Chaser

Receive weekly intel updates about Chaser straight to your inbox.

Chaser

Chaser Competitive Intelligence & Landscape

chaserhq.com ·

Overview

Chaser Overview

Chaser (chaserhq.com) is an accounts receivable automation software company that helps businesses worldwide reduce late payments, forecast incoming cash, and gain complete visibility over their receivables [https://chaserhq.com/]. Founded in 2014, Chaser aims to assist enterprises in receiving prompt, efficient, and friendly payments, saving them time on manual tasks while enhancing cash flow [https://www.chaserhq.com/about]. The company's mission is to give businesses the confidence that they will get paid on time for their work [https://www.chaserhq.com/company-culture-chaser].

Chaser offers a comprehensive suite of solutions for credit management, including credit monitoring, payer rating, late payment prediction, early payment discounts, and late payment fees. Its automation features include a payment portal, email and SMS payment reminders, an AI email generator, auto-call functionality, recommended chasing times, in-app phone calls, and payment plans. For forecasting, Chaser provides tools for revenue, receivables, and cash flow forecasts. The company also offers professional services, Chaser Care, and debt collection services to reduce the accounts receivables workload for businesses [https://chaserhq.com/].

The target market for Chaser includes thousands of businesses worldwide, particularly those in the business services industry, aiming to optimize payment collection and improve cash flow [https://www.chaserhq.com/industry/business-services].

Chaser also partners with accountants and bookkeepers to help them generate new revenue streams and support their clients in reducing late payments [https://chaserhq.com/].

Chaser provides seamless integration with various accounting systems to automate the accounts receivables process end-to-end [https://chaserhq.com/].

Chaser emphasizes a culture based on care, focusing on the success of its customers, partners, employees, and shareholders [https://www.chaserhq.com/company-culture-chaser]. The company's pricing plans often include add-on AR services, such as a dedicated AR specialist to support teams with payment follow-ups, phone calls, and inbox management [https://www.chaserhq.com/chaser-pricing].

Competitors

Chaser Competitors

Chaser (chaserhq.com) operates in the competitive accounts receivable automation market, offering solutions to help businesses reduce late payments and forecast cash flow. Several direct and indirect competitors vie for market share, each with distinct features and positioning. One notable competitor is Debtor Daddy, which, like Chaser, focuses on credit control and accounts receivable management. Both companies aim to streamline the collections process, but specific feature sets and pricing models differentiate them in the market.

Another significant competitor is Kolleno, which also provides accounts receivable automation. While Chaser emphasizes features like AI email generation, SMS payment reminders, and auto-calling, Kolleno offers its own suite of tools designed to optimize the collections workflow. The market positioning for both often targets SMEs, accountants, and bookkeepers, with Chaser offering a subscription-based pricing model starting at $50/month and a 10-day free trial, in contrast to competitors who may have custom pricing or no free trial options.

Paidnice stands as another alternative listed, focusing on aspects of payment processing and accounts receivable. While Chaser offers comprehensive credit management, including credit monitoring and a late payment predictor, Paidnice likely emphasizes different facets of payment and invoicing. Similarly, ezyCollect is identified as a top competitor by CB Insights, providing an accounts receivable automation platform that includes digital payment capabilities. These companies compete on the breadth and depth of their automation features, integration capabilities with various accounting systems, and pricing structures.

Finally, for specific regional markets, companies like Finaxis present a tailored challenge.

Finaxis is designed for the Canadian SMB market, offering native integrations with Canadian accounting software like Acomba and Avantage, a fully French interface, and adaptive AI. This contrasts with Chaser's strength for English-speaking SMBs using QuickBooks/Xero with auto-call needs. While Chaser has broad global reach, competitors like Finaxis can gain an edge by providing localized solutions, which influences market share and customer acquisition within specific demographics.

Alternatives

Chaser Alternatives

Product & Pricing

Chaser Product and Pricing Intelligence

Chaser (chaserhq.com) offers accounts receivable automation software with various features designed to reduce late payments and improve cash flow. The company provides a free 10-day trial that allows users to explore many of its functionalities, though some advanced features are reserved for paid subscriptions [https://help.chaserhq.com/what-features-are-available-in-the-trial]. Users can connect Chaser to their existing accounting systems for seamless integration and real-time data synchronization [https://www.chaserhq.com/credit-control-accounts-receivables-software].

