CartonCloud

CartonCloud Competitive Intelligence & Landscape

cartoncloud.com ·

Overview

CartonCloud Overview

CartonCloud is a technology company specializing in logistics software solutions, primarily serving the third-party logistics (3PL) industry. Founded in 2014 and headquartered in Burleigh Heads, Queensland, Australia, the company focuses on providing cloud-based Warehouse Management Systems (WMS) and Transport Management Systems (TMS) that streamline warehouse operations and transportation processes (Exa). Its core products include automation technology for end-to-end logistics management, such as proof of deliveries via sign-on glass technology and laser scanning for warehouse picking and packing, all accessible from smartphones or online platforms (Exa).

CartonCloud’s target market encompasses logistics companies, distributors, and supply chain operators seeking to improve efficiency, reduce administrative tasks, and move towards paperless systems. The company emphasizes ease of use and automation to help clients do more with less, with over 50,000 users relying on its solutions globally (Exa). Its mission is to transform the logistics industry through simplicity, aiming to enhance clients’ organizational processes and overall quality of life (Exa). With a relatively small team of 46 employees, CartonCloud continues to grow its presence in the logistics technology sector, supported by recent funding rounds and strategic partnerships (LeadIQ).

Competitors

CartonCloud Competitors

SuperProcure stands out as a top competitor to CartonCloud, primarily due to its focus on comprehensive logistics industry software that integrates procurement and transportation management. It offers competitive pricing and a broad feature set that includes supply chain automation, which makes it appealing for organizations seeking end-to-end logistics solutions (TechnologyCounter). In comparison, CartonCloud emphasizes its user-friendly interface and automation capabilities for warehouse and transport management, targeting small to medium-sized logistics providers (AskPot).

Fieldproxy is another significant competitor, known for its fleet management and logistics automation tools tailored for regional and last-mile delivery services. It differentiates itself with real-time tracking, route optimization, and mobile app integrations, which are crucial for dynamic delivery operations (TechnologyCounter). CartonCloud also offers integrated transport management but is more broadly focused on warehouse and transport automation for a wider range of logistics businesses (AskPot).

Infor WMS is a major player in warehouse management systems, providing advanced inventory control, automation, and integration capabilities suited for large-scale warehouse operations. Its market positioning is heavily geared toward enterprise clients with complex supply chains, contrasting with CartonCloud’s focus on simplicity and ease of use for small to medium enterprises (TechnologyCounter). Pricing and market share favor Infor in large logistics environments, whereas CartonCloud maintains a competitive edge in accessible, cloud-based solutions for smaller firms.

Logi-Sys offers a comprehensive logistics management platform with strong emphasis on freight forwarding, customs, and compliance management. Its features cater to global logistics providers needing detailed operational controls and integrations. While CartonCloud provides automation and integration, Logi-Sys’s specialization in international logistics and compliance gives it an edge in global markets, though it may come at a higher price point and complexity (TechnologyCounter). Market share for Logi-Sys is concentrated among larger, international logistics companies, whereas CartonCloud is more popular among regional and small to medium-sized providers.

Alternatives

CartonCloud Alternatives

Product & Pricing

CartonCloud Product and Pricing Intelligence

CartonCloud offers a range of flexible pricing plans tailored to different sizes and needs of logistics companies. Their plans include the Starter, Professional, Professional Plus, and Enterprise tiers, each with varying features and costs. The Starter plan begins at $129 per week, suitable for small 3PLs, with features like unlimited users, one warehouse, and volume-based order pricing (CartonCloud Pricing). The Professional plan is priced from $299 per week and supports up to 15 customers and 2 warehouses, making it ideal for growing 3PLs, while the Professional Plus starts at $699 per week, designed for established companies scaling operations (CartonCloud Pricing). The Enterprise tier offers custom pricing for large or multi-site 3PLs with enterprise-grade features and support, with prices available upon request (CartonCloud Pricing).

In addition to the base platform fees, CartonCloud charges volume-based pricing for orders, and additional features like extra warehouses, Packers, or mobile app access can be added as extras. The company also provides detailed information on services pricing, including initial implementation fees, support, and integration costs, which vary depending on specific requirements (Help CartonCloud). As of March 2026, there have been no publicly announced major changes to their pricing structure, maintaining a transparent tiered approach to accommodate different business sizes.

