GatherUp Competitive Intelligence & Landscape

GatherUp (gatherup.com) is an industry-leading online review software and turnkey reputation management platform that launched in 2013, originally as GetFiveStars [gatherup.com/careers/]. The company's mission is to help businesses gather, manage, and market their customer experience to improve their operations [gatherup.com/about/]. They achieve this by transforming customer conversations into data that drives improvements, bolsters reputations, and fuels growth [gatherup.com/about/].

GatherUp is a fully remote agile SaaS company [gatherup.com/careers/].

The core products and services of GatherUp focus on helping businesses and agencies build, manage, and defend their online reputation [gatherup.com/]. Key features include Listings Management to ensure accurate business information across the web, Review Collection to discover channels for feedback, and a WebChat Widget for web-to-SMS communication [gatherup.com/]. For managing reviews, they offer Review Monitoring across hundreds of sites, Auto Reply Templates, AI-Generated Insights, Performance Reporting, and Social Sharing of reviews. The platform also includes Review Defense to monitor and auto-dispute fake reviews, Platform Integrations, and a White-Label Solution for agencies [gatherup.com/].

GatherUp targets a diverse market, including small businesses, multi-location brands, and digital agencies [gatherup.com/]. The platform is specifically built for agencies, offering white-labeled, scalable, and intuitive solutions to grow review volume, cut setup time, and increase Net Promoter Scores (NPS) [gatherup.com/]. They aim to help agencies scale their operations and unlock new revenue streams through customer feedback [gatherup.com/why-gatherup/]. Pricing plans are available for small businesses, starting at $99 per month for one location, with white-label and agency pricing options also offered [gatherup.com/pricing/].

GatherUp prides itself on being the only agency-built platform that helps clients build, manage, and defend their online reputation from a single location [gatherup.com/why-gatherup/]. They emphasize the importance of listening to customer feedback to gain valuable insights, with the goal of not only improving marketing through happy customers but also identifying areas for improvement from unhappy customers [gatherup.com/contact/]. The company is trusted by over 1,000 agencies and businesses to triple client review volume, improve rankings, and boost retention [gatherup.com/].

GatherUp offers a robust suite of online review and reputation management software, with distinct pricing models for small businesses, multi-location enterprises, and digital agencies. Small businesses can subscribe to a single-location plan for $99 per month, with a 20% saving available for annual billing [https://gatherup.com/pricing/]. Multi-location businesses and digital agencies can request customized pricing based on the number of locations managed and desired features, with per-location pricing decreasing as the number of locations increases [https://gatherup.com/use-cases/multi-location/multi-location-pricing-request/].

The GatherUp platform is purpose-built to help businesses build, manage, and defend their online reputation, offering features such as listings management, review collection via email and SMS requests, review monitoring, AI-generated insights, and social sharing [https://gatherup.com/]. A key feature is Review Defense, which utilizes advanced AI to identify and auto-dispute suspicious Google reviews, with recent updates introducing improved onboarding, additional plan tiers, and clearer plan selection options. This feature is priced at $50 per month per location, or $45 per month per location when billed annually [https://gatherup.com/solutions/review-defense/].

GatherUp emphasizes its commitment to agencies, offering a 100% white-labeled solution that allows agencies to brand the software, domains, emails, and reports as their own [https://gatherup.com/why-gatherup/]. The platform also provides quick deployment, with guided onboarding and default templates enabling agencies to go live in days, not weeks. While specific agency pricing tiers require a direct request, they are designed with scalability in mind, allowing agencies flexibility in how they charge their clients [https://gatherup.com/use-cases/digital-agencies/digital-agency-pricing-request/]. New users can explore the platform with a 14-day free trial, backed by a 30-day money-back guarantee [https://help.gatherup.com/s/article/How-to-create-a-GatherUp-Account].

GatherUp, a fully remote SaaS company specializing in online review software and reputation management, actively seeks to expand its team with passionate and talented professionals [gatherup.com/careers/]. The company, which originated as GetFiveStars in 2013, has grown to become a leader in helping businesses manage customer feedback and online reviews [gatherup.com/careers/]. Their careers page emphasizes a culture that values fun, intelligence, drive, and creative problem-solving [gatherup.com/careers/].

While specific recent hiring trends or layoff announcements are not detailed, GatherUp's focus on an agile, remote work environment suggests a strategic approach to attracting a diverse talent pool regardless of geographical location [gatherup.com/careers/]. Their services, which include listings management, review collection, monitoring, and defense, cater to small businesses, multi-location enterprises, and digital agencies, indicating a need for expertise across sales, marketing, and development to support these various client segments [gatherup.com].

The acquisition of GatherUp and Grade.us by Insight Integrity Group, uniting them with The Transparency Company, signals a strategic expansion and potential for growth across the combined entities [gatherup.com/blog/gatherup-gradeus-join-insight-integrity/]. This integration with an AI-powered review verification and fraud detection leader suggests an increased demand for specialized skills in these areas, aligning with GatherUp's mission to help businesses build, manage, and defend their online reputation effectively [gatherup.com/blog/gatherup-gradeus-join-insight-integrity/].

