Genius Sports

Genius Sports Competitive Intelligence & Landscape

geniussports.com ·

Overview

Genius Sports Overview

Genius Sports is a leading global sports data and technology company founded in 2001, with its headquarters in London and New York. The company specializes in providing data management, analytics, and broadcast solutions to the sports, betting, and media industries, serving over 700 sports organizations including major leagues such as the NFL, NBA, EPL, and FIBA (Exa, investors.geniussports.com). Its core products include the GeniusIQ platform, a next-generation AI and data platform that powers real-time insights, automated storytelling, immersive fan experiences, and enhanced officiating tools, leveraging advanced AI, computer vision, and big data technologies (businesswire).

Genius Sports targets a broad market that encompasses sports leagues, broadcasters, sportsbooks, and brands worldwide, with its solutions used in over 150 countries. The company's mission is to revolutionize how sports are understood and consumed by integrating cutting-edge technology to improve fan engagement, operational efficiency, and integrity across the sports ecosystem (Exa, investors.geniussports.com). As a publicly traded company on the NYSE under the ticker GENI, it continues to innovate in sports data, analytics, and digital experiences, aiming to be the operating system for modern sport (Wikipedia).

Competitors

Genius Sports Competitors

SportsDataIO stands out as a top competitor to Genius Sports, offering a comprehensive suite of sports and betting data solutions with a focus on affordability and flexibility. It provides extensive APIs, historical data, and customizable widgets, making it a popular choice for businesses seeking high-quality data at a lower cost than Genius Sports (sportsdata.io).

Sportradar is another major player, recognized as the world's leading provider of sports betting solutions. It serves over 900 operators globally with a broad portfolio that includes sports data, trading, risk management, and marketing services. Compared to Genius Sports, Sportradar emphasizes its extensive industry experience, global reach, and advanced AI-driven solutions, positioning itself as a premium provider in the market (sportradar.us).

TxODDS offers real-time and historical sports betting data, specializing in ultra-low-latency odds and trading infrastructure. It caters primarily to sportsbooks and betting operators looking for fast, reliable odds feeds and trading tools. While Genius Sports provides broader data analytics and fan engagement solutions, TxODDS focuses more on the technical backbone of sports betting, often at competitive pricing (txodds.net).

OddsMatrix is known for its fast, reliable odds feeds and sports data APIs, serving bookmakers and esports platforms. It emphasizes ease of integration, real-time data, and market coverage, positioning itself as a flexible alternative for operators who need quick deployment and dependable data streams. Compared to Genius Sports, OddsMatrix tends to target smaller to mid-sized operators with a focus on affordability and rapid onboarding (oddsmatrix.com).

Overall, while Genius Sports maintains a strong market share with its extensive data offerings and brand recognition, competitors like SportsDataIO and Sportradar differentiate themselves through cost-effective solutions and industry-leading AI technology, respectively, whereas TxODDS and OddsMatrix excel in speed, reliability, and ease of integration for betting-specific needs.

Alternatives

Genius Sports Alternatives

Product & Pricing

Genius Sports Product and Pricing Intelligence

Genius Sports offers a comprehensive suite of sports data and analytics solutions, including API services for live and historical sports data, odds feeds, and engagement tools. As of 2026, their pricing structure is primarily tailored to enterprise clients, with a focus on securing exclusive rights to premium leagues and official partnerships that command premium rates (HighStakesDB). The company provides various tiers of service, including free trials for new clients, which allow users to test features such as fast and easy-to-use interfaces, guided onboarding, and access to alternate lines, before committing to paid plans (opticodds).

Genius Sports' paid plans are designed for sportsbooks, broadcasters, and content owners, offering features like ultra-low latency data feeds, real-time odds, and integration support. Recent updates indicate a focus on maximizing uptime and speed, with pricing reflecting the value of direct data from over 400 leagues and 600,000+ events annually (Genius Sports API). While specific tier pricing details are not publicly disclosed, the emphasis remains on premium, customizable solutions for high-volume clients, with flexible options that can include additional features such as personalized engagement tools and advanced analytics (Genius Sports Odds & Data APIs). Overall, Genius Sports continues to evolve its offerings, balancing free trial access with premium, enterprise-level services tailored to the needs of major sports betting and media companies.

Hiring & Layoffs

Genius Sports Hiring and Layoffs

As of March 2026, Genius Sports is experiencing a period of active hiring, with approximately 388 open positions across various departments, including data analytics, sales, finance, operations, marketing, and engineering. The company is actively recruiting in multiple countries, with a notable presence in the United States, United Kingdom, Colombia, and Brazil, reflecting its global expansion strategy (sportstechjobs.com). The company’s recent hiring trends indicate a focus on mid-level roles, with a high hiring velocity observed in early 2026, especially around February, suggesting a strategic push to strengthen its workforce amid positive financial performance (built-in.com).

