CloudCall

CloudCall Competitive Intelligence & Landscape

cloudcall.com ·

CloudCall
ForesightIQ Predictions

What is CloudCall likely to do next?

ForesightIQ connects CloudCall's hiring, product, web, ad, and market signals to forecast strategic moves — often months before they're announced.

Hiring signal

Senior hiring patterns point to a planned enterprise product line launching within two quarters.

High confidence · Next 1–2 quarters
Product signal

Quiet changes to docs and pricing pages signal an upcoming usage-based pricing tier and new API surface.

Likely · Next quarter
Market signal

Ad spend and partnership activity indicate a push into the mid-market segment across two new regions.

Plausible · Next 2–3 quarters
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Overview

CloudCall Overview

CloudCall (cloudcall.com) is an integrated communication platform specifically designed to empower businesses in the staffing and recruiting industry. Founded in 2012, CloudCall connects every call, text, conversation, and insight directly to a company's Applicant Tracking System (ATS) or Customer Relationship Management (CRM) system. This integration eliminates tool-switching, missed data, and manual entry, allowing teams to engage with impact and leaders to coach with clarity. The platform serves over 32,000 users worldwide, helping customers boost efficiencies with its unified communications platform.

CloudCall's core services revolve around its CRM-integrated VoIP (Voice over Internet Protocol) and AI-driven workflow automation. Key features include AutoNote AI-Powered structured call notes, AI Summaries to cut down admin work, Real-time Coach for faster onboarding, Click to Call, Voicemail Drop, Screen Pops, and a Power Dialer. These tools are designed to amplify communications, ensure data safety through advanced encryption and secure storage, and drive excellence in agent performance across both mobile and desktop devices. The company emphasizes a seamless experience, global platform capabilities, enterprise-ready modern network architecture, and an insight-driven culture to accelerate productivity.

The target market for CloudCall primarily consists of businesses utilizing CRMs in the staffing and recruiting sectors, though it also offers solutions for sales and customer service teams. The company's mission is to "bring people closer together" by providing communication software dedicated to these businesses, enabling them to make more insightful decisions, control remote teams, and increase efficiency.

CloudCall partners with leading CRMs like Bullhorn, Salesforce, TrackerRMS, Vincere, LaborEdge, and JobDiva to embed its communication capabilities directly into existing workflows, ensuring enhanced CRM adoption and getting the best out of business tools. The company is structured with different legal entities, with CloudCall Ltd being responsible for its website. They also prioritize hiring, developing, and retaining diverse talent globally, fostering an inclusive environment.

Competitors

CloudCall Competitors

CloudCall specializes in an integrated communication platform for staffing and recruiting, embedding calling, texting, analytics, and AI-driven automation directly into ATS/CRM systems. Several direct and indirect competitors vie for market share in this space. One significant competitor is Ringover, a cloud-based VoIP and business communication platform founded in 2008. Ringover offers a comprehensive suite of features aimed at modernizing phone systems and team collaboration. While both companies provide unified communications, Ringover often positions itself with a broader appeal for general business communication needs, whereas CloudCall is highly specialized for recruitment and staffing agencies, offering deep CRM integrations like with Bullhorn and Salesforce that are crucial for its target market.

Another key player in the unified communications and contact center software market is RingCentral.

RingCentral is a widely recognized leader, offering a robust platform that includes phone, video conferencing, and messaging. While CloudCall emphasizes its seamless integration within existing CRM workflows for recruiters, RingCentral provides a broader suite of communication tools, often appealing to larger enterprises with diverse communication requirements. Pricing structures can vary significantly, with CloudCall's total cost of ownership potentially higher for specialized features, while RingCentral offers various tiers depending on the breadth of services needed.

Aircall also emerges as a strong alternative, frequently highlighted as a direct competitor to CloudCall as it also focuses on business phone systems and integration with CRM platforms.

Aircall positions itself on ease of use and quick setup, aiming to be the go-to business phone system for sales and support teams. While both CloudCall and Aircall prioritize CRM integration, CloudCall's unique selling proposition often lies in its AI-powered features like AutoNote and Real-time Coach, tailored specifically for the nuances of recruitment and staffing, offering a more niche-focused solution compared to Aircall's broader appeal across various business functions.

