Greater Than Competitive Intelligence & Landscape

Greater Than (greaterthan.eu) is a driving data analytics company that utilizes artificial intelligence (AI) to provide risk intelligence focused on road safety and climate impact. Established in 2003 by Sten Forseke and Anders Lindelöf, the company's mission is to shape the future of mobility by making roads safer and more sustainable through predictive intelligence. They aim to prevent crashes and reduce climate impact for vehicles globally [https://greaterthan.eu/about-us/company-story/][https://greaterthan.eu/about-us/].

The core products and services offered by Greater Than include Crash Probability Insights and Climate Impact Insights, which analyze driver influence on crash risk and energy consumption, respectively. Their platform features solutions like the Crash Probability Dashboard, Crash Probability Tool, Crash Probability Hub, AI Coach, and Climate Impact Dashboard. These tools enable risk analytics, mitigation, management, behavior-based feedback, and ESG reporting for sustainability and CSRD compliance [https://greaterthan.eu/].

Greater Than targets a diverse market including insurance companies, underwriters, fleet solution providers, and mobility providers. They empower these clients to predict and prevent crashes, individually price auto insurance, manage sustainability efforts, and fulfill ESG reporting requirements by converting GPS data into predictive driver scores [https://greaterthan.eu/faq/][https://greaterthan.eu/investor-relations/]. The company's unique AI has been trained for 20 years, analyzing entire trips based on driver attitude rather than predefined events, to quantify crash probability and environmental impact [https://greaterthan.eu/].

Greater Than operates as a global Software-as-a-Service (SaaS) and AI analytics leader, with its management team located in Stockholm, Sweden [https://greaterthan.eu/wp-content/uploads/Company_overview_2022-08-09.pdf][https://greaterthan.eu/investor-relations/governance/]. While specific company size is not provided, the company has demonstrated consistent growth, reporting its ninth consecutive quarter of growth and a significant increase in net sales for Q4 2023 [https://greaterthan.eu/wp-content/uploads/Year-end-report-2023.pdf].

Greater Than (greaterthan.eu) offers advanced risk intelligence solutions, utilizing Artificial Intelligence (AI) to analyze driving data and provide insights into road safety and climate impact [greaterthan.eu]. The company's AI-powered platform converts GPS data into driver scores that predict crash probability and climate impact, enhancing these scores with analytics dashboards, prevention tools, and summary reports [greaterthan.eu/faq/]. This allows for a deeper understanding of driver influence on crash risk and energy consumption [greaterthan.eu].

Greater Than operates on a SaaS (Software as a Service) model with no long-term commitment [greaterthan.eu/faq/]. While specific pricing plans and tiers are not explicitly detailed on their public-facing product pages, the company offers various products and solutions that would likely fall under this subscription model. These include the Crash Probability Hub for visualizing and reducing driver risk, the AI Coach for behavior-based feedback, and an ESG Compliance Package designed for CSRD compliance, measuring both climate impact and crash probability for environmental and social impact reporting [greaterthan.eu/products/esg-compliance-package/].

Their predictive intelligence is designed to transform risk assessment with real-time crash and severity predictions, offering a globally quantified and standardized way of measuring safe driving that is agnostic to vehicle type, location, fuel, and data source [greaterthan.eu/wp-content/uploads/Greater-Than-Investor_presentation_website_2025-08.pdf]. The platform also provides solutions for insurance pricing, moving beyond traditional factors to evaluate risk from day one and inform quotation, renewal, and ongoing pricing decisions [greaterthan.eu/solutions/insurance-pricing/].

Key features of Greater Than's offerings include reporting automation for communicating road safety and sustainability performance [greaterthan.eu/features/reporting-automation/], customer management for leveraging new risk intelligence to understand and reward customers [greaterthan.eu/features/customer-management/], and API connectivity for seamless integration and access to crash probability and climate impact insights from existing GPS data [greaterthan.eu/technology/api/]. These tools empower organizations to reduce road crashes by up to 20% and gain insights to cut fleet emissions [greaterthan.eu/solutions/reduce-road-crashes/].

Greater Than (greaterthan.eu) currently has no open job positions available, according to their career page [greaterthan.eu/about-us/join-our-team/]. However, the company actively encourages interested and talented individuals to submit their resumes via email, indicating an openness to potential future hires despite the lack of immediate postings.

The company emphasizes its commitment to creating a dynamic, innovative, and creative workplace, united by a mission to enhance global road safety and environmental sustainability [greaterthan.eu/about-us/join-our-team/]. This focus on a diverse, mission-driven team aligns with Greater Than's core business as a SaaS and AI analytics leader, specializing in predicting crash probability and climate impact [greaterthan.eu/wp-content/uploads/Greater-Than_Company_overview_2022.pdf].

While there are no current job openings, Greater Than's strategic direction, as highlighted on their homepage, is centered on predictive intelligence to prevent crashes and reduce climate impact, utilizing their proprietary AI which has been trained for 20 years [greaterthan.eu/]. Their solutions span various offerings, including Crash Probability Insights, Climate Impact Insights, and ESG Compliance Package [greaterthan.eu/]. This indicates a continuous need for expertise in AI, data analytics, and related fields to support their evolving product and service portfolio.

The company's leadership changes, such as Johanna Forseke becoming CEO with a focus on accelerating the adoption of their AI technology, suggest a strategic emphasis on growth and market penetration [greaterthan.eu/about-us/company-story/]. Although no layoffs are mentioned, the absence of open positions coupled with a clear invitation for speculative applications suggests a lean but strategically focused hiring approach, potentially prioritizing highly specialized talent as needs arise to further their mission of shaping the future of mobility [greaterthan.eu/about-us/].

In terms of financial performance, Greater Than reported net sales of 1.1 MSEK for Q1 2026, a decrease from 1.3 MSEK in Q1 2025. The company's operating result for Q1 2026 was -11.3 MSEK, an improvement from -12.073 MSEK in Q1 2025, with the result for the period at -9.240 MSEK compared to -16.140 MSEK in the previous year's first quarter [greaterthan.eu/press-releases/interim-report-january-march-2026/]. For the full year 2025, net sales were 5.737 MSEK, significantly lower than 40.595 MSEK in 2024, representing an 86% decrease. The operating result for 2025 was -46.626 MSEK, and the result for the period was -57.162 MSEK [greaterthan.eu/press-releases/year-end-report-january-december-2025/].

Greater Than has been active in fundraising, completing two new share issues in 2025: a directed issue and a repair issue. These initiatives raised approximately 81.7 MSEK in financing, with about 48.3 MSEK contributed in cash. The remaining amount was used for set-offs and early repayment of a 30 MSEK convertible loan [greaterthan.eu/wp-content/uploads/Annual-report-2025.pdf]. The company's liquidity at year-end 2025 stood at approximately 46 MSEK in cash [greaterthan.eu/wp-content/uploads/Annual-report-2025.pdf].

Regarding specific fundraising activities, the Board of Directors resolved to carry out a directed share issue of up to 4,500,000 shares, corresponding to a maximum of SEK 72 million, to new and existing shareholders. This was followed by a non-guaranteed rights issue, both subject to approval at an extraordinary general meeting [greaterthan.eu/press-releases/greater-than-is-carrying-out-a-directed-share-issue-of-sek-72-million-and-a-subsequent-repair-issue-both-subject-to-approval-by-an-extraordinary-general-meeting/].

As of the provided information, there is no explicit mention of Greater Than's M&A activity, acquisitions, or specific company valuations, beyond the funding rounds and financial performance metrics.

Greater Than (greaterthan.eu) actively participates in and hosts various events to showcase its risk intelligence and AI-powered solutions. The company demonstrated its unique pattern-based AI technology, developed to influence global CO2 savings, at the United Nations’ Climate Change Conference, COP28, in December 2023. During this conference, Greater Than joined its partner, the Federation Internationale de l’Automobile (FIA), in the Blue Zone.

Greater Than is involved in specialized industry events, such as InCabin USA in Detroit, where its upgraded driver support system, incorporating predictive risk scoring, was showcased at Smart Eye’s booth from June 10–12, 2025 [https://greaterthan.eu/press-releases/greater-than-and-smart-eye-deepen-collaboration-with-predictive-risk-scoring-in-upgraded-driver-support-system/]. The company also hosts and participates in webinars, including a CSRD webinar in collaboration with Ynnor and Ethos, focusing on sustainability and compliance [https://greaterthan.eu/csrd-webinar-with-ynnor-and-ethos/].

Furthermore, Greater Than is a key collaborator in the FIA Smart Driving Challenge (FIA SDC), a global initiative designed to promote smart, safe, and eco-friendly driving behaviors. This challenge, co-created with the FIA, encourages everyday drivers to improve their driving habits and offers an annual Season World Challenge where participants can compete for the title of “World Champion” [https://greaterthan.eu/faq/]. The company leverages these platforms to highlight its solutions for reducing road crashes and climate impact.