Hiring & Layoffs

CartonCloud Hiring and Layoffs

As of March 2026, CartonCloud continues to demonstrate a strong focus on growth and talent acquisition. The company, founded in 2014 and based in Australia, has been actively hiring, with no indications of layoffs reported recently. Their careers page highlights ongoing opportunities across various roles, emphasizing their commitment to expanding their team to support their mission of simplifying logistics for small and medium-sized businesses (careers.cartoncloud.com).

Recent hiring trends suggest that CartonCloud is prioritizing talent to sustain its rapid growth trajectory, which aligns with its strategy to innovate and streamline logistics software solutions. The company's focus on innovation and customer value, as reflected in their principles, indicates a strategic emphasis on expanding their technological capabilities and market reach (BounceWatch).

While there are no reports of layoffs, the company's consistent hiring and funding stage (Series A with $14 million raised) signal a positive outlook and a strategic focus on scaling operations. Their hiring patterns and investment in talent suggest a long-term strategy centered on product development and market expansion, rather than restructuring or downsizing (Tracxn).

Leadership

CartonCloud Management and Leadership Team

The management and leadership team of CartonCloud is led by Shaun Hagen, who was named CEO in early 2024. Hagen has a background as COO and Head of North America at CartonCloud, and he played a key role in the company's expansion into North America and its growth initiatives (CartonCloud). As of March 2026, Hagen continues to serve as the CEO, driving strategic growth and innovation.

Regarding other key executives, Sam Pitruzzello is identified as a Non-Executive Director and Company Secretary, based in Melbourne, Australia. His role indicates involvement in governance and strategic oversight at the board level (Wiza). There is no publicly available information about recent leadership changes at the board level or notable hires at the C-suite level beyond Hagen and Pitruzzello.

For the most current and detailed information, including any recent changes or additional executives, it is recommended to consult official company releases or their LinkedIn profiles (LinkedIn).

Financials

CartonCloud Financial Performance, Fundraising, M&A

As of March 2026, CartonCloud has demonstrated strong financial and growth indicators within the logistics software industry. The company has raised approximately $13 million in funding from MA Financial Group, reflecting its ongoing investor confidence (Tracxn). Its valuation details are not explicitly disclosed, but the funding round and active investor interest suggest a healthy financial position. Additionally, CartonCloud secured a Series A funding stage with a total of $14 million raised, emphasizing its growth trajectory and market validation (BounceWatch).

Partnerships

CartonCloud Partnerships, Clients and Vendors

CartonCloud has established notable partnerships and integrations within the logistics and supply chain industry. A significant recent partnership is with Rose Rocket, a leading cloud-native transportation software provider, which aims to expand into the Australian and New Zealand markets. This collaboration highlights CartonCloud's role in facilitating international growth and technological innovation in logistics (Financial Post, Air Freight News).

In terms of technology integrations, CartonCloud seamlessly connects with various third-party applications such as Cin7, a warehouse management system (WMS) and transport management system (TMS), enabling efficient order fulfillment and electronic proof of deliveries. These integrations streamline operations, reduce errors, and improve overall supply chain visibility (Cin7). Additionally, CartonCloud's compatibility with automation platforms like Zapier allows for extensive app connectivity, further enhancing enterprise-grade automation capabilities (Zapier).

While specific enterprise clients are not listed, the company’s ecosystem includes prominent logistics providers, 3PLs, and supply chain companies across Australia and beyond. Its strategic partnerships and integrations position CartonCloud as a key player in the logistics technology ecosystem, supporting scalable, efficient, and innovative supply chain solutions.

Events

CartonCloud Event Participations

CartonCloud actively participates in various industry events, including webinars, conferences, trade shows, and community events, to engage with the logistics community and showcase its solutions. Notably, they host resource-rich webinars and provide guides through their Resource Hub, such as the 'Resource Hub | CartonCloud Guides, Reports & Webinars,' which offers insights into logistics and warehouse management (CartonCloud Resource Hub). While specific details about their sponsorship or attendance at external conferences or trade shows are not explicitly listed in the search results, their involvement in industry education and thought leadership is evident through their webinars and published resources. Additionally, their recent industry insights, such as the article 'What 2025 Really Taught Logistics Operators + How to Prepare for 2026,' indicate active engagement in industry discussions and knowledge sharing (CartonCloud Blog). Overall, CartonCloud demonstrates a strong presence in industry events through hosting webinars and contributing to logistics education, which helps them stay connected with their community and industry trends.

