategy signal about its target audience and market positioning?

AirOps's event strategy, including hosting NextConf (Content Engineering Conference) and participating in Cannes Lions, signals a focus on engaging marketing, growth, and brand leaders. This indicates their target audience is enterprises and agencies grappling with AI's impact on marketing and SEO, positioning AirOps as a thought leader in AI search and content engineering.

What is the strategic significance of AirOps securing $40 million in Series B funding with participation from over two dozen CMOs?

The strategic significance of AirOps securing $40 million in Series B funding, notably with investment from over two dozen CMOs, underscores the platform's growing importance and validation within the marketing landscape. This indicates strong industry confidence in AirOps's vision and its potential to develop the definitive platform and playbook for success in AI search.

How does AirOps differentiate its platform from visibility-focused competitors like Scrunch?

AirOps differentiates its platform from visibility-focused competitors like Scrunch by offering an end-to-end solution that not only provides AI search visibility insights but also enables users to act on those insights with automated content workflows. While Scrunch focuses on monitoring brand appearance, AirOps emphasizes turning those insights into winning content to drive pipeline.

What gap in the market does AirOps aim to fill compared to broader SEO platforms like Conductor?

Compared to broader SEO platforms like Conductor, AirOps aims to fill the specific market gap of AI-driven content engineering for AI search and Answer Engine Optimization (AEO). While Conductor provides comprehensive SEO tools, AirOps specializes in unifying AI search insights with content creation and workflow automation to secure brand citations and measure impact across emerging AI search platforms.

What is the strategic implication of AirOps's deep integrations with various CMS and PM tools?

AirOps's deep integrations with various CMS (e.g., Webflow, WordPress) and PM (e.g., Asana, Monday.com) tools strategically aim to embed its platform seamlessly into existing enterprise tech stacks. This approach ensures efficient content publishing and workflow management, reducing manual handoffs and enabling customers to leverage AI-driven content at scale within their current operational frameworks.

How does AirOps's pricing model reflect its target market?

AirOps's pricing model, which includes a "Start for Free" option and custom enterprise solutions requiring a conversation with sales, reflects a strategy to cater to a broad target market, from individual users to large organizations. The enterprise-level pricing indicates a focus on securing larger, recurring revenue contracts from corporate clients with advanced AI search and content needs.

What problem does the AirOps platform specifically solve for marketers in the era of AI search?

The AirOps platform specifically solves the problem of gaining and measuring brand visibility in the evolving landscape of AI-driven discovery for marketers. It helps companies identify queries buyers are asking in AI search, then generates and optimizes content to ensure their brand is cited in critical AI search results across platforms like Google, Gemini, Perplexity, Claude, and ChatGPT, thereby transforming AI visibility gaps into pipeline.

What do the customer results, such as Webflow's 6% increase in AI-attributed signups, indicate about AirOps's value proposition?

Customer results like Webflow's 6% increase in AI-attributed signups and Chime's 3x increase in AI search citations indicate that AirOps delivers tangible business value by directly impacting lead generation and brand presence in AI search. This evidence underscores AirOps's value proposition as a platform that can measurably improve content performance and contribute to pipeline growth through effective AI search optimization.

How does AirOps's "AirOps Champions" and "AirOps Experts" programs contribute to its market strategy?

AirOps's "AirOps Champions" and "AirOps Experts" programs contribute to its market strategy by fostering a community of skilled professionals around its platform. These programs engage Content Engineers, strategists, and marketing leaders, helping to cultivate thought leadership, collaborative development, and a network of specialists, thereby expanding AirOps's ecosystem and enhancing its market presence through advocacy and expertise.

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