In terms of layoffs, there is no publicly available information indicating recent layoffs at Genius Sports. The company's financial results for 2025 show robust growth, with revenue increasing by 31% and adjusted EBITDA rising by 59%, which signals a healthy financial position and likely supports ongoing hiring efforts rather than layoffs (investors.geniussports.com). The company's hiring patterns, combined with its growth in revenue and EBITDA, suggest a strategic focus on expanding its technological and operational capabilities to capitalize on the expanding sports data and betting markets. Overall, Genius Sports appears to be investing heavily in talent acquisition to sustain its growth trajectory and market leadership.

Leadership

Genius Sports Management and Leadership Team

Genius Sports is led by Mark Locke, who serves as the CEO and Co-Founder, a position he has held since December 2020. Locke owns approximately 7.2% of the company's shares as of early 2026, reflecting his significant stake and leadership role (simplywall.st). Recent leadership updates include Locke's ongoing tenure and strategic direction, particularly following the company's acquisition of Legend, a move announced in early 2026 to expand its technological and audience engagement capabilities (investors.geniussports.com).

The company's board has seen notable appointments, with Ken Kay being appointed as Chair and Claire Valoti joining as an independent director, while David Levy has transitioned to an advisory role. These changes reflect ongoing governance adjustments to support Genius Sports' strategic growth (Yahoo Finance). The management team also includes key executives such as Eric Stevens (COO), Nicholas Taylor (CFO), and Jack Davison (Chief Commercial Officer), who are responsible for daily operations and strategic initiatives (theorg.com). Overall, Genius Sports continues to evolve its leadership structure to support its expansion in sports data, technology, and media services.

Financials

Genius Sports Financial Performance, Fundraising, M&A

Genius Sports has demonstrated strong financial growth and strategic expansion in recent years. In 2024, the company reported revenue of approximately $511 million, with a significant year-over-year increase of 24%, and an adjusted EBITDA of $86 million, reflecting a 61% rise (Genius Sports, 2024). For 2025, the company’s revenue further grew to about $669.5 million, with an adjusted EBITDA of $136.2 million, representing 59% growth in EBITDA and a 31% increase in revenue, indicating robust financial health and profitability trajectory (Seeking Alpha, 2026).

In terms of fundraising and valuation, Genius Sports has engaged in significant strategic acquisitions, notably the agreement to acquire Legend in early 2026 for up to $1.2 billion, which is expected to be immediately accretive to EBITDA margins and free cash flow (Business Wire, 2026). This acquisition aims to enhance its position across sports data, media, and advertising, with a combined pro forma revenue of approximately $1.1 billion for 2026. The company’s valuation and financial health appear strong, supported by its consistent revenue growth, strategic M&A activity, and positive outlook for continued expansion (Genius Sports, 2026).

Partnerships

Genius Sports Partnerships, Clients and Vendors

Genius Sports has established itself as a leading player in the sports technology ecosystem through a series of strategic partnerships, key enterprise clients, and technology integrations. Notably, Genius Sports partnered with Publicis Sports in November 2025 to leverage its FANHub platform, a next-generation sports advertising technology that uses AI and real-time data signals to enhance fan engagement and targeted advertising (investors.geniussports.com). This partnership exemplifies Genius Sports’ focus on immersive ad innovation and moment-driven activation within the sports ecosystem.

Furthermore, Genius Sports has a broad client base that includes over 700 sports organizations, major leagues, broadcasters, and brands such as the NFL, NBA, EPL, NCAA, ESPN, CBS, NBC, and international betting companies like DraftKings, FanDuel, and bet365 (pac-12.com). The company’s collaborations extend to high-profile partnerships with the NCAA and the NFL, where it provides official data, analytics, and technology solutions, reinforcing its role as a trusted official data provider (geniussports.com).

Genius Sports also actively acquires innovative companies to bolster its ecosystem, exemplified by its acquisition of Sports Innovation Lab in September 2025. This move enhanced its fan activation capabilities by integrating Sports Innovation Lab’s fan data and insights platform with Genius IQ, creating a comprehensive fan engagement ecosystem (sportsilab.com). Additionally, the company maintains technology integrations with major digital and advertising partners like LiveRamp, The Trade Desk, and Amazon Ads, further expanding its ecosystem relationships (sportsilab.com).

Events

Genius Sports Event Participations

Genius Sports actively participates in and sponsors a variety of industry events, conferences, and trade shows. Notably, they were a presenting sponsor at the ADWEEK Sports Marketing Summit 2024, where they showcased their role as the official data, technology, and broadcast partner supporting the global sports ecosystem (ADWEEK). Additionally, Genius Sports has been involved as a sponsor at the Programmatic Pioneers Summit, highlighting their engagement in digital advertising and sports data innovation (WBR Research). These events demonstrate the company's focus on connecting sports, betting, and media industries through cutting-edge technology and data solutions.

