Findity Competitive Intelligence & Landscape

findity.com ·

Updated April 16, 2026

Overview

Findity Overview

Findity is a Swedish-based company founded in 2011 that specializes in embedded expense management solutions. It provides a card-agnostic, AI-powered expense platform designed to help businesses automate and streamline their expense processes, including business expenses, mileage, entertainment, and per diems (Findity). The company offers flexible deployment options such as a headless architecture via an API, allowing clients to build their own expense solutions, or a white-label product that can be fully branded and launched quickly, enabling partners to bring their own expense solutions to market seamlessly (Findity, Exa).

Headquartered in Sweden, Findity employs around 63 staff members and has experienced steady growth, with a 7.7% increase in employees YoY. The company has secured approximately $20.9 million in total funding, with its latest round being a private equity investment in August 2022. Its core market includes financial services, accounting, and finance software, with a focus on expense management and digital receipt solutions. Findity’s mission is to empower businesses with innovative, compliant, and easy-to-integrate expense management technology that enhances their offerings and improves user experience (Tracxn, Cision).

Sources

Findity | Embedded expense management. Our tech, your brand.

findity.com

Findity - 2026 Company Profile, Team, Funding & Competitors - Tracxn

tracxn.com

Findity AB

news.cision.com

Findity | Expense Management Platform | Card-agnostic | AI-powered

findity.com

Findity

se.linkedin.com

Findity | Utläggshantering i ert Brand | AI-driven | Kortoberoende

findity.se

Competitors

Findity Competitors

Findity operates as a leading expense management platform that emphasizes innovation, reliability, and customization through its Expense API and white-label solutions, targeting financial software providers and businesses seeking efficient expense processes (AskPot). In comparison, AlphaSense is primarily a market intelligence platform focused on financial research, offering extensive content aggregation and AI-driven insights, but with a narrower scope in expense management (Contify).

Clue and Crayon are AI-powered competitor analysis tools designed for enterprise monitoring and market intelligence, respectively, providing real-time tracking, trend visualization, and competitive insights that surpass Findity's expense-focused offerings in scope and depth (Figma). Clue emphasizes sales enablement and win-rate analytics, while Crayon offers automated trend analysis and gap detection, making them more suitable for strategic market positioning rather than expense management (Opinly).

Hebbia and Marvin Labs are also notable competitors, with Hebbia specializing in AI-driven research for financial and corporate intelligence, and Marvin Labs providing comprehensive AI tools for equity research workflows. These platforms focus heavily on data processing, automation, and analytics, positioning themselves as more advanced in research automation compared to Findity's expense management niche (Hebbia, Marvin Labs).

Overall, while Findity excels in customizable expense solutions and integration capabilities, its competitors offer broader market intelligence, AI-driven research, and strategic insights, often at higher price points and with different market focuses.

Sources

What are the 4 P's of Competitor Analysis? - Opinly

blog.opinly.ai

11 AI competitor analysis tools for product teams in 2026 - Figma

figma.com

Best AlphaSense Alternatives and Competitors in 2026

contify.com

Top 10 AlphaSense Competitors [2026]

hebbia.com

Overview of findity.com

askpot.com

AI Tools for Equity Research: Complete Platform Comparison | Marvin Labs

marvin-labs.com

Alternatives

Findity Alternatives

Product & Pricing

Findity Product and Pricing Intelligence

Findity offers a comprehensive expense and product intelligence platform with various pricing plans and features. As of the latest information, their pricing model includes a subscription fee of £7.00 per user per month for plans accommodating 1-50 users, with additional custom quotes available for larger teams exceeding 50 users (SAGE UK Marketplace). The platform provides a white-label solution, allowing businesses to embed Findity's expense management technology under their own branding, which includes features like OCR receipt scanning, expense claims, mileage, entertainment, and per diem management (SAGE UK Marketplace). Findity's plans include essential integrations with accounting and payroll software, card systems, and compliance tools, making it suitable for various business sizes and needs (Software Finder). Recent updates emphasize the platform's AI-powered, card-agnostic approach, offering instant data capture and real-time transaction oversight, which enhances automation and compliance (Findity). Overall, Findity's pricing strategy is flexible, with scalable options and a focus on white-label partnerships to meet diverse client requirements.

Sources

Findity | Expense Management Platform | Card-agnostic | AI-powered

findity.com

Findity Pricing, Free Demo & Features | Software Finder

softwarefinder.com

Findity | SAGE UK Marketplace

uk-marketplace.sage.com

Findity | SAGE UK Marketplace

uk-marketplace.sage.com

Findity | What's included

findity.com

I'm an administrator. How do we get started with the service? - Findity

help.findity.com

What is Merchandising Cloud? - Maropost Community

developers.findify.io

Findity | SAGE UK Marketplace

uk-marketplace.sage.com

Hiring & Layoffs

Findity Hiring and Layoffs

As of April 2026, Findity is actively expanding its workforce and market presence, reflecting a strategic focus on growth and innovation in expense management solutions. Recent job postings indicate ongoing hiring efforts, with positions such as Partner Marketing Manager, Implementation Specialist, and Product Manager being actively advertised, suggesting a focus on strengthening partnerships, product development, and market expansion (Jobbland). The company's recruitment pattern signals an emphasis on scaling operations and enhancing its technological capabilities.

