ConnectWise

ConnectWise Competitive Intelligence & Landscape

connectwise.com ·

ConnectWise
ForesightIQ Predictions

What is ConnectWise likely to do next?

ForesightIQ connects ConnectWise's hiring, product, web, ad, and market signals to forecast strategic moves — often months before they're announced.

Hiring signal

Senior hiring patterns point to a planned enterprise product line launching within two quarters.

High confidence · Next 1–2 quarters
Product signal

Quiet changes to docs and pricing pages signal an upcoming usage-based pricing tier and new API surface.

Likely · Next quarter
Market signal

Ad spend and partnership activity indicate a push into the mid-market segment across two new regions.

Plausible · Next 2–3 quarters
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Overview

ConnectWise Overview

ConnectWise (connectwise.com) is an IT management software company dedicated to empowering technology solution providers (TSPs), particularly Managed Service Providers (MSPs), to achieve success in their as-a-service businesses [Source: https://www.connectwise.com/company/careers][Source: https://www.connectwise.com/company/privacy-policy]. Founded with a mission to lead the IT industry forward by building essential software and uniting changemakers, ConnectWise is

Competitors

ConnectWise Competitors

ConnectWise faces robust competition in the IT management and MSP solutions market from companies like Kaseya. Both are considered market leaders, often drawing comparisons similar to iconic brand rivalries, with both companies actively competing for market share and making significant product announcements.

Kaseya offers similar Remote Monitoring and Management (RMM) and service desk solutions, positioning itself as a direct competitor with a comprehensive suite of IT management tools, including offerings like Kaseya VSA and Kaseya 365 [https://sumble.com/tech/connectwise].

NinjaOne stands out as a significant competitor to ConnectWise, particularly for those seeking cost-effective IT management with intuitive automation and remote monitoring capabilities [https://www.cbinsights.com/company/connectwise-1/alternatives-competitors].

NinjaOne offers a platform that includes RMM, patch management, mobile device management (MDM), and cloud-native backup solutions, designed for MSPs and IT departments aiming to streamline operations. While ConnectWise offers advanced customization and a broad platform, NinjaOne emphasizes ease of use and efficient automation, making it a strong alternative for teams looking to migrate from the full ConnectWise stack [https://sobrii.io/blog/connectwise-alternatives].

Datto, now part of Kaseya, also presents a competitive offering, particularly with its Professional Services Automation (PSA) platform, Autotask (formerly Datto Autotask), which directly competes with ConnectWise PSA.

Datto also provides a range of services including backup solutions, which overlap with ConnectWise's cybersecurity and data protection offerings like x360Recover and M365 Cloud Backup [https://sumble.com/tech/connectwise]. This puts Datto in direct competition across several key product categories, forcing ConnectWise to continually innovate its unified platform for IT service and endpoint management.

Another notable competitor is SolarWinds, which, like ConnectWise, offers a suite of IT management products including RMM solutions. While specific pricing and feature comparisons can vary greatly depending on the product lines, SolarWinds generally competes in the same space of providing tools for IT operations, network management, and security. On Comparably, SolarWinds is listed as a competitor, indicating a shared target audience of IT professionals and managed service providers [https://www.comparably.com/companies/connectwise/competitors].

Alternatives

ConnectWise Alternatives

Product & Pricing

ConnectWise Product and Pricing Intelligence

ConnectWise offers a comprehensive suite of IT management and cybersecurity solutions designed specifically for MSPs and IT departments, with pricing structured to meet diverse business needs. While specific pricing figures are not publicly listed, ConnectWise employs a quote-based model for most of its offerings, allowing for customized packages based on business size and requirements. This approach ensures that clients receive solutions tailored to their unique operational needs, from supporting a few end users to managing tens of thousands of endpoints.

Key products like ConnectWise PSA (Professional Services Automation), ConnectWise RMM (Remote Monitoring and Management), and ScreenConnect (instant remote support) follow this custom quote model [connectwise.com/pricing]. For ConnectWise PSA, the platform offers "Basic" and "Standard" packages [connectwise.com/platform/psa/request-pricing]. The "Basic" package includes essentials like ticketing, project and opportunity management, asset management, finance and billing, email connector, workflow automation, calendar synchronization, and a mobile application. The "Standard" package, described as "most popular," likely builds upon these features for more extensive support. Similarly, ConnectWise RMM provides an "Essentials" package, ideal for proactive monitoring, advanced automation, comprehensive patching, and security visibility, which includes ScreenConnect Remote Access, remote monitoring for Windows, Mac, and Linux, 500 intelligent alerts, and automated Windows OS patching [connectwise.com/platform/rmm/request-pricing].