Frequently Asked Questions

Who are Genius Sports's main competitors in the sports data and technology market?

Genius Sports faces competition from companies like Sportradar, SportsDataIO, TxODDS, and OddsMatrix. Sportradar is a leading provider of sports betting solutions, while SportsDataIO offers more affordable and flexible data solutions. TxODDS specializes in low-latency odds feeds, and OddsMatrix focuses on ease of integration and rapid deployment for smaller operators. Each competitor offers unique strengths, catering to different segments within the sports data ecosystem.

How can I track Genius Sports's strategic moves and market activity?

Monitoring Genius Sports's partnerships, acquisitions, hiring trends, and participation in industry events can provide valuable insights into its strategic direction. Following their press releases, monitoring industry news, and tracking their job postings are good starting points. For a more comprehensive and automated approach, consider using a competitive intelligence platform like ForesightIQ, which monitors these 'digital exhaust' signals to identify strategic shifts before they are officially announced.

What competitive intelligence sources are available for Genius Sports?

Competitive intelligence on Genius Sports can be gathered from various sources, including their investor relations website, press releases, industry news articles, and social media activity. Job boards and professional networking sites like LinkedIn can also reveal insights into their hiring strategies and employee movements. Additionally, monitoring their participation in industry events and webinars can provide valuable information about their latest products and partnerships.

How does Genius Sports compare to Sportradar?

Both Genius Sports and Sportradar are major players in the sports data and technology market, but they have different strengths. Sportradar is known for its extensive industry experience, global reach, and AI-driven solutions, positioning itself as a premium provider. Genius Sports, on the other hand, has focused on securing official partnerships with major leagues like the NFL and NBA, offering official data and analytics solutions.

What is Genius Sports's pricing strategy for its data and analytics solutions?

Genius Sports primarily targets enterprise clients with customized, premium solutions, focusing on securing exclusive rights to official data from major sports leagues. While specific pricing details are not publicly available, they offer various service tiers and often provide free trials for new clients to test their platform. Their pricing reflects the value of direct data feeds and customizable features tailored to the needs of sportsbooks, broadcasters, and content owners.

Is Genius Sports currently hiring or laying off employees?

As of March 2026, Genius Sports appears to be in a period of active hiring, with numerous open positions across various departments and global locations. Publicly available information does not indicate any recent layoffs. The company's strong financial performance and strategic acquisitions suggest a focus on expanding its workforce to support its growth initiatives.

What market signals might indicate Genius Sports's next strategic moves?

Keep an eye on Genius Sports's hiring patterns, especially in specific technology areas like AI and data science, as these can signal new product development or strategic shifts. Also, monitor their partnership announcements and any news related to potential acquisitions, as these are key indicators of their growth strategy. ForesightIQ can help automate the monitoring of these signals, alerting you to potential moves before they become public knowledge.

What types of sports organizations and leagues does Genius Sports partner with?

Genius Sports partners with a wide range of sports organizations and leagues, including major players like the NFL, NBA, EPL, NCAA, and FIBA. They serve over 700 sports organizations globally, providing data management, analytics, and broadcast solutions. Their partnerships often involve providing official data feeds, integrity monitoring services, and fan engagement technologies.

How does Genius Sports use AI in its products and services?

Genius Sports leverages AI through its GeniusIQ platform, which powers real-time insights, automated storytelling, immersive fan experiences, and enhanced officiating tools. They use advanced AI, computer vision, and big data technologies to analyze sports data, generate content, and improve fan engagement. This technology helps sports leagues and broadcasters deliver more personalized and engaging experiences to their audiences.

What are some alternatives to using Genius Sports for sports data?

Alternatives to Genius Sports include SportsDataIO, OddsMatrix, TxODDS, and BallDontLie. SportsDataIO offers comprehensive sports and betting data solutions at a potentially lower cost. OddsMatrix specializes in real-time betting odds, while TxODDS provides ultra-low-latency data for sportsbooks. BallDontLie offers a user-friendly, no-code API platform.

How does Genius Sports facilitate fan engagement?

Genius Sports enhances fan engagement through its FANHub platform, which uses AI and real-time data signals to deliver targeted advertising and immersive experiences. Their acquisition of Sports Innovation Lab further expanded their fan activation capabilities. By integrating fan data and insights with the GeniusIQ platform, they create a comprehensive fan engagement ecosystem that caters to the evolving needs of sports fans.

What kind of financial growth has Genius Sports experienced in recent years?

Genius Sports has demonstrated strong financial growth, with revenue increasing by 31% and adjusted EBITDA rising by 59% in 2025. This growth is attributed to their strategic partnerships, acquisitions, and increasing demand for their sports data and technology solutions. The company's acquisition of Legend is expected to further boost its financial performance and market position. You can quickly monitor their financial health using a platform like ForesightIQ, which aggregates data from various financial sources.

Powered by ForesightIQ · Competitive intelligence from digital exhaust