Electricity Maps

Electricity Maps Competitive Intelligence & Landscape

electricitymaps.com ·

Overview

Electricity Maps Overview

Electricity Maps (electricitymaps.com) is a company dedicated to decarbonizing electricity through a comprehensive data platform. Their mission is to build the world's most granular and useful electricity data platform to enable data-driven decarbonization. They aim to provide global access to electricity data for power markets and sustainability, offering insights into the carbon footprint of electricity consumption. Olivier Corradi is the CEO and Founder of Electricity Maps.

Electricity Maps offers a platform that integrates historical data, live grid signals, and forecasts, targeting both sustainability and power market insights. Their core products and services include best-in-class, clean, accurate, and structured grid data designed for integrating emissions insights and flexibility into products and services. They also provide grid forecasts for power market professionals to manage and optimize their exposure to energy markets. All of this data is accessible via an easy-to-use API.

One of their key offerings is a free, interactive map that provides unprecedented insights into the electricity grid, allowing users to swap between layers, toggle between production and consumption, and observe the grid at various granularities.

Electricity Maps has been working for over a decade with sustainability and energy professionals, developing solutions, features, and trading strategies across multiple use cases and industries. The company was founded by Olivier Corradi, and while the exact founding year isn't explicitly stated on the homepage, the company has been refining its data collection processes for over a decade. The company also announced raising €5M in May 2024 to scale its global impact [source].

The target market for Electricity Maps includes sustainability professionals looking for emissions insights and flexibility integration, as well as power market professionals needing price and grid fundamentals forecasts. The company's data solutions power the decision-making, operations, and infrastructure of innovative companies worldwide. Their platform is designed for anyone seeking to understand, optimize, and reduce the carbon intensity of electricity consumption.

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Competitors

Electricity Maps Competitors

One of Electricity Maps' primary competitors is WattTime, a nonprofit organization that specializes in reducing emissions through data and technical assistance within the energy sector [cbinsights.com]. Unlike Electricity Maps which offers a comprehensive electricity data platform with historical, live, and forecast grid signals for sustainability and power markets [electricitymaps.com], WattTime focuses specifically on emissions reduction services. Both provide data in the energy space, but WattTime's nonprofit status and direct focus on emissions reduction differentiate its market positioning.

Another significant competitor is MapStand, which provides geospatial data for various energy systems, including renewables, oil & gas, power generation, and power grids, alongside emerging decarbonization pathways like CCUS, Hydrogen, and biofuels [mapstand.com]. While Electricity Maps concentrates specifically on electricity data and carbon intensity [electricitymaps.com, theseaitools.com], MapStand offers a broader, more encompassing view of the entire global energy sector, aiming to remove barriers to innovation through its comprehensive and up-to-date platform. This broader scope and multi-energy-source approach set MapStand apart.

Re-Twin Energy also competes in the energy data and analytics space, specifically focusing on making energy storage more profitable through forecasting earnings, testing strategies, and optimizing asset setups [re-twin.energy]. While Electricity Maps provides general grid data for sustainability and power markets [electricitymaps.com], Re-Twin Energy offers specialized analytics and "digital twin" technology tailored for energy storage assets, helping users understand and maximize their earning potential. Their niche in energy storage optimization provides a distinct competitive edge.

In the realm of electric vehicle (EV) charging infrastructure, SurplusMap emerges as an indirect competitor.

SurplusMap offers AI-powered insights to increase the profitability and reduce the risk of EV charging networks through geo-intelligence and market insights [surplusmap.com]. Although Electricity Maps provides broader electricity grid data that could inform EV charging decisions [electricitymaps.com], SurplusMap's specific focus on optimizing EV charging networks with dedicated AI-powered tools positions it as a specialized solution within a segment of the energy market that Electricity Maps also touches upon.

