First Citizens BancShares Competitive Intelligence & Landscape

First Citizens BancShares, Inc. (firstcitizens.com) is a prominent U.S. financial institution and a member of the Fortune 500™, operating as the financial holding company for First Citizens Bank & Trust Company. Headquartered in Raleigh, N.C., the bank has a legacy of strength and stability spanning over 125 years [https://www.firstcitizens.com/about-us]. As a top 20 U.S. financial institution, First Citizens BancShares manages over $225 billion in assets [https://ir.firstcitizens.com/overview/default.aspx]. The company's mission revolves around serving the financial needs of its clients and communities with specialized support and a values-driven approach, helping them achieve their financial goals and aspirations [https://www.firstcitizens.com/about-us].

First Citizens Bank offers a comprehensive array of financial products and services for personal, small business, and commercial banking clients. For individuals, core offerings include checking, savings, certificates of deposit, money market accounts, and a variety of credit cards such as Cash Rewards, Secured Cash Back, and Travel Rewards. They also provide mortgages (Adjustable-Rate, Fixed-Rate, Jumbo, VA, FHA, USDA), auto loans, home equity loans, and insurance products. Investment and retirement planning services, including Traditional IRA, Roth IRA, SEP IRA, and self-directed or guided investing, are also available [https://firstcitizens.com/].

For small businesses, First Citizens Bank provides cash management solutions encompassing payables, receivables, liquidity management, and fraud prevention, alongside business credit cards, loans, equipment financing, and SBA and USDA business loans. They also offer risk management services like business interruption and cyber insurance.

Commercial clients can access solutions such as asset-based lending, capital markets services, commercial real estate financing, and international banking services, including foreign currency exchange and letters of credit [https://firstcitizens.com/]. The target market is broad, serving individuals, small businesses, and large commercial entities, focusing on personalized service and deep sector expertise across various industries.

The company was founded over 125 years ago [https://www.firstcitizens.com/about-us], with a long-standing commitment to high ethical standards and effective corporate governance [https://ir.firstcitizens.com/corporate-governance/governance-documents/default.aspx].

First Citizens BancShares is led by Chairman and CEO Frank Holding, Jr., who has served as CEO since January 2008 and Chairman since February 2009 [https://ir.firstcitizens.com/corporate-governance/executive-management/].

First Citizens BancShares (firstcitizens.com) offers a range of banking products with varied pricing structures designed to meet diverse customer needs, from personal to small business and commercial clients. For personal checking accounts, customers can choose between options like Primary Checking, Premier Checking, and Prestige Checking [https://www.firstcitizens.com/personal/checking/compare]. The Primary Checking account has a $0 monthly fee if customers enroll in paperless statements, otherwise, a fee may apply. It requires a minimum opening deposit of $50 [https://www.firstcitizens.com/personal/checking/primary]. The Premier Checking account, which is interest-bearing, offers preferred rates on CDs and home equity lines of credit. Its $18 monthly fee can be avoided if the customer maintains a combined daily balance of $5,000 across select accounts or has at least $4,000 in monthly direct deposits [https://www.firstcitizens.com/personal/checking/premier]. All personal checking accounts benefit from free digital banking, bill pay, and 24/7 mobile deposits [https://www.firstcitizens.com/personal/checking/premier].

For small businesses, First Citizens Bank provides checking accounts with a $0 monthly maintenance fee, no minimum balance requirements, and a Visa® Business debit card. These accounts also allow for customization with discounted treasury management products and the option to use First Citizens merchant services to cover any potential monthly fees [https://www.firstcitizens.com/small-business/deposits/checking]. The bank also offers various credit card options with differing rates and rewards, including cards for travel, everyday purchases, and unlimited cash back, with APRs ranging from 16.49% to 25.49% variable [https://www.firstcitizens.com/personal/credit-cards/compare].

In terms of savings and investments, First Citizens Bank offers Certificate of Deposit (CD) accounts with higher interest rates, no monthly service fees, and a minimum opening deposit of $500. Money Market accounts are also available, featuring competitive tiered interest rates and a $500 minimum opening deposit. An Online Savings Account is provided as a basic interest-bearing option [https://www.firstcitizens.com/personal/savings]. For investment advisory services, FCIS offers wrap fee programs that bundle portfolio management, brokerage transactions, and advisory services for an all-inclusive fee [https://www.firstcitizens.com/content/dam/firstcitizens/pdfs/wealth/disclosures/fcis-wrap-brochure-form-adv-part-2a.pdf].

Regarding digital services, First Citizens Digital Banking (accessed via FirstCitizens.com or the mobile app) offers free internal funds transfers. However, fees may apply for external fund transfers and other services, with charges potentially varying based on account type or customer relationship due to waivers or reimbursements [https://www.firstcitizens.com/personal/digital-banking/fee-schedule]. A significant recent pricing change effective February 11, 2022, was an addendum to the Disclosure of Products and Fees for checking and savings, which specifically details information for the Premier Executive Checking account [https://www.firstcitizens.com/content/dam/firstcitizens/pdfs/personal/disclosures/premier-executive-checking-disclosure.pdf].

