Decisions

Decisions Competitive Intelligence & Landscape

decisions.com ·

Decisions
ForesightIQ Predictions

What is Decisions likely to do next?

ForesightIQ connects Decisions's hiring, product, web, ad, and market signals to forecast strategic moves — often months before they're announced.

Hiring signal

Senior hiring patterns point to a planned enterprise product line launching within two quarters.

High confidence · Next 1–2 quarters
Product signal

Quiet changes to docs and pricing pages signal an upcoming usage-based pricing tier and new API surface.

Likely · Next quarter
Market signal

Ad spend and partnership activity indicate a push into the mid-market segment across two new regions.

Plausible · Next 2–3 quarters
Decisions Unlock Decisions's predicted moves

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Overview

Decisions Overview

Decisions (decisions.com) is an Intelligent Process Automation platform specializing in agentic orchestration for complex enterprise operations [decisions.com]. The company's mission revolves around enabling leaders to leverage technology for business automation and problem-solving, with a focus on human-centric solutions [decisions.com/company/]. Their platform empowers both business and technical teams to design, deploy, and govern AI agents, workflows, and systems without constant code rewrites [decisions.com, decisions.com/faqs/]. This low-code environment allows users to build logic-rich applications, automate decisioning at scale, and manage intricate processes with built-in versioning, testing, and governance controls [decisions.com/faqs/].

Decisions offers a unified control plane to coordinate long-running processes, cross-system work, business logic, and governed AI, aiming to replace fragmented toolchains [decisions.com]. The platform is designed to master complexity and turn constant change into a competitive advantage, serving organizations running high-stakes operations across various sectors [decisions.com]. Their solutions cater to a broad target market, ranging from small teams improving daily operations to large enterprises orchestrating complex systems and decisions globally [decisions.com/about]. Key industry focuses include Financial Services, Insurance, Higher Education, Manufacturing, Healthcare, and the Public Sector [decisions.com].

The company was founded over two decades ago, built on the belief that those with business understanding should control its processes [decisions.com/about]. While specific founding year and headquarters are not explicitly stated, the company’s executive team brings decades of experience in process optimization and automation [decisions.com/company/].

Decisions is recognized for its innovation in AI-powered decision intelligence and has been ranked by Gartner® in the top five across all four evaluated use cases in their Critical Capabilities for Decision Intelligence Platforms report for 2026 [decisions.com, decisions.com/press-releases/]. The company continues to grow, offering career opportunities for individuals passionate about building the future of AI orchestration [decisions.com/careers].

Competitors

Decisions Competitors

Decisions (decisions.com) operates in a highly competitive landscape, offering intelligent process orchestration for complex enterprise operations. The company specializes in low-code platforms for business process management, with a focus on orchestrating workflows, systems, and AI. A key differentiator for Decisions is its emphasis on agentic orchestration, allowing businesses to design, deploy, and govern AI agents with confidence, turning constant change into a competitive advantage [decisions.com]. While Decisions excels in providing a unified control plane for business logic and governed AI, potential alternatives offer varying strengths in specific areas, prompting businesses to carefully evaluate their unique needs against these competitors.

One significant competitor to Decisions is Airtable, which is recognized for its cloud-based low-code platform for business process management [tracxn.com]. While both companies offer low-code solutions, Airtable is generally perceived as more focused on flexible database-like applications with extensive customization options, often appealing to teams seeking a highly adaptable work management tool. In contrast, Decisions leans heavily into complex enterprise operations, emphasizing robust AI governance and process automation for high-stakes environments, where its agentic orchestration capabilities provide a distinct advantage [decisions.com].

Pipefy emerges as another direct competitor, also providing a low-code platform for business process management [tracxn.com].

Pipefy is known for its intuitive interface and ready-to-use templates, making it accessible for rapid deployment and process improvement. While both platforms aim to streamline operations, Pipefy often targets companies looking for quick wins in process automation, whereas Decisions caters to more intricate, long-running processes that involve cross-system work, business rules, and governed AI at scale [decisions.com]. Decisions's ability to fill gaps around core systems by adding an automation, orchestration, and governance layer sets it apart in enterprise settings [decisions.com].