Finally, Vonage Communications APIs represents an indirect competitor, offering programmable communication tools that businesses can use to build custom communication solutions. Unlike CloudCall's out-of-the-box integrated platform, Vonage provides the building blocks for developers to create bespoke communication workflows. This positions Vonage more as a platform for businesses with in-house development capabilities looking for highly customized solutions, whereas CloudCall offers a ready-to-use, feature-rich platform designed to seamlessly integrate into existing recruitment agency operations with minimal development effort.

Alternatives

CloudCall Alternatives

Product & Pricing

CloudCall Product and Pricing Intelligence

CloudCall (cloudcall.com) offers an integrated communication platform primarily for staffing and recruiting, designed to embed calling, texting, analytics, and AI-driven workflow automation directly into existing ATS/CRM systems. Their core offering is CloudCall o1, a unified communication platform known for its hyperscale architecture built on the public cloud, ensuring 99.99% uptime and global scalability.

CloudCall o1 aims to save businesses money while empowering teams with seamless communication, real-time coaching, and AI-powered insights, all without switching tools or manual data entry.

CloudCall provides several pricing tiers, starting with o1 Starter at $15/£10 per user per month when billed annually, or $20/£20 per user per month otherwise. This tier includes 500 SMS (or 250 SMS in the UK/Ireland), unlimited calling to the US & Canada (or local/regional calling to the UK & Ireland), 3 months of call storage, essential VoIP and SMS, easy sign-on with Azure/Google, and a single platform experience across devices. For more advanced features, there's CloudCall o1 Pro, priced at $24/£23 per license per month, and CloudCall o1 Advanced, which costs $35/£35 per license per month. The Advanced tier offers deep, customizable CRM connections, advanced inbound and outbound capabilities, and early AI innovations.

CloudCall frequently runs promotions, such as upgrading to Advanced features at Pro pricing or unlocking premium tools without the premium price for a limited time.

Key features across CloudCall's offerings include AI Summaries and AI-powered call transcription, which automatically generate notes and summaries directly within the CRM, saving time and improving data accuracy. Other prominent features include Click to Call, Voicemail Drop, Screen Pops, Power Dialer, Automatic Call Distribution (ACD), Agent Presence, Call Recording, and CloudCall o1 Workspace. Users can also opt for additional services like 7-year call recording for an extra $7.50 per user per month (billed yearly) or CloudCall Communicator for a one-off payment of $30 per user, which provides SIP softphone capabilities for voice, video, instant messaging, and fax, with Outlook and Thunderbird integration.

Hiring & Layoffs

CloudCall Hiring and Layoffs

CloudCall demonstrates a consistent hiring strategy focused on expanding its talent pool to support its specialized communication platform for the staffing and recruiting industry. The company actively seeks diverse and skilled individuals globally, emphasizing that "your future is calling" at CloudCall [https://cloudcall.com/careers/]. This approach is in line with their commitment to delivering a unified communications platform that integrates calling, texting, analytics, and AI-driven workflow automation directly into existing CRM/ATS systems [https://cloudcall.com/].

CloudCall continues to bolster its team, particularly as it develops and refines its VoIP and integrated communication solutions designed to enhance recruiter productivity and efficiency [https://cloudcall.com/cloudcall-voip/]. Their focus on providing tools like AutoNote AI-Powered structured call notes, Real-time Coach, and Power Dialer necessitates a robust team capable of innovation and customer support. The company's vision for transforming recruitment processes through digital transformation and an "Insight-driven culture" suggests a continuous need for talent in technology, sales, and customer success roles [https://cloudcall.com/transform-your-business/].

There is no indication of layoffs; instead, CloudCall's public statements and career page signal growth and a commitment to employee development and retention [https://cloudcall.com/careers/]. The emphasis on "hiring, developing and retaining some of the best and most diverse talent in the world" underscores a stable and expanding workforce. This positive hiring trend reflects CloudCall's strategic goal of solidifying its position as the leading integrated communication platform for businesses utilizing CRMs in the staffing and recruiting sectors [https://cloudcall.com/about-us/].

