Cylinder Competitive Intelligence & Landscape

Cylinder (cylinderhealth.com), formerly known as Vivante Health and GIThrive, is a virtual digestive healthcare platform dedicated to providing expert-led care for a wide range of gastrointestinal (GI) issues. Founded in 2021 by CEO Bill Snyder, Cylinder aims to revolutionize digital health by focusing on gut-first solutions. The company's mission is to offer personalized, evidence-based care plans that address everything from common discomforts like bloating and gas to chronic conditions such as IBS, Crohn's Disease, GERD, SIBO, and Celiac Disease. They have helped over 145,000 people find relief, demonstrating a significant impact on individuals' digestive health and overall quality of life.

Cylinder's core services revolve around personalized care programs delivered through an easy-to-use platform. This includes access to an expert team comprising gastroenterologists, internists, Registered Dietitians, and Health Coaches. Members receive customizable support, including curated courses, personalized microbiome testing, and custom diet and lifestyle plans designed to manage symptoms and achieve individual health goals. The platform emphasizes flexible appointment times, unlimited access to resources like articles, clinical studies, recipes, and webinars, and 24/7 emergency care. Their approach focuses on sustainable care plans and incorporates tracking features for symptoms and diet, leading to clinically proven results such as improved GI symptoms and enhanced quality of life for a high percentage of members.

Cylinder targets both individuals and organizations, including employers, health plans, and brokers, offering their virtual care platform as a comprehensive solution for digestive health. Their model is backed by clinical evidence, proving to improve outcomes, reduce ER visits, and deliver a significant return on investment for organizations. Headquartered at 2045 W Grand Ave Ste B PMB 37767, Chicago, IL 60612, Cylinder is committed to innovation in GI care, as evidenced by their rebrand in June 2024 and recent initiatives like the launch of Stool Scan. The company values putting members first, continuous learning, invention and simplification, collaboration, transparency, and embracing diversity, fostering a culture that prioritizes both member well-being and employee engagement.

Cylinder (cylinderhealth.com) positions itself as a virtual-first digestive health platform, offering expert-led care for a wide range of gastrointestinal issues. While specific pricing tiers for individual consumers are not explicitly detailed on their public-facing website, Cylinder emphasizes personalized, clinician-backed care, including access to curated courses, microbiome testing, and custom diet and lifestyle plans. Individuals seeking improved gut health can start their journey by filling out a questionnaire to receive an individualized care plan. The platform also highlights a free gut microbiome test as part of its offering to individuals, indicating a strong value proposition for those exploring their digestive health.

For organizations such as employers and health plans, Cylinder provides a solution designed to lower healthcare spend and improve employee/member well-being. For employers, the service is presented as having no cost to employees, suggesting a B2B2C model where the employer covers the program costs. This includes benefits like reduced absenteeism, lower claims costs, and higher employee satisfaction. Similarly, for health plans, Cylinder aims to reduce avoidable emergency department visits and unnecessary procedures, offering evidence-based, virtual-first care to manage GI conditions that are often top cost drivers.

Cylinder emphasizes its commitment to proving its value through data-driven insights. They offer a free analysis of existing claims data to employers and health plans, which surfaces digestive health cost patterns, utilization signals, and projected ROI. This analysis is backed by a 2:1 ROI guarantee, calculated using a Johns Hopkins-reviewed methodology, demonstrating Cylinder's confidence in its ability to deliver cost savings. Organizations interested in exploring Cylinder's solutions can request a demo to learn more about how the platform streamlines GI care and benefits their bottom line. The company also highlights positive feedback from Fortune 500 and startup clients, underscoring its broad appeal and effectiveness.

Cylinder (cylinderhealth.com) is actively seeking to expand its team, reflecting its mission to revolutionize digital health with a focus on gut health. The company emphasizes a culture of continuous learning, collaboration, and transparency, inviting individuals who are passionate about improving digestive health to join their mission. They highlight values such as member-first care, innovation, accountability, and diversity, shaping their work environment through a dedicated Culture Committee [https://cylinderhealth.com/about-us/careers/].

While specific recent hiring trends or layoff information is not explicitly detailed, Cylinder's career page clearly indicates open roles, suggesting a growth-oriented strategy. The company's focus on gastrointestinal health and comprehensive care plans for various conditions, including IBS, Crohn's Disease, and Celiac Disease, signals a need for professionals across clinical, technological, and operational fields. This is further supported by their emphasis on an expert team of gastroenterologists, internists, Registered Dietitians, and Health Coaches [https://cylinderhealth.com/].

The strategic appointment of Terry Boch as CEO in March 2026, bringing extensive healthcare technology leadership, also points to a period of strategic expansion and development for Cylinder [https://cylinderhealth.com/about-us/]. The company's evolution from Vivante Health to Cylinder highlights a transformation aimed at simplifying and enhancing their full-scale GI care platform, which would naturally necessitate an expanding workforce to support their ambitious goals in digital health [https://cylinderhealth.com/welcome-to-cylinder-the-future-of-comprehensive-gi-wellness/]. Their continuous recruitment efforts underscore a commitment to scaling their impact and improving digestive health for a growing population.