GatherUp's commitment to continuous improvement and innovation, as evidenced by their blog content discussing topics like using customer feedback to solve employment challenges and building personalization into customer data, indicates a proactive stance on business and talent management [gatherup.com/blog/using-customer-feedback-to-solve-employment-challenges/]. Their emphasis on helping clients grow review volume and improve rankings suggests a steady demand for their services, which in turn could lead to ongoing recruitment efforts to support client needs and platform development [gatherup.com].

GatherUp, founded in 2013, has demonstrated notable financial growth, earning a spot on the 2019 Inc. 5000 list of fastest-growing private companies in America. The company achieved a #2240 ranking in its debut year on the list, propelled by a three-year growth rate of 180% [https://gatherup.com/blog/gatherup-makes-the-inc-5000-list-of-fastest-growing-private-companies/]. This growth highlights GatherUp's increasing market presence in online review software and reputation management [https://gatherup.com/].

In terms of revenue generation, GatherUp operates on a subscription model, offering simple and affordable pricing plans. For small businesses, a single-location plan costs $99 per month, with a 20% discount for annual subscriptions [https://gatherup.com/pricing/]. For multi-location businesses, GatherUp offers tiered pricing that scales from 2 to 20,000 locations, with the per-location price decreasing as the number of managed locations increases [https://gatherup.com/use-cases/multi-location/multi-location-pricing-request/].

GatherUp also serves digital marketing agencies with a white-label solution, allowing them to resell the software and generate high-margin recurring revenue. Agencies reselling GatherUp typically pay $20–$30 per client per month and can charge over $200+, leading to gross margins of 73–90% [https://go.gatherup.com/reputation-roi-report][https://gatherup.com/blog/https-www-gatherup-com-news-november-gatherup-gradeus-join-insight-integrity-transparency-company/]. This business model allows agencies to achieve up to 88% higher profits and 37% more annual revenue with minimal effort [https://go.gatherup.com/reputation-roi-report].

In November, GatherUp was acquired by Insight Integrity, an event that also saw Grade.us join the acquiring company. Insight Integrity united GatherUp and Grade.us with The Transparency Company, a leader in AI-powered review verification and fraud detection [https://gatherup.com/blog/https-www-gatherup-com-news-november-gatherup-gradeus-join-insight-integrity-transparency-company/]. This acquisition signifies a strategic move to enhance GatherUp's offerings, particularly with the integration of AI-powered legitimacy analysis through the Transparency Report feature [https://changelog.gatherup.com/introducing-the-transparency-report-(beta)-314120].

GatherUp (gatherup.com) is actively engaged in hosting and participating in various virtual events to share insights and strategies in reputation management, AI, and SEO. A cornerstone of their event calendar is the annual AmpUp Virtual Conference, a free two-day virtual event designed for digital agencies, SMBs, and multi-location businesses, focusing on building, managing, and defending online reputations [https://go.gatherup.com/ampup-2026]. For instance, AmpUp 2025, held from May 13th-15th, was a three-day conference for digital marketers, SEO pros, agencies, and GatherUp users, offering actionable insights from industry experts [https://go.gatherup.com/ampup2025]. Replays of AmpUp 2025 sessions are also made available on-demand, covering topics from fighting fake reviews to automating responses [https://go.gatherup.com/watch-ampup-2025-on-demand].

Another significant event hosted by GatherUp is the Back to School virtual event, a free one-day conference specifically for growth-minded digital agencies. For example, Back to School 2025, held on September 24th, focused on helping agencies sharpen services, impress clients, and boost revenue, with an opening keynote on future-proofing agencies in the age of AI and authenticity [https://go.gatherup.com/back-to-school-2025]. Like AmpUp, recordings from the Back to School for Digital Agencies event are accessible for those who missed the live sessions [https://go.gatherup.com/back-to-school-digital-agencies].

Beyond these larger conferences, GatherUp consistently hosts a variety of webinars and virtual events, where their experts share industry news, strategies, and platform tips to help businesses build and manage their online reputation [https://gatherup.com/webinars/]. These webinars cover critical topics such as "From Reviews to AI Results: How to Control Your Brand's Narrative in 2026," highlighting the impact of AI on customer perception [https://gatherup.com/webinars/]. Other webinar topics include "Emerging Trends in Reputation Management for 2026," which breaks down key shifts in local growth across rankings, AI discovery, and review fraud [https://go.gatherup.com/emerging-trends-in-reputation-management-for-2026], and "Protecting Your Clients from Fake Reviews," providing guidance for digital agencies on safeguarding online reputations at scale amidst new FTC regulations [https://go.gatherup.com/webinar-protect-from-fake-reviews]. GatherUp also covers essential insights like "The 2025 Reputation Benchmark Report: What It Takes to Win Trust in 2026," revealing strategies of top-performing brands [https://go.gatherup.com/2025-reputation-benchmark-report-win-trust-2026].