Exact Sales

Exact Sales Competitive Intelligence & Landscape

exactsales.com.br ·

Overview

Exact Sales Overview

Exact is a Dutch software company specializing in cloud-based business software solutions for small and medium-sized enterprises (SMEs). Founded in 1984 and headquartered in Delft, Netherlands, the company provides a range of software products that automate core business processes such as accounting, ERP, finance, HR, and manufacturing, helping businesses work more efficiently and make informed decisions (Exact), exact.com).

The company's core products include Exact Online, Exact Globe, and Exact Synergy, which serve industries like wholesale distribution, professional services, and manufacturing. With over 675,000 companies relying on its solutions primarily in Europe, especially in the Netherlands, Belgium, and Germany, Exact emphasizes innovation, responsible business practices, and an open company culture (exact.com).

Exact's mission is to turn on the lights for businesses by providing insight and data that enable smarter decision-making, fostering growth and sustainability. The company employs more than 2,000 professionals, with a strong focus on continuous innovation and customer success, making it a leader in SME software solutions (Exact).

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Competitors

Exact Sales Competitors

Xactly is a leading provider of sales performance management software, known for its enterprise-grade solutions that automate complex sales commissions and provide deep analytics. Its key differentiator is its ability to handle multi-tiered, variable compensation plans with high accuracy and compliance, making it ideal for large organizations with complex needs. Xactly's market positioning is as a premium, enterprise-focused platform with a long-standing presence of over 20 years, and its pricing is typically custom, reflecting its extensive feature set (Toolradar).

Salesforce is a major competitor in the CRM and sales management space, offering a comprehensive platform that integrates sales, marketing, and customer service. Its strength lies in its extensive ecosystem, customization options, and scalability for small to large businesses. Compared to Exact Sales, Salesforce provides broader functionality beyond sales automation, but it may come with higher costs and complexity, especially for smaller teams. Salesforce's market share is significant, and its flexible pricing model allows businesses to tailor solutions to their needs (Appvizer).

Klue specializes in competitive intelligence and enablement tools, providing real-time insights and deal intelligence to sales teams. Its key differentiator is its AI-powered competitive data collection and sharing capabilities, which help sales teams respond quickly to market changes. While Exact Sales focuses on sales automation and process efficiency, Klue enhances sales strategy through intelligence, making it more suitable for teams emphasizing competitive positioning. Klue's market position is niche but rapidly growing, with a focus on sales enablement (Klue).

Forecastio is an emerging alternative, especially for organizations using HubSpot. It connects sales performance directly to revenue forecasting and offers seamless integration with HubSpot CRM. Its main advantage over Exact Sales is its focus on revenue-driven sales performance management, with AI-driven insights and easier adoption for SMBs and mid-market companies. Forecastio's pricing and features are designed to be accessible and straightforward, appealing to teams seeking quick deployment and integration (Forecastio).

Carvd is a newer player that offers simple, flat-rate sales commission software suitable for growing teams. Its key differentiator is rapid setup (under an hour) and transparent pricing starting at $49/month, contrasting with the complex and often costly implementation of Xactly. Carvd targets mid-market and SMBs that need flexible commission management without enterprise-level complexity, making it a competitive alternative for companies seeking ease of use and affordability (Carvd).

Product & Pricing

Exact Sales Product and Pricing Intelligence

ExactSales offers a range of sales and product intelligence solutions with various pricing plans tailored to different business sizes and needs. According to the latest data, ExactBuyer provides simple, tiered pricing plans starting with a Starter plan at $99/month, which includes CRM integrations, phone and email verification, AI search, and 1,000 contacts per month (ExactBuyer). The Growth plan is priced at $299/month and supports up to 10,000 contacts, while the Professional plan costs $999/month for larger teams with up to 100,000 contacts (ExactBuyer). For enterprise-level requirements, custom pricing is available. All plans include a 14-day free trial, allowing users to test features before committing (ExactBuyer).

Other sources highlight that SalesIntel offers plans starting at approximately $18,000 annually for their basic package, which includes 30,000 credits and supports up to 3 users, with additional costs for add-ons like intent data or visitor intelligence (fullenrich.com). They also provide flexible options, including custom enterprise plans.

