Clickability

Clickability Competitive Intelligence & Landscape

clickability.com.au ·

Clickability
ForesightIQ Predictions

What is Clickability likely to do next?

ForesightIQ connects Clickability's hiring, product, web, ad, and market signals to forecast strategic moves — often months before they're announced.

Hiring signal

Senior hiring patterns point to a planned enterprise product line launching within two quarters.

High confidence · Next 1–2 quarters
Product signal

Quiet changes to docs and pricing pages signal an upcoming usage-based pricing tier and new API surface.

Likely · Next quarter
Market signal

Ad spend and partnership activity indicate a push into the mid-market segment across two new regions.

Plausible · Next 2–3 quarters
Clickability Unlock Clickability's predicted moves

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Overview

Clickability Overview

Clickability (clickability.com.au) is a prominent Australian online directory dedicated to connecting individuals with disabilities, their families, and carers with trusted NDIS (National Disability Insurance Scheme) and non-NDIS registered service providers. Founded with the mission to empower users by providing a platform for informed decision-making, Clickability helps navigate the complexities of the NDIS by offering a comprehensive search tool for various support services. The company's core value proposition lies in listening to the experiences of service users, ensuring that reviews and feedback are central to helping others find the right support. They aim to make finding disability support quick, easy, and free for participants and their families.

Clickability offers a wide range of services and information, including Occupational Therapy, Support Coordination, Plan Management, Support Work, Speech Therapy, Cleaning, Gardening, Psychology, and Physiotherapy [https://clickability.com.au/]. The platform serves as a vital resource for over 450,000 participants, carers, and providers who have utilized its services [https://clickability.com.au/]. For providers, Clickability acts as a comprehensive business platform, offering visibility, lead generation, advertising, and content opportunities, enabling them to be found by over half a million people searching for NDIS providers [https://clickability.com.au/providers]. The company also provides an NDIS Guide to help users understand support items, price limits, and connect with registered providers across Australia [https://ndisguide.clickability.com.au/].

Clickability is headquartered in Australia, operating as a key player in the Australian disability sector. While specific founding year and company size details are not explicitly stated, the platform's extensive reach, with thousands of services viewed daily and a community of over 20,000 engaged members, suggests a significant and growing operation [https://clickability.com.au/providers]. The company emphasizes community involvement, inviting users to share their experiences through their blog, fostering an environment of shared knowledge and peer support [https://clickability.com.au/blog/tell-a-friend-about-clickability/]. Through its comprehensive offerings for both service seekers and providers, Clickability solidifies its position as a go-to resource for disability support in Australia.

Competitors

Clickability Competitors

Clickability (clickability.com.au) operates as an Australian disability service directory, providing NDIS services with a focus on ratings and reviews from service users [Source: https://linkedin.com/company/clickability---rated-reviewed-reliable]. Established in 2014, it aims to empower people with disabilities, carers, and referrers by offering accurate, up-to-date information on disability care services [Source: https://anzsog.edu.au/research-insights-and-resources/research/clickability-com-au-disrupting-disability-care-services-in-australia-cc-2017-194-1/]. While Clickability is recognized for its customizable workflows and robust feature set suitable for complex content needs, it has been noted for a lack of transparent pricing and potentially high implementation costs [Source: https://www.itqlick.com/clickability/competitors].

One significant competitor is Supportd (supportd.com.au), which also functions as an NDIS provider directory. A key differentiator for Supportd is its transparent pricing for providers and free access for participants [Source: https://supportd.com.au/alternatives/clickability]. Unlike Clickability, Supportd emphasizes displaying real availability on every listing and includes registered, unregistered, and independent providers in one place [Source: https://supportd.com.au/alternatives/clickability]. This direct comparison highlights Supportd's focus on accessibility and clarity in pricing against Clickability's less transparent cost structure.

Another competitor in the Australian disability support landscape is SupportAbility (supportability.com.au). While Clickability is a directory, SupportAbility provides NDIS software designed for disability service providers, focusing on streamlining client management, service delivery, and NDIS billing [Source: https://supportability.com.au/]. Its cloud-based solution and mobile app for iOS and Android empower teams with tools for their work, positioning it more as a management software rather than solely a directory like Clickability [Source: https://supportability.com.au/]. This makes SupportAbility an indirect competitor, offering a different but complementary service within the broader disability care sector.

Mable (mable.com.au) stands out as a strong competitor with significantly higher daily traffic, indicating a larger market share in connecting individuals with care and support workers [Source: https://www.siteprice.org/competitors/clickability.com.au]. While Clickability offers a directory with reviews, Mable directly facilitates connections, allowing users to find and manage their own support. This model, often associated with greater flexibility and choice, positions Mable as a direct alternative for individuals seeking to arrange NDIS services, potentially impacting Clickability's directory usage. Similarly, Plan Partners (planpartners.com.au) and My Care Space (mycarespace.com.au) also present as competitors, offering plan management and connection services, respectively, suggesting a competitive market for NDIS-related support and directories [Source: https://www.siteprice.org/competitors/clickability.com.au].

