Be Your Best Competitive Intelligence & Landscape

Be Your Best's core product is its VR training app, which features two main modes: "Scenarios" and "Matchplay." "Scenarios" improve cognitive skills through realistic 11-a-side football situations recreated from professional games, while "Matchplay" offers an open AI training environment that closely simulates a real football game [beyourbest.com]. The company also offers a companion mobile app to track progress, facilitate competition through leaderboards, and review training sessions on the go [beyourbest.com]. Their services target both amateur and professional football players, as well as teams and clubs, who seek to gain a competitive edge through enhanced mental and cognitive performance [beyourbest.com].

Be Your Best has a global reach, with players trained in 99 countries, accumulating over 1 million training sessions and more than 6 million scenarios played [beyourbest.com/en-us/about]. The company's vision is to become the gold standard for cognitive and mental improvement in sports [beyourbest.com/about]. Their VR training is backed by studies, demonstrating an average 28% increase in scan rate among football players after consistent training, leading to a significant improvement in forward pass completion [beyourbest.com].

Be Your Best provides a clear pricing structure primarily for individual users, though the plans include multiple seats. The "Personal" plan, aimed at individuals seeking tailored training and insights, is available through two main subscription options: monthly and annual. The monthly subscription is priced at $29 USD per month, while the annual subscription is offered at $19 USD per month when billed annually, representing a 35% savings [beyourbest.com/pricing]. Both options include 3 seats, indicating a potential for small group or family use within the individual plan.

While Be Your Best does not explicitly advertise a free trial, they do offer a 14-day money-back guarantee on their subscriptions, allowing users to experience the service risk-free [beyourbest.com/pricing]. This guarantee functions similarly to a trial, enabling users to explore the VR training technology, personalized coaching, and performance-enhancing tools before committing long-term. Recent pricing changes include a "World Cup Offer!" providing 25% off annual subscriptions using code WC25, indicating promotional flexibility and a focus on attracting new users during key football events.

Users gain unlimited access to elite-level cognitive training with either the monthly or annual "Personal" plan, which encompasses advanced VR training technology, optimal scanning and replay analysis, stat tracking, and multiple training modes [beyourbest.com/get-started]. This comprehensive offering ensures that both amateur and professional players can find value in improving their football IQ and on-pitch performance.

Be Your Best is a company "Made in Norway & expanding around the world," leading the way in VR training for footballers [beyourbest.com/about]. Their focus is on the "future of cognitive & mental performance," with a vision to become the "gold standard" in this area [beyourbest.com/about]. This global expansion and ambitious vision suggest a growing enterprise, which typically necessitates an expanding workforce to support development, marketing, and operations.

The company's growth is evident in its user base, with "15k Players trained," "1 mil+ Training sessions," and "6 mil+ Scenarios played" across "99 Countries" [beyourbest.com/about]. Although specific hiring trends or layoffs are not publicly detailed on their website, the substantial and increasing engagement, coupled with their global reach and ambitious goals, implies a strategy of sustained growth and investment in their platform and services. This would generally lead to a need for skilled professionals, though direct job postings are not featured on their 'Career' page at this time.

Be Your Best is incorporated and registered in Norway as BE YOUR BEST AS, with its principal place of business in Oslo [https://www.beyourbest.com/en-us/affiliate-program-agreement]. The company emphasizes its global reach, having trained over 15,000 players across 99 countries, accumulating more than 1 million training sessions and over 6 million scenarios played [https://beyourbest.com/about]. This widespread adoption suggests a healthy and expanding user base contributing to its subscription revenue.

In terms of growth strategy, Be Your Best utilizes an affiliate program to expand its reach, allowing individuals and platforms to earn money for every new customer they refer [https://www.beyourbest.com/affilates-sign-up]. This incentivizes word-of-mouth marketing and broader online promotion, indicating a focus on scalable customer acquisition rather than relying solely on direct marketing. The company also offers a 14-day money-back guarantee, demonstrating confidence in its product and potentially reducing subscriber churn [https://beyourbest.com/en-us].

Demonstrating its commitment to the football community, Be Your Best serves as a title sponsor for significant tournaments. Notably, they partnered with Sideline Soccer Solutions (S3) to become the title sponsor for the FC Delco Players Cup [Source: https://www.beyourbest.com/en-us/insight/be-your-best-partners-with-s3]. This sponsorship highlights their dedication to supporting youth football and increasing their visibility within the sport. Furthermore, Be Your Best maintains a strong presence in elite football through partnerships with organizations like Unique Sports Group and the Norwegian Football Association, showcasing their global collaborations and impact [Source: https://www.beyourbest.com/en-us/insight/be-your-best-partners-with-unique-sports-group].

To keep users engaged and continuously improving, Be Your Best regularly introduces interactive VR challenges. These include weekly Euro Challenges that recreate real-life moments from major tournaments [Source: https://www.beyourbest.com/en-us/insight/immerse-yourself-into-euro-2024-with-vr-challenges] and monthly VR challenges inspired by real-life events and players, offering opportunities to win prizes [Source: https://www.beyourbest.com/insight/launching-be-your-best-monthly-challenges]. Examples include the "KDB Farewell" challenge, inspired by Kevin De Bruyne, providing users with unique scenarios within their cognitive training app [Source: https://www.beyourbest.com/insight/mays-monthly-challenge-kdb-farewell]. These challenges, alongside their "Field of Vision" monthly newsletter [Source: https://www.beyourbest.com/newsletter] and a dedicated news and blog section [Source: https://www.beyourbest.com/insights], ensure a dynamic and enriching experience for their user base.