Alternatives

Electricity Maps Alternatives

Product & Pricing

Electricity Maps Product and Pricing Intelligence

Electricity Maps (electricitymaps.com) offers a comprehensive electricity data platform that integrates historical data, live grid signals, and forecasts to provide insights for sustainability and power markets [electricitymaps.com]. The platform's offerings are available through an enterprise-grade API, enabling organizations to build dynamic solutions and access best-in-class data for various use cases, including carbon intensity, total load, day-ahead market price, electricity flows, and renewable percentage [electricitymaps.com/platform/api].

Electricity Maps provides a free, interactive map that allows users to explore the grid, swap between layers, and toggle between production and consumption data at chosen granularities globally [electricitymaps.com]. This free tool offers unprecedented insights into the electricity grid. For more advanced needs and greater data access, Electricity Maps offers paid plans. These plans are tailored to specific data and usage requirements, with pricing structured per country, per year, at hourly granularity [electricitymaps.com/pricing].

The pricing model is primarily custom, requiring users to talk to the sales team to identify the appropriate signals and coverage for their specific needs [electricitymaps.com/pricing]. However, an example price listed for accessing wholesale electricity market price signals is €6,000 [electricitymaps.com/pricing]. The API provides access to real-time, historical, and forecasted electricity data worldwide, including signals like carbon intensity, electricity mix, and day-ahead market prices, which are crucial for sustainability reporting, flexible consumption management, and power market optimization [app.electricitymaps.com/docs, electricitymaps.com/solutions/flexible-consumption, electricitymaps.com/solutions/carbon-accounting-of-electricity].

Hiring & Layoffs

Electricity Maps Hiring and Layoffs

Electricity Maps is actively expanding its team, signaling a growth-oriented strategy focused on enhancing its global impact and data platform capabilities. The company is currently recruiting for positions like a Content Marketing Manager in Copenhagen, Denmark, a role crucial for building their content engine and communicating product insights to those involved in the energy transition [https://careers.electricitymaps.com/jobs/7080222-content-marketing-manager]. This indicates a strategic push to strengthen its marketing and outreach efforts.

Beyond specific job postings, Electricity Maps also expresses a broader interest in connecting with professionals in power markets, indicating a desire to network and potentially identify future talent or collaborations within this specialized sector [https://careers.electricitymaps.com/jobs/7697222-working-in-power-markets-let-s-talk]. This proactive approach suggests the company is looking to deepen its expertise and understanding of the dynamic power market landscape.

The company's hiring patterns are directly linked to its mission of powering decarbonization through data and scaling its global impact. Recent financing rounds, including a €5M raise, are enabling Electricity Maps to accelerate its mission, which involves mapping the world's electricity grids in greater detail and extending its app and API with more relevant signals [https://www.electricitymaps.com/resources/updates]. This expansion requires attracting

Leadership

Electricity Maps Management and Leadership Team

Electricity Maps is led by its CEO and Founder, Olivier Corradi, who established the company with a mission to decarbonize electricity through data by building the world's most comprehensive and useful electricity data platform [https://www.electricitymaps.com/company]. Corradi has been a central figure since the project's inception, which evolved into Electricity Maps with a renewed focus and name [https://www.electricitymaps.com/technology/a-vision-for-electricitymaps].

Supporting the leadership team is Íngrid Munné Collado, who serves as the Technical Lead and a Senior Machine Learning Engineer in the Grid Forecasts team. Her expertise is crucial in developing scalable forecasting systems for power and carbon data, leveraging her background in electrical engineering and electricity markets [https://www.electricitymaps.com/technology/powering-grid-flexibility-at-scale-building-a-global-forecasting-platform-by-%C3%ADngrid-and-marcus]. Corradi and Collado have collaboratively discussed the company's approach to decarbonization through data at various events [https://www.electricitymaps.com/resources/educational/electricity-maps-at-environmental-variables].

Recent developments include Electricity Maps securing additional financing, which Olivier Corradi stated would accelerate their mission by enabling more detailed mapping of global electricity grids and expanding their app and API to include more relevant signals. This growth initiative is expected to require top talent to join the company [https://www.electricitymaps.com/resources/updates/electricity-maps-raises-%E2%82%AC5m-to-scale-its-global-impact].