Alternatives

Clickability Alternatives

Product & Pricing

Clickability Product and Pricing Intelligence

Clickability (clickability.com.au) is a crucial platform for NDIS providers to enhance their visibility and connect with participants seeking support across Australia. Registering with Clickability allows providers to create a comprehensive Company Profile, which is essential for being found by those utilizing the service [Source: https://community.clickability.com.au/hc/en-us/articles/38298839866649-Guide-Creating-a-Company-Profile]. The platform offers various tools to help providers manage their presence, including the ability to define Service Offerings to clearly communicate the specific supports they provide, such as occupational therapy, support coordination, or plan management [Source: https://clickability.com.au/]. Providers can also track their profile's performance through analytics, offering insights into user engagement and trends [Source: https://community.clickability.com.au/hc/en-us/articles/9380863426585-Guide-Understanding-my-Analytics].

Clickability employs a tiered pricing structure that directly impacts a provider's visibility and access to premium features. Search results on the platform prioritize paid users over free users, with Enterprise users ranking highest, followed by Accreditation Plus, and then Starters [Source: https://community.clickability.com.au/hc/en-us/articles/9380989751705-How-can-I-get-higher-in-search-results]. This means that investing in higher accreditation tiers can significantly improve a provider's chances of being discovered by potential participants. Additionally, certain contact methods, such as displaying a phone number, are exclusively available to Accreditation Plus and Enterprise users [Source: https://community.clickability.com.au/hc/en-us/articles/38298839866649-Guide-Creating-a-Company-Profile].

Beyond basic listing, Accredited Providers gain access to advanced features, including the ability to invite and manage multiple user accounts with varying permissions to assist with content management, billing, reviews, and analytics [Source: https://community.clickability.com.au/hc/en-us/articles/9380894356121-Guide-Managing-User-Accounts-on-Clickability].

Clickability also offers resources like the NDIS Guide and Price Calculator to help providers and participants navigate the complexities of NDIS support items and price limits [Source: https://ndisguide.clickability.com.au/]. The platform emphasizes the importance of keeping Service Offerings updated and encourages providers to strive for higher search rankings through accreditation, positive reviews, and up-to-date information [Source: https://community.clickability.com.au/hc/en-us/articles/9380989751705-How-can-I-get-higher-in-search-results].

Hiring & Layoffs

Clickability Hiring and Layoffs

While specific details regarding recent Clickability (clickability.com.au) hiring trends and layoffs are not explicitly available, the company's public-facing information and content indicate a strategic focus on expanding its knowledge base and community engagement. Instead of traditional job postings, Clickability actively seeks contributions for its blog, inviting individuals to become authors. This approach, as highlighted by calls like "Are you our next Shakespeare?" [https://clickability.com.au/blog/my-wonderful-world-of-work/], suggests a reliance on community-generated content to enrich its platform and provide diverse perspectives on disability services and the NDIS.

This pattern signals a company strategy centered on fostering a vibrant, informed community around disability support in Australia. By encouraging individuals with lived experience to share their insights, Clickability is likely aiming to build trust and authority within its niche. This method of content acquisition is cost-effective and aligns with their mission to help users navigate NDIS plans and connect with trusted providers for services such as Occupational Therapy, Support Coordination, and Speech Therapy [https://clickability.com.au/].

Furthermore, Clickability's blog content frequently addresses topics related to disability employment services (DES) [https://clickability.com.au/blog/what-do-you-need-to-know-about-disability-employment-services-des/], indicating an interest in this critical area for its users. While not direct hiring for internal roles, this focus suggests an indirect investment in facilitating employment opportunities for NDIS participants by providing relevant information and connections. Their platform also lists "Employment Services" as a category, which includes assistance to access and maintain employment or higher education [https://community.clickability.com.au/hc/en-us/articles/24660673590553-What-do-the-different-service-categories-mean], further reinforcing their commitment to supporting the employment goals of individuals with disabilities.

Leadership

Clickability Management and Leadership Team

Clickability (clickability.com.au) boasts a dedicated and experienced leadership team committed to its mission as Australia's disability directory. The company is led by Brad Kearns, who serves as the Chief Executive Officer. He guides Clickability's strategic direction and overall operations, ensuring its platform effectively connects NDIS participants with trusted service providers. The executive team also includes Tanvir Hossain, the Chief Technology Officer (CTO), who is responsible for the technological innovation and infrastructure that powers the Clickability platform. These key leaders are instrumental in shaping the company's growth and user experience.

