Give Lively Competitive Intelligence & Landscape
givelively.org ·
Overview
Give Lively Overview
Give Lively’s mission is centered on empowering nonprofits to achieve their fundraising goals without the burden of costly technology, thereby allowing them to allocate more resources to their critical missions. Its target market encompasses a broad range of nonprofit organizations involved in social justice, education, health, and community services, among others (Exa). Since its inception, Give Lively has facilitated over $400 million in donations, supporting causes like gender equality, reproductive health, and environmental justice (Result 1). The company’s values emphasize adaptability, integrity, diversity, equity, inclusion, and accessibility, reflecting its commitment to social impact and technological innovation in the nonprofit sector.
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Competitors
Give Lively Competitors
Donately is another key competitor, especially favored by small to mid-sized nonprofits for its focus on growth-oriented tools, transparent pricing, and excellent support services. Unlike Give Lively, Donately emphasizes seamless integrations and form customization, which appeal to organizations looking for more control over their fundraising campaigns (donately.com).
Givelify offers a highly intuitive and simple-to-use platform tailored for charitable giving, with features like recurring donations, text giving, and real-time donation tracking. It is particularly popular among faith-based organizations and smaller nonprofits, with a focus on ease of use rather than extensive customization, which sets it apart from Give Lively's broader feature set (smarter.com).
CharityGiving and its alternatives, including platforms like Givebutter and Donorbox, provide a variety of donation and fundraising tools, often at lower costs or with free options. These platforms tend to cater to nonprofits seeking straightforward, cost-effective solutions, though they may lack some of the advanced features and integrations offered by Give Lively (stackreaction.com).
Overall, while Give Lively is known for its zero-cost model and ease of use, competitors like Givebutter and Donately differentiate themselves through advanced customization, broader integration options, and targeted support for growing nonprofits, impacting their respective market shares and feature offerings.
Sources
Givebutter vs Give Lively
givebutter.com
Givelify vs. Other Donation Platforms: A Side-by-Side Comparison - Smarter.com
smarter.com
CharityGiving Alternatives & Competitors in 2025 by StackReaction.com
stackreaction.com
Givebutter Reviews: Is it Legit?
givebutter.com
We reviewed 8 nonprofit donation platforms - here's what we found
118group.com
Best Give Lively Alternatives & Competitors - SourceForge
sourceforge.net
Give Lively Alternative for Small Nonprofits | Donately Comparison
donately.com
Product & Pricing
Give Lively Product and Pricing Intelligence
Regarding pricing, Give Lively does not charge subscription fees or take a cut of donations, emphasizing its commitment to free services for nonprofits. Instead, costs are primarily associated with third-party payment processors such as Stripe, PayPal, Shift4, and Chariot, which charge their own transaction fees (givelively.org; resources.givelively.org). The platform offers a free, fully functional donation form, with organizations needing to connect their own Stripe accounts for payment processing. Pricing plans are typically customized based on the organization's needs, and recent updates highlight the platform's focus on transparency around third-party fees and disbursement times (givelively.org). As of March 2026, there are no subscription tiers or paid features that restrict core functionalities, making Give Lively a cost-effective solution for nonprofits.
Sources
Give Lively Pricing, Features & More 2025 | SaaSCounter
saascounter.com
Give Lively Overview, Pricing, Features and Reviews 2024
saaskart.co
Give Lively | Resource Hub
resources.givelively.org
Transaction Fees & Donation Disbursement | Give Lively
givelively.org
Give Lively | Resource Hub
resources.givelively.org
Give Lively Blog | How much do nonprofit fundraising platforms actually cost?
givelively.org
Give Lively | Pricing, Features & Reviews
technologycounter.com
Ad Campaigns
Give Lively Ad Campaigns
Give Lively is currently running 200 ads across Google — 200 on Google. Explore Give Lively's live ad creative, messaging, and the platforms they advertise on in the ad library — updated automatically by ForesightIQ.
See of Give Lively's ads
Browse the live creative across Google, Meta & LinkedIn in the ad library
Hiring & Layoffs
Give Lively Hiring and Layoffs
Give Lively is actively hiring, with current job openings primarily in engineering roles such as Full Stack Engineer and Senior Engineer, both remote and based in New York City (Wellfound). These hiring patterns suggest a strategic focus on strengthening their technical team to enhance their digital fundraising tools, which include campaign pages, donation widgets, and text-to-donate features (Give Lively).
Regarding layoffs, there is no recent public information indicating significant layoffs at Give Lively. The company’s ongoing recruitment efforts and steady project updates indicate a focus on growth and innovation rather than downsizing. Overall, their hiring trends signal a strategy aimed at expanding technological capabilities to better serve nonprofits and maintain their competitive edge in the philanthropic tech sector (Give Lively).
Leadership
Give Lively Management and Leadership Team
Founded in 2015 and headquartered in New York, Give Lively operates within the Philanthropic Fundraising Services industry. The company has a workforce of 34 employees and has experienced a year-over-year growth of -7.7%. Despite a slight monthly decline of -5.3%, Give Lively has facilitated significant impact, with nonprofits saving an estimated $100 million in tech costs on over $1 billion raised through the platform as of September 4, 2024. Recent news highlights include Give Lively featuring the success story of "Sophia's Stroll" on July 8, 2025, and a partnership with Shift4 announced on September 26, 2023.