Cylinder (cylinderhealth.com), formerly known as Vivante Health and GIThrive, has demonstrated strong financial performance and a commitment to growth through strategic leadership appointments and proven cost-saving results for clients. The company recently appointed Brad Rouse as Chief Financial Officer in July 2024, bringing veteran healthcare management experience to lead its financial operations. This addition complements the existing financial leadership, including Achint Prabhat, SVP of Finance, who has a track record of raising capital and scaling finance functions for venture-backed healthcare and technology companies, indicating a strong focus on financial strategy and growth from within the organization [cylinderhealth.com/about-us/].

Financially, Cylinder's digital digestive health solution has delivered significant returns and cost reductions for its partners. A peer-reviewed study in The American Journal of Managed Care, published in January 2026, found that Cylinder's solution provided a 5:1 return on investment, along with a substantial reduction in emergency department and inpatient utilization among participants [cylinderhealth.com/peer-reviewed-gi-study-cylinder-health-roi/]. Furthermore, a regional health plan implementing Cylinder's platform achieved a 25% reduction in GI pharmacy spend, a 46% decrease in inpatient facility costs, and 41% fewer avoidable emergency department visits within 12 months [cylinderhealth.com/case-study-gi-rx-costs/]. Another client, a non-profit organization, experienced a 22% reduction in total medical spending [cylinderhealth.com/digestive-health-solution-helps-non-profit-reduce-total-medical-spending-by-22/]. These results highlight the company's value proposition in controlling healthcare costs for organizations.

While specific fundraising rounds and valuations are not explicitly detailed in the provided content, the company's growth trajectory and appeal to investors are evident.

Cylinder's CEO, Bill Snyder, has discussed the business's continued growth and positive impact on members, a key factor digital health investors look for in a tight funding environment [cylinderhealth.com/medcity-news-4-things-digital-health-investors-look-for-in-a-tight-funding-environment/]. The company has also expanded its corporate client base, with prominent businesses like Chico’s FAS and Grifols adding Cylinder's platform to their employee benefits, further securing its financial health and market position [cylinderhealth.com/cylinder-adds-key-corporate-clients-for-digital-health-platform/]. With over 145,000 people helped and offering up to a 5:1 ROI for employers, Cylinder continues to lead in GI-first digital care [cylinderhealth.com/, cylinderhealth.com/digestive-health-program-cuts-sick-days-by-17-percent/].

Cylinder (cylinderhealth.com) actively participates in various events to share insights and promote its digital digestive health solutions. The company frequently hosts and co-hosts webinars, focusing on critical topics such as digestive health and the impact on women at work ["Webinar: Digestive health and the impact on women at work | Cylinder Health" (https://cylinderhealth.com/digestive-health-and-the-impact-on-women-at-work-webinar/), "Invisible pain, visible costs: Key takeaways from our women’s digestive health webinar | Cylinder Health" (https://cylinderhealth.com/invisible-pain-visible-costs/)] and the state of gut health in the workplace ["State of Gut Health in the Workplace on-demand webinar | Cylinder Health" (https://cylinderhealth.com/state-of-gut-health-in-the-workplace-webinar/), "Validation Institute Webinar: State of Gut Health in the Workplace" (https://go.hello.cylinderhealth.com/validation-institute-webinar-state-of-gut-health-in-the-workplace/)]. These online events often highlight survey insights from thousands of adults, demonstrating how digestive issues affect their professional lives.

Further demonstrating their commitment to education and partnership, Cylinder has presented several webinars in collaboration with other organizations. They partnered with The Validation Institute to present a webinar on the state of gut health in the workplace, offering evidence-based strategies ["Validation Institute Webinar: State of Gut Health in the Workplace" (https://go.hello.cylinderhealth.com/validation-institute-webinar-state-of-gut-health-in-the-workplace/)]. The company also participated in Shortlister's "Meet a Vendor" series with a webinar titled "Increasing Employee Wellness & Productivity with Digital Digestive Health Benefits" ["Increasing Employee Wellness & Productivity with Digital Digestive Health Benefits Webinar" (https://go.hello.cylinderhealth.com/shortlister-meet-a-vendor-2024/)]. Additionally, Cylinder collaborated with Accolade for a webinar addressing the "Suffering in Silence: The Hidden Cost of Digestive Disease" ["Suffering in silence: The hidden cost of digestive disease" (https://go.hello.cylinderhealth.com/suffering-in-silence/)].

Cylinder also explores broader industry trends and solutions through webinars such as "The gut health revolution: What employers need to know," emphasizing the connections between gut health and overall wellness, including mental health and hormone regulation ["The gut health revolution: What employers need to know" (https://go.hello.cylinderhealth.com/gut-health-revolution-webinar-lp/)]. The company’s Chief Medical Officer, Dr. Hau Liu, presented clinical study results at Digestive Disease Week (DDW) 2024, showcasing the effectiveness of Cylinder's digital digestive care programs for diverse and socially vulnerable populations ["Cylinder study finds digital digestive care supports health equity" (https://cylinderhealth.com/cylinder-study-finds-digital-digestive-care-supports-health-equity/)]. These participations underscore Cylinder's role in advancing knowledge and care in digestive health.