For quoting and proposal management, ConnectWise CPQ offers distinct packages: "Basic" and "Standard" [connectwise.com/platform/cpq/request-pricing]. The "Basic" package, limited to 3 users, includes distributor quote import, built-in eSignature, real-time distributor pricing and availability, recurring revenue management, and integrations with ConnectWise PSA and Autotask. The "Standard" package, offering unlimited users, expands upon the "Basic" features, indicating enhanced capabilities for larger sales teams. Cybersecurity and data protection solutions also follow a custom quote approach, acknowledging that security needs vary significantly between businesses [connectwise.com/solutions/security-management/request-pricing]. This flexible pricing strategy underscores ConnectWise's commitment to providing scalable and tailored IT management and security tools.

Hiring & Layoffs

ConnectWise Hiring and Layoffs

ConnectWise actively cultivates a dynamic work environment, emphasizing its commitment to innovation and partner success. The company consistently posts global open positions across various departments, reflecting its continuous growth and strategic focus on advancing the IT industry.

ConnectWise is dedicated to powering IT businesses through essential software and uniting changemakers, which underpins its recruitment efforts to attract diverse talent. Recent initiatives have included DEI training for leadership and interview-based hiring training to foster an inclusive workplace, ensuring a broad range of perspectives are brought into the organization.

ConnectWise's hiring patterns indicate a strong emphasis on expanding its core offerings in IT service and endpoint management, cybersecurity, and data protection. The company's vision is to power a thriving IT ecosystem, and its career opportunities often align with roles that support this goal, such as those involving AI agents, RPA, CPQ, and various cybersecurity solutions. By continually seeking talent in these critical areas, ConnectWise reinforces its position as a leader in providing comprehensive solutions for managed service providers (MSPs) and IT departments.

The strategic executive appointments announced in March 2025 further highlight ConnectWise's focus on a partner-first strategy and operational execution. These leadership changes are designed to elevate the partner experience and build a high-performing team aligned with long-term growth and innovation. While specific layoff details are not publicly disclosed on their corporate pages, the consistent focus on expanding career opportunities and making strategic leadership appointments suggests a growth-oriented trajectory for the company.

Leadership

ConnectWise Management and Leadership Team

ConnectWise leadership is steered by Chief Executive Officer Manny Rivelo, who was appointed to the role on September 23, 2024, succeeding Jason Magee ConnectWise Announces CEO Transition: Manny Rivelo Appointed as CEO, Jason Magee to Step Down | ConnectWise. Rivelo brings over 30 years of leadership experience from top technology and security firms, focusing on advancing ConnectWise's strategy to empower MSPs with innovative security and platform architectures Leadership Headshots. His vision prioritizes elevating the partner experience and fostering a high-performing leadership team for long-term growth and innovation TAMPA, Fla., March 31, 2025 – ConnectWise, the world’s leading software company dedicated to the success of managed service provider (MSP) and information technology service management (ITSM) teams, today announced key executive leadership changes to advance its partner-first strategy and operational execution. These updates underscore CEO Manny Rivelo’s continued focus on elevating the partner experience and building a high-performing leadership team aligned to long-term growth and innovation..ConnectWise's executive team includes David Raissipour as Chief Product and Technology Officer, appointed November 25, 2024, to drive cutting-edge solutions for MSPs ConnectWise Appoints David Raissipour as the Chief Product and Technology Officer | ConnectWise. Other key members are Mari-Frances Bentvelzen (Chief Customer Officer), Dan Madden (Chief Financial Officer), Jamie Hunter (Chief Strategy, Operations, and Marketing Officer), and Joe Mercurio (Chief Revenue Officer) Meet the ConnectWise Leadership Team. These appointments reflect ConnectWise's ongoing commitment to strategic growth and innovation, further strengthening its mission to empower technology teams across the industry ConnectWise Announces Strategic Leadership Appointments to Drive Growth and Innovation | ConnectWise.Additionally, Peter Kujawa serves as EVP, Service Leadership & IT Nation, overseeing a newly consolidated Partner Communities organization that brings together ConnectWise programs, IT Nation, Service Leadership Inc., and Partner Advisory Councils under a unified vision. This initiative, reporting directly to CEO Manny Rivelo, aims to create a stronger, more cohesive MSP community Peter Kujawa to lead newly consolidated Partner Communities org, bringing ConnectWise’s MSP community resources under one umbrella. The company's core values, including being Partner Obsessed, guide the leadership in prioritizing outcomes that help their partners succeed About Us | ConnectWise.The ConnectWise Board of Directors includes Manny Rivelo, alongside Mike Lipps, Jim Hagan, Michael Perone, Andrew Almeida, Seth Boro, Jim Pflaging, and Mohnish Gandhi Meet our Board of Directors. This diverse board provides strategic oversight, leveraging extensive experience in technology and business to support the company's growth and innovation, reinforcing its commitment to its partners and the broader IT channel. Rivelo, as both CEO and a board member, plays a crucial role in aligning the company's executive actions with its strategic governance Meet our Board of Directors.

