Enthuse Competitive Intelligence & Landscape

Enthuse offers an all-in-one branded fundraising and event registration solution, making it the only provider of its kind [https://enthuse.com/solutions/enthuse-fundraising-and-events/]. Key product offerings include Enthuse Donations, which provides mobile-ready, easy-to-implement online donation forms fully branded to a charity's cause [https://enthuse.com/solutions/enthuse-donations/]; Enthuse Fundraising, offering custom digital fundraising and appeal pages [https://enthuse.com/]; and Enthuse Event Registration, a comprehensive and customizable ticketing and event registration technology to drive participation and income for any size event [https://enthuse.com/solutions/event-registration/].

The company is particularly recognized as the official fundraising platform for the UK’s biggest challenge events, including the TCS London Marathon and Great Run events. Their technology is fully integrated with these events, uniquely offering race day app integration to ensure 100% fundraising page creation rates for charities [https://enthuse.com/].

Enthuse emphasizes transparent and flexible pricing models with no platform or payment provider fees on their core solutions, even providing automatic capture and processing of Gift Aid [https://enthuse.com/pricing/].

In 2026, Enthuse was acquired by The Access Group, a large UK-headquartered business software provider [https://enthuse.com/blog-2026-access-group-acquires-enthuse/]. This partnership has enhanced The Access Group's charity software proposition by adding peer-to-peer fundraising and events expertise, further enabling organizations to maximize their fundraising impact under their own brand identity [https://enthuse.com/blog-2026-access-group-acquires-enthuse/].

Enthuse remains committed to its mission, fostering a supportive environment where employees can contribute directly to the growth of a "tech for good" success story and support thousands of charities [https://enthuse.com/careers/].

For Mass Participation events, such as the TCS London Marathon and Great Run, Enthuse offers a free-for-good model, with £0.00/month and no platform fees [https://enthuse.com/pricing/]. This includes core features like automatic branded fundraising page creation and being an official partner for major UK events. This commitment to free mass event support is highlighted on their Mass Events Onboarding page, emphasizing no subscription fees, no platform fees, and no sign-up fees [https://enthuse.com/enthuse-mass-events-onboarding/]. This approach aims to maximize fundraising for charity partners, with over £60 million raised in the first three years of their partnership with London Marathon Events.

Regarding other core products, specific up-to-date pricing for Enthuse Donations and Enthuse Fundraising & Events packages, including those for Ireland, is best obtained directly from the Enthuse website or by requesting a demo [https://help.enthuse.com/en/articles/6845242-what-is-the-pricing-for-enthuse-donations], [https://help.enthuse.com/en/articles/6845289-what-is-the-pricing-for-enthuse-fundraising-events-packages], [https://help.enthuse.com/en/articles/6845304-what-is-the-pricing-for-enthuse-fundraising-packages-in-ireland]. While there are no platform or payment provider fees mentioned for Enthuse Donations, a Donor Fee Cover model is available, details of which can be discussed with their team [https://help.enthuse.com/en/articles/6845242-what-is-the-pricing-for-enthuse-donations].

Enthuse+ provides premium fundraising templates and white-label solutions, allowing charities to supercharge campaigns with custom branded pages, but its pricing is not publicly detailed and likely involves a tailored quote [https://enthuse.com/solutions/enthuse-plus/]. For Enthuse Corporate Fundraising, which offers co-branded solutions and matched giving, interested parties can request a free demo to understand its features and associated costs [https://enthuse.com/solutions/enthuse-corporate-fundraising/].

Recent hiring trends at Enthuse suggest a focus on roles that directly support their core mission of providing branded fundraising solutions. Notable positions include leadership roles like VP of Customer Success and Chief Technology Officer, indicating a commitment to strengthening both their customer support infrastructure and technological capabilities [https://enthuse.com/about-us/]. The emphasis on "dedicated customer support" further underscores the importance of a proactive and expert team in assisting charities [https://enthuse.com/dedicated-fundraising-experts/].

While specific layoff information is not available, Enthuse's continuous recruitment for roles across various departments, from customer success to technology and potentially content creation as suggested by their blog on digital charity jobs [https://enthuse.com/blog/digital-fundraising/digital-jobs-can-get-charity/], signals a consistent growth trajectory. Their hiring patterns reflect a strategic investment in scaling their platform and services, particularly in areas that enhance user experience, support charity partners, and expand their "charity first" approach in the digital fundraising landscape [https://enthuse.com/].

Enthuse has successfully raised substantial capital to fuel its expansion and product development. In 2017, then operating as CharityCheckout, the company secured £1 million in pre-seed funding, with notable investors including Chris Hulatt and Simon Rogerson, Co-Founders of Octopus Group [enthuse.com/about-us/]. This was followed by a £2.75 million investment in 2019 from investors focused on social good [enthuse.com/about-us/]. More recently, Enthuse closed its Series A funding round, raising £3.5 million led by Praetura Ventures, bringing its total funding since 2012 to £7.5 million [enthuse.com/blog/press-releases/enthuse-raises-3-5m-to-fuel-team-growth-and-product-development/]. These investments have supported team growth and enhanced product offerings.

In a significant development, Enthuse was acquired by The Access Group, one of the largest UK-headquartered business software providers, as announced in a press release [enthuse.com/blog-2026-access-group-acquires-enthuse/]. This acquisition integrates Enthuse's expertise in peer-to-peer fundraising and event technology into Access Group's charity software portfolio, aiming to provide organizations with comprehensive solutions to maximize their fundraising impact under their own brand identity [enthuse.com/blog-2026-access-group-acquires-enthuse/].

Enthuse continues to offer transparent and flexible pricing models for its donation, fundraising, and event packages, designed to support charities of all sizes in their fundraising efforts [enthuse.com/pricing/, help.enthuse.com/en/articles/6845242-what-is-the-pricing-for-enthuse-donations, help.enthuse.com/en/articles/6845289-what-is-the-pricing-for-enthuse-fundraising-events-packages].

The company regularly hosts webinars such as the "Mass Participation Onboarding Masterclass" which offers a step-by-step platform walkthrough, best practices for supporter recruitment, and event readiness for events like the TCS London Marathon and the AJ Bell Great North Run [https://enthuse.com/blog/webinars/2027-mass-participation-masterclass-webinar/]. Other notable webinars include sessions dedicated to maximizing fundraising for the TCS London Marathon [https://enthuse.com/blog/webinars/2027-tcs-london-marathon-webinar/] and the Great North Run, featuring collaborations with event organizers and charities like London Marathon Events, Great Run, Dementia UK, ANDYSMANCLUB, and Pancreatic Cancer UK [https://enthuse.com/blog/webinars/2026-great-north-run-webinar/, https://enthuse.com/blog/webinars/2026-tcs-london-marathon-webinar/]. These sessions often include expert advice on year-round strategies, activation month tips, and engaging participants, sometimes even offering chances to win event places [https://enthuse.com/blog/webinars/great-north-run-activation-2025-webinar/, https://enthuse.com/blog/webinars/fundraising-week-2025-webinar/].

In addition to webinars, Enthuse hosts an annual We Fundraise Together conference, an online event that brings together key players in mass participation events to provide expert advice on maximizing fundraising [https://enthuse.com/blog/webinars/virtual-conference-mass-events-oct-2024/]. The 2024 edition, for example, focused on mass events and offered attendees access to recordings and resources to boost their fundraising efforts [https://enthuse.com/key-resources-mass-events-virtual-conference-2024/]. These conferences and webinars serve as vital educational platforms, helping charities effectively utilize Enthuse's branded fundraising technology to achieve their targets and enhance their digital presence.