Frequently Asked Questions

Who are CartonCloud's main competitors in the logistics software market?

CartonCloud faces competition from companies like SuperProcure, Fieldproxy, Infor WMS, and Logi-Sys. SuperProcure focuses on comprehensive logistics software, while Fieldproxy specializes in fleet management. Infor WMS targets large enterprises, and Logi-Sys caters to global logistics providers with complex compliance needs. Each competitor offers different strengths in specific areas of logistics management.

How can I track CartonCloud's strategic moves and market activity?

Keeping tabs on CartonCloud's activities involves monitoring several digital signals. This includes tracking their job postings to understand hiring trends, analyzing their involvement in industry events, and observing their partnerships and technology integrations. Platforms like ForesightIQ automate the collection and analysis of this 'digital exhaust,' providing early warnings of strategic shifts.

What competitive intelligence sources are available for monitoring CartonCloud?

Competitive intelligence on CartonCloud can be gathered from various sources, including their website, industry publications, press releases, and social media. You can also analyze their job postings, monitor employee activity on LinkedIn, and track mentions in Reddit discussions. ForesightIQ automates the collection and analysis of these disparate data sources, providing a comprehensive view of CartonCloud's strategic initiatives.

How does CartonCloud compare to SuperProcure?

CartonCloud and SuperProcure both offer logistics software, but they cater to slightly different needs. CartonCloud emphasizes user-friendliness and automation for warehouse and transport management, targeting small to medium-sized logistics providers. SuperProcure, on the other hand, offers a more comprehensive suite of features focused on supply chain management and freight forwarding, suitable for a wider range of enterprises.

What are CartonCloud's pricing plans?

CartonCloud offers tiered pricing plans including Starter, Professional, Professional Plus, and Enterprise options. The Starter plan begins at $129 per week, while the Enterprise plan offers custom pricing. Each tier offers different levels of features and support to accommodate various sizes of 3PL companies.

Is CartonCloud currently hiring or laying off employees?

As of March 2026, CartonCloud appears to be in a growth phase and is actively hiring. There are no recent reports of layoffs. This suggests that CartonCloud is investing in its team to support its expansion and innovation efforts.

What market signals might indicate CartonCloud's upcoming strategic moves?

Several market signals could indicate CartonCloud's future moves. Significant changes in their hiring patterns, particularly in specific technology areas, could suggest new product development. New partnerships or integrations with other companies, like the Rose Rocket collaboration, are also strong indicators. Keeping an eye on their participation in industry events and webinars can also offer clues about their strategic focus. ForesightIQ can help you monitor these changes as they happen.

What types of businesses are best suited for using CartonCloud?

CartonCloud is primarily designed for small to medium-sized third-party logistics (3PL) providers. Their cloud-based WMS and TMS solutions are particularly beneficial for companies seeking to streamline warehouse operations, automate transport processes, and move towards paperless systems. The platform's ease of use and automation capabilities are key advantages for these businesses.

What integrations does CartonCloud offer with other software?

CartonCloud offers integrations with several third-party applications to streamline logistics operations. Notable integrations include Cin7 for warehouse and transport management, and Zapier for broader app connectivity and automation. These integrations enhance supply chain visibility, reduce errors, and improve overall efficiency.

Who is the CEO of CartonCloud?

As of March 2026, Shaun Hagen is the CEO of CartonCloud. He assumed the role in early 2024 and previously served as COO and Head of North America. His leadership is focused on driving strategic growth and innovation for the company.

What is CartonCloud's mission?

CartonCloud's mission is to transform the logistics industry through simplicity. They aim to enhance their clients’ organizational processes and overall quality of life by providing easy-to-use, automated logistics software solutions. This focus on simplicity helps logistics companies do more with less.

How can I stay updated on CartonCloud's presence at industry events?

To track CartonCloud's engagement in industry events, monitor their Resource Hub for webinars and guides, and follow their blog for industry insights. Keep an eye on industry news and publications that might announce their participation in conferences or trade shows. Also, consider using a competitive intelligence platform like ForesightIQ to automatically track and alert you to their event appearances and related announcements.

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