Financials

ConnectWise Financial Performance, Fundraising, M&A

While specific financial performance figures like overall revenue are not publicly disclosed by ConnectWise, the company's financial health and strategic direction can be inferred from its subsidiary's reports and its core business model.

ConnectWise is a leading provider of IT management software and MSP solutions, offering a unified platform that includes PSA, RMM, cybersecurity, and data protection. The company's platform supports "Predictive IT" with AI-native solutions, focusing on automation and efficiency for IT solution providers (TSPs) and managed service providers (MSPs) [https://connectwise.com/].

ConnectWise leverages its acquisition of Service Leadership, Inc.® to provide crucial insights into the IT solution provider industry's profitability. The Service Leadership Index® Annual IT Solution Provider Industry Profitability Report™ is a key offering, with the 2025 report highlighting a record fifth consecutive year of 19%+ adjusted EBITDA profitability for top-performing TSPs in 2024 [https://www.connectwise.com/company/press/releases/service-leadership-announces-findings-of-its-annual-it-solution-provider-industry-profitability-report]. This indicates a robust market for the services and solutions that ConnectWise provides, as it caters to a profitable segment of the IT industry. Although managed service revenue growth has returned to pre-COVID levels, MSP profitability has remained near historic highs through Q4 2024 [https://www.connectwise.com/company/press/releases/service-leadership-index-q4-data] and Q2 2024 [https://www.connectwise.com/company/press/releases/2024-08-06-service-leadership-q2-data-report], suggesting a stable and lucrative environment for ConnectWise's partners.

The company's focus on an "open ecosystem" and "AI-driven automation" reinforces its commitment to empowering MSPs to grow their businesses [https://www.connectwise.com/company/press/releases/2025-annual-compensation-report]. This strategic direction aims to drive revenue through subscriptions and rights to access its developer products and associated support, based on a "Percentage Gross Revenue" model for some partners [https://www.connectwise.com/link/4882c5df24cb4ebb9ec878475bcdff6f.aspx]. The consistent profitability reported by its Service Leadership subsidiary further underscores the strong market demand for the comprehensive technology stack ConnectWise offers to MSPs, including business management, unified monitoring and management, cybersecurity, and data protection solutions [https://connectwise.com/].

Partnerships

ConnectWise Partnerships, Clients and Vendors

ConnectWise has cultivated a robust and open ecosystem through its ConnectWise Marketplace and Invent Program, designed to extend the capabilities of its platform and empower Managed Service Providers (MSPs) and IT departments. The ConnectWise Marketplace serves as a central hub where users can discover a vast array of third-party integrations from top-rated vendors, enabling them to build a comprehensive technology stack tailored to their clients' needs. With 448 integration partners listed, the marketplace offers solutions across various categories including Cybersecurity, Data Protection, IT Management, Finance, and Sales and Marketing, ensuring flexibility and choice for its partners [Source: https://www.connectwise.com/integrations].

The ConnectWise Invent Program is an official vendor integration partnership program that invites third-party vendors to collaborate on developing robust integrations with the ConnectWise Platform. Integrations under this program are security-reviewed and certified, ensuring seamless experiences for mutual partners. Notable partners leveraging this program include SentinelOne, which embedded its cybersecurity solutions directly on the ConnectWise Asio® platform, resulting in a 75% reduction in false alarms for MSPs. Similarly, OpenText and SeedPod Cyber are also ConnectWise Invent Certified Integrators, providing enterprise-grade cybersecurity solutions and cyber insurance, respectively, through seamless integration with the ConnectWise Asio® platform [Source: https://marketplace.connectwise.com/the-connectwise-invent-program, Source: https://www.connectwise.com/case-studies/sentinelone, Source: https://www.connectwise.com/case-studies/opentext-2, Source: https://www.connectwise.com/case-studies/esi-and-seedpod].