While the provided search results detail the core leadership and recent company activities, specific information regarding recent leadership changes, a comprehensive list of board members, or additional notable C-suite hires beyond the identified executives is not available in the current search data. The company's focus remains on providing a robust and accessible fundraising technology for nonprofits of all sizes, aiming to improve the giving experience for both organizations and donors.
Financials
Give Lively Financial Performance, Fundraising, M&A
Give Lively is distinguished by its innovative approach to fundraising technology, offering a free, easy-to-use platform for nonprofits to enhance their online fundraising efforts. The platform is philanthropist-funded, relying on donations from supporters rather than external funding rounds or investments (Give Lively). Although specific details about funding rounds or valuations are not publicly available, its operational model emphasizes sustainability through donor contributions and partnerships, such as with Shift4, to support its mission. Overall, Give Lively's financial health appears stable, with a focus on providing free services to empower nonprofits and foster social impact (Tracxn).
Sources
Give Lively Foundation Inc - Nonprofit Explorer - ProPublica
projects.propublica.org
Give Lively - 2026 Company Profile, Team & Competitors - Tracxn
tracxn.com
About Give Lively
givelively.org
2026 Give Lively Reviews: Pros, Cons, Pricing and Ratings - Zeffy
zeffy.com
Understanding the 501(c)(3) Public Support Test - Foundation Group®
501c3.org
Give Lively - A Free Fundraising Platform For Nonprofits
givelively.org
Our Charity Rating Process
charitywatch.org
Partnerships
Give Lively Partnerships, Clients and Vendors
In terms of enterprise clients, Give Lively serves a diverse range of nonprofit organizations across the United States, including small nonprofits with 1-10 employees and larger entities like Univision Communications, which has between 1,000 and 5,000 employees (enlyft.com). Its ecosystem relationships extend to integrations with payment processors like Stripe and various fundraising tools, facilitating a comprehensive, user-friendly platform for digital donations. The company’s strategic partnerships and broad client base highlight its role as a key player in the nonprofit technology space, emphasizing collaboration and innovation in digital fundraising (Give Lively Resource Hub).
Events
Give Lively Event Participations
Sources
Frequently Asked Questions
Give Lively's headcount is down 7.7% YoY while they're actively hiring engineers — does that signal a deliberate restructuring toward a leaner, tech-heavier team?
The pattern is consistent with a deliberate pivot toward engineering depth over headcount breadth. Give Lively sits at roughly 34 employees after a -7.7% YoY decline, yet current open roles are concentrated in Full Stack and Senior Engineer positions, both remote and NYC-based. For a platform competing on product quality — not sales volume — shrinking non-technical headcount while reinforcing the engineering layer is a logical efficiency play, though the data is thin enough that the decline could also reflect attrition rather than intentional restructuring.
Give Lively reports $46.7M in revenue but operates a zero-fee model — where is that revenue actually coming from, and does it create a structural funding risk?
Give Lively's revenue flows through its philanthropist-funded model rather than platform fees or subscription tiers — the organization is itself a nonprofit sustained by donor contributions and grants, not by taking a cut of the $1B+ raised through its tools. The $46.7M figure reported for 2024 reflects the foundation's inflows, not software licensing revenue. The structural risk is real: unlike SaaS competitors with recurring subscription revenue, Give Lively's operational budget is directly exposed to donor sentiment and philanthropic market cycles, with no disclosed reserve or alternative revenue stream beyond that model.
What does the Shift4 payment partnership signal about Give Lively's strategy relative to Stripe-first competitors?
The September 2023 Shift4 partnership signals Give Lively is deliberately building a multi-processor infrastructure rather than remaining a Stripe-only platform, which has been the default architecture for most nonprofit fintech competitors. By adding Shift4 alongside existing support for Stripe, PayPal, and Chariot, Give Lively reduces single-processor dependency and potentially broadens the nonprofit segments it can serve — including those with existing Shift4 relationships or those in sectors where Shift4 has stronger penetration. It also positions Give Lively to negotiate better processing terms over time, which matters operationally even if the platform itself remains free.
Give Lively has facilitated over $1B in donations but has only 34 employees — what does that ratio say about their competitive moat and scalability ceiling?
A $1B+ donation throughput on a 34-person team indicates an exceptionally high leverage model built on self-service infrastructure and philanthropist-funded operating costs rather than a managed-service or high-touch sales motion. The moat is primarily the zero-cost offer combined with feature depth — campaign pages, text-to-donate, peer-to-peer, live display — that would cost nonprofits meaningfully more on platforms like Givebutter or Donately. The scalability ceiling risk is on the funding side: the model depends on sustained philanthropic subsidy, and a 34-person team has limited capacity to accelerate product development against well-capitalized competitors.
How does the Double the Donation integration fit into Give Lively's competitive positioning against platforms like Givebutter that bundle their own CRM and donor management?