Financials

Electricity Maps Financial Performance, Fundraising, M&A

Electricity Maps (electricitymaps.com) has demonstrated strong financial growth, largely through a bootstrapped approach since its inception in 2016, enabling the company to double its revenue annually before its first major funding round [https://www.electricitymaps.com/resources/updates].

In a significant development for its financial performance, Electricity Maps secured €5 million in a seed financing round. This investment, led by climate-focused funds Transition and Revent, was announced on May 7th, 2024, and is intended to accelerate the data-driven decarbonization of the electricity grid [https://documents.electricitymaps.com/press-release-07-05-2024.pdf]. The funding will help Electricity Maps expand its global impact and scale its operations [https://www.electricitymaps.com/resources/updates/electricity-maps-raises-%E2%82%AC5m-to-scale-its-global-impact].

The company's business model revolves around providing comprehensive electricity data, including historical information, live grid signals, and forecasts, primarily through an easy-to-use API for businesses, with regional and global coverage available at volume discounts [https://electricitymaps.com/]. While no specific revenue figures or valuations beyond the €5 million seed round have been publicly disclosed, the consistent annual revenue doubling prior to this investment indicates a healthy financial trajectory [https://www.electricitymaps.com/technology/scaling-our-global-impact].

Partnerships

Electricity Maps Partnerships, Clients and Vendors

Electricity Maps (electricitymaps.com) has established key partnerships and serves notable enterprise clients by integrating its comprehensive electricity data platform. A significant client is Google, which leverages Electricity Maps data across multiple services. For instance, Google Cloud utilizes Electricity Maps to provide hourly emissions data for its Carbon Footprint Report, enabling customers to monitor and reduce their cloud emissions over time Google Cloud uses Electricity Maps to provide hourly emissions data for its Carbon Footprint Report. This allows Google Cloud customers to see their carbon footprint based on their usage of Google Cloud's regions, calculated using location-based hourly grid emi. Additionally, Google Data Centers integrate Electricity Maps' hourly carbon intensity forecasts into their carbon-intelligent computing platform, allowing them to shift compute-heavy tasks to times when the grid is cleaner Google's carbon-aware computing platform uses forecasts from Electricity Maps to run compute-heavy tasks at times where the grid is cleaner..

Google Ads also partners with Electricity Maps to include hourly grid emissions data in its Carbon Footprint report, helping advertisers measure emissions from marketing activities Google has partnered with Electricity Maps to use hourly grid emissions data within the Google Ads Carbon Footprint report.

Beyond Google, Electricity Maps has formed technology integrations with other leading companies to enhance sustainability efforts.

Cisco utilizes Electricity Maps' API within its Nexus Dashboard to offer customers visibility into the carbon footprint of their Cisco infrastructure and data center network emissions The Cisco Nexus Dashboard offers Cisco customers visibility into the carbon footprint of their Cisco infrastructure, leveraging Electricity Maps’ API..

LogicMonitor empowers its clients to lead on sustainability through its Sustainability Monitoring solution, which uses real-time hourly data from Electricity Maps to measure and report electricity-related carbon emissions LogicMonitor’s Sustainability Monitoring solution uses real-time hourly data from Electricity Maps to help clients measure and report electricity-related carbon emissions..

Other notable partnerships include Reel, which engaged with the Electricity Maps API early on due to its methodology, transparency, and data granularity, making the data an essential part of Reel's product offering Electricity Maps methodology and transparency were some of the main reasons why Reel decided to engage with the Electricity Maps API from an early point on. As also the granularity of the data was aligned with the needs identified by Reel the data has become an essential part of Reel's product offering.. Furthermore, Kraken, a flexibility platform, helps large energy companies manage and optimize distributed energy resources by using Electricity Maps' Carbon Intensity data, enabling consumers to reduce energy bills and emissions Kraken's flexibility platform offers end-to-end solutions that help consumers significantly cut down their energy bills and emissions, using Electricity Maps' Carbon Intensity data.. These collaborations highlight Electricity Maps' role in providing best-in-class data for sustainability and power markets insights across various industries.