Leadership

CloudCall Management and Leadership Team

CloudCall, established in 2012, has built a leadership team focused on strengthening its position as a dedicated communication software for businesses utilizing CRMs in staffing and recruiting. The company emphasizes capturing all communications and integrating them directly into CRM records to enhance decision-making and efficiency. This core mission is reflected in its strategic executive appointments and the expertise brought into the organization to drive growth and market penetration.

Recent years have seen key appointments to CloudCall's executive team, underscoring its commitment to expansion. In July 2020, CloudCall announced the appointment of James Maloney as the Group’s new Chief Revenue Officer (CRO). Maloney brings extensive experience in building and scaling direct and channel telecoms sales operations, having previously served as founder and President of Sales for DSCI Corporation. Prior to this, in November 2019, CloudCall made two significant appointments in the US, with Chris Murphy joining as US SVP Sales, leveraging over 25 years of experience to further strengthen the business's growth ambitions following a recent fundraise.

The leadership at CloudCall also includes key individuals in various strategic roles. Matt Gayleard serves as the Chief Marketing Officer at CloudCall, and has hosted several of The Purple Panel webinar series, discussing topics such as using technology to better track candidates and the future of work. Other notable members of the CloudCall team who have contributed to industry discussions and company initiatives include Senior Sales Directors Neville James and Chris Fraher, as well as Laura Scott-Davies, Mike Tumalty, Robyn Hunt, and Amanda Burton, who have participated in various panel discussions and company events, showcasing the breadth of expertise within the organization.

Financials

CloudCall Financial Performance, Fundraising, M&A

CloudCall, founded in 2012, has demonstrated significant financial growth, being recognized as one of the fastest-growing UK companies by the Financial Times. The company reported an impressive 787% revenue growth between 2013 and 2016, a period covered in the FT 1000 report, where it ranked 6th [https://cloudcall.com/resources/blog/cloudcall-named-among-fastest-growing-uk-companies-by-financial-times/]. This strong performance highlights its expanding presence in the unified communications sector, particularly within the staffing and recruiting industries.

CloudCall serves more than 32,000 users globally, offering an integrated communication platform that connects calls, texts, conversations, and insights directly with ATS/CRM systems [https://cloudcall.com/]. While specific funding rounds or valuations are not publicly detailed on their corporate site, the company's consistent growth and global user base suggest a healthy financial trajectory.

CloudCall also expanded its executive team in July 2020 with the appointment of James Maloney as Chief Revenue Officer, indicating a strategic focus on scaling sales operations and revenue generation [https://cloudcall.com/resources/blog/cloudcall-expand-executive-team-with-chief-revenue-officer-appointment/].

CloudCall offers flexible pricing structures, with services starting from $15/£10 per user per month, and annual billing options reducing the cost further to as low as $14/£12 per user per month for some plans [https://cloudcall.com/pricing-o1/]. This tiered pricing, including "o1 Pro" and "o1 Advanced" plans, caters to various business needs, from smaller teams to enterprises. The company's "CloudCall o1" platform provides robust, hyperscale architecture and global scalability, emphasizing its capability to support a large and growing client base across numerous countries [https://cloudcall.com/cloudcall-voip/].

Partnerships

CloudCall Partnerships, Clients and Vendors

CloudCall (cloudcall.com) thrives on a robust ecosystem of partnerships and deep integrations, which are central to its mission of enhancing communication within CRM platforms. The company actively seeks out CRM Partners and Referral Partners to extend its reach and provide integrated communication solutions. Its power stems from the depth of its integrations, ensuring users gain greater control and achieve better results by unifying communications directly within their existing CRM systems. This strategy allows CloudCall to embed its services seamlessly into the workflows of various businesses, maximizing productivity and efficiency for its clientele.

CloudCall has forged notable partnerships that expand its market presence and service offerings. It has partnered with PSG Global Solutions, the world's largest provider of outsourced recruiting support, to help staffing firms scale smarter by combining their services with CloudCall's deeply integrated communications platform [Announcing: CloudCall is Partnering with PSG Global Solutions | CloudCall]. In the recruitment sector, CloudCall has announced a partnership with Vincere, a global CRM with over 1,000 customers across 50+ countries, enabling Vincere clients to access CloudCall’s unified communications software suite [CloudCall is pleased to announce a new partnership with Vincere, a CRM within the Recruitment sector | CloudCall]. Other significant collaborations include a partnership with TargetRecruit, an enterprise recruitment software provider, to improve candidate engagement [CloudCall continues expansion of partner network with TargetRecruit | CloudCall]. These strategic alliances underscore CloudCall's commitment to integrating with leading platforms in key industries.