Pricing for Chaser's services is structured with both monthly and yearly options, with the yearly plan offering a 10% saving [https://www.chaserhq.com/chaser-pricing]. As of the available information, the base monthly pricing starts from approximately £199, $259, €239, AUD 399, or NZD 399, depending on the currency [https://www.chaserhq.com/chaser-pricing]. Annual plans offer reduced rates, for example, from £179 per month or $233 per month when paid yearly, resulting in savings of around $312 per year [https://www.chaserhq.com/chaser-pricing].

Chaser's platform includes solutions for credit management, such as credit monitoring, payer rating, and late payment prediction. It also automates various tasks, including email payment reminders, AI email generation, SMS reminders, and auto-calling [https://www.chaserhq.com/]. Key features available include payment portals to facilitate customer payments [https://www.chaserhq.com/features/payment-portal], automated personalized payment reminders [https://www.chaserhq.com/features/email], and the ability to offer flexible payment plans with automated installment chasing [https://www.chaserhq.com/features/payment-plans].

Users can upgrade or downgrade their plans directly through the Chaser website or, if subscribed via the Xero app store, through the Xero platform [https://help.chaserhq.com/change-your-plan]. Upon converting from a trial to a full subscription, Chaser may recommend a plan based on the data integrated from the user's account [https://help.chaserhq.com/how-to-sign-up-to-chaser]. For the most current and detailed pricing breakdown, including information on plans and add-ons, Chaser directs users to a dedicated pricing page [https://help.chaserhq.com/chaser-pricing-details].

Hiring & Layoffs

Chaser Hiring and Layoffs

Chaser (chaserhq.com), a company specializing in accounts receivable automation software, demonstrates a focused hiring strategy aimed at bolstering its technological capabilities and expanding its partner ecosystem. The company actively seeks skilled professionals, particularly in engineering roles, to enhance its product offerings and overall service.

Currently, Chaser has an open position for a Senior Backend Engineer that can be remote with travel to London. This role specifically requires expertise in Node.js and an entrepreneurial mindset, indicating a commitment to continuous product development and user experience improvement. This focus on backend engineering suggests Chaser is investing in strengthening the core functionality and scalability of its accounts receivable automation platform.

Chaser emphasizes a supportive work environment, offering training and development opportunities to help employees advance their careers. The company's overall strategy, as evidenced by its job postings and recent service launches like Chaser Care (a service combining AR specialists with automation tech), highlights an effort to integrate human expertise with advanced technology to streamline receivables for businesses worldwide. There is no information available to suggest recent layoffs at Chaser; rather, the company appears to be in a growth phase, seeking to expand its team and partner network to enhance its service delivery.

Leadership

Chaser Management and Leadership Team

Chaser (chaserhq.com) is led by its CEO, Sonia Dorais, who brings nearly two decades of experience in growing fintech businesses specializing in finance and accounting automation [https://www.chaserhq.com/chaser-awards]. Her leadership has earned her recognition, including being named among the Top 3 Women Leaders in Financial Technology of Europe in 2022 and winning the Outstanding Leader in Collections Award [https://www.chaserhq.com/blog/chaser-ceo-in-top-3-women-leaders-in-financial-technology-europe-2022, https://www.chaserhq.com/press-articles].

Under Sonia Dorais's tenure, Pedro Sampaio was promoted to Chief Technology Officer (CTO), a testament to his technical expertise, strategic insight, and strong leadership qualities [https://www.chaserhq.com/blog/my-first-year-as-ceo-of-chaser-whats-happened-and-what-ive-learned]. The executive team, as listed on their website, also includes Sonia Dorais as CEO [https://www.chaserhq.com/about].

The broader leadership team at Chaser comprises several key individuals.

Amaya Woods serves as the Head of Marketing, with over three years of experience researching and communicating the challenges businesses face with late payments [https://www.chaserhq.com/about, https://www.chaserhq.com/accounts-receivable-insights-video-ai-and-automation-in-accounts-receivable].

Lewis Dawson is the Sales and Partner Lead [https://www.chaserhq.com/about].

Other notable leaders contributing to Chaser's operations include Charlotte Gill as Head of Product, Krissie Chapleo as Customer and Partner Director, and Inga Schibsted overseeing Revenue Operations [https://www.chaserhq.com/blog/building-expertise-in-credit-control-chasers-cicm-training-journey]. These individuals play crucial roles in product development, customer success, and revenue strategy, respectively.

