Besedo Competitive Intelligence & Landscape

Besedo (besedo.com) is a leading technology company specializing in content moderation tools and services, aiming to create a safer and more positive internet. Founded in 2002, Besedo offers a complete and scalable solution that combines advanced AI with expert human review to moderate user-generated content in real-time. Their core mission is to be the world's leading premium content moderation partner, providing effective solutions for protecting users and enhancing their online experiences by detecting and removing spam, fraud, abuse, and other harmful content across various digital platforms.

Besedo provides a hybrid model for content moderation, offering both outsourced services and in-house solutions. Their platform features flexible rule creation, allowing clients to tailor filters that evolve with shifting trends, ensuring safety, compliance, and growth. Key offerings include AI-powered chat moderation to filter out profanity and unwanted content, and robust fraud prevention mechanisms that stop over 100,000 scams daily.

Besedo's global reach allows them to moderate in over 100 languages with cultural understanding, adapting to context, culture, and evolving risks.

The company serves a diverse target market that includes marketplaces, dating sites, communities and forums, gaming platforms, and news and publishers.

Besedo helps businesses of all sizes, from small startups to public companies, to protect their users, build trust, and ensure a cleaner user experience. Headquartered in Stockholm, Sweden, with a registered address at Sveavägen 34, iOffice, 111 51 Stockholm, Besedo has over 20 years of experience in trust and safety, processing billions of items yearly and helping organizations improve moderation accuracy and reduce manual review time, as highlighted by customer testimonials like Jimin Lee, Director of Trust and Safety, who noted a 90% improvement in moderation accuracy. The company is ISO/IEC 27001:2022 certified for its information security management system, demonstrating its commitment to data protection and client security [https://besedo.com/company/security-faq/].

Besedo (besedo.com) provides a comprehensive, scalable content moderation solution, integrating AI with human expertise to ensure a safe and positive user experience online [besedo.com]. The company emphasizes its ability to protect against spam, fraud, and abuse in real-time across various industries like marketplaces, dating sites, communities, forums, and gaming [besedo.com]. Their offerings include flexible rule creation for tailor-made filters, AI-powered chat moderation, and fraud prevention that stops over 100,000 scams daily [besedo.com].

Besedo does not publicize fixed pricing plans or tiers on its website, opting instead for a customized approach. The cost of its content moderation services is determined by factors such as the volume of content, the complexity of moderation actions required, and the languages involved [besedo.com/blog/the-price-of-ai/]. They build a bespoke solution for each client, rather than offering a one-size-fits-all package [besedo.com/blog/the-price-of-ai/]. This allows Besedo to offer solutions that can be fully outsourced or kept in-house with their tools, providing flexibility to handle global audiences [besedo.com].

While specific pricing changes are not disclosed, Besedo focuses on delivering value through improved accuracy and reduced manual review times, as evidenced by client testimonials noting over 90% moderation accuracy improvements and 17% reductions in manual review time [besedo.com/freetrial/]. Prospective clients can request a demo to see their content moderation solutions in action and discuss their specific needs with an expert [besedo.com/request-a-demo/]. They also offer a free trial, enabling potential customers to experience the benefits of their platform, which includes the Implio moderation interface [besedo.com/freetrial/].

Besedo, a leading provider of content moderation tools and services, demonstrates consistent hiring activity that underscores its commitment to global expansion and technological advancement. With headquarters in Stockholm, Sweden, Besedo currently employs over 300 individuals across five international offices located in France, Malta, Romania, and Colombia [https://careers.besedo.com/jobs/7655541-head-of-people-romania-hybrid-remote]. The company frequently posts job openings, including a Head of People - Romania [https://careers.besedo.com/jobs/7655541-head-of-people-romania-hybrid-remote], indicating an investment in nurturing its workforce and managing its widespread operations.

Besedo's hiring trends reflect a strategic focus on enhancing its core AI-powered moderation platform, Implio. Recent job postings include a Product Manager - Implio [https://careers.besedo.com/jobs/7628170-product-manager-implio] and a Senior Java Developer (Hybrid/Remote) for Malta or Romania [https://careers.besedo.com/jobs/7397761-senior-java-developer-hybrid-remote]. These roles are crucial for scaling systems that protect millions of online users daily and building advanced microservices for their SaaS platform. The company's emphasis on hybrid work models across various international locations showcases flexibility and a commitment to attracting top talent globally.

