Goava Competitive Intelligence & Landscape
goava.com ·
Overview
Goava Overview
The Goava platform simplifies three critical aspects of sales that reps often lack time for: prospecting, research, and CRM updates. For prospecting, the AI analyzes current customers and active deals to recommend new leads, using timely signals and a unique Goava Score based on an ideal customer profile (ICP). For research, AI agents gather company information and contact details, delivering them to a CRM or directly within Goava. Lastly, the platform ensures CRM data remains updated for swift decision-making [goava.com/en/].
Goava leverages Enento Group's market-leading company data, consolidating open and public information about Nordic companies into a single interface, making it the most comprehensive Nordic Sales Intelligence Tool [goava.com/en/var-data]. The company's mission is to cut through the noise by providing smart data that empowers sales professionals to prioritize, stay focused, and build genuine connections [goava.com/en/about-us].
While specific founding year and company size are not explicitly stated on the provided pages, Goava Sales Intelligence AB is registered with reg no. 559081-1518 and located at Luntmakargatan 52, SE 113 58 Stockholm [goava.com/privacy-policy]. The company is actively expanding its footprint, as evidenced by the appointment of a Country Manager in Norway in May 2022 [goava.com/en/blog/kristoffer-johansen-country-manager]. They also offer a 7-day free trial and have a 4.5/5 rating on G2, based on reviews [goava.com/sv/].
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Goava
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Goava | Turn yesterday's wins into tomorrow's opportunities
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Goava | About us
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Welcome to Goava - Goava
careers.goava.com
Goava | Contact us to see how you can work smarter with sales
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Privacy Policy - Goava
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Why our customers choose Goava to improve their sales
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Correct and updated data on Nordic companies - Goava
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Goava | Turn yesterday's wins into tomorrow's opportunities
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Goava appoints Kristoffer Johansen as Country Manager in Norway
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Goava Weekly Intel Updates
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Competitors
Goava Competitors
Dealfront emerges as a competitor for teams looking to expand beyond the Nordics into the broader European market. It boasts a database of 34 million companies and 106 million contacts [prospeo.io/s/goava-alternatives], offering a wider geographical reach compared to Goava's primary focus on the Nordic region [prospeo.io/s/discoverorg-vs-goava]. This makes Dealfront a strong contender for companies with more extensive European sales ambitions.
Cognism is a sales intelligence platform operating in the B2B data and sales technology sector, offering services like sales intelligence, data-as-a-service, and integrations for prospecting and lead generation [cbinsights.com/company/goava/alternatives-competitors]. It supports various business sizes and can be seen as a broader sales intelligence provider compared to Goava's specialized AI-driven Nordic focus.
For companies primarily frustrated with missing contact data, Prospeo presents itself as a strong alternative. It offers over 143 million verified emails with 98% accuracy and global coverage, including a free tier for testing [prospeo.io/s/goava-alternatives]. While Goava provides contact details within its Nordic-focused research, Prospeo's core differentiator is its extensive and highly accurate contact data across a global scale.
Finally, ZoomInfo stands as a global enterprise data machine, having merged with DiscoverOrg in 2019 [prospeo.io/s/discoverorg-vs-goava]. Although not a direct competitor in the Nordic niche, ZoomInfo offers a vast global data stack for enterprise-level data needs, with annual costs ranging from $15K-$40K, significantly higher than Goava's estimated premium annual cost of ~€9.7K-€9.9K [prospeo.io/s/goava-pricing-reviews-pros-and-cons].
ZoomInfo provides comprehensive contact and company data globally, whereas Goava offers deep Nordic company data and AI-powered recommendations.
Sources
Top Goava Alternatives, Competitors
cbinsights.com
5 Best Goava Alternatives for 2026 (Compared)
prospeo.io
Top 47 Goava.com Alternatives & Competitors
xranks.com
Goava
goava.com
Goava - Products, Competitors, Financials, Employees, Headquarters Locations
cbinsights.com
go AVA - 2026 Company Profile, Team & Competitors - Tracxn
tracxn.com
Goava - 2026 Company Profile, Team, Funding & Competitors - Tracxn
tracxn.com
DiscoverOrg vs Goava: Which B2B Data Tool Wins?
prospeo.io
Goava Revenue and Competitors
growjo.com
Goava Pricing, Reviews, Pros & Cons (2026)
prospeo.io
Alternatives
Goava Alternatives
Product & Pricing
Goava Product and Pricing Intelligence
Goava provides various products and features including Goava Discover for smart prospecting, Goava Enrich for CRM data enrichment, and Goava Ping for mobile updates.
Goava Discover is the core offering for AI-assisted prospecting, smart segmentation, and monitoring news and recruitment. It is available in two main tiers: Discover Starter at 390 €/month and Discover Premium at 590 €/month, both including a Nordic market. The Discover Starter plan offers AI-assisted prospecting, smart segmentation and filtering, news and recruitment monitoring, web technology data, segment and customer analysis, all company information, chat support, easy onboarding, and 300 AI credits per month.
Discover Premium includes all features of the Starter plan. Individual users can be added at 250 SEK/month per user "Goava | Pricing".
AI Credits power Goava's AI agents, specifically the Prospecting Agent and Research Agent. These credits are consumed whenever an agent performs a task, with a certain number of credits included in each plan, and additional credits available for purchase "How does AI Credits work?". An add-on called Goava Engage is also available for Discover, providing more contact information, automatic contact exports, email marketing lists, and LinkedIn Ads targeting "What is Goava Engage?".
Goava Enrich offers premium data and can automatically update CRM data in platforms like Hubspot, Salesforce, Pipedrive, and SuperOffice. A paid Enrich subscription is required to utilize its data import and features like Goava Score in Enrich "Goava Enrich Premium".
Goava also offers CRM integrations with popular systems like Salesforce, HubSpot, SuperOffice, Pipedrive, Microsoft Dynamics, Lime CRM, Upsales, and Zapier to streamline sales processes and ensure updated company data "Goava | Unlock the full potential of Salesforce with Goava".
Many of Goava's features, including Goava Discover for smart segmentation and contact details for decision-makers, and Goava Ping for mobile updates, offer a "Try for free" option or a demo booking, allowing users to experience the platform's capabilities before committing to a paid plan "Goava Discover | Let the agents handle prospecting""Goava Discover | Time to meet the right customers""Goava | Goava Ping - for a more efficient workday".
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Goava | Pricing
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Goava Discover | Let the agents handle prospecting
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What is Goava Engage?
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How does AI Credits work?
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Goava Enrich Premium
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Goava Discover | Time to meet the right customers
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Goava Ping - for a more efficient workday
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Quick start guide - Goava Discover
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Goava | Unlock the full potential of Salesforce with Goava
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Goava Discover | Time to meet the right customers
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Hiring & Layoffs
Goava Hiring and Layoffs
Goava's hiring efforts appear focused on bolstering key operational areas. Their careers site lists departments such as Tech, Customer Success, Management, and Sales, suggesting a strategic investment in development, client relations, leadership, and market expansion [careers.goava.com/departments]. This broad range of open departments signals a company that is actively growing and reinforcing its core functions to support its AI-platform and Sales Intelligence offerings.
By providing sections for job listings and departmental overviews, Goava indicates a forward-looking approach to growth, consistently seeking individuals to contribute to their mission of helping Nordic sales teams find their next deals. Interested candidates can explore current opportunities and connect with the company through their dedicated careers portal [careers.goava.com/jobs].
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Jobs list - Goava
careers.goava.com
Welcome to Goava - Goava
careers.goava.com
Goava – Connect
careers.goava.com
Departments - Goava
careers.goava.com
Jobs list - Goava
careers.goava.com
Tech - Goava
careers.goava.com
Customer Success - Goava
careers.goava.com
Management - Goava
careers.goava.com
Sales - Goava
careers.goava.com
Stockholm HQ - Goava
careers.goava.com
Leadership
Goava Management and Leadership Team
Further strengthening the C-suite is Håkan Höglund as the CTO [source], overseeing the company's technological advancements. In the realm of customer relations, Tove Augustsson acts as the Chief Customer Officer [source]. Supporting Tove Augustsson in customer success is Daniel Segerström, who is the Head of Customer Success [source].
Other notable team members include individuals in key departments such as Sales, Marketing, and Customer Success. The Sales team features Olivia Heurlin and Amelie Sörenby, with Per Magnusson currently on parental leave [source]. In Marketing, Matilda Wahrén and Lisa Larsson Matsjons are both on parental leave [source].
Sources
Contact us to see how you can work smarter with sales - Goava
goava.com
People - Goava
careers.goava.com
Management - Goava
careers.goava.com
Anton Weihard - CEO - Goava
careers.goava.com
Henrik Stridsberg - COO & Co-Founder - Goava
careers.goava.com
Håkan Höglund - CTO - Goava
careers.goava.com
Tove Augustsson - Chief Customer Officer - Goava
careers.goava.com
People - Goava
careers.goava.com
Henrik Stridsberg - COO & Co-Founder - Goava
careers.goava.com
Daniel Segerström - Head of Customer Success - Goava
careers.goava.com
Financials
Goava Financial Performance, Fundraising, M&A
Goava's AI-powered platform provides real-time data and insights on millions of Nordic companies, helping sales teams identify new business opportunities and connect with the right contacts at optimal times [goava.com, goava.com/en/]. The platform offers two primary products: Goava Discover, for finding new customers, and Goava Enrich, for enhancing CRM systems with valuable company data [goava.com/en/]. While specific revenue figures for Goava are not publicly disclosed, their pricing structure for Goava Discover starts at 390 €/month for the Starter package and 590 €/month for the Premium package, both including the Nordic market and AI-assisted prospecting features [goava.com/en/pricing].
The company's focus on providing deep financial insights to its users underscores the importance of financial health in its own operations and for its clients.
Goava's platform allows users to view financials, ownership structure, management, decision-makers, and signals, enabling comprehensive company understanding [goava.com/en/goava-discover]. The platform even includes metrics like operating profit margin, which is a key indicator of a company's profitability [goava.com/help-center/all-filter-descriptions-goava].
Goava emphasizes its ability to reduce the time salespeople spend on prospecting by 57% and increase lead relevance by 100% for its customers, suggesting a strong value proposition that can drive its own financial success [goava.com/en/why-goava]. With its integrations with leading CRM systems like Salesforce, HubSpot, and SuperOffice, Goava is positioned to continue expanding its market reach and reinforcing its financial stability [goava.com].
Sources
Goava
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Our partnership with Enento Group - Goava
goava.com
Turn yesterday's wins into tomorrow's opportunities - Goava
goava.com
Goava | About us
goava.com
Goava | Pricing
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All filter descriptions - Goava
goava.com
Unlock the full potential of Salesforce with Goava
goava.com
Goava | Why our customers choose Goava to improve their sales
goava.com
Goava Discover | Let the agents handle prospecting
goava.com
Goava | Contact us to see how you can work smarter with sales
goava.com
Partnerships
Goava Partnerships, Clients and Vendors
The company serves diverse clients, demonstrating its impact through case studies. For instance, Bufab Sweden, a trading company and supply chain partner, leveraged Goava to work more data-driven with prospecting, finding a million-dollar customer and integrating seamlessly with SuperOffice [goava.com/en/customer-case/the-deal-that-paid-for-everything-bufab-finds-million-dollar-customer-with-goava]. Another client, Fintower, a SaaS startup, successfully increased customer meetings by 40% after implementing Goava for qualitative prospecting [goava.com/en/customer-case/fintower-schedules-more-customer-meetings-with-goava].
Goava integrates with a wide array of popular CRM systems to ensure a seamless flow from prospect to customer. These include Salesforce, HubSpot, SuperOffice, Pipedrive, Microsoft Dynamics, Lime CRM, and Upsales [goava.com]. The platform also supports integration with Zapier, enabling connections to thousands of other applications and allowing users to automate sales processes even with CRMs not directly integrated by Goava [goava.com/en/integration-zapier].
These integrations allow Goava Discover to enrich CRM data, provide insights directly within the CRM, and streamline prospecting efforts [goava.com/en/crm-integration-hubspot]. By integrating with CRM systems like Salesforce, Goava helps sales teams gain control over their focus, prioritize based on data, and avoid contacting companies already being worked on [goava.com/en/crm-integration-salesforce].
Sources
Integrations | Goava Help Center
goava.com
Goava | About us
goava.com
Goava ingår partnerskap med Amesto
goava.com
The deal that paid for everything: Bufab Sweden finds ... - Goava
goava.com
Reach the full potential of your CRM with Goava
goava.com
Fintower books 40% more customer meetings with Goava
goava.com
The deal that paid for everything: Bufab Sweden finds million-dollar customer with Goava
goava.com
Unlock the full potential of Hubspot CRM with Goava
goava.com
Goava | Automate your sales process with Zapier and Goava
goava.com
Unlock the full potential of Salesforce with Goava
goava.com
Events
Goava Event Participations
While Goava itself doesn't explicitly list specific conferences, trade shows, or community events it sponsors or hosts, its platform's functionality highlights the importance of real-time event monitoring for its users. The Goava Ping mobile app further supports this by providing notifications for any activity involving customers, partners, or prospects, allowing users to customize their news feed by filtering key topics like role changes and business opportunities [goava.com/en/goava-ping]. This continuous monitoring of external signals and events is central to Goava's value proposition, helping sales teams identify the right companies at the right time [goava.com/en/about-us].
Goava's commitment to being relevant in B2B sales and marketing is underscored by its technology, which helps sales reps, leaders, and marketers find the right companies with a message that truly matters, supported by smart data [goava.com/en/about-us]. By automating research and event monitoring, Goava allows sales teams to focus on building relationships and closing deals, rather than manual grunt work [goava.com/en/].
Sources
Goava | Turn yesterday's wins into tomorrow's opportunities
goava.com
Welcome to Goava - Goava
careers.goava.com
Goava | See why other companies use Goava to grow their revenue
goava.com
Goava | Contact us to see how you can work smarter with sales
goava.com
Goava | About us
goava.com
Goava Discover | Let the agents handle prospecting
goava.com
Boost Collaboration Between Sales and Marketing with Goava
goava.com
People - Goava
careers.goava.com
Goava | Goava Ping - for a more efficient workday
goava.com
Goava Discover 6.0
goava.com
Frequently Asked Questions
What is Goava's strategic focus in terms of market and technology?
Goava is a Sales Intelligence company based in Stockholm, Sweden, primarily focused on helping Nordic sales teams. Their core offering is an AI-powered platform that analyzes millions of Nordic companies in real-time to identify business opportunities and relevant contacts for sales representatives, leaders, and marketers.
What does Goava's active hiring across various departments suggest about its current business phase?
Goava's continuous hiring efforts across departments like Tech, Customer Success, Management, and Sales suggest the company is in an active growth phase. This indicates strategic investment in bolstering core functions to support its AI platform and expand its sales intelligence offerings in the Nordic market.
What is the significance of Enento Group's investment and partnership with Goava?
Enento Group's SEK 38 million investment in June 2021, resulting in a 38.3% ownership and a board seat, signifies a strategic alliance for Goava. This partnership allows Goava to leverage Enento Group's extensive experience and market-leading company data, strengthening Goava's position within the Nordic sales intelligence market.
How does Goava differentiate its sales intelligence platform in a competitive market like the Nordics?
Goava differentiates itself by focusing specifically on the Nordic market with an AI-powered platform that analyzes millions of companies in real-time. It provides a unique Goava Score based on an Ideal Customer Profile (ICP) and timely signals, automating prospecting, research, and CRM updates, which cuts through the noise for Nordic sales teams.
What do Goava's product offerings and pricing structure reveal about its target customers and value proposition?
Goava's product offerings, Goava Discover (starting at 390 €/month) and Goava Enrich, along with features like AI Credits, indicate a target market of B2B sales teams in the Nordics seeking efficiency and data-driven insights. The pricing suggests a value proposition centered on reducing prospecting time by 57% and increasing lead relevance by 100% through AI-assisted tools.
What role do events and real-time monitoring play in Goava's platform and value proposition?
Goava's platform actively monitors external events and company activities in real-time, which is central to its value proposition. Its AI-powered sales agents provide timely insights and notifications via tools like Goava Ping, enabling users to engage with customers, partners, and prospects more effectively based on current happenings and business opportunities.
How do Goava's CRM integrations support its overall strategy and customer experience?
Goava's wide array of CRM integrations, including Salesforce, HubSpot, and SuperOffice, are crucial to its strategy of streamlining sales processes. These integrations ensure a seamless flow of data, enrich CRM systems, and allow sales teams to prioritize based on data, enhancing efficiency and preventing duplicate efforts.
Given the specific focus on Nordic sales teams, what competitive challenges does Goava face from broader European or global providers?
While Goava specializes in the Nordic market, it faces challenges from broader competitors like Dealfront (Europe-wide with 34M companies) and ZoomInfo (global, enterprise-level). These competitors offer wider geographical reach and larger databases, potentially limiting Goava's expansion beyond its Nordic niche for clients with global ambitions.
What is the strategic importance of Goava's partnership with Amesto Solutions?
Goava's partnership with Amesto Solutions, a prominent Nordic Visma and SuperOffice partner, is strategically important for streamlining and automating business processes. This collaboration enhances Goava's ability to integrate with essential ERP, CRM, BI, AI, and IT solutions, thereby expanding its reach and functionality within the Nordic business ecosystem.
Who are the key individuals leading Goava and what are their primary responsibilities?
Goava is led by CEO Anton Weihard, with co-founder Henrik Stridsberg serving as COO. Håkan Höglund is the CTO, responsible for technological advancements, and Tove Augustsson is the Chief Customer Officer, overseeing customer relations, supported by Daniel Segerström as Head of Customer Success.
How does Goava address the common pain points of sales professionals regarding prospecting and CRM management?
Goava addresses sales professionals' pain points by simplifying prospecting, research, and CRM updates through its AI-powered platform. It uses AI to recommend new leads, gathers company and contact details, and ensures CRM data is current, aiming to reduce manual work and increase efficiency for sales teams.
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