Declarando

Declarando Competitive Intelligence & Landscape

declarando.es ·

Declarando
ForesightIQ Predictions

What is Declarando likely to do next?

ForesightIQ connects Declarando's hiring, product, web, ad, and market signals to forecast strategic moves — often months before they're announced.

Hiring signal

Senior hiring patterns point to a planned enterprise product line launching within two quarters.

High confidence · Next 1–2 quarters
Product signal

Quiet changes to docs and pricing pages signal an upcoming usage-based pricing tier and new API surface.

Likely · Next quarter
Market signal

Ad spend and partnership activity indicate a push into the mid-market segment across two new regions.

Plausible · Next 2–3 quarters
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Overview

Declarando Overview

Declarando (declarando.es) is a leading Spanish company that provides software with tax advisory services for self-employed individuals (autónomos) [https://declarando.es/]. The company focuses on helping freelancers and small business owners manage their finances, ensure tax compliance, and maximize their savings. Their core offerings include comprehensive solutions for electronic invoicing, tax filing, accounting programs, income planning, and expense management, all supported by expert financial advice [https://declarando.es/sobre-nosotros].

Declarando targets a broad spectrum of self-employed individuals in Spain, including those just starting out and established autónomos. For new freelancers, they offer assistance with the registration process (alta de autónomo), optimizing it for maximum savings [https://declarando.es/]. For existing autónomos, they provide services to transfer accounting records, analyze past fiscal situations, and implement strategies for greater tax efficiency [https://declarando.es/]. The company also specializes in tailoring its software to the unique tax needs of digital autónomos, such as those involved in infoproducts, e-commerce, and dropshipping [https://declarando.es/].

Declarando's value proposition centers on significant financial savings and expert guidance. They proudly state that their users save an average of €4,000 annually in taxes [https://declarando.es/]. This is achieved through their intuitive software combined with the personalized support of a fiscal mentor who guides users to prevent errors and optimize savings [https://declarando.es/]. The company emphasizes its role as a thought leader in the sector, evidenced by over 1,000 appearances in major Spanish media outlets [https://declarando.es/]. With a track record of assisting over 200,000 autónomos, Declarando is committed to simplifying the complexities of self-employment taxation and fostering financial well-being for its clients.

Competitors

Declarando Competitors

Declarando (declarando.es) stands as a prominent virtual tax advisor in Spain, specifically tailored for freelancers and small businesses. Founded in 2015, the Barcelona-based company has garnered significant market share by offering continuous fiscal advisory, tax-saving optimization, and specialized software for managing various tax obligations including VAT, IRPF, and AEAT notifications. They are particularly strong in assisting digital freelancers involved in infoproducts, e-commerce, and dropshipping. With a focus on providing human fiscal mentors and an ISO guarantee, Declarando positions itself as a leader in helping autónomos save an average of 4,000 euros annually.

One of Declarando's key competitors is TaxDown, which primarily focuses on the annual income tax declaration (Renta). While Declarando offers ongoing fiscal advisory and a comprehensive software suite for 14.99 EUR/month and upwards, TaxDown provides a more puntual service for the Renta declaration, priced from 35-65 EUR. This differentiates their market positioning; TaxDown targets users who only require an annual tax filing, whereas Declarando appeals to freelancers needing continuous support, quarterly VAT and IRPF filings, and integrated accounting and expense management tools. Both platforms support VeriFactu for invoicing, but Declarando's recurring subscription model caters to the constant fiscal demands of the self-employed.

Another significant competitor is DeclarApp, which offers a more budget-friendly approach to fiscal management for autonomous workers. While Declarando is recognized as a market leader with a robust product and a price range of 25-70 EUR/month, DeclarApp positions itself as a more affordable alternative at around 9.99 EUR/month. The key differentiator lies in the level of human interaction and automation; Declarando provides human advisors to manage accounting, while DeclarApp caters to users who prefer to handle their fiscal management with automated tools. This makes DeclarApp an attractive option for price-sensitive freelancers who are comfortable with a more self-service model.

