Guardey Competitive Intelligence & Landscape

Guardey is a cybersecurity company that specializes in making security awareness training engaging and accessible for businesses. Their core offering is a gamified security awareness training platform designed to transform cybersecurity from a compliance chore into a fun challenge, aiming to build lasting security habits among employees [https://guardey.com/]. The company's mission is to provide an easy and accessible solution for every organization, believing that cybersecurity does not have to be expensive or complex [https://www.guardey.com/vacancies/].

Guardey provides microlearning challenges, phishing simulations (including spear phishing and randomized campaigns), and comprehensive reporting features. These features help organizations track participation, identify knowledge gaps, and prove compliance with regulations like NIS2, ISO 27001, HIPAA, SOC2, PCI DSS, and the EU AI Act [https://guardey.com/]. The training is delivered through short, three-minute challenges available on desktop or mobile, fostering engagement through a leaderboard, achievements, and hot streaks [https://guardey.com/].

Founded by the team behind GOOSE VPN, a consumer VPN solution, Guardey was established to address the business market with their cybersecurity expertise, with Guardey B.V. registered in the trade register under number 76634876 [https://www.guardey.com/about-us/, https://www.guardey.com/founding-story/, https://www.guardey.com/terms-and-conditions/]. The company is headquartered in Rijswijk, The Netherlands, at Treubstraat 31 [https://www.guardey.com/terms-and-conditions/].

Guardey is part of the Gizmo Cyber Group [https://www.guardey.com/vacancies/].

Guardey targets a broad range of industries, including healthcare, education, municipalities, industry and logistics, developers, hospitality, and regional safety authorities [https://guardey.com/]. They aim to help organizations, particularly those affected by NIS2 regulations, avoid significant fines by offering continuous awareness training and audit-ready reporting [https://guardey.com/].

Guardey is trusted by over 500 organizations, and their platform facilitates a plug-and-play cybersecurity solution that encrypts internet connections via a VPN to scan for online threats [https://www.guardey.com/product/, https://www.guardey.com/become-partner/].

Guardey offers a comprehensive cybersecurity solution with a strong focus on gamified security awareness training. While the company emphasizes its security awareness platform, it also provides a Business VPN service, leveraging its founders' experience from GOOSE VPN, a consumer-focused VPN solution [https://www.guardey.com/about-us/, https://www.guardey.com/product/, https://www.guardey.com/?page_id=1366]. The platform is designed to make learning engaging and effective, using a leaderboard, achievements, and hot streaks to foster friendly competition among employees [https://www.guardey.com/cyber-awareness-gamification/, https://www.guardey.com/]. This approach aims to build lasting security habits through microlearning challenges that take just 2-3 minutes weekly, available on both desktop and mobile devices [https://www.guardey.com/cyber-awareness-gamification/].

Guardey offers a 14-day free trial for its gamified security awareness training, which can be set up in five minutes without requiring credit card information [https://www.guardey.com/, https://www.guardey.com/start-your-free-trial/]. For its main offering, the company features a

Guardey, an innovative SaaS platform for security awareness training, is actively expanding its team, signaling a period of growth rather than layoffs. The company frequently highlights its mission to make cybersecurity accessible and engaging through gamification, framing open positions as more than just jobs but as opportunities to contribute to this mission [guardey.com/vacancies/].

Recent hiring trends at Guardey indicate a focus on key areas crucial for a growing startup. The company consistently lists full-time openings for roles such as Sales Executive, Support Agent (with Dutch language skills required for some positions), and Customer Success Manager [guardey.com/vacancy/sales-executive/, guardey.com/vacancy/support-agent/, guardey.com/vacancy/customer-success-manager/]. These positions are advertised across various international versions of their vacancies page, including English, Dutch, French, and Portuguese, suggesting an international growth strategy [guardey.com/vacancies/, guardey.com/nl/vacancies/, guardey.com/fr/vacancies/, guardey.com/pt/vacancies/].

