Boka.se Competitive Intelligence & Landscape

Boka.se is Sweden's largest online booking system, founded in 2016 and headquartered in Örebro, Sweden (Result 6). The company specializes in providing a cloud-based platform that enables businesses, associations, and individuals to manage bookings for a wide range of services, events, and rentals (Result 1). Its core products include a comprehensive booking system that caters to industries such as beauty, health, education, and personal services, allowing users to book services like massages, hairdressing, fitness classes, and more (Result 3).

Boka.se's target market encompasses small to medium-sized enterprises, non-profit organizations, and private individuals seeking an accessible, efficient way to handle reservations and resource scheduling (Result 2). The company has grown significantly, serving over 700,000 users and facilitating more than 3.5 million bookings, with a focus on simplicity, affordability, and customer satisfaction (Result 1, Result 3). Its mission is to be the fastest, easiest, and most effective booking platform, emphasizing availability and user-friendly features (Result 2). With a small team of around five employees, Boka.se continues to expand its services and market presence, supported by recent funding and ongoing development efforts (Result 6).

Boka.se offers transparent and straightforward pricing plans tailored for various business needs, with no hidden fees or surprise charges. As of April 2026, their pricing starts from 157 SEK per month for their basic booking system, suitable for small businesses, with options to scale up depending on the number of users and features required (boka.se). They also provide a more affordable plan at 209 SEK per month, which includes unlimited bookings and calendars, and is designed for service providers, event organizers, and rental businesses (boka.se).

A key feature of Boka.se's pricing model is the absence of binding periods, allowing users to cancel or upgrade their plans at any time, with a free trial period of 30 days that does not automatically convert into a paid subscription (boka.se). Recent updates emphasize flexible subscription options, including free demo accounts and tiered plans based on the size of the business, from small to large organizations, with prices clearly outlined for each tier (boka.se). Overall, Boka.se maintains a focus on affordability, transparency, and customer-centric features, making it a competitive choice in the booking system market.

As of April 2026, Boka.se appears to be a relatively small company with 11-50 employees, primarily focused on providing an online booking system for various service industries such as beauty, health, and recreation (theorg). Recent activity indicates stable operations with no publicly reported layoffs, and the company’s growth rate shows a slight decline of 14.3% annually, which could suggest a cautious approach to expansion or market adjustments (theorg).

Regarding hiring trends, there is no specific recent data on new job openings or aggressive hiring campaigns, which might imply a strategic pause or consolidation phase rather than rapid expansion. The company's focus seems to be maintaining its market position in Sweden, where it is ranked around 3,109 in the country and globally at approximately 326,555 (theorg).

In contrast, Bokadirekt, another Swedish booking platform, is experiencing significant growth, with a 20.4% increase in employees YoY, now employing 76 staff members and generating around USD 3.8 million annually (tracxn; boka.se). Their recent hiring pattern indicates active expansion, likely driven by their strategic focus on growth in the wellness and beauty sectors (boka.se). Overall, Boka.se’s current hiring and operational patterns suggest a cautious, steady approach, possibly reflecting a focus on stability rather than aggressive growth, while competitors like Bokadirekt are actively expanding.

Boka.se is a Swedish company founded in 2016 that operates as an online booking system provider for various industries, including salons, health services, education, and rental services. The company has raised a total of approximately $1.2 million in funding, with its latest funding round being a seed round on December 22, 2021, led by Almi Invest (Tracxn). As of 2026, Boka.se has a small team of about 5 employees, experiencing a slight decline in growth (-14.3% YoY), but it remains Sweden's largest booking system for associations, companies, and individuals, with over 350,000 users and more than 30,000 created booking systems (Boka.se). Financial details such as revenue figures are not publicly disclosed, but the company’s funding history and user base indicate a focus on growth and market penetration in the online booking industry. The company’s strategic position is strengthened by its extensive user engagement and broad industry applicability, making it a notable player in the digital booking space in Sweden.

Boka.se actively participates in various events, conferences, and community activities to promote its booking system services. As of March 2026, they are involved in hosting and sponsoring events such as the Allakansjunga kör, a singing event held at Teaterladan, Funnys äventyr, which emphasizes community engagement through singing activities (boka.se).

Additionally, Boka.se provides a platform for booking and managing a wide range of events, including conferences and workshops across Sweden. They list multiple upcoming events on their site, such as painting workshops and afternoon teas at various hotels, indicating their active role in community and cultural events (boka.se).

The company also promotes its services through participation in industry-specific trade shows and online webinars, although specific details about these are not explicitly listed in the recent results. Their focus appears to be on integrating their booking system into diverse sectors like health, beauty, and event management, supporting both individual and corporate clients (boka.se). This ongoing engagement helps Boka.se to strengthen its presence in the Swedish market and foster community connections.