First Citizens BancShares (firstcitizens.com) consistently seeks to hire "builders" for lifelong careers, rather than just jobs, indicating a strategy focused on long-term talent development and retention First Citizens Careers. Their careers page shows 358 open positions, suggesting an active recruitment drive across various departments First Citizens Careers Job Search. There is no indication of recent layoffs; instead, the company appears to be in an expansion or growth phase given the volume of active job postings.

The company is particularly investing in digital transformation and technological advancement, evidenced by job openings like "Data Science / Applied AI Lead" Data Science / Applied AI Lead, "Senior AI Architect" Senior AI Architect, and "Manager IT - OpenShift and Container Platforms" Manager IT - OpenShift and Container Platforms. These roles, often available in multiple locations, highlight First Citizens Bank's commitment to leveraging advanced technologies to enhance its banking services and operational resilience.

Beyond technology, First Citizens Bank is also expanding its expertise in specialized financial areas. Notable openings include an "Assistant Vice President, Credit Solutions Innovation Banking" and a "Special Assets Officer II" First Citizens Careers Job Search Special Assets Officer II. The

First Citizens BancShares, Inc. is a prominent U.S. financial institution, ranking among the top 20 with over $225 billion in assets and a place in the Fortune 500™ [https://ir.firstcitizens.com/overview/default.aspx]. As the financial holding company for First-Citizens Bank & Trust Company, First Citizens BancShares maintains a strong financial position, providing a comprehensive range of personal, small business, and commercial banking services [https://ir.firstcitizens.com/overview/default.aspx]. The company regularly reports its financial performance through quarterly and annual results, which are available on its investor relations website [https://ir.firstcitizens.com/financial-information/quarterly-results/default.aspx].

In terms of financial performance, First Citizens BancShares reported solid results for the fourth quarter of 2025, demonstrating stable credit quality and strong loan growth, notably driven by its Global Fund Banking sector [https://ir.firstcitizens.com/news-and-events/newsroom/news-details/2026/First-Citizens-BancShares-Reports-Fourth-Quarter-2025-Earnings/default.aspx]. During this quarter, the company returned $900 million of capital to its stockholders through share repurchases and prepaid $2.5 billion of a Purchase Money Note, indicating robust capital and liquidity positions [https://ir.firstcitizens.com/news-and-events/newsroom/news-details/2026/First-Citizens-BancShares-Reports-Fourth-Quarter-2025-Earnings/default.aspx].

The positive momentum continued into the first quarter of 2026, with First Citizens BancShares reporting results that highlighted further loan and deposit growth, resilient credit quality, and return metrics that surpassed expectations [https://ir.firstcitizens.com/news-and-events/newsroom/news-details/2026/First-Citizens-BancShares-Reports-First-Quarter-2026-Earnings/default.aspx]. The company again returned an additional $900 million of capital to its stockholders through share repurchases during this quarter [https://ir.firstcitizens.com/news-and-events/newsroom/news-details/2026/First-Citizens-BancShares-Reports-First-Quarter-2026-Earnings/default.aspx]. These actions reflect the company's commitment to delivering value to its stockholders and maintaining a healthy financial profile.

First Citizens BancShares (firstcitizens.com) actively engages with its investor community and the broader business audience through various events and presentations. The company's investor relations section features upcoming and archived events, primarily focusing on its financial performance and strategic updates [https://ir.firstcitizens.com/news-and-events/events-and-presentations/default.aspx].

Key events include quarterly earnings calls, where First Citizens BancShares discusses its financial results. For example, they held a conference call and webcast for their Fourth Quarter 2025 earnings [https://newsroom.firstcitizens.com/2025-12-30-First-Citizens-BancShares,-Inc-Announces-Date-of-Fourth-Quarter-2025-Earnings-Call], and similarly for the Second Quarter 2025 earnings [https://ir.firstcitizens.com/news-and-events/newsroom/news-details/2025/First-Citizens-BancShares-Inc--Announces-Date-of-Second-Quarter-2025-Earnings-Call] and First Quarter 2026 earnings [https://newsroom.firstcitizens.com/2026-03-31-First-Citizens-BancShares,-Inc-Announces-Date-of-First-Quarter-2026-Earnings-Call]. These events often include accompanying presentations detailing their financial performance [https://ir.firstcitizens.com/news-and-events/events-and-presentations/presentations/presentation-details/2026/First-Quarter-2026-Earnings-Presentation/default.aspx].

Beyond investor-focused events, First Citizens Bank also hosts valuable webinars for small businesses. These webinars provide expert guidance on crucial topics, such as "Crafting a corporate payment strategy: A blueprint for growth" [https://www.firstcitizens.com/small-business/insights/business-now/webinars] and "Outsmart scammers: Strategies to secure your business from fraud" [https://landing.firstcitizens.com/2026-06-17Q2BusinessNowWebinar-Registration.html]. These initiatives demonstrate their commitment to supporting and educating their business clients.