HelloBetter Competitive Intelligence & Landscape

Originally founded in 2015 as GET.ON Institut für Online Gesundheitstrainings GmbH, HelloBetter (hellobetter.de) rebranded to its current name. The company's headquarters are located in Hamburg, Germany, with additional operations in Berlin [https://cdn.hellobetter.de/blog/2020/12/HelloBetter-Media-Kit-English-1.pdf, https://hellobetter.de/impressum/]. The leadership team includes Managing Directors Hannes Klöpper, Philip Ihde, and Dr. Elena Heber [https://hellobetter.de/impressum/].

HelloBetter (hellobetter.de) targets individuals seeking psychological support, as well as companies looking to enhance the mental well-being of their employees [https://hellobetter.de/fuer-unternehmen/]. In a significant move towards broader accessibility, the company launched Ello, an AI companion designed to provide accessible, privacy-compliant, and evidence-based psychological support, celebrating its tenth anniversary in 2025 [https://hellobetter.de/en/press/2025-22-10-en/]. This initiative underscores HelloBetter's commitment to fundamentally rethinking mental health care in Germany through a blended-care approach [https://hellobetter.de/en/press/2025-22-10-en/]. The company has also secured substantial funding, with over €31 million in total funding as of early 2025 [https://hellobetter.de/en/press/2025-03-06-en/].

HelloBetter primarily offers its online therapy programs free of charge through a prescription model. Patients in Germany can obtain a prescription or diagnosis from a doctor or psychotherapist for 6 of these programs, making them fully covered by all statutory health insurance providers and an increasing number of private health insurance companies. This makes high-quality psychological assistance readily available without out-of-pocket costs for many users. The company emphasizes its commitment to providing immediate, flexible, and home-based psychological support.

In addition to the prescription-based programs, HelloBetter also provides Ello, a psychological AI companion for self-payers.

Ello is available 24/7 and is designed to help users develop new perspectives, understand themselves better, and manage stress and conflicts through evidence-based conversational techniques.

Ello offers a 7-day free trial, after which it costs €19.99 per month, with the option to cancel at any time. This provides an alternative for individuals seeking immediate psychological support without needing a prescription.

HelloBetter also extends its services to businesses, offering psychological support for employees through their online courses.

A key hiring pattern for HelloBetter involves recruiting highly qualified psychologists and psychotherapists. The company emphasizes that all accompanying psychologists hold a completed Master's degree in psychology and are either licensed psychotherapists or are close to obtaining this qualification [hellobetter.de/psychologen/]. This commitment to expert-led care underscores their strategy of providing evidence-based, professionally guided online therapy programs. Their founders, including Prof. Dr. David Ebert (Chief Scientific Officer) and Dr. Hanne Horvath (Chief Commercial Officer), are also psychologists with extensive academic and research backgrounds, further solidifying the company's scientific and clinical foundations [hellobetter.de/en/company/].

The company's strategic hiring also reflects its diverse offerings, including free apps on prescription, online therapy programs for various conditions like stress, burnout, and panic, and their AI companion, Ello [hellobetter.de/].

HelloBetter actively seeks participants for scientific studies to test new therapy programs, demonstrating a continuous commitment to research and development [hellobetter.de/studienteilnahme/]. This pursuit of innovation likely drives demand for research-oriented and clinical professionals, indicating a forward-looking strategy focused on expanding its portfolio of scientifically validated digital health applications (DiGA) [hellobetter.de/en/].

Further reinforcing its financial health and commitment to growth, HelloBetter raised €5 million on September 21, 2023, from HSBC Asset Management's Financial Technology Venture Capital strategy. This investment was a second closing to its A2 round, bringing the total funding raised in 2023 to €12 million and specifically aimed at supporting the company's path to profitability. Additionally, on November 7, 2024, HelloBetter secured €3 million in non-dilutive grant and loan funding. This funding is dedicated to the research, development, and commercialization of a transdiagnostic digital mental health solution utilizing AI to personalize user experience and improve outcomes for wellness products.

Looking back at its early growth, HelloBetter successfully closed a Series A funding round of €6 million on October 27