CareLineLive Competitive Intelligence & Landscape

CareLineLive (carelinelive.com) is a leading provider of all-in-one home care management software, empowering home care agencies to operate more efficiently, expand capacity, and continuously improve quality of care. Their core mission is to be the first fully integrated home care management platform that enables providers to run their entire business from a single location [carelinelive.com/about/]. The company’s comprehensive solution supports seamless communication within the entire Care Circle through three integrated platforms: a Management platform for rostering, client and carer management, invoicing, and payroll; a Carer companion app for efficient, person-centred care delivery; and a Care Circle Portal for service users' families to access care notes and medication information [carelinelive.com/].

Founded by Josh Hough, CareLineLive builds software designed to give more time back to care providers [carelinelive.com/about/]. The platform is trusted by over 650 home care providers and 25,000 carers globally [carelinelive.com/]. In 2023, CareLineLive acquired CareFor and Ulysses (UDMS), significantly strengthening its portfolio of product solutions for local authorities managing home care, reablement, and supported living services, particularly in Europe [care-for.co.uk/].

CareLineLive offers expert-led compliance through its MOA Benchmarking module, providing clear improvement planning and continuously updated regulatory insights to support governance and CQC/Care Inspectorate Wales ratings [carelinelive.com/]. The company provides flexible pricing plans to suit varying business sizes, starting from £120 per month, with no additional charges for administrative users [carelinelive.com/pricing/]. Their target market includes home care agencies and public sector organizations, with services available in the United Kingdom and Australia [carelinelive.com/, carelinelive.com.au/].

Headquartered in Slinfold, West Sussex, UK, with additional offices in London and Melbourne, Australia, CareLineLive is committed to robust customer support, offering structured onboarding and rapid response to daily enquiries via in-app messaging, email, and phone [carelinelive.com/contact/, carelinelive.com/customer-support/].

CareLineLive offers an all-in-one home care management software solution designed to empower agencies to operate more efficiently, expand capacity, and continuously improve care quality. Their platform integrates key functionalities such as rostering, client and carer management, capacity planning, invoicing, payroll, and real-time call monitoring [carelinelive.com]. The software also includes MOA Benchmarking, an expert-led compliance tool that supports governance, continuous improvement, and stronger Care Quality Commission (CQC) and Care Inspectorate Wales ratings [carelinelive.com]. This comprehensive system aims to provide complete care management and confident compliance within a single subscription [carelinelive.com].

CareLineLive operates on a flexible pricing model, starting from £120 per month (plus VAT) [carelinelive.com/pricing/]. This base price covers 15 carers using eRoster, 7 carers with Bring Your Own Device, or 3 carers with Managed Handsets, with no additional charge for administrative users [carelinelive.com/pricing/]. The company emphasizes that all customers, from micro-businesses to large corporations, receive the same access to all features and support, ensuring equitable service regardless of size [carelinelive.com/software-for-small-homecare-agencies/]. This commitment to providing all features across the board means there are no separate tiers for functionality, promoting a "one system, one price, all of the benefits" approach [carelinelive.com/all-in-one-homecare-management-system-benefits/].

Recent pricing changes and promotions include an offer to get 12 months of CareLineLive for the price of 10 [carelinelive.com]. Furthermore, eligible home care agencies can benefit from grant funding, potentially saving up to 50% on their costs for the first year if they move from paper-based records to a digital system like CareLineLive, through the Digital Social Care Records initiative [carelinelive.com/dsc/]. This makes digital care and confident compliance more accessible, aligning with the company's goal to support agencies in adapting to stricter care regulations and growing client expectations [carelinelive.com/care-planning-software/].

CareLineLive has demonstrated consistent growth in its workforce, signalling a strategic expansion driven by recent investment and a commitment to enhancing its home care management software. In January 2023, following a significant investment round, the company announced a recruitment drive for various new roles, including Customer Support Agent, Sales Development & Admin, Product Manager, and Back End Developer [https://carelinelive.com/new-jobs/]. This hiring push reflects their ambition to scale operations and further develop their integrated platform, which serves over 700 customers across seven countries and supports more than 20,000 carers daily [https://carelinelive.com/about/].

The development team, a critical component of CareLineLive's innovation, has seen substantial growth from a single developer at its inception to 11 developers by early 2025, specializing in both backend and frontend development [https://carelinelive.com/development-team/]. This sustained investment in technical talent underscores CareLineLive's dedication to continuously evolving its software offerings, which include rostering, care management, electronic visit records (eMAR), and GP Connect. The company's focus on technological advancement is further highlighted by its development of modules like MOA Benchmarking, designed to assist providers with compliance and CQC ratings.