OnlyTax emerges as a niche competitor, specifically targeting freelancers and digital entrepreneurs who earn income from platforms like YouTube, Twitch, TikTok, Onlyfans, Kick, PayPal, Shopify, Hotmart, and Amazon.

OnlyTax's unique selling proposition is its expertise in navigating complex income streams from these digital platforms, which traditional gestors might not understand. Unlike Declarando, which offers a broader fiscal solution for all types of autónomos, OnlyTax caters to a very specific segment of the digital economy, focusing on simplifying tax declarations for these unconventional income sources. This specialized focus helps them capture a distinct market segment.

AutoDeclaro presents itself as a competitor particularly strong in managing investment income for freelancers, covering various brokers like DeGiro, Interactive Brokers, XTB, and even cryptocurrency exchanges such as Coinbase and Binance. This contrasts with Declarando's broader focus on general fiscal management for autónomos, including digital activities like e-commerce and infoproducts.

AutoDeclaro's specialization in investment platforms suggests a target audience with diverse investment portfolios, offering a solution for complex declarations often discussed in financial forums like Cazadividendos.com. While Declarando aims for comprehensive fiscal well-being, AutoDeclaro caters to the intricate tax requirements of investors.

Alternatives

Declarando Alternatives

Product & Pricing

Declarando Product and Pricing Intelligence

Declarando (declarando.es) offers a specialized software platform with tax advisory services, exclusively designed for autónomos (self-employed individuals) in Spain. The company emphasizes helping users save significant amounts on taxes, with an average reported saving of 4,000 euros annually on VAT and IRPF [declarando.es]. The platform integrates various essential functionalities including electronic invoicing compliant with the new Verifactu regulations, tax filing, accounting software, income planning, expense management, and financial advice. It specifically caters to digital autónomos in infoproducts, e-commerce, and dropshipping sectors [declarando.es].

Declarando provides different pricing tiers to accommodate varying income levels of self-employed individuals. For autónomos earning up to 1,000 euros per month, a plan is available at 29.90 euros per month plus IVA, which includes assistance with autónomo registration within 7 days (optimizing for bonuses), error-free invoice creation connected to Verifactu, and basic chat support with a response time under 24 hours [declarando.es/precios]. The company also offers a plan for those earning up to 1,999 euros per month for 49.90 euros per month plus IVA [declarando.es/precios]. While specific details on higher tiers are not readily available in the provided sources, the pricing structure indicates a scalable solution based on income.

Beyond its core paid offerings, Declarando provides several valuable free features and resources. Users can access a free online invoice generator to create invoices without errors or requiring a credit card [declarando.es/facturas/hacer-factura-online]. The platform also offers a free autónomo registration service and a simulador de la renta para autónomos (income tax simulator) which promises guaranteed tax savings and personalized advice [declarando.es, declarando.es/simulador-renta-autonomos]. The company emphasizes a "start for free" option for various services, including their financial advice and online gestoría (management agency) evolution, allowing users to experience aspects of their services without initial commitment [declarando.es/asesoramiento, declarando.es/gestoria-online-autonomos].

Leadership

Declarando Management and Leadership Team

Declarando (declarando.es) is led by a dedicated team of over 100 professionals, including lawyers, engineers, designers, and tax advisors, all focused on helping Spanish freelancers optimize their tax savings and manage their businesses efficiently [declarando.es/sobre-nosotros]. The company emphasizes its strong leadership, with Marta Zaragozá serving as the CEO. As an expert tax lawyer, she also directly leads a team of 15 specialized managers in autonomous taxation, ensuring clients receive top-tier advice [declarando.es/trabaja-con-nosotros, declarando.es/gestoria-online-autonomos].

The leadership team extends beyond the CEO, with notable individuals like Juanjo Traver, Andrea Gamir, Marcos Pérez, Xavi Gómez, Lidón Llansola, Javier López, and Luis Palomero playing crucial roles in the company's success and client support [declarando.es/sobre-nosotros-2]. These individuals contribute to various aspects of the company's operations, from customer success to fiscal advisory.