Financials

Chaser Financial Performance, Fundraising, M&A

Chaser (chaserhq.com) is a company specializing in accounts receivable automation software, initially launched in 2014 to address manual payment chasing inefficiencies. While specific overall revenue figures for Chaser are not publicly detailed, the company emphasizes its role in helping businesses manage their financial health. Its pricing structure is tiered based on total annual revenue, ranging from companies with less than £4 million (or equivalent in USD, EUR, AUD, NZD) to those with less than £100 million, indicating a broad client base and varying scales of operation.

In terms of financial performance, Chaser's impact can be seen in the volume of transactions processed and payments collected. In 2025, businesses processed 16.4 million invoices through Chaser, with over 4.9 million invoices paid before their due date, demonstrating the platform's effectiveness in improving payment performance. Furthermore, by 2022, Chaser had helped businesses collect $5 billion in payments, highlighting its significant contribution to client cash flow management, especially in the context of persistent late payment challenges.

Chaser actively provides tools for financial forecasting, including a revenue forecast tool and receivables forecast capabilities, which help businesses predict future revenue and cash inflows. These tools are designed to deliver accurate projections, allowing companies to identify gaps, seize opportunities, and make data-driven decisions for sustainable growth. While specific fundraising rounds, valuations, or M&A activities are not detailed in the provided information, the company acknowledges the role of its investors and shareholders in its success, implying prior funding activities.

Partnerships

Chaser Partnerships, Clients and Vendors

Chaser (chaserhq.com) actively cultivates partnerships with accounting and bookkeeping firms globally, empowering them to offer enhanced accounts receivable automation to their clients. Notable partners include firms like Streets, a century-old professional advisory firm, and Sterling Accounting Solutions (SAS), which has reported significant reductions in clients' days sales outstanding using Chaser's software. These partnerships are a core part of Chaser's strategy to help businesses improve cash flow and achieve financial stability by leveraging technology.

Chaser also establishes crucial vendor relationships to provide additional services to its users. A key example is its partnership with Funding Circle, which enables small and mid-sized businesses to access fast and affordable SME loans directly through a trusted provider. This collaboration further supports Chaser's mission to help businesses manage and improve their cash flow.

In terms of technology integrations, Chaser offers seamless connectivity with various accounting systems. It is the top-rated credit control app on Xero, and also provides a "Built for NetSuite" accounts receivable solution. Furthermore, Chaser integrates with Microsoft Dynamics 365 Business Central. For businesses using other accounting systems, Chaser offers its proprietary API for custom connections and a Chase Import integration tool, which allows users to upload receivables data via CSV, ensuring broad compatibility and automation regardless of their existing software infrastructure.

Events

Chaser Event Participations

Chaser actively participates in a variety of industry events, including trade shows, conferences, and webinars, to connect with finance professionals and showcase its accounts receivable automation software. These events span different regions, including North America, Europe, and Asia Pacific, catering to a global audience interested in improving cash flow and credit control.

Chaser frequently attends major industry conferences. For example, they have met attendees at DynamicsCon 2025 in Chicago, a key event for Microsoft Dynamics users "Meet Chaser at DynamicsCon 2025". They also participate in events for accountants and bookkeepers, such as Accountex London 2026 "Meet Chaser at Accountex London 2026" and Xerocon London 2024 "Meet Chaser at Xerocon London 2024", the annual conference of Xero. Other significant participations include FinanceShowcase 2026 "Meet Chaser at FinanceShowcase 2026", Sage Future 2025 "Meet Chaser at Sage Future 2025", and Stacked London 2024 "Meet Chaser at Stacked London 2024", an event for in-house finance leaders.

In addition to in-person events, Chaser hosts and participates in virtual events like webinars to share insights on cash flow management. They have offered webinars tailored to different regions, such as the UK "Chaser Webinars UK", North America "Chaser Webinar North America", and Australia "Chaser Webinar Australia". These virtual sessions often focus on critical topics like taking control of cash flow and overcoming challenges with unpredictable payments.

Frequently Asked Questions

What is Chaser's current strategic focus based on its hiring activity?

Chaser's current strategic focus is on strengthening its core technological capabilities and expanding its product offerings, evidenced by an open Senior Backend Engineer position requiring Node.js expertise. This indicates an investment in the platform's core functionality and scalability, while also integrating human expertise through services like Chaser Care to streamline receivables globally.

