All Gravy Competitive Intelligence & Landscape

All Gravy (allgravy.com) is an AI-powered employee app platform designed to streamline communication, learning, and operations, primarily for the hospitality, retail, and hotel sectors [https://allgravy.com/]. Founded in April 2020 by Jonatan and Kristian, the company set out to address the frustrations of hourly paid employees and gig workers regarding personal finances and income management [https://www.allgravy.com/about-us]. It is headquartered in Copenhagen, Denmark, with All Gravy ApS holding CVR number DK41335874, and also has entities in the UK and Norway [https://www.allgravy.com/terms-and-conditions][https://www.allgravy.com/platform/academy].

All Gravy offers a comprehensive solution that combines five core functions into a single mobile app for employees and a web dashboard for managers [https://www.allgravy.com/post/what-is-all-gravy-communications-learning-app-hospitality]. Its modules include communications (chat and feeds), learning (onboarding, handbooks, continuous training), and operations (streamlining across locations). A key feature is its AI assistant, or "AI Colleague," which helps prioritize guests, remove bottlenecks by providing quick answers, empower employees, and surface training needs by identifying frequently asked questions [https://allgravy.com/].

The platform's mission is to supercharge human skills by letting AI handle routine tasks, allowing staff to focus on guest interactions and critical human skills [https://allgravy.com/]. It aims to revolutionize frontline technology, particularly for younger generations like Gen Z, by offering an intuitive platform that manages staff communications, onboarding, training, and handbooks within one app [https://www.allgravy.com/press-articles/startup-week-all-gravy][https://www.allgravy.com/post/what-is-all-gravy-communications-learning-app-hospitality]. The company serves over 250 businesses of all sizes, including notable customers like Honest Burgers, Pizza Pilgrims, Ottolenghi, and Dishoom [https://allgravy.com/].

All Gravy's value proposition emphasizes cutting chat chaos and efficiently training teams through a single, integrated app [https://allgravy.com/]. The company reports proven impact across tens of thousands of employees, including a 20% increase in shifts taken, over 80 logins per month, and a 15% higher employee retention rate [https://www.allgravy.com/get-in-touch]. Their platform allows businesses to create engaging handbooks and courses for pre-onboarding, onboarding, and ongoing upskilling, with the AI chatbot providing instant, concise answers from all company content [https://www.allgravy.com/pitch].

All Gravy (allgravy.com) offers an AI-powered employee app designed to streamline communication, learning, and operations, particularly for the hospitality, retail, and hotel sectors [https://www.allgravy.com/]. The platform aims to replace fragmented communication tools like WhatsApp, paper handbooks, and clunky Learning Management Systems (LMS) with a unified, branded space [https://www.allgravy.com/product-overview]. Key product features include Chat (mirroring WhatsApp's ease of use but with work-specific guard rails and automated access [https://www.allgravy.com/platform/features], [https://www.allgravy.com/feature], [https://www.allgravy.com/still-using-whatsapp]), AI Colleague (an AI assistant trained on company handbooks, policies, and SOPs to answer staff questions instantly, draft posts, and generate courses [https://www.allgravy.com/product-overview], [https://www.allgravy.com/]), and Training and Onboarding (with bite-sized content, games, and quizzes for a Duolingo-style learning experience [https://www.allgravy.com/], [https://www.allgravy.com/platform/lms]). The platform also includes Newsfeed, Handbooks, Compliance, and integrations with payroll and workforce management systems [https://www.allgravy.com/], [https://www.allgravy.com/product-overview], [https://www.allgravy.com/platform/integrations].

All Gravy employs a modular pricing structure for larger operations and a flat fee for smaller teams [https://www.allgravy.com/nl/pricing], [https://www.allgravy.com/de/pricing]. For teams of 50 or fewer users, the entire suite of features is available for a flat fee of $340 per month [https://www.allgravy.com/nl/pricing], [https://www.allgravy.com/de/pricing].

For teams exceeding 50 users, All Gravy utilizes a modular pricing model. Customers select only the modules they intend to use, and pricing is calculated based on the number of modules chosen multiplied by the number of users (Modules × Seats) [https://www.allgravy.com/nl/pricing], [https://www.allgravy.com/de/pricing]. This approach aims to eliminate traditional pricing tiers, seat minimums, and unexpected add-on costs [https://www.allgravy.com/nl/pricing], [https://www.allgravy.com/de/pricing]. There are no details provided about recent pricing changes. Prospective customers can book a free demo to get a personalized tour of the platform and learn about pricing tailored to their specific setup [https://www.allgravy.com/book-meeting].