Beyond recruitment-specific CRMs, CloudCall also extends its integration capabilities to broader business solutions. It was selected by Bluroot Consulting as a preferred Zoho telephony integration partner, offering combined solutions for Bluroot's customer base [CloudCall Selected by Bluroot Consulting as Zoho Telephony Integration Partner | CloudCall]. Similarly, CloudCall partnered with Salesforce Developers, RedPoint, to act as a preferred vendor for RedPoint's customer base, leveraging CloudCall's native Salesforce integration to boost productivity within the CRM [CloudCall partner with RedPoint to expand presence in Western US | CloudCall]. These partnerships demonstrate CloudCall’s versatility and ability to integrate with diverse CRM environments.

CloudCall also boasts significant client wins, including two major contracts with Volvo Car France and MG, achieved through its partnership with Eight Technology, the force behind the automotive sales lead management system Dealerweb, servicing 250 dealerships worldwide [CloudCall and Eight Technology announce two major contract wins with Volvo Car France and MG | CloudCall].

CloudCall's commitment to client success is further highlighted through its customer stories.

Connexion Systems + Engineering, a professional staffing firm, significantly increased candidate engagement rates by integrating CloudCall with Bullhorn, a testament to the seamless integration and positive impact on candidate and employee experience [Connexion | CloudCall]. Another client, SLG Financial Solutions, a firm specializing in holistic financial services, selected CloudCall as their telephony integration solution after struggling to find a suitable option, ultimately allowing agents to focus on improving the client experience [SLG Financial Solutions | CloudCall]. These examples showcase how CloudCall's integrated communication platform empowers businesses across different sectors to enhance their operations and drive performance.

Events

CloudCall Event Participations

CloudCall actively engages with the staffing and recruiting industry through a variety of event participations, spanning conferences, trade shows, and a robust webinar program. The company is a prominent presence at major industry gatherings, including the SIA Executive Forum North America, with plans to exhibit at their 2025 event in Miami, FL [cloudcall.com/sia-exec-forum-2025/]. They also participate in events like the Staffing Sales Summit, where they will be present in Orlando, FL in February 2025 to discuss AI-powered communication solutions [cloudcall.com/staffing-sales-summit-2025/].

Beyond North America, CloudCall extends its reach to European markets, attending events such as the Recruitment Agency Expo in London, UK, having recently participated in its March 2025 iteration [cloudcall.com/rec-agency-expo/]. They also showcase their solutions at significant partner events, like Bullhorn Engage London 2024 [cloudcall.com/bullhorn-engage-london-2024/] and Staffing World 2024 [cloudcall.com/staffing-world-2024/]. These engagements provide opportunities for CloudCall to connect with industry professionals, discuss the latest trends in recruitment technology, and demonstrate how their integrated communication platform can enhance business efficiencies.

CloudCall is also a prolific host of online events, maintaining a comprehensive Webinars Archive [cloudcall.com/webinars/]. This includes their recurring Blurple Panel series, a monthly webinar that features industry experts discussing current trends, innovative solutions, and groundbreaking research [cloudcall.com/blurple-panel/]. Additionally, they host the CloudCall Connect series, which delves into topics such as AI-enhanced tech stacks, conversational data for decision-making, and real-time coaching [cloudcall.com/webinars/]. They further collaborate on webinars like the UK Recruiter Recruitment Smarts LIVE, sharing insights on CRM automation and unlocking business potential [cloudcall.com/uk-recruiter/]. These webinars are crucial for disseminating knowledge and fostering ongoing engagement within their target industries.

Frequently Asked Questions

What does CloudCall's event participation strategy indicate about its market focus?

CloudCall's consistent engagement in industry events, particularly those focused on staffing and recruiting like the SIA Executive Forum and Recruitment Agency Expo, signals a deliberate strategy to reinforce its specialized niche. Their robust webinar program, including the Blurple Panel and CloudCall Connect series, further supports this focus by disseminating knowledge and engaging professionals within their target industries.