Events

Electricity Maps Event Participations

Electricity Maps actively participates in and hosts various events, including webinars and educational courses, to share expertise and engage with its audience. For instance, Electricity Maps hosted a webinar on "Data-driven grid decarbonization with Killian Daly and Olivier Corradi" held on March 19, 2025. This webinar focused on how companies can use hourly grid data for emissions reduction and product innovation by exploring available electricity grid signals and the regulatory landscape [https://www.electricitymaps.com/technology/data-driven-grid-decarbonization]. An on-demand version of this webinar, titled "Data-driven grid decarbonization: How to effectively measure and reduce electricity emissions," is also available, providing in-depth insights into measuring and reducing electricity emissions [https://ww2.electricitymaps.com/webinars/data-driven-grid-decarbonization].

Electricity Maps also provides educational content through courses, such as "Sustainable IT Monitoring & Grid Signals," which includes lessons like "Deep dive into leveraging real-time and forecasted data for flexibility" [https://www.electricitymaps.com/technology/lesson-1-introduction-sustainable-it-monitoring-grid-signals]. These courses often feature insights from Electricity Maps experts and highlight how leading companies leverage their data for sustainable practices [https://www.electricitymaps.com/resources/educational/courses/lessons/summary-key-takeaways-of-the-course]. Additionally, Electricity Maps has produced videos, such as "Are EVs Still Clean on a Dirty Grid?" published on June 2, 2026, where Julien Lavalley from Electricity Maps discusses EV charging emissions variations and the overall cleanliness of EVs compared to combustion vehicles [https://www.electricitymaps.com/resources/educational].

The company maintains a "News & Events" section on its website, where users can find the latest updates, news, and information on upcoming events where they can connect with Electricity Maps [https://www.electricitymaps.com/?map]. This section serves as a central hub for information on their participation in various industry gatherings and internal initiatives to keep their community informed about their efforts in mapping global electricity emissions in real-time [https://www.electricitymaps.com/resources/updates].

Frequently Asked Questions

What strategic imperative is indicated by Electricity Maps' focus on educational webinars and courses, such as 'Data-driven grid decarbonization' and 'Sustainable IT Monitoring & Grid Signals'?

Electricity Maps' emphasis on educational webinars and courses signals a strategy to position itself as a thought leader and subject matter expert in data-driven grid decarbonization. By offering content like 'Data-driven grid decarbonization with Killian Daly and Olivier Corradi' and 'Sustainable IT Monitoring & Grid Signals,' the company aims to educate potential clients and the broader market on leveraging their data for emissions reduction, product innovation, and sustainable practices, thereby driving adoption of their platform.

What does the active recruitment for a Content Marketing Manager and a broader interest in 'power markets' professionals suggest about Electricity Maps' strategic direction?

The active recruitment for a Content Marketing Manager, particularly in Copenhagen, Denmark, indicates Electricity Maps is prioritizing strengthening its marketing and outreach capabilities to better communicate product insights for the energy transition. Additionally, expressing a broader interest in connecting with 'power markets' professionals suggests a strategic intent to deepen expertise, expand networking, and potentially identify future talent or collaborations within this specialized sector to enhance their global impact and data platform.

What does Electricity Maps' bootstrapping approach and subsequent €5 million seed round signify for its business model and future growth?

Electricity Maps' history of bootstrapping and doubling revenue annually prior to its €5 million seed round in May 2024 demonstrates a strong, validated business model with efficient capital utilization. This significant investment, led by climate-focused funds Transition and Revent, suggests the company is now poised to accelerate its data-driven decarbonization mission, scale global operations, and expand its platform's granularity and signals beyond organic growth.

How does Olivier Corradi's continued role as CEO and Founder, combined with recent financing, influence Electricity Maps' strategic trajectory?

Olivier Corradi's continued leadership as CEO and Founder, coupled with the recent €5 million financing, indicates a stable strategic trajectory focused on expanding Electricity Maps' core mission of decarbonizing electricity through data. The funding will enable Corradi to accelerate the mapping of global electricity grids in greater detail and enhance the app and API with more relevant signals, likely requiring an influx of new talent to support this growth.