Declarando's commitment to expertise is also evident through its

Financials

Declarando Financial Performance, Fundraising, M&A

Declarando (declarando.es) demonstrates strong financial performance through its significant impact on its client base. The company boasts having helped over 200,000 freelancers save a collective €150,000,000 in taxes [https://declarando.es/precios]. This translates to an average annual saving of €4,000 per freelancer, underscoring the value proposition of their software and advisory services [https://declarando.es/precios]. This consistent track record of client savings highlights Declarando's effective financial solutions for the self-employed in Spain.

While specific fundraising rounds, valuations, or detailed revenue figures are not explicitly disclosed on their public-facing pages, the company's growth is evident in its expanding team of over 100 experts dedicated to tax optimization and support [https://declarando.es/sobre-nosotros]. Furthermore, Declarando has achieved over 1,000 media appearances in major Spanish communication outlets, solidifying its position as a thought leader in the fiscal advisory sector [https://declarando.es/asesoramiento]. This strong public presence and extensive client base suggest a healthy financial foundation and ongoing operational success.

There is no publicly available information regarding any specific Mergers and Acquisitions (M&A) activities undertaken by Declarando. The company primarily focuses on providing its proprietary tax software and fiscal advisory services to freelancers, emphasizing its core offerings of online accounting, tax presentation, and financial planning. Their commitment to being the only invoicing and tax software for freelancers certified with ISO further emphasizes their dedication to secure and reliable service delivery [https://declarando.es/politica-de-seguridad].

Partnerships

Declarando Partnerships, Clients and Vendors

Declarando (declarando.es) cultivates a robust ecosystem to deliver comprehensive fiscal and accounting solutions for autónomos (self-employed individuals) in Spain. The company prides itself on having helped over 200,000 autónomos, leading to more than 150 million euros saved in taxes. This extensive client base, including named examples like "Ingeniosa Mariposa" and "Bejalai," attests to their widespread adoption and impact. Their service model emphasizes an all-in-one approach, integrating invoice management, expense control, and tax filing within a single application.

Declarando also plays a significant role in government-backed initiatives, particularly as a provider for the Kit Digital program. They assist autónomos in applying for and utilizing these digital transformation grants, offering solutions for process management, electronic invoicing, client management, and business intelligence. A key aspect of their Kit Digital offerings is the integration capabilities through APIs and Web Services, allowing their solutions to connect with other tools and facilitate manual data uploads, ensuring flexibility and compatibility for their users. This commitment to integration extends to automatically adding providers and taxes to streamline processes and minimize manual errors.

In terms of technology and corporate relationships, Declarando is notably part of the Visma Group, a significant presence in Spain and across Europe. This affiliation with Visma underscores their position within a larger technological framework, potentially leveraging broader resources and expertise. Furthermore, Declarando has received co-financing from the European Union through the FEDER Operational Program for an internationalization project by IVACE, highlighting their growth ambitions and external support. Their commitment to security is also evident through their ISO certification for their invoicing and tax software, reassuring clients of their data protection standards.

Events

Declarando Event Participations

Declarando (declarando.es) actively engages with its autonomous professional community through a variety of educational and supportive events. A key component of their outreach includes webinars and online strategic sessions, which are consistently promoted as valuable resources for autónomos. These digital events cover crucial topics such as optimizing business profitability, understanding financial keys, and effectively managing customer relationships, aiming to equip users with practical knowledge to enhance their ventures.

Throughout the year, and particularly during the tax campaign, Declarando hosts weekly webinars specifically designed to clarify doubts and guide users through the tax filing process. Beyond these regular offerings, the company provides access to courses and webinars covering diverse subjects, including practical sessions on financial solutions. These resources are readily available through their 'Recursos para Autónomos' and 'Academy' sections, ensuring that users can continuously develop their skills and stay informed on fiscal and business management best practices.

In addition to digital learning opportunities, Declarando also organizes group workshops and offers individualized meetings for subscribers to their 'Avanzado' and 'Estelar' plans, demonstrating a commitment to personalized support. They also highlight external collaborations, such as mentioning the 'Digitalízate' initiative, an agreement with technology corporations and SEPE that provides free digitalization courses for autónomos, including those offered by UATAE. These varied event participations underscore Declarando's dedication to empowering the self-employed community in Spain.