Newgen also stands as a top competitor to Decisions [tracxn.com].

Newgen offers a comprehensive suite of digital transformation products, including business process management (BPM), content management (ECM), and customer communication management (CCM). Its strength lies in providing end-to-end solutions for large enterprises, often with a deeper focus on document-centric processes and regulatory compliance. Compared to Decisions' agentic orchestration and AI governance, Newgen typically provides a broader but potentially less specialized approach to AI integration within its BPM offerings, making it a strong contender for organizations seeking a holistic digital transformation platform.

Finally, Nected presents itself as a modern low-code alternative, particularly for teams requiring faster execution with stronger enterprise governance and an API-first architecture [nected.ai].

Nected highlights built-in governance lifecycle, developer-friendly APIs, and business-facing authoring, suggesting a balance between developer control and business agility. While Decisions excels in unifying complex workflows, systems, and AI, Nected could be a strong alternative for companies prioritizing modern API integration and a streamlined governance framework, especially for those considering platform migration from complex Decisions implementations [nected.ai].

Alternatives

Decisions Alternatives

Product & Pricing

Decisions Product and Pricing Intelligence

Decisions (decisions.com) offers a robust agentic orchestration platform designed for complex enterprise operations, enabling organizations to master intricate workflows, systems, and AI. This low-code platform empowers both technical and business users to automate processes, orchestrate systems, and make real-time decisions without extensive custom coding [https://decisions.com/faqs/]. It emphasizes a unified control plane for coordinating long-running processes, cross-system work, business logic, and governed AI, aiming to turn constant change into a competitive advantage [https://decisions.com/]. The platform is built around a powerful rules engine that serves as the deterministic layer for powering orchestration, governing AI agents, and driving processes with consistency and control [https://decisions.com/platform/rules-engine].

Decisions provides flexible pricing models, intentionally avoiding rigid structures or per-user limits, allowing organizations to build, scale, and govern workflows, decisions, and AI agents without unnecessary overhead [https://decisions.com/enterprise-pricing]. While specific pricing figures are not publicly disclosed, the company offers several distinct offerings tailored to different organizational needs: Enterprise, Mid-Market, and Higher Ed. For teams just starting with automation and looking to quickly demonstrate value, the Foundation offering is available. Larger organizations or those with advanced requirements can opt for Growth or request a Custom Plan, which includes custom limits, enhanced security, and dedicated support [https://decisions.com/enterprise-pricing].

The platform's focus on cost-effectiveness and efficiency is a key differentiator.

Decisions claims to achieve 70% faster rules changes, 70% less manual work time, and a 40% lower cost of ownership compared to traditional methods [https://decisions.com/]. The self-service licensing option allows for systematic collection of information and application of licenses within an environment, streamlining the process [https://documentation.decisions.com/v8/docs/en/self-service-licensing]. By providing a low-code environment with visual tools, Decisions enables faster development and deployment of solutions, offering a more cost-effective alternative to complicated, over-priced process automation systems [https://decisions.com/decisions-difference/].

Hiring & Layoffs

Decisions Hiring and Layoffs

Decisions (decisions.com) is actively expanding its team, reflecting a strategic growth trajectory focused on its intelligent process orchestration platform. The company, which boasts a fast-growing group of 200+ technologists and team players, is continually seeking talent across various departments, including Finance & Administration, Customer Success, and QA [decisions.com/company/]. Their open roles highlight a demand for expertise in areas critical to their core offerings, such as an "Analista de operaciones comerciales" in La Paz, Bolivia, and "Customer Success Manager" roles in both La Paz and remotely in the United States [decisions.com/job-listings].