How do Electricity Maps' partnerships with major corporations like Google, Cisco, and LogicMonitor inform its market positioning and growth strategy?

Electricity Maps' partnerships with major corporations like Google, Cisco, and LogicMonitor underscore its strong market positioning as a trusted provider of critical electricity data for sustainability and power market insights. These collaborations demonstrate the company's growth strategy of integrating its API into enterprise solutions, enabling clients to monitor and reduce their carbon footprints, optimize compute tasks, and gain visibility into network emissions, thereby expanding its reach across various industries.

Given Electricity Maps offers a free interactive map, what is the strategic rationale behind its custom enterprise API pricing model, including an example of €6,000 for wholesale electricity market price signals?

The strategy behind Electricity Maps offering a free interactive map alongside a custom enterprise API pricing model is to capture a broad user base while monetizing advanced, specialized data needs. The free map serves as a lead generation tool and public utility, showcasing data capabilities. The custom API pricing, exemplified by a €6,000 annual cost for wholesale electricity market price signals, targets enterprise clients requiring granular, real-time, historical, and forecasted data for specific use cases like sustainability reporting, flexible consumption management, and power market optimization at scale, where generic pricing is insufficient.

How does Electricity Maps differentiate itself from competitors like WattTime, MapStand, and Re-Twin Energy, given their respective market focuses?

Electricity Maps differentiates itself by offering a comprehensive electricity data platform with historical, live, and forecast grid signals for both sustainability and power markets, accessible via an API. In contrast, WattTime focuses specifically on emissions reduction services as a nonprofit, MapStand provides a broader geospatial view of the entire global energy sector, and Re-Twin Energy specializes in optimizing energy storage assets for profitability. Electricity Maps maintains a specific focus on electricity data and carbon intensity, while its competitors address wider or more niche segments of the energy landscape.

What is the strategic implication of Electricity Maps targeting both 'sustainability professionals' and 'power market professionals' with its data platform?

Targeting both 'sustainability professionals' and 'power market professionals' signifies a dual-pronged strategic approach to maximize market reach and utility of Electricity Maps' data platform. For sustainability professionals, the platform offers emissions insights for decarbonization, while for power market professionals, it provides price and grid fundamentals forecasts for optimization. This broad appeal allows Electricity Maps to address diverse needs within the energy sector, leveraging its comprehensive data for multiple use cases and increasing its total addressable market.

What does the availability of an on-demand webinar titled 'Data-driven grid decarbonization: How to effectively measure and reduce electricity emissions' indicate about Electricity Maps' content strategy?

The availability of an on-demand webinar, 'Data-driven grid decarbonization: How to effectively measure and reduce electricity emissions,' indicates Electricity Maps employs a persistent content strategy focused on educational evergreen resources. This approach allows them to provide continuous, in-depth insights into their core offerings, ensuring that valuable content remains accessible beyond live events and consistently serves as a resource for audiences interested in measuring and reducing electricity emissions.

How does Electricity Maps' reported 'over a decade' of refining data collection processes contribute to its competitive advantage?

Electricity Maps' reported 'over a decade' of refining data collection processes provides a significant competitive advantage by establishing a robust foundation for its data platform. This extensive experience suggests a high degree of data accuracy, reliability, and granularity, which is critical for both sustainability reporting and power market insights. This long-term commitment to data quality likely contributes to the best-in-class data offerings that attract enterprise clients and differentiate them from newer entrants.

Considering the specialized alternatives like GridPulse, PowerGridIQ, and Clarigrid, what is Electricity Maps' value proposition for a competitive intelligence analyst?

For a competitive intelligence analyst, Electricity Maps' value proposition lies in its comprehensive, integrated platform offering historical, live, and forecast grid signals for both sustainability and power markets globally, accessible via an enterprise-grade API. While alternatives like GridPulse focus on price APIs, PowerGridIQ on load optimization, and Clarigrid on European data standardization, Electricity Maps provides a broader, foundational dataset for understanding and optimizing electricity's carbon intensity across a wider range of use cases and geographies.

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