CareLineLive also places a strong emphasis on its customer-facing teams, regularly profiling members of its customer support and onboarding staff. Individuals like Donovan Fourie, the Customer Support Team Lead, and Brandon Lodge, a Customer Support Technician, are highlighted for their roles in ensuring smooth customer experiences and providing essential assistance [https://carelinelive.com/meet-the-team-customer-support-donovan-fourie/, https://carelinelive.com/meet-the-team-customer-support-technician-brandon-lodge/]. This focus on support aligns with their broader company strategy of not only providing robust software but also delivering expert-led compliance and continuous support to their diverse client base. While no information on layoffs was found, the consistent recruitment and expansion across development, sales, and support teams indicate a healthy growth trajectory and a strategic commitment to both product innovation and customer satisfaction.

CareLineLive, a leading provider of homecare management software, has demonstrated robust financial performance and strategic fundraising to fuel its growth and expansion. The company, founded by Josh Hough in 2018, generated revenues exceeding £3.5 million, highlighting substantial demand for its services within the digital care sector [carelinelive.com/josh-hough-profile/]. This financial health underpins its mission to digitalize home care services, offering a comprehensive platform trusted by over 650 home care providers and 25,000 carers globally [carelinelive.com].

CareLineLive has successfully secured multiple rounds of funding to support its ambitious growth plans. In April 2021, the company announced £1.2 million in funding, led by Haatch Ventures, aimed at supporting its international expansion and innovation in the homecare sector [carelinelive.com/carelinelive-secures-1-2-million-funding-to-support-digitalisation-and-innovation-within-the-homecare-sector/]. This was followed by a significant £3 million funding round led by Oakglen, intended to further accelerate its expansion into regions like Ireland and Australia, while also increasing its team size by 50% within three months [carelinelive.com/press-release-3m-funding-round/].

Further solidifying its financial position and growth trajectory, CareLineLive secured a majority investment from Accel-KKR, a technology-focused investment firm. This investment is specifically earmarked to spur accelerated growth, international expansion, and product development [carelinelive.com/investment-accel-kkr/]. The company has also engaged in strategic collaborations, such as the deepened alignment with MOA Benchmarking under the Accel-KKR portfolio, aiming to enhance value for healthcare providers in the UK care technology sector [carelinelive.com/carelinelive-moa-collaboration-accel-kkr-portfolio/].

CareLineLive actively participates in various events, including webinars and industry shows, to showcase its home care management software and thought leadership. For instance, the company will be attending the Care & Occupational Therapy Show at Westpoint Arena in Exeter on June 23, 2026, demonstrating its commitment to engaging with the care sector community [carelinelive.com/event/care-occupational-therapy-show/].

CareLineLive regularly hosts informative webinars covering crucial topics for home care agencies. These include sessions on GP Connect, a groundbreaking integration offering real-time access to service users' GP summary records, with webinars held on dates such as January 24, 2025 [carelinelive.com/webinar-gp-connect-in-action/], and September 9, 2024, featuring insights from NHS England [carelinelive.com/gp-connect-webinar/]. Other GP Connect demonstrations occurred on February 19, 2025, and November 26, 2024, highlighting its benefits for saving time and improving care quality [carelinelive.com/webinar-gp-connect-in-action/], [carelinelive.com/webinar-demonstration-of-gp-connect/].

The company also provides valuable resources through webinars on home care marketing, with topics such as optimizing Google Business Profile to rank higher in local searches, as discussed in a webinar on March 18, 2025 [carelinelive.com/home-care-marketing-webinar/], and understanding the importance of a strong website, detailed in a replay from May 23, 2025 [carelinelive.com/marketing-webinar-homecare-websites/]. Additionally, CareLineLive offers guidance on procuring home care software, with webinars like the one on May 22, 2024, led by Founder and Managing Director Josh Hough, aimed at helping providers avoid costly mistakes [carelinelive.com/webinar-homecare-software/]. A recording from May 23, 2024, further provided insights into buying home care software without remorse [carelinelive.com/buying-software-webinar-recording/].

For those interested in a quick overview, CareLineLive conducts "Snapshot" webinars, providing a 20-minute demonstration of key features, with an instance on October 28, 2024 [carelinelive.com/snapshot-demo-webinar/]. The company also features webinars on MOA Benchmarking, including recordings that introduce key aspects of MOA and feature testimonials from customers like Katie Latham of Choices Homecare, who shared her implementation journey [carelinelive.com/our-solution/carelinelive-and-moa-benchmarking/].