All Gravy (allgravy.com) is actively involved in the hiring sphere, not just for its own internal needs but also as a core offering for its clients. The company was founded in April 2020 by Jonatan and Kristian, focusing on streamlining operations for hospitality teams. While there is no information about layoffs, All Gravy's product suite, particularly "All Hands," is a significant indicator of its strategic focus on recruitment and human resources within the hospitality and retail sectors.

All Gravy explicitly offers an Applicant Tracking System (ATS) called All Hands, which is designed to remove friction from the recruiting process for both employers and applicants. This mobile-first ATS allows managers to recruit on the go and helps businesses scale their hiring needs up or down seasonally. The integration of "All Hands" directly into the All Gravy app, which teams already use, aims to streamline the entire employee journey from recruitment to onboarding and ongoing management.

The company's product offerings, including an HRIS (Human Resources Information System) built for hospitality, applicant tracking, and features like a people directory, performance management, and whistleblower reporting, signal a strong commitment to improving and optimizing the hiring and employee management lifecycle.

All Gravy positions itself as a solution to high turnover and disconnected tools common in industries like hospitality, aiming to be a single source for employee data, performance, and applicant tracking.

All Gravy also lists a "Careers" section on its website, indicating ongoing internal hiring. The emphasis on features like "Faster onboarding" and the integration of recruitment tools within their platform suggests a strategic focus on helping their clients manage high-volume hiring and improve employee retention. By offering a comprehensive suite for communications, learning, and operations, All Gravy aims to support businesses in not only attracting but also retaining talent.

All Gravy has demonstrated strong financial growth and fundraising success since its inception. The company has achieved 3x year-over-year revenue growth [https://www.allgravy.com/jonatan].

All Gravy has raised a total of over 6 million EUR in funding [https://www.allgravy.com/jonatan]. This includes 5.9M EUR from investors such as Scale Capital, Moonfire Ventures, and angel investors including co-founders of Zendesk, Pleo, and Voi [https://www.allgravy.com/jonatan]. Earlier, the company secured €3.2 million to support the hospitality industry [https://www.allgravy.com/de/post/all-gravy-raises-eu3-2million-to-help-hospitality-industry-in-crisis]. More recently, in early 2025, All Gravy announced multiple funding rounds, including securing $2.9M to replace outdated frontline technology [https://www.allgravy.com/press-articles/tech-eu-funding] and €2.7M to revolutionize frontline work with AI [https://www.allgravy.com/press-articles/oresund-startup-funding].

Founded in April 2020 by Jonatan and Kristian [https://www.allgravy.com/about-us], All Gravy has rapidly expanded, building an AI-powered employee app used in over 1,000 hospitality locations across the UK, Scandinavia, and Germany [https://www.allgravy.com/jonatan]. The company operates as All Gravy Limited in the UK [https://allgravy.com/]. There is no information available regarding M&A activities by All Gravy.

All Gravy (allgravy.com) actively engages with its audience through various event participations, primarily focusing on webinars and podcasts to share insights and expertise. The company hosts free Masterclasses, such as "The impact of best-in-class tools on employee engagement," which took place on February 20th, and other on-demand sessions like "3 Proven Tactics for Boosting Employee Wellbeing" featuring Chester Elton, an authority in organizational culture. Another notable masterclass, "The Secret Sauce in Starbucks' Early Success," featured Starbucks co-founder Zev Siegl, providing valuable lessons for hospitality and retail professionals [https://www.allgravy.com/webinar/masterclass][https://www.allgravy.com/resources?2024-06-17=][https://www.allgravy.com/webinars/3-proven-tactics-for-boosting-employee-wellbeing].

In addition to these educational events, All Gravy produces the "It's All Gravy Podcast" [https://www.allgravy.com/podcast]. This podcast features interviews with experts and industry leaders, discussing topics such as using AI to supercharge managers with Tommy “Tech” Giraux from Honest Burgers, and insights from hospitality tech experts on how AI will impact frontline workers with William Connors [https://www.allgravy.com/podcast]. The podcast serves as a platform for in-depth discussions on industry trends and the application of AI in the workplace.

The company also offers personalized demos of its platform, allowing potential clients to experience All Gravy in action and learn about its pricing and success stories [https://www.allgravy.com/book-meeting][https://www.allgravy.com/product-overview]. While the website highlights past press mentions about fundraising and its AI-driven workforce platform [https://www.allgravy.com/in-the-press], the primary focus for direct event engagement appears to be through its own hosted masterclasses and podcasts, reinforcing its role as a thought leader in employee app technology for hospitality and retail.