What does Chaser's frequent participation in diverse industry events indicate about its market strategy?

Chaser's frequent participation in diverse industry events, such as DynamicsCon, Accountex, Xerocon, and various regional webinars, indicates a broad market strategy aimed at global reach and engagement across different segments. This approach allows Chaser to connect with finance professionals, Microsoft Dynamics users, accountants, bookkeepers, and in-house finance leaders in North America, Europe, and Asia Pacific, showcasing its accounts receivable automation software.

How does Chaser differentiate its accounts receivable automation solution from competitors like Debtor Daddy and Kolleno?

Chaser differentiates its accounts receivable automation solution by offering a comprehensive suite including AI email generation, SMS payment reminders, and auto-calling, alongside credit management features like monitoring and late payment prediction. In contrast, competitors like Debtor Daddy and Kolleno also focus on collections but may emphasize different feature sets, while Chaser provides a transparent subscription model starting at $50/month with a 10-day free trial.

What is the strategic significance of Chaser's tiered pricing model based on annual revenue?

Chaser's tiered pricing model, structured by a client's annual revenue from under £4 million to less than £100 million, signifies a strategy to serve a broad range of businesses, from SMEs to larger enterprises. This approach allows Chaser to capture a wide client base with varying operational scales, optimizing its revenue streams by aligning pricing with customer capacity and value received.

What kind of strategic partnerships does Chaser prioritize to expand its market reach and service offerings?

Chaser prioritizes strategic partnerships with accounting and bookkeeping firms globally, such as Streets and Sterling Accounting Solutions, to expand its market reach and enable them to offer AR automation to their clients. Additionally, it forms vendor relationships, like with Funding Circle, to provide complementary services such as SME loans, and ensures broad technology integration with platforms like Xero, NetSuite, and Microsoft Dynamics 365.

What evidence supports Chaser's effectiveness in improving client cash flow and payment performance?

Chaser's effectiveness in improving client cash flow and payment performance is supported by several metrics. In 2025, businesses processed 16.4 million invoices through Chaser, with over 4.9 million invoices paid before their due date. By 2022, Chaser had helped businesses collect $5 billion in payments, demonstrating its significant impact on reducing late payments and enhancing client financial health.

What is the leadership background of Chaser's CEO, Sonia Dorais, and how has it influenced the company?

Chaser's CEO, Sonia Dorais, brings nearly two decades of experience in growing fintech businesses specializing in finance and accounting automation. Her leadership has been recognized with awards such as being a Top 3 Women Leader in Financial Technology of Europe and an Outstanding Leader in Collections, influencing a strategic focus on technological advancement and customer success, as seen by the promotion of Pedro Sampaio to CTO.

How does Chaser integrate with existing accounting systems, and what options are available for non-standard setups?

Chaser integrates seamlessly with various accounting systems, including being the top-rated credit control app on Xero, a 'Built for NetSuite' solution, and integrating with Microsoft Dynamics 365 Business Central. For non-standard setups, Chaser offers its proprietary API for custom connections and a 'Chase Import integration' tool, allowing users to upload receivables data via CSV for broad compatibility.

What types of businesses does Chaser primarily target, and how does it support them?

Chaser primarily targets thousands of businesses worldwide, particularly those in the business services industry, aiming to optimize payment collection and improve cash flow. It supports them with a comprehensive suite of solutions for credit management and automation features, while also partnering with accountants and bookkeepers to help them generate new revenue streams and assist their clients in reducing late payments.

How does Chaser's product offering address the full credit management lifecycle?

Chaser's product offering addresses the full credit management lifecycle through a comprehensive suite of tools. This includes credit monitoring, payer rating, and late payment prediction for proactive management, alongside automation for payment reminders via email and SMS, an AI email generator, auto-call functionality, and payment portals. It also offers professional services like Chaser Care and debt collection for end-to-end support.

What is the primary value proposition of Chaser's 'Chaser Care' service, and how does it relate to their core software?

The primary value proposition of Chaser Care is to provide businesses with a dedicated AR specialist to support payment follow-ups, phone calls, and inbox management, integrating human expertise with Chaser's automation technology. This service aims to further reduce the accounts receivables workload for businesses, complementing their core software by offering a hands-on extension to the automated collection process.

Powered by ForesightIQ · Competitive intelligence from digital exhaust