The leadership structure at Clickability also features individuals focused on critical operational and growth areas.

Tyla Rinaldi holds two significant roles as the Head of Platform Operations and Head of Growth, indicating a focus on both the seamless functioning of the platform and the expansion of its user base and market presence. Supporting the brand's outreach and visibility is Catherine Tumelty, the Brand and Growth Specialist. This team collectively drives Clickability's efforts to enhance its offerings and reach within the Australian disability community.

Recent significant changes in Clickability's leadership and ownership structure include its acquisition by Find a Carer. This acquisition, detailed in a company blog post, aims to create a more connected care experience, integrating Clickability's extensive directory with Find a Carer's network [Source: https://clickability.com.au/blog/find-a-carer-acquires-clickability-creating-a-more-connected-care-experience/]. This strategic move has likely influenced the company's direction and operational management, with the existing leadership team continuing to guide Clickability under the new ownership. The ongoing commitment to connecting NDIS participants with a wide range of services, from occupational therapy to support coordination, remains a core focus under this leadership.

Beyond the C-suite and departmental heads, Clickability's team also includes essential roles that support customer engagement and technical development.

Christine Samillano serves as the Customer Onboarding Coordinator, playing a vital role in ensuring new users and providers can effectively utilize the platform. On the technical side, Hasith Jayasekera is a Senior Software Engineer, contributing to the continuous improvement and reliability of the Clickability website and its features [Source: https://clickability.com.au/about/]. This comprehensive team structure ensures that all facets of Clickability's operations, from strategic leadership to technical execution and customer support, are well-managed to serve its user base effectively.

Financials

Clickability Financial Performance, Fundraising, M&A

Information regarding the specific financial performance, fundraising rounds, or M&A activities of Clickability (clickability.com.au) is not publicly available in the provided search results. The company operates as an Australian Disability Directory, assisting over 450,000 participants, carers, and providers in navigating the NDIS (National Disability Insurance Scheme) and connecting with trusted service providers. Its primary focus appears to be on facilitating connections for services like occupational therapy, support coordination, plan management, and more.

While Clickability offers various services to NDIS participants and providers, including a comprehensive NDIS Guide and Price Calculator, details on its revenue figures or any specific funding rounds are not disclosed. The platform emphasizes its role in simplifying the search for NDIS support items and connecting users with registered providers across Australia [https://ndisguide.clickability.com.au/].

Clickability does offer different levels of accreditation for providers, with paid users ranking higher in search results than free users, and enterprise users receiving the highest ranking [https://community.clickability.com.au/hc/en-us/articles/9380989751705-How-can-I-get-higher-in-search-results]. This suggests a revenue model based on provider subscriptions and tiered services. However, specific financial health indicators or any acquisition details are not present in the provided information.

Partnerships

Clickability Partnerships, Clients and Vendors

Clickability (clickability.com.au) has established a robust network of partnerships, clients, and vendors within the Australian disability support ecosystem. A notable relationship is its extended partnership with My Plan Manager and NDSP, indicating a commitment to providing comprehensive support to NDIS participants [https://clickability.com.au/blog/press-release-clickability-extends-partnership-with-my-plan-manager-and-ndsp/]. This collaboration enhances the platform's ability to connect individuals with essential services, simplifying the navigation of the National Disability Insurance Scheme (NDIS).

Clickability serves a broad client base, including NDIS participants, their carers, and a wide array of service providers. The platform helps participants and support coordinators find highly-rated NDIS and non-NDIS registered providers, covering a diverse range of services such as Occupational Therapy, Support Coordination, Plan Management, Support Work, and more [https://clickability.com.au/about/]. Providers leverage Clickability to list their businesses, manage service offerings, respond to reviews, and access analytics to understand their profile performance, demonstrating a strong vendor relationship [https://community.clickability.com.au/hc/en-us/categories/9264558072089-I-am-a-service-provider].

The company's strategic growth includes its acquisition by Find a Carer, a move aimed at creating a more integrated and connected care experience within the disability sector [https://clickability.com.au/blog/find-a-carer-acquires-clickability-creating-a-more-connected-care-experience/]. This acquisition expands Clickability's ecosystem relationships, further solidifying its position as a key player in connecting individuals with the care they need. The platform's integrated NDIS Guide also allows users to search every NDIS support item, understand price limits, and connect with registered providers across Australia, underscoring its technological utility and comprehensive service offering [https://ndisguide.clickability.com.au/].

Events

Clickability Event Participations

Clickability (clickability.com.au), as Australia's disability directory and NDIS guide, actively engages with its community through various channels to support NDIS participants, carers, and providers. While specific conference or trade show participations are not explicitly detailed on their public-facing pages, their blog and community platforms highlight a focus on educational content and user interaction. They provide a Clickability NDIS Guide to help users understand price limits and connect with registered providers [https://ndisguide.clickability.com.au/].