Revic AI offers a more premium solution with plans like the Starter at $25,000/year supporting 10,000 tracked accounts, and a Growth plan at $50,000/year with advanced AI features and more accounts (Revic.ai). Additionally, PulseSignal offers more affordable, AI-driven pricing plans starting at $9/month for individual vendors and up to $99/month for full vendor intelligence (getpulsesignal.com). Overall, pricing varies significantly based on features, data volume, and user support, with most solutions offering tiered plans and free trials to evaluate their capabilities.

Ad Campaigns

Exact Sales Ad Campaigns

Exact Sales is currently running 15 ads across Google — 15 on Google. Explore Exact Sales's live ad creative, messaging, and the platforms they advertise on in the ad library — updated automatically by ForesightIQ.

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Hiring & Layoffs

Exact Sales Hiring and Layoffs

Recent hiring trends at Exact Sales indicate a strategic shift towards expanding sales capabilities, despite broader industry layoffs. While specific details about Exact Sales are limited in the search results, the overall industry context shows that companies like OpenAI are aggressively hiring sales personnel to drive enterprise adoption and revenue growth, even amid layoffs in other sectors (opentools.ai). This pattern suggests that Exact Sales may be focusing on strengthening its sales team to capitalize on market opportunities and adapt to a competitive environment.

In contrast, larger tech companies such as Microsoft, Salesforce, and Meta have implemented hiring freezes or layoffs in various divisions, particularly in cloud, sales, and AI-related roles.

Microsoft has suspended hiring in major cloud and sales groups to cut costs, signaling a cautious approach to expansion (reuters.com). Similarly, Salesforce and Meta have reduced their workforce, focusing on restructuring and reallocating resources toward AI and automation initiatives (businessinsider.com, thenextweb.com). These layoffs and hiring patterns reflect a strategic pivot towards AI-driven growth and efficiency, which could influence Exact Sales's future hiring decisions and company strategy.

Leadership

Exact Sales Management and Leadership Team

The leadership team at Exact Sales includes key executives such as Theo Orosco, who serves as the CEO and co-founder, and Felipe Roman, also a co-founder (theorg). As of early 2023, the team is responsible for setting strategic direction and overseeing operations in the company's cloud-based sales solutions. Recent leadership updates include the appointment of new senior members in 2022, such as Bas Graaf as Architecture Director, Tim Nieuwenhout as Support Director, and Ward Boehlee as Sales Director for Small Business Netherlands (exact.com, exact.com).

The company's executive management also includes Paul Ramakers as CEO since November 2020 and Alexander Rahusen as CFO, both playing vital roles in strategic growth and financial oversight (exact.com). The board of directors and other key leadership figures are regularly updated, with recent profiles emphasizing the company's focus on innovation and customer success (tracxn). Overall, Exact Sales maintains a dynamic leadership structure with ongoing leadership changes aimed at driving growth and technological advancement (rocketreach).

Financials

Exact Sales Financial Performance, Fundraising, M&A

Exact Sciences reported a strong financial performance for 2025, with total revenue reaching $3.25 billion, marking a significant increase from previous years and reflecting robust growth in their cancer screening and diagnostic tests segment (Exact Sciences). In the fourth quarter of 2025 alone, the company generated $878 million in revenue, up 23% year-over-year, driven by sales of products like Cologuard and Precision Oncology solutions (Exact Sciences).

Regarding fundraising and valuation, specific recent funding rounds, valuations, or M&A activity details are not explicitly provided in the available sources. However, the company’s recent financial results and market position suggest a healthy financial health indicator, with analyst ratings leaning towards a positive outlook and expectations of continued revenue growth, especially with plans to expand screening efforts and introduce new products (Public Investing).

Overall, Exact Sciences demonstrates strong revenue growth and a solid market position in cancer diagnostics, with ongoing investor confidence, although detailed recent fundraising, valuation figures, and M&A activity are not explicitly available in the provided search results.