Beyond cybersecurity, ConnectWise fosters integrations that address various operational aspects for MSPs. For instance, Moovila Perfect Project integrates seamlessly with ConnectWise PSA to optimize efficiency and client satisfaction, while Zynk automates accounting workflows by connecting with platforms like Sage, Xero, NetSuite, and QuickBooks. These integrations are crucial for eliminating manual data entry, reducing errors, and streamlining operations. Furthermore, partners like Absolute Security have leveraged deep firmware-level integration with ConnectWise to unify management and security for thousands of devices, addressing complexities and improving visibility for MSPs [Source: https://marketplace.connectwise.com/, Source: https://www.connectwise.com/case-studies/absolute].

Events

ConnectWise Event Participations

ConnectWise actively engages with the IT community through a variety of events, fostering collaboration and knowledge sharing among managed service providers (MSPs) and IT professionals. A cornerstone of their engagement is The IT Nation, a community platform that hosts numerous events designed to help IT businesses transform, grow, and achieve success. These events include major global conferences, regional gatherings, and specialized peer group meetings, providing opportunities for networking, learning, and skill development [https://itnation.connectwise.com/].

The IT Nation Connect series represents ConnectWise's flagship global events. For example, IT Nation Connect Global is a premier MSP community conference held annually in Orlando, Florida, bringing together industry leaders to address business challenges and drive MSP success [https://itnation.connectwise.com/connect-global?site=www]. Similarly, IT Nation Connect ANZ (Australia, New Zealand) is a key regional conference that gathers IT leaders in Sydney, fostering a collaborative environment for learning and growth [https://itnation.connectwise.com/connect-anz], while IT Nation Connect Europe is held in London [https://hub.connectwise.com/events/meetings]. These events, along with IT Nation Grow and IT Nation Evolve, are scheduled throughout the year in various cities, demonstrating ConnectWise's commitment to supporting its partner ecosystem worldwide [https://hub.connectwise.com/meetings, https://hub.connectwise.com/events/meetings].

Beyond large-scale conferences, ConnectWise also hosts a comprehensive series of webinars, providing valuable insights and updates on critical industry topics. These include monthly Product Innovation webinars, which offer a front-row seat to the newest strategies, solutions, and upcoming product enhancements across various areas like cybersecurity and data protection [https://www.connectwise.com/webinars/monthly-product-innovation-september-2025, https://www.connectwise.com/webinars/mpi-cybersecurity-and-data-protection]. They also feature specialized webinars on emerging trends, such as 2026 Cybersecurity Predictions for IT Providers and Empowering Mid-Market IT Teams with AI, ensuring IT professionals stay ahead in a rapidly evolving technological landscape [https://www.connectwise.com/webinars/2026-cybersecurity-predictions-for-it-providers, https://www.connectwise.com/webinars/empowering-mid-market-it-teams-with-ai, https://itnation.connectwise.com/webinars].

Frequently Asked Questions

What do ConnectWise's recent executive appointments signal about its strategic direction?

ConnectWise's executive appointments in late 2024 and early 2025, including Manny Rivelo as CEO and David Raissipour as Chief Product and Technology Officer, signal a reinforced focus on a partner-first strategy, operational excellence, and innovation in security and platform architectures. The creation of a consolidated Partner Communities organization under Peter Kujawa further emphasizes a unified approach to MSP community engagement and growth.

What is the significance of ConnectWise's acquisition of Service Leadership, Inc. for its financial strategy?

ConnectWise's acquisition of Service Leadership, Inc.® is significant because it provides proprietary insights into the IT solution provider industry's profitability. The Service Leadership Index® reports consistent high profitability (19%+ adjusted EBITDA) for top-performing TSPs, indicating a robust and lucrative market for ConnectWise's MSP-focused solutions, thereby validating its core business model and strategic direction.

What do ConnectWise's hiring patterns suggest about its product roadmap priorities?