The hiring patterns at Decisions underscore a commitment to enhancing their no-code, intelligent platform which automates business processes through integrated AI tools, rules engines, and workflow management [decisions.com/jobs-listing/]. The company emphasizes hiring the most qualified talent, acknowledging a blend of face-to-face collaboration and remote work arrangements depending on the position's responsibilities [decisions.com/careers]. This flexible approach to talent acquisition suggests a focus on securing top-tier professionals to drive innovation and customer satisfaction.

While specific details on recent layoffs are not available, the consistent promotion of new job opportunities and the absence of discussions regarding layoffs within their community forums [community.decisions.com/categories/decisions-jobs] suggest a stable and growing workforce. The company's expansion, coupled with its recognition as a leading software company by Gartner® in their Critical Capabilities for Decision Intelligence Platforms report, indicates a robust strategic vision and sustained investment in human capital to support its mission of mastering complexity in enterprise operations [decisions.com/jobs-listing/, decisions.com].

Leadership

Decisions Management and Leadership Team

Decisions (decisions.com) is led by an executive team experienced in driving growth and transformation within SaaS, technology, and private equity. The company's leadership brings decades of expertise in process optimization and automation, aiming to orchestrate instantly and innovate endlessly for complex enterprise operations. Their collective background includes founding startups and leading international businesses, underscoring a commitment to mastering complexity in business processes [decisions.com/company/].

Giles Whiting serves as the Chief Executive Officer of Decisions, bringing over two decades of experience to his role. Prior to joining Decisions, Whiting held significant leadership positions, including CEO of parcelLab and COO/Managing Director at Forsta. He also oversaw strategic turnarounds and successful exits during his time leading global operations at SoftBank. His strategic vision is pivotal in guiding Decisions' approach to agentic orchestration and unified AI, transforming how organizations design, manage, and scale automation [decisions.com/about].

Decisions has strategically expanded its executive team to bolster growth and enhance customer experience. In a notable recent appointment, Mark Petoskey was named Chief Sales Officer on December 4, 2024. In this capacity, Petoskey is responsible for overseeing sales operations and strategy, with a focus on accelerating revenue growth, expanding the company's global process automation footprint, and developing its channel partner ecosystem. Additionally, Michele Cunningham joined the company as a new Vice President, further strengthening the executive team [decisions.com/press-releases/].

Financials

Decisions Financial Performance, Fundraising, M&A

While specific revenue figures for Decisions (decisions.com) are not publicly disclosed, the company demonstrates strong financial health and growth.

Decisions, a Virginia limited liability company, was recognized on the 2025 Inc. 5000 List of America's Fastest-Growing Private Companies, underscoring its significant expansion. The company's business model, which charges for professional services and software licenses based on a transparent, server-based licensing model rather than per user or usage, contributes to predictable cost control for its clients and a scalable revenue stream for Decisions.

Further indicating its financial trajectory, Decisions appointed Mark Petoskey as Chief Sales Officer in December 2024, with a mandate to accelerate revenue growth and expand its global footprint [https://decisions.com/press-releases/]. This strategic hire suggests an aggressive focus on market penetration and sales expansion. The company also highlights that its platform can help clients achieve up to "$1M in annual savings," which serves as a compelling value proposition in driving adoption and, consequently, its own revenue.

While details on specific funding rounds or valuations are not available, Decisions is trusted by "700+ businesses" and processes "billions of rules per hour" [https://decisions.com/about], including high-stakes operations for clients like Lockheed Martin [https://decisions.com/]. This extensive customer base and critical operational involvement point to a robust, self-sustaining business. The company's strong market position is further validated by its ranking #1 in Stewardship in the Gartner® Critical Capabilities for Decision Intelligence Platforms report 2026, and being recognized in the top five across all four evaluated use cases [https://decisions.com/].