What does CloudCall's recent hiring activity suggest about its strategic direction?

CloudCall's consistent hiring, with an emphasis on global and diverse talent, indicates a growth-oriented strategy and a commitment to expanding its specialized communication platform. There are no indications of layoffs; instead, the focus on developing VoIP and integrated communication solutions, including AI-driven features like AutoNote and Real-time Coach, suggests continuous investment in innovation, sales, and customer success to solidify its market position.

Is CloudCall's financial trajectory a turnaround or a warning sign?

CloudCall's financial trajectory appears to be one of sustained growth, not a warning sign. The company reported an impressive 787% revenue growth between 2013 and 2016, leading to its recognition as one of the fastest-growing UK companies. With over 32,000 global users and strategic executive appointments aimed at revenue generation, its consistent performance suggests a healthy financial path, although specific current valuations are not publicly detailed.

What is CloudCall's primary value proposition for the staffing and recruiting industry?

CloudCall's primary value proposition for the staffing and recruiting industry is its integrated communication platform that directly embeds calls, texts, and AI-driven insights into existing ATS/CRM systems. This eliminates tool-switching and manual data entry, enabling teams to engage with impact, leaders to coach with clarity, and ultimately boosting efficiencies for over 32,000 users worldwide through features like AutoNote AI and Real-time Coach.

How do CloudCall's partnerships inform its go-to-market strategy?

CloudCall's partnerships, such as those with PSG Global Solutions, Vincere, TargetRecruit, and CRM-agnostic entities like Bluroot Consulting and RedPoint (Salesforce Developers), are central to its go-to-market strategy. These alliances enable CloudCall to embed its unified communication solutions deeply into leading CRM and ATS platforms, expanding its reach, providing integrated offerings, and demonstrating versatility across both recruitment-specific and broader business environments like Zoho and Salesforce.

What distinguishes CloudCall's product offering from broader unified communications platforms like RingCentral?

CloudCall's product offering distinguishes itself from broader platforms like RingCentral by its deep specialization in the staffing and recruiting industry. While both offer unified communications, CloudCall provides AI-powered features like AutoNote and Real-time Coach, tailored CRM integrations with systems such as Bullhorn and Salesforce, and workflow automation specifically designed for recruiters. RingCentral, in contrast, offers a broader suite for general business communication appealing to diverse enterprise needs.

What is the significance of James Maloney's appointment as Chief Revenue Officer at CloudCall?

The appointment of James Maloney as Chief Revenue Officer in July 2020 signifies CloudCall's strategic focus on scaling its sales operations and revenue generation. Maloney's extensive background in building and scaling direct and channel telecoms sales operations suggests a deliberate move to aggressively expand CloudCall's market penetration and capitalize on its growth trajectory within the unified communications sector.

How does CloudCall's pricing structure support its market positioning?

CloudCall's tiered pricing structure, with plans like o1 Starter, Pro, and Advanced, supports its market positioning by catering to a range of business sizes and needs within the staffing and recruiting industry. Starting from $15/£10 per user per month (annual billing) for essential VoIP and SMS, and offering progressively advanced features like deep CRM connections and AI innovations in higher tiers, the structure allows CloudCall to capture both smaller teams and enterprises seeking specialized, scalable solutions.

What are the key AI-driven features CloudCall offers, and what is their intended impact?

CloudCall offers several key AI-driven features including AutoNote AI-Powered structured call notes, AI Summaries, and Real-time Coach. These tools are intended to significantly impact efficiency by automating administrative tasks, such as generating call notes directly within the CRM, and enhancing agent performance through real-time guidance. This allows recruiters and sales teams to focus more on engagement and less on manual data entry.

How does CloudCall's 'o1' platform address scalability and reliability for its users?

CloudCall's 'o1' platform addresses scalability and reliability through its hyperscale architecture built on the public cloud, ensuring 99.99% uptime and global scalability. This enterprise-ready modern network architecture is designed to support a large and growing client base across numerous countries, providing robust and consistent performance for its over 32,000 users worldwide.

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