Partnerships

Exact Sales Partnerships, Clients and Vendors

Exact has established a robust network of partnerships, clients, and vendors that significantly enhance its ecosystem. The company collaborates with a diverse range of partners, including resellers, accountants, developers, and system integrators, to deliver tailored solutions and expand its market reach (Exact). Notable partnerships include Algorithm Inc, a leading ERP and business process consulting firm, which joined the Exact international partner community in 2019, bringing extensive expertise in Exact Synergy and Acumatica ERP systems (Exact). Additionally, Exact’s partner program supports value-added resellers, system integrators, and software developers, providing resources such as APIs, add-on integrations, and marketing support to foster ecosystem growth (Exact). The company’s ecosystem also includes collaborations with international partners like infoSpring, Software Solutions, Donas Group, and Mendelson Consulting, aimed at expanding the adoption of Exact Synergy in North America (Exact). These strategic alliances enable Exact to offer comprehensive solutions, leverage technology integrations, and serve a broad enterprise client base across various industries.

Events

Exact Sales Event Participations

Exact Sales actively participates in and sponsors a variety of industry events, including conferences, trade shows, webinars, and community events. Notably, they are involved in the Xactly Upside 2026 conference scheduled for May 11-13, 2026, in Anaheim, California, which is their annual conference focusing on sales performance management and industry networking (Xactly). Additionally, they will be present at the Gartner CSO & Sales Leader Conference in Las Vegas from May 19-20, 2026, which covers topics like AI in sales and customer retention (Gartner). They also sponsor or participate in other events such as the WorldatWork Total Rewards event in San Antonio and the Knowledge 2026 conference in Las Vegas, further emphasizing their engagement in industry-leading gatherings (Xactly Events). These events serve as platforms for Exact Sales to showcase their solutions, network with industry leaders, and contribute to discussions on sales strategy and technology advancements.

Frequently Asked Questions

What does the mixed leadership data on Exact Sales suggest about organizational clarity ahead of any potential partnership or acquisition?

The leadership picture for Exact Sales (exactsales.com.br) is notably blurry, with available data conflating it with the Dutch ERP firm Exact and the U.S. cancer-diagnostics company Exact Sciences. The only leadership figures clearly attributed to Exact Sales (exactsales.com.br) are co-founders Theo Orosco (CEO) and Felipe Roman. For a corp-dev team running diligence, the thin and often misattributed public leadership record is itself a signal — the company has low institutional visibility, which could complicate change-of-control conversations or partner onboarding that requires clear organizational accountability.

Is Exact Sales's competitive positioning sustainable against well-capitalized rivals like Salesforce and ZoomInfo?

Exact Sales faces significant pressure from both broad-platform players like Salesforce, which offers CRM, marketing, and sales automation in one ecosystem, and data-focused challengers like ZoomInfo and Apollo.io, which compete directly on prospect intelligence and lead enrichment. The company's defensible space appears to be process-oriented sales qualification for the Brazilian market, but the available intelligence does not document a proprietary data moat, exclusive integrations, or switching-cost mechanisms that would insulate it from these better-resourced competitors. Without a clear differentiator beyond local market focus, margin compression from these rivals is a credible risk.

What does Exact Sales's apparent absence from major 2025–2026 industry events signal about its go-to-market ambitions?

The events associated with Exact Sales in available intelligence — Xactly Upside 2026, Gartner CSO & Sales Leader Conference, WorldatWork Total Rewards, and Knowledge 2026 — are all U.S.-based enterprise events linked to the Xactly sales-performance-management platform, not to exactsales.com.br. Exact Sales (the Brazilian firm) has no documented presence at these events, which suggests the company is not actively pursuing international brand visibility or enterprise-tier positioning at this stage. For a strategy analyst, this absence limits near-term read-through to North American or European expansion.

What do Exact Sales's pricing tiers reveal about the customer segment it is actually targeting?

The pricing data in available intelligence is largely drawn from ExactBuyer (a separate U.S. platform) rather than exactsales.com.br, with tiers ranging from $99/month to $999/month. Exact Sales (exactsales.com.br) does not have publicly documented pricing in the available material, making it difficult to confirm whether it targets SMBs or mid-market firms. The absence of transparent public pricing is itself a signal — it is consistent with a consultative, high-touch sales model common among Brazilian B2B SaaS companies at an early-to-growth stage, where deal size and scope are negotiated rather than self-served.

What does the hiring signal at Exact Sales suggest about whether the company is in growth mode or consolidation mode?

Available intelligence does not contain direct Exact Sales (exactsales.com.br) headcount or job-posting data; the hiring signals described relate to broader industry peers such as OpenAI, Microsoft, and Salesforce. The lack of specific Exact Sales hiring disclosures makes it impossible to confirm whether the company is net adding staff or rationalizing. Analysts tracking this signal should note that the absence of public hiring activity could reflect either a deliberate low-profile approach or constrained growth capacity — both warrant further primary research before drawing conclusions about roadmap investment levels.

What does Exact Sales's partnership network tell us about its integration depth and ecosystem stickiness?

Partnership data attributed to exactsales.com.br in available intelligence is thin and largely drawn from the Dutch Exact entity, which has a well-documented network including ERP resellers, system integrators, and international partners like Algorithm Inc and infoSpring. It is not possible to confirm whether exactsales.com.br has comparable structured partner tiers or API-driven integrations. Without documented ISV partnerships or CRM integrations specific to the Brazilian product, ecosystem stickiness and integration depth cannot be assessed from available information — a gap that matters for any acquirer evaluating platform extensibility.

Is Exact Sales's financial trajectory a growth story or an early-warning sign, based on available data?

No financial data — revenue, ARR, burn rate, or funding rounds — is directly attributable to Exact Sales (exactsales.com.br) in available intelligence. The financial figures cited relate to Exact Sciences (U.S. cancer diagnostics, $3.25B revenue in 2025) and the Dutch Exact software group, both entirely separate entities. For corp-dev or investor purposes, the complete absence of public financials for exactsales.com.br means valuation anchoring and trajectory assessment require direct engagement with the company or access to Brazilian registry filings.

How does Exact Sales's product scope compare to emerging AI-native competitors like Forecastio and Apollo.io, and what does that gap imply?

Competitors such as Forecastio offer AI-driven revenue forecasting integrated directly with HubSpot CRM, while Apollo.io combines a large prospect database with multichannel sequencing and workflow automation. Exact Sales's documented product focus is on sales qualification and process structuring, which predates the current wave of AI-native revenue intelligence. If Exact Sales has not shipped AI-augmented features for pipeline prediction or lead scoring, it risks being repositioned by prospects as a process-consulting tool rather than a technology platform — a distinction that compresses multiples in any M&A or fundraising scenario.

What does the confusion between Exact Sales (Brazil), Exact (Netherlands), and Exact Sciences (U.S.) signal about the company's brand differentiation risk?

Available intelligence consistently conflates Exact Sales (exactsales.com.br) with two much larger and better-documented entities — the Dutch SME software firm Exact and the U.S. oncology diagnostics firm Exact Sciences. This namespace collision is a material brand risk: it suppresses organic discoverability, dilutes analyst and investor attention, and creates due-diligence friction. For a company competing on enterprise credibility, operating under a brand that is routinely confused with a $3B+ U.S. medical-diagnostics company and a 675,000-customer European ERP vendor is a strategic liability that likely needs to be addressed before any serious Series B or cross-border expansion.

What does Exact Sales's competitive set — Salesforce, Klue, Xactly, Cognism — reveal about how it is positioning itself in the sales tech stack?

The competitor and alternative set surrounding Exact Sales spans CRM (Salesforce), competitive intelligence (Klue), commission management (Xactly), B2B data (Cognism, ZoomInfo, Apollo.io), and forecasting (Forecastio). This unusually wide competitive field suggests Exact Sales is not occupying a tightly defined category but instead a broader 'sales efficiency' space, competing on different dimensions against very different buyer budgets. For strategy analysts, this diffuse competitive landscape is a signal that Exact Sales has not yet achieved strong category ownership — which creates both a positioning vulnerability and an opportunity for a narrative-sharper pivot toward a specific high-value wedge.

What does the Gartner CSO & Sales Leader Conference presence (or association) signal about Exact Sales's enterprise aspirations versus its current market reality?

The Gartner CSO & Sales Leader Conference association in available intelligence appears to be linked to Xactly (the U.S. sales-performance-management vendor) rather than to Exact Sales (exactsales.com.br) specifically. If Exact Sales is not independently present at Gartner-tier events, this gap between aspirational enterprise positioning and actual analyst-community visibility is meaningful. Enterprise software buyers increasingly rely on Gartner Magic Quadrant inclusion and conference presence as a proxy for vendor longevity — absence from that ecosystem limits Exact Sales's addressable market among risk-averse, procurement-driven enterprise buyers outside Brazil.

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