ConnectWise's hiring patterns indicate a strong emphasis on expanding its core offerings in IT service and endpoint management, cybersecurity, and data protection. The company is actively recruiting for roles involving AI agents, RPA, and CPQ, suggesting a roadmap focused on enhancing automation, predictive IT, and integrated security solutions.

How does ConnectWise's 'IT Nation' event series support its go-to-market strategy?

ConnectWise's 'IT Nation' event series, including global conferences like IT Nation Connect Global and regional gatherings like IT Nation Connect ANZ and Europe, supports its go-to-market strategy by fostering a collaborative community for MSPs. These events provide crucial platforms for networking, learning about ConnectWise's offerings, and skill development, reinforcing partner relationships and driving adoption of its solutions.

What is the strategic implication of ConnectWise's 'open ecosystem' and 'AI-driven automation' focus?

ConnectWise's strategic focus on an 'open ecosystem' and 'AI-driven automation' implies a commitment to empowering MSPs with flexible, efficient, and scalable tools. This direction aims to drive revenue through subscriptions and developer product access, allowing partners to customize their technology stacks and leverage AI for enhanced operational efficiency and growth within a profitable market segment.

How does ConnectWise differentiate its Professional Services Automation (PSA) offering from competitors like Autotask?

ConnectWise PSA differentiates itself by offering 'Basic' and 'Standard' packages that include ticketing, project management, asset management, and billing, integrated with workflow automation and mobile access. While competitors like Autotask PSA offer similar functionalities, ConnectWise emphasizes its comprehensive, customizable platform as part of a broader unified solution for MSPs, contrasting with alternatives that may prioritize ease of use or transparent pricing.

What is the role of the ConnectWise Invent Program in the company's competitive positioning?

The ConnectWise Invent Program enhances the company's competitive positioning by fostering an 'open ecosystem' of certified, security-reviewed integrations with third-party vendors like SentinelOne and OpenText. This program extends the capabilities of the ConnectWise Platform, allowing MSPs to build comprehensive, tailored technology stacks and reducing false alarms in cybersecurity, which adds significant value compared to competitors offering more closed systems.

How do ConnectWise's webinar series, such as 'Monthly Product Innovation,' inform its product development and market engagement?

ConnectWise's webinar series, including 'Monthly Product Innovation' and specialized sessions on cybersecurity predictions and AI, informs its product development by directly engaging with IT professionals on critical industry topics. These webinars provide a channel to showcase upcoming product enhancements and strategies in areas like cybersecurity and data protection, ensuring relevance and driving interest among its target audience.

What is the perceived trade-off for MSPs considering ConnectWise versus alternatives like NinjaOne or Syncro?

For MSPs, the perceived trade-off when considering ConnectWise versus alternatives like NinjaOne or Syncro often involves advanced customization and a broad, unified platform from ConnectWise versus the ease of use, intuitive interface, and potentially more predictable pricing offered by alternatives. While ConnectWise provides extensive PSA and RMM capabilities, some alternatives prioritize quicker ramp-up times and streamlined operations for technicians.

What is ConnectWise's pricing strategy for its core products like PSA and RMM, and what does it imply for potential customers?

ConnectWise employs a custom quote-based pricing model for core products like ConnectWise PSA and ConnectWise RMM, offering 'Basic' and 'Standard' packages tailored to business size and requirements. This strategy implies that potential customers can expect personalized solutions and pricing based on their specific operational needs, ranging from a few end-users to tens of thousands of endpoints, rather than a one-size-fits-all approach.

What do ConnectWise's efforts in diversity, equity, and inclusion (DEI) suggest about its internal corporate strategy?

ConnectWise's efforts in diversity, equity, and inclusion (DEI), including training for leadership and interview-based hiring, suggest an internal corporate strategy focused on fostering an inclusive workplace and attracting diverse talent. This approach aims to bring a broad range of perspectives into the organization, supporting continuous growth and innovation across its various departments.

How does ConnectWise address the competitive landscape in data protection and cybersecurity, given rivals like Kaseya/Datto and SolarWinds?

ConnectWise addresses the competitive landscape in data protection and cybersecurity by offering a unified platform that includes solutions like x360Recover and M365 Cloud Backup, and by fostering deep integrations through its Invent Program with partners like SentinelOne and OpenText. This strategy provides enterprise-grade cybersecurity and data protection capabilities within its comprehensive IT management suite, aiming to provide a seamless and robust experience against rivals like Kaseya/Datto and SolarWinds.

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