Frequently Asked Questions

What is Declarando's strategic focus based on its product offerings and target market?

Declarando is strategically focused on providing comprehensive tax software and advisory services specifically for self-employed individuals (autónomos) in Spain. Their product suite covers electronic invoicing, tax filing, accounting, income planning, and expense management, with a particular emphasis on digital autónomos involved in infoproducts, e-commerce, and dropshipping.

What does Declarando's event strategy reveal about its engagement with the autónomo community?

Declarando's event strategy indicates a strong commitment to educating and supporting the autónomo community through various channels. They offer regular webinars and online strategic sessions on profitability and financial management, host weekly tax campaign webinars, provide courses through their 'Academy', and organize group workshops and individualized meetings for higher-tier subscribers, all aimed at empowering self-employed individuals.

What does Declarando's claim of saving users an average of €4,000 annually imply about its value proposition?

Declarando's claim of saving users an average of €4,000 annually in taxes suggests a highly effective value proposition centered on tax optimization and financial efficiency. This significant saving, supported by a track record of helping over 200,000 freelancers save a collective €150,000,000, highlights their ability to deliver substantial financial benefits through their software and expert fiscal mentorship.

How does Declarando's pricing strategy cater to different segments of the self-employed market?

Declarando's pricing strategy is tiered based on the monthly income of self-employed individuals, indicating a scalable solution. For example, they offer a plan for autónomos earning up to €1,000 per month at €29.90 plus IVA, and another for up to €1,999 per month at €49.90 plus IVA, ensuring their services are accessible across various income levels within the autónomo segment.

What does Declarando's involvement in the Kit Digital program signify for its growth strategy?

Declarando's involvement as a provider for the Kit Digital program signifies its strategic alignment with government initiatives to drive digital transformation among autónomos. This participation helps them expand their reach, offer solutions for process management and electronic invoicing through grants, and integrate their offerings via APIs and Web Services, indicating a focus on leveraging public funding for growth and interoperability.

What does Declarando's affiliation with the Visma Group suggest about its market position and future direction?

Declarando's affiliation with the Visma Group suggests a strong market position within a larger technological framework and potential for broader resource leverage. This relationship positions Declarando within a significant European technology group, which could imply access to greater resources, expertise, and potential for expanded market influence.

How does Declarando differentiate itself from competitors like TaxDown and DeclarApp?

Declarando differentiates itself from TaxDown by offering continuous fiscal advisory and a comprehensive software suite for ongoing tax management, unlike TaxDown's primary focus on punctual annual income tax declarations. Compared to DeclarApp, Declarando provides human fiscal advisors and a more robust product, whereas DeclarApp focuses on automated tools for basic tax submissions at a lower price point.

What signals does Declarando's leadership team structure send about its operational priorities?

Declarando's leadership structure, with CEO Marta Zaragozá leading a team of 15 specialized managers in autonomous taxation, alongside other key individuals in various roles, signals a strong operational priority on deep fiscal expertise and client support. This focus on a dedicated team of lawyers, engineers, and tax advisors emphasizes their commitment to optimizing tax savings and efficient business management for freelancers.

What is the strategic implication of Declarando's focus on digital autónomos?

Declarando's strategic focus on digital autónomos, such as those in infoproducts, e-commerce, and dropshipping, indicates an adaptation to the evolving digital economy and a targeting of a high-growth segment. By tailoring its software and advice to the unique tax needs of these online businesses, Declarando aims to capture a specialized market segment that often faces complex fiscal challenges.

What does Declarando's emphasis on ISO certification and Verifactu compliance suggest about its product development and security posture?

Declarando's emphasis on ISO certification and Verifactu compliance suggests a strong commitment to security, reliability, and regulatory adherence in its product development. This demonstrates their dedication to providing secure and legally compliant invoicing and tax software, reassuring clients about data protection standards and future-proofing their services against evolving regulations.

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