Partnerships

Decisions Partnerships, Clients and Vendors

Decisions (decisions.com) is a leading provider of intelligent process orchestration for complex enterprise operations, trusted by organizations running high-stakes operations. Their client roster includes notable names such as Lockheed Martin, Sony Music, Bridgestone, and the University of Virginia. Other prominent customers include Genentech, McKesson, EY, Grant Thornton, Hilti, and various financial institutions like AXAA, Capital Bank, and Bank of Oklahoma. These clients leverage Decisions' platform to orchestrate workflows, systems, and AI, turning constant change into a competitive advantage and achieving faster, more cost-effective operations.

Decisions boasts a robust partner ecosystem, with over 40 globally active partners across five regions: North America, EU/UK, APAC, LATAM, and MEA. This extensive network ensures that 45% of Decisions' accounts have a partner presence, facilitating broader reach and enhanced customer support. These partners utilize Decisions' code-free software development tool, which seamlessly merges AI tools, rules engines, and workflow management, to build trusted relationships and offer new services. A key Premier Partner mentioned is Greenhouse Agency, a HubSpot solutions partner, highlighting Decisions' integration with complementary service providers.

The Decisions platform is designed to fill the gaps around core systems, providing an automation, orchestration, and governance layer that enables existing infrastructure to do more.

Decisions offers robust integration capabilities, including a dedicated solution for Salesforce to enhance CRM functionality and streamline sales, marketing, and customer service processes. Furthermore, Decisions has a long-standing partnership with PrimeSource Building Products, which has utilized Decisions' expertise for over a decade to enhance their SAP environment, leading to significant process improvements and digital innovation. This commitment to seamless integration and partner-driven growth underscores Decisions' role as a pivotal orchestrator in complex enterprise environments.

Decisions has also joined forces with ProcessMaker, creating a combined company to expand capabilities in business orchestration and automation, further solidifying its position in the market.

Events

Decisions Event Participations

Decisions (decisions.com) actively engages with its community and customers through a variety of events and webinars, focusing on advancements in automation, AI orchestration, and process intelligence [decisions.com/events]. The company hosts Submerse, an immersive in-person training and user conference at its Virginia Beach headquarters, where participants explore how AI is implemented within the Decisions platform for process design and smarter decision-making [decisions.com/event/submerse/]. Decisions also extends its reach internationally with events like Submerse EU, a deep-dive training co-hosted with partners in Copenhagen, Denmark, offering hands-on experience with their no-code automation platform [decisions.com/event/submerse-eu/].

Beyond in-person gatherings, Decisions frequently hosts webinars, providing valuable insights and practical applications. These include an extensive AI Orchestration Webinar Series with live demonstrations of real-world AI use cases, such as building a no-code chatbot with ChatGPT [decisions.com/ai-webinars/]. Recent and upcoming webinars have covered topics like "What SAP Master Data Governance Gets Wrong," "Automate Your Processes with the ChatGPT Module" [decisions.com/event/empower-your-processes-with-the-chatgpt-module/], and "From Decisions In-Product Support to Free Custom AI Chatbots—Discover Dart & Cortex" [decisions.com/event/from-decisions-in-product-support-to-free-custom-ai-chatbots-discover-dart-cortex/]. These sessions underscore Decisions' commitment to helping organizations leverage AI for efficiency and process enhancement.

Decisions also participates in key industry conferences, such as the Future Digital Finance Connect Conference, where they present on building resilient foundations for digital transformation in financial institutions [decisions.com/event/join-decisions-at-the-future-digital-finance-connect-conference-feb-24-25-in-new-orleans/]. Other webinars address critical enterprise challenges, including "Preparing for a Billion-Agent Enterprise Future," focusing on the orchestration and governance of AI agents at scale [decisions.com/event/preparing-for-a-billion-agent-enterprise-future/], and "Conquer Complexity with Adaptive Case Management" to streamline dynamic processes [decisions.com/event/conquer-complexity-with-adaptive-case-management/]. A library of past events and webinars is available on demand, offering permanent value to those looking to unlock the future of automation and AI [decisions.com/webinars].

Frequently Asked Questions

What does Decisions's recent hiring pattern suggest about their strategic direction?