Beyond product development, Besedo is actively expanding its commercial and operational teams. Openings such as a Sales Executive in Stockholm [https://careers.besedo.com/jobs/7814165-sales-executive-stockholm-hybrid] and an ICT Systems Engineer in Colombia [https://careers.besedo.com/jobs/7653065-ict-systems-engineer] highlight efforts to drive new enterprise business and bolster internal IT infrastructure. The presence of a Business Controller (parental leave cover) in Sweden [https://careers.besedo.com/jobs/7502759-business-controller-parental-leave-cover] suggests an ongoing need for financial oversight within its growth trajectory. These hiring patterns signal Besedo's strategy to strengthen both its technological offerings and its market reach, without any indication of recent layoffs.

Besedo, a global leader in content moderation technology and services, has demonstrated a commitment to financial growth and strategic development through key investments and leadership appointments. In 2018, the Stockholm-based company secured a significant €3 million investment, primarily from investment company AB Spiltan. This capital injection was aimed at intensifying the launch of Besedo's enhanced services, with a particular focus on automating content moderation through advanced artificial intelligence (AI) and machine learning. This funding underscores Besedo's strategic initiative to scale its operations and further solidify its position in the competitive content moderation market [https://besedo.com/blog/spiltan-investment/].

Besedo's financial health is further supported by its extensive operational reach and impact. Annually, the company reviews and moderates over 500 million pieces of user-generated content and successfully blocks more than 40 million fraud attempts, thereby protecting users and maintaining trust on online platforms worldwide [https://careers.besedo.com/jobs/7814165-sales-executive-stockholm-hybrid]. This robust operational scale highlights the company's significant revenue-generating capacity and its critical role in maintaining a safer digital environment. With over 20 years of expertise in trust and safety, Besedo processes billions of items yearly, indicating a substantial volume of business activity and a strong market presence [https://besedo.com/].

In line with its financial objectives, Besedo strategically appointed Hanna Marklund as its new Chief Financial Officer (CFO) in 2023. Marklund brings over a decade of executive leadership and financial management experience, having previously served as CFO of BuddyCompany and spent nine years at SEB, one of Sweden's leading banks [https://besedo.com/blog/besedo-appoints-hanna-marklund-as-new-chief-financial-officer/]. This appointment underscores Besedo's commitment to strong financial governance and its ambition to navigate future growth and potential M&A activities with expert leadership. The company, founded in 2002, maintains its headquarters in Stockholm, Sweden, with over 300 employees across five international offices, reflecting its global footprint and sustained operational expansion [https://careers.besedo.com/jobs/7814165-sales-executive-stockholm-hybrid].

Besedo actively engages with its audience through various online events, primarily focusing on webinars and presentations that highlight their expertise in content moderation and trust and safety. These events cover a wide range of topics relevant to marketplaces, dating platforms, gaming communities, and other online platforms. Some notable webinars include a "Fireside Chat: The Digital Services Act" featuring Besedo CEO Petter Nylander and Dr. Kerstin Bäcker, discussing the implications and applicability of the act [https://besedo.com/webinars/].

Besedo also hosts webinars on critical aspects like "UX design for marketplaces – how to successfully build trust into the user journey," providing insights into enhancing user safety and experience [https://besedo.com/webinars/]. Other sessions delve into "The Power of Data – Growth Hacking for Online Marketplaces and Sharing Economy Platforms" and "SEO optimization for online marketplaces," offering actionable strategies for growth and visibility [https://besedo.com/webinars/]. They further address practical challenges such as "Filter creation masterclass: Automatically detecting and removing personal details" and "How to build and maintain the trust trifecta for your online marketplace" [https://besedo.com/library/webinar/filter-creation-masterclass-automatically-detecting-and-removing-personal-details/][https://besedo.com/library/webinar/webinar-how-to-build-trust-on-online-marketplaces/].

Their presentations include topics like "From 0% to 94% automation," showcasing advancements in moderation efficiency, and "eliminating sexual harassment on your site before it kills your growth," addressing critical safety concerns [https://besedo.com/presentations/]. Additional webinars from Besedo cover "Marketing for Marketplaces – How To Reach a Two-Sided Audience," "Marketplace monetization strategies," and discussions on ensuring success when migrating between marketplace technologies, often featuring collaborations with other industry experts [https://besedo.com/library/webinar/webinar-marketing-for-marketplaces-how-to-reach-a-two-sided-audience/][https://besedo.com/library/webinar/webinar-marketplace-monetization-strategies/][https://besedo.com/library/webinar/webinar-how-to-ensure-success-when-migrating-from-one-marketplace-tech-to-another/]. Through these events, Besedo demonstrates its commitment to fostering safer online environments and empowering its clients with knowledge and tools for effective content moderation.