The Double the Donation integration is a deliberate ecosystem play that lets Give Lively offer matching-gift functionality without building a proprietary matching engine, reinforcing its strategy of being a free core platform extended by best-in-class third-party integrations. This contrasts directly with Givebutter's bundled approach — built-in CRM, auctions, event management — where the value proposition is a single vertically integrated stack. Give Lively is betting that nonprofits will prefer a free, modular architecture; the risk is that composing integrations adds operational friction that an all-in-one platform eliminates, particularly for smaller nonprofits with limited technical staff.
Give Lively's leadership team is small and publicly named — what does the absence of a disclosed board or investor list signal to a corp-dev team evaluating an acquisition?
The absence of disclosed board members, investors, or funding rounds is structurally expected for a nonprofit organization and is not evasive — it reflects the legal and operational reality that Give Lively is philanthropist-funded with no equity cap table. For a corp-dev team, this means there is no venture overhang, no preferred liquidation preferences, and no institutional investor whose consent would be required in a transaction, but it also means the acquisition target is a nonprofit foundation, which creates significant legal and structural complexity around deal structure. Any acqui-hire or technology licensing scenario would need to navigate the nonprofit charter directly.
Matt Connelly is SVP of Product and current engineering hiring is at the senior level — what product bets does that suggest Give Lively is making in 2025-2026?
Hiring Senior Engineers and Full Stack Engineers while the SVP of Product role is filled suggests Give Lively is in a build-and-deepen phase on its existing product surface rather than an exploratory or pivot phase. The platform's current feature set — text-to-donate, live display, peer-to-peer, donation widgets — is well-established, so senior engineering investment most plausibly targets performance, integration depth, and reliability at scale rather than net-new product lines. The remote-first hiring posture also broadens the talent pool, consistent with a team optimizing existing infrastructure rather than standing up a new product organization.
Give Lively's zero-fee model has saved nonprofits an estimated $100M in tech costs — is that a durable competitive advantage or a positioning that competitors are closing?
The $100M in estimated savings (on over $1B raised through the platform) is a compelling anchor in nonprofit procurement conversations, but the 'free' positioning is increasingly contested — Givebutter also offers free core tools funded by optional donor tips, and Donately competes on transparent pricing rather than premium fees. Give Lively's durability advantage is structural: it is a nonprofit itself, meaning it has no shareholder pressure to monetize, whereas for-profit competitors face eventual unit-economics pressure to introduce paid tiers. The risk is whether philanthropic funding remains sufficient to sustain product investment as competitors attract venture capital.
What does Give Lively's emphasis on virtual and hybrid fundraising event tools suggest about where they see growth in the nonprofit fundraising market?
Give Lively's investment in virtual fundraising infrastructure — live displays, text-to-donate at events, comprehensive virtual event guides — signals a conviction that distributed and hybrid giving events are a durable channel for nonprofits rather than a COVID-era anomaly. This is a differentiated bet relative to competitors who focus primarily on asynchronous donation pages and campaign management. By building event-layer tools, Give Lively is extending its platform into the live giving moment, which historically commands higher per-donor transaction values and peer engagement, and positions the platform as relevant year-round rather than just during year-end giving campaigns.
Give Lively serves clients as small as 1-10 employees and as large as Univision (1,000-5,000 employees) — what does that client range signal about product-market fit and enterprise readiness?
The spread from micro-nonprofits to an organization the size of Univision Communications suggests Give Lively's platform is horizontally scalable by design, benefiting from a self-service architecture that requires minimal implementation support. However, it also raises a go-to-market question: serving both segments well typically requires differentiated support models, and with only 34 employees and Kelsey Marshall leading Customer Experience as SVP, the enterprise segment is unlikely to receive dedicated account management. The more probable interpretation is that large organizations use Give Lively for specific campaign or employee-giving use cases rather than as their primary fundraising infrastructure.
Give Lively's -7.7% YoY headcount decline coincides with stable $46.7M revenue — does that financial trajectory support or undermine a growth narrative?
The combination of flat-to-stable revenue and shrinking headcount is more consistent with operational consolidation than growth acceleration. For a philanthropist-funded nonprofit, $46.7M in revenue with $32M in total assets suggests a reasonably funded operation, but the declining team size limits capacity to ship new product or expand market reach. A corp-dev professional should read this as a mature, efficient, but not aggressively scaling organization — one optimizing for mission sustainability rather than market capture, which is coherent with its nonprofit structure but limits the strategic upside narrative typically required to justify an acquisition premium.
Competitors like Donately explicitly call out Give Lively's limitations in design customization and branding — is there evidence Give Lively is addressing this product gap?
The current engineering hiring pattern — Full Stack and Senior Engineers — is consistent with a team that could be addressing UI/UX and customization depth, but there is no publicly disclosed product roadmap confirming this. Donately's positioning directly exploits the perception that Give Lively's 'free forever' model trades customization flexibility for cost savings. If Give Lively does not close this gap, it risks ceding the segment of mid-sized, brand-conscious nonprofits to Donately and Givebutter while retaining primarily cost-sensitive smaller organizations — a viable but narrower market position than its current broad client range implies.
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