Decisions's consistent hiring for roles like 'Analista de operaciones comerciales' and 'Customer Success Manager' in locations like La Paz, Bolivia, and remotely in the US, suggests a strategic focus on global expansion and enhancing customer satisfaction. This indicates a stable, growing workforce committed to supporting their intelligent process orchestration platform.

What does the appointment of Mark Petoskey as CSO indicate about Decisions's financial strategy?

The appointment of Mark Petoskey as Chief Sales Officer in December 2024 signals Decisions's aggressive intent to accelerate revenue growth and expand its global market footprint. This strategic hire suggests a strong focus on enhancing market penetration and scaling sales operations.

How does Decisions's event strategy, particularly the AI Orchestration Webinar Series, align with its product roadmap?

Decisions's active event strategy, including the 'AI Orchestration Webinar Series' and 'Submerse' conferences, directly aligns with its product roadmap focused on AI orchestration, automation, and process intelligence. These events demonstrate new AI capabilities within the platform, such as the ChatGPT module and AI agent governance, to drive adoption and showcase innovation.

What is the implication of Decisions's server-based licensing model for enterprise clients?

Decisions's server-based licensing model, which avoids per-user or usage charges, implies predictable cost control for its enterprise clients. This model simplifies budgeting and allows organizations to scale their use of the platform without incurring escalating costs based on user count or transaction volume, which is attractive for complex, high-volume operations.

What is the strategic significance of Decisions's partnership with ProcessMaker?

The partnership with ProcessMaker, creating a combined company, signifies Decisions's strategic move to expand its capabilities in business orchestration and automation. This collaboration aims to solidify its market position by leveraging combined expertise and broader offerings in the competitive intelligent process automation landscape.

How does Decisions's 'agentic orchestration' capability differentiate it from competitors like Airtable and Pipefy?

Decisions's 'agentic orchestration' capability differentiates it by focusing on designing, deploying, and governing AI agents within complex enterprise operations, offering robust AI governance. While Airtable and Pipefy provide low-code BPM, Decisions targets high-stakes environments that require coordinating long-running processes, cross-system work, and governed AI at scale, a more specialized application than its competitors typically offer.

What signal does Decisions's focus on industries like Financial Services and Healthcare send about its platform's capabilities?

Decisions's focus on highly regulated and complex industries like Financial Services, Insurance, and Healthcare signals that its platform is built for robust governance, security, and scalability. These sectors demand sophisticated process orchestration, strict compliance, and reliable decisioning, indicating the platform's ability to handle high-stakes operations and intricate regulatory requirements.

What competitive advantage does Decisions gain by emphasizing a low-code environment for both business and technical users?

By emphasizing a low-code environment for both business and technical users, Decisions gains a competitive advantage by accelerating development and deployment of solutions, and reducing reliance on specialized coding skills. This approach lowers the cost of ownership, enables faster rules changes, and significantly decreases manual work, making it more accessible and efficient than traditional, code-heavy automation systems.

What does Decisions's inclusion on the Inc. 5000 list indicate about its financial trajectory?

Decisions's inclusion on the 2025 Inc. 5000 List of America's Fastest-Growing Private Companies indicates a strong financial trajectory and significant expansion. While specific revenue figures are undisclosed, this recognition underscores substantial growth and market acceptance for its intelligent process automation platform.

What is the strategic purpose behind Decisions's 'unified control plane' approach?

The strategic purpose behind Decisions's 'unified control plane' is to replace fragmented toolchains and master complexity in enterprise operations. By coordinating long-running processes, cross-system work, business logic, and governed AI from a single platform, Decisions aims to provide a cohesive solution that turns constant change into a competitive advantage for organizations.

How does Decisions's customer base, including Lockheed Martin and Sony Music, reflect its target market strategy?

Decisions's customer base, including entities like Lockheed Martin and Sony Music, reflects a target market strategy focused on large enterprises with high-stakes, complex operations. These clients signify the platform's capability to manage critical processes and complex decisions across diverse, demanding sectors, from defense to media.

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