Clickability emphasizes community engagement through content contributions, inviting individuals to share their experiences related to NDIS services, disability, and life itself. They encourage potential authors to email blog@clickability.com.au to "join our community of authors," offering assistance to ensure articles are "top-notch" [https://clickability.com.au/blog/behind-the-wheel-learning-to-drive-with-the-ndis/]. This initiative fosters a collaborative environment, allowing participants to contribute valuable insights and advice to others navigating the NDIS.

The platform also serves as a hub for service providers, offering guidance on how to optimize their presence within the directory. This includes articles on topics such as understanding analytics, managing user accounts, and improving search rankings [https://community.clickability.com.au/hc/en-us/categories/9264558072089-I-am-a-service-provider]. These resources function as ongoing educational opportunities for providers, ensuring they can effectively list their businesses and connect with the over 450,000 participants, carers, and providers who utilize Clickability [https://clickability.com.au/].

Frequently Asked Questions

What does Clickability's content contribution model suggest about its hiring strategy?

Clickability's active solicitation of blog contributions, instead of traditional job postings, suggests a strategic focus on expanding its knowledge base and community engagement through cost-effective, community-generated content. This approach aims to build trust and authority within the disability support niche by leveraging diverse perspectives from individuals with lived experience, rather than direct internal hiring for content creation.

What is the strategic implication of Clickability's emphasis on disability employment services?

Clickability's focus on disability employment services (DES) and its listing of 'Employment Services' as a category signals an indirect investment in facilitating employment opportunities for NDIS participants. While not direct hiring, this focus indicates a commitment to supporting the employment goals of individuals with disabilities by providing relevant information and connections within its platform.

What is Clickability's revenue model, given the available information?

Clickability's revenue model appears to be based on tiered provider subscriptions and services. Paid users, particularly 'Enterprise' and 'Accreditation Plus' tiers, receive higher rankings in search results and access to premium features like displaying phone numbers, suggesting providers pay for enhanced visibility and advanced tools.

What does Clickability's acquisition by Find a Carer mean for its strategic direction?

Clickability's acquisition by Find a Carer signifies a strategic move towards creating a more integrated and connected care experience within the disability sector. This merger aims to expand Clickability's ecosystem relationships and further solidify its position as a key player in connecting NDIS participants with comprehensive care, while maintaining its existing leadership team.

How does Clickability's leadership structure support its growth and operational goals?

Clickability's leadership team, including CEO Brad Kearns, CTO Tanvir Hossain, and Tyla Rinaldi as Head of Platform Operations and Growth, reflects a dual focus on strategic direction, technological innovation, and market expansion. Supported by roles like Brand and Growth Specialist Catherine Tumelty, this structure ensures both seamless platform functioning and continuous user base growth within the Australian disability community.

What are Clickability's key competitive differentiators compared to direct alternatives like Supportd?

Clickability differentiates itself as an NDIS directory with a strong emphasis on user reviews and a tiered provider accreditation system that influences search ranking. In contrast, Supportd offers transparent pricing for providers, free access for participants, and includes real-time availability with a broader inclusion of registered, unregistered, and independent providers, suggesting a focus on clarity and broader choice.

What does Clickability's extended partnership with My Plan Manager and NDSP signal about its service strategy?

Clickability's extended partnership with My Plan Manager and NDSP signals a commitment to providing comprehensive and integrated support to NDIS participants. This collaboration enhances the platform's ability to simplify the navigation of the NDIS by connecting individuals with essential plan management services, expanding beyond just provider discovery.

What is the significance of Clickability's NDIS Guide and Price Calculator offerings?

Clickability's NDIS Guide and Price Calculator are significant tools designed to empower both NDIS participants and providers by demystifying the complexities of the NDIS. These resources allow users to understand support items, price limits, and connect with registered providers across Australia, facilitating informed decision-making and efficient service access.

How does Clickability incentivize service providers to utilize its platform more effectively?

Clickability incentivizes service providers through a tiered pricing structure where higher accreditation tiers ('Enterprise' and 'Accreditation Plus') lead to higher search rankings and exclusive features like displaying a phone number. This encourages providers to invest in premium profiles to increase visibility, attract more participants, and access advanced account management and analytics tools.

What is the primary value proposition Clickability offers to NDIS participants and their families?

Clickability's primary value proposition to NDIS participants and their families is to simplify finding trusted disability support services by offering a comprehensive, user-reviewed online directory. It aims to empower informed decision-making by centralizing feedback and providing a free, easy-to-use search tool for a wide range of NDIS and non-NDIS registered providers.

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