In terms of company strategy, Findity has recently raised 50 million SEK to accelerate its international expansion, particularly across Europe, establishing advisory networks in new markets like the Netherlands, DACH region, and the UK (Financial IT). This funding and expansion effort suggest a strategic move to solidify its market leadership and adapt to regional needs through local partnerships. There are no publicly reported layoffs, which indicates a growth-oriented approach rather than restructuring, further emphasizing their focus on scaling and market penetration (BounceWatch). Overall, Findity's hiring patterns and recent funding activities signal a company committed to aggressive growth, technological innovation, and expanding its footprint across Europe.

Sources

Findity Raises 50 Million SEK to Accelerate its International Expansion | Financial IT

financialit.net

Findity - Financial Services, Mobile Company Profile, Funding & Investors - BounceWatch

bouncewatch.com

Jobba på Findity AB – ansök nu!

jobbland.se

Findity | Find your focus in our fintech movement

careers.findity.com

Select which cookies you accept

findity.teamtailor.com

Partner Marketing Manager - Findity

jobbland.se

Findity - 2026 Company Profile, Team, Funding & Competitors - Tracxn

tracxn.com

Findity expands across Europe, establishing an advisory network to drive market growth - Findity AB

news.cision.com

Leadership

Findity Management and Leadership Team

Findity is a prominent company specializing in embedded expense management, with a focus on AI-powered, card-agnostic platforms that enable businesses to offer branded expense solutions (Findity). The company was founded in 2011 and is headquartered in Sweden, with a workforce of around 63 employees, showing steady growth (Tracxn). As of April 2026, detailed information about Findity's management and leadership team, including key executives, recent leadership changes, board members, or notable hires at the C-suite level, is not publicly available in the provided search results. However, the company has recently announced strategic partnerships, such as with Sage, to enhance expense management solutions for SMBs (Findity). For the latest updates on their leadership team, visiting their official website or corporate press releases would be recommended, as such details are typically disclosed through official channels.

Sources

Findity | Embedded expense management. Our tech, your brand.

findity.com

Findity - 2026 Company Profile, Team, Funding & Competitors - Tracxn

tracxn.com

Findity AB

news.cision.com

Solarity CEO Mina Worthington named GoWest Washington ...

solaritycu.org

Findity - LinkedIn

se.linkedin.com

Lennard Tay | Senior Associate at Heidrick & Struggles

linkedin.com

Per Einarsson | Co Founder, Findity

linkedin.com

Financials

Findity Financial Performance, Fundraising, M&A

Findity is a Stockholm-based company founded in 2011 that specializes in embedded expense management solutions, offering a branded, AI-powered platform that integrates with various financial systems (The Company Check, Tracxn). As of 2026, the company has raised approximately $15 million USD across two funding rounds, with its latest round being a Series B of around $10 million USD in August 2022 (The Company Check, Growjo). Its estimated annual revenue is about $9.5 million USD, and it employs roughly 66 people, reflecting a growing operational scale (Growjo). While specific details on profitability, valuation, or recent M&A activity are not publicly available, the company's significant funding and revenue figures indicate a healthy financial position and ongoing expansion efforts (Financial IT). Overall, Findity appears to be a financially stable and expanding player in the expense management technology sector.

Sources

Findity Raises 50 Million SEK to Accelerate its International Expansion | Financial IT

financialit.net

Findity Revenue and Competitors

growjo.com

Findity — Company Profile | The Company Check

thecompanycheck.com

Findity - 2026 Company Profile, Team, Funding & Competitors - Tracxn

tracxn.com

Findity | Embedded expense management. Our tech, your brand.

findity.com

Financial Performance: Definition, How It Works, and Example

investopedia.com

Guide To Historical Financial Performance Analysis - Daloopa

daloopa.com

13 Financial Performance Measures Managers Should Monitor

online.hbs.edu

Partnerships

Findity Partnerships, Clients and Vendors

Findity has established notable partnerships and a strong ecosystem presence in the expense management industry. One of its most significant recent collaborations is with Sage, a global leader in accounting, financial, HR, and payroll technology, announced in October 2025. This strategic partnership aims to deliver smarter, automated financial workflows for small and mid-sized businesses (SMBs), starting with the launch of Sage Expenses for Sage 50 Accounts customers in the UK (source).

In addition to its partnership with Sage, Findity has secured a broad client base through its white-label solutions, providing expense management services to major companies such as American Express, Fortnox, and Visma. These collaborations highlight Findity’s role as a technology provider embedded within larger financial ecosystems (source).

Furthermore, Findity is actively expanding across Europe, establishing advisory networks and entering new markets in regions like the Netherlands and DACH countries, which enhances its ecosystem relationships and broadens its enterprise client base (source). The company’s focus on embedded, white-label expense management technology allows it to partner with various financial and technology firms, reinforcing its ecosystem and technological integrations.

Sources

Findity Raises 50 Million SEK to Accelerate its International Expansion

financialit.net

Findity and Sage announce strategic partnership to simplify expense ...

findity-en.newsroom.cision.com

Findity and Sage announce strategic partnership to ... - Cision News

news.cision.com

Findity and Sage announce strategic partnership to simplify expense management for SMBs. - Findity AB

news.cision.com

Findity | Embedded expense management. Our tech, your brand.

companyexpense.co.uk

Events

Findity Event Participations

Based on the available search results, there is no specific information regarding Findity's participation in events such as conferences, trade shows, webinars, or community events they sponsor, attend, or host as of April 2026. Findity is primarily recognized as a leading AI-powered expense management platform that offers embedded expense solutions and card transaction integrations (Findity).

While the company is active in the expense management industry, there are no publicly available details about their involvement in industry events or sponsorship activities. For the most current and detailed information, it may be helpful to contact Findity directly or visit their official website.

Sources

Findity | Embedded expense management. Our tech, your brand.

findity.com

Card transactions

developer.findity.com

Property Owners' Association Act

law.lis.virginia.gov

Coach Nick Saban Set for Oct. 4 NFF Hall of Fame On ...

footballfoundation.org

U.S. Army Service, Campaign Medals and Foreign Awards ...

veteranmedals.army.mil

Federal Bonding Program | Georgia Department of Labor

dol.georgia.gov

Frequently Asked Questions

Who are Findity's main competitors in the expense management space?

Findity's competitors include AlphaSense, Clue, Crayon, Hebbia, and Marvin Labs. While Findity specializes in customizable expense solutions and API integrations, competitors like AlphaSense offer broader market intelligence and AI-driven research. Clue and Crayon provide AI-powered competitor analysis tools for real-time tracking and strategic insights.

How can I track Findity's strategic moves and market activities?

Keeping tabs on Findity's strategic moves involves monitoring their job postings, press releases, partnerships, and product updates. You can also analyze their participation in industry events and track their social media presence. ForesightIQ automates this process by monitoring Findity's digital exhaust and surfacing strategic signals before official announcements.

What competitive intelligence sources are available for monitoring Findity?

Competitive intelligence sources for Findity include company websites, press releases, job boards, social media, and financial databases. Industry reports and news articles can also provide insights into their market positioning and strategic initiatives. ForesightIQ aggregates data from these sources, providing a comprehensive view of Findity's activities.

How does Findity compare to AlphaSense as a competitive intelligence tool?

Findity is primarily an expense management platform that offers a white-label solution and Expense API. AlphaSense, on the other hand, is a broader market intelligence platform focused on financial research, offering extensive content aggregation and AI-driven insights. AlphaSense has a narrower scope in expense management compared to Findity.

What is Findity's pricing strategy for its expense management platform?

Findity offers a subscription-based pricing model, with a monthly fee per user. For smaller teams (1-50 users), the subscription is around £7.00 per user per month, with custom quotes available for larger organizations. Their flexible pricing strategy and scalable options focus on white-label partnerships to meet diverse client requirements.

Is Findity currently hiring or undergoing layoffs?

As of April 2026, Findity is actively hiring, indicating a period of growth and expansion. Recent job postings suggest a focus on strengthening partnerships, product development, and market expansion, particularly in Europe. There are no publicly reported layoffs, suggesting a growth-oriented approach rather than restructuring.

What market signals might indicate Findity's next strategic moves?

Key market signals include changes in their hiring patterns, new product announcements, partnership agreements, and expansion into new geographic markets. Monitoring their job postings can reveal strategic priorities, while tracking their press releases and social media activity can provide insights into their marketing and product development efforts.

Who are the key leaders at Findity?

While specific details on Findity's current leadership team are not readily available, Findity is known to have a workforce of around 63 employees. For detailed information on their key executives, it's recommended to check their official website or corporate press releases.

What are Findity's recent partnerships and collaborations?

Findity has a strategic partnership with Sage to deliver automated financial workflows for SMBs, starting with Sage Expenses for Sage 50 Accounts customers in the UK. They also provide white-label solutions to major companies such as American Express, Fortnox, and Visma. The company's focus on embedded, white-label expense management technology allows it to partner with various financial and technology firms.

How much funding has Findity raised to date?

Findity has raised approximately $20.9 million in total funding across two rounds. The most recent funding round was a Series B of around $10 million in August 2022. This funding is being used to accelerate international expansion, particularly across Europe.

What kind of expense management solutions does Findity offer?

Findity offers an AI-powered, card-agnostic expense management platform designed to automate and streamline expense processes. Their solutions include business expenses, mileage, entertainment, and per diems. They provide flexible deployment options such as a headless architecture via an API or a white-label product that can be fully branded.

Are there tools to monitor Findity's digital exhaust for strategic intelligence?

Yes, tools like ForesightIQ are designed to monitor a company's digital exhaust, including job postings, employee LinkedIn activity, ad campaigns, website changes, and more. This data can be analyzed to uncover strategic signals and predict Findity's next moves. It offers a more proactive approach to competitive intelligence gathering.