As of recent observations, Guardey consistently shows between three and four open positions at any given time across its various regional careers pages [guardey.com/vacancies/, guardey.com/nl/vacancies/, guardey.com/fr/vacancies/, guardey.com/pt/vacancies/]. The emphasis on sales and customer support roles underscores Guardey's strategy of acquiring new clients and ensuring their success, which is vital for a B2B SaaS platform in a competitive market. The Dutch-speaking requirement for some roles, like the Support Agent, also points to a strong base or significant market in Dutch-speaking regions.

These hiring patterns signal Guardey's strategic focus on market penetration and customer retention. The company's consistent need for sales and customer success personnel indicates an ongoing effort to scale its operations, acquire new users for its gamified security awareness training, and provide robust support to its growing customer base. There is no indication of layoffs; instead, the recurring job postings reflect a company in an active growth phase within the cybersecurity awareness sector.

Guardey, a Dutch cybersecurity company, successfully raised 2.2 million euros in a funding round on October 18, 2022, aimed at bolstering its efforts to protect small and medium-sized enterprises (SMEs) from cybercrime [https://www.guardey.com/press-release-dutch-cybersecurity-company-guardey-raises-2-2-million-euros-to-protect-smes-from-cybercrime/]. This investment underscores the market's demand for accessible and affordable cybersecurity solutions tailored for SMEs. The company, founded by the team behind GOOSE VPN, leverages its cybersecurity experience to focus on business customers [https://www.guardey.com/about-us/].

Guardey operates by offering cyber security software that ensures online security and privacy for its clients [https://www.guardey.com/press-release-dutch-cybersecurity-company-guardey-raises-2-2-million-euros-to-protect-smes-from-cybercrime/]. The company's pricing model is designed to be flexible and scalable, utilizing a tiered structure to accommodate a range of organizations from growing mid-market players to global enterprises [https://www.guardey.com/pricing/]. They emphasize affordability, stating their solution can train an employee for €3.33 (10 cents a day), making cyber awareness more accessible for all businesses [https://www.guardey.com/founding-story/].

While specific revenue figures are not publicly disclosed, Guardey charges a fee for the use of its software and services, with rates published on its website or provided through formal quotes [https://www.guardey.com/terms-and-conditions/]. The company's value proposition is further highlighted by the significant cost of cyberattacks on SMEs, which averages €270,000, positioning Guardey as a critical solution to mitigate such financial risks [https://www.guardey.com/pitch-bnr-guardey-plug-play-cybersecurity-solution-for-smes/].

Guardey's financial health is also supported by its growing customer base, serving over 500 organizations, including the European Parliament [https://www.guardey.com/pricing/]. The company provides a plug-and-play cybersecurity solution that scans encrypted internet connections for threats, offering affordable and user-friendly protection without the need for complex and costly programs [https://www.guardey.com/product/]. This broad adoption and clear value proposition contribute to its financial stability and growth prospects.

There is no public information available regarding Guardey's acquisition activities or further specific valuations beyond the 2.2 million euros raised in its funding round. The company's focus remains on expanding its reach and protecting SMEs through its innovative, gamified security awareness training and comprehensive cybersecurity offerings [https://guardey.com/].

Guardey actively engages in various events and offerings to promote cybersecurity awareness. The company hosts webinars, such as the "NIS2 and the role of the accountant" event, which focuses on informing accountants about NIS2 guidelines and how to communicate them to clients [https://www.guardey.com/nis2-richtlijn-voor-accountants/].

Beyond webinars, Guardey provides additional awareness services that can be integrated into an organization's security culture. These include inviting a cyber security speaker to make cyber risks tangible through real stories and firsthand experiences [https://www.guardey.com/cyber-security-speaker/].

Guardey also offers an interactive Cyber Security Escape Room experience, designed to challenge teams to prevent a hacker attack in 60 minutes while learning to recognize threats like phishing and ransomware in a fun and engaging way [https://www.guardey.com/escape-room/].

The company participates in broader initiatives, having launched in October during the European Cyber Security Month (ECSM) in 2022, a month dedicated to raising cybersecurity awareness across Europe [https://www.guardey.com/cybersecurity-month-2022/]. This aligns with their commitment to making cybersecurity accessible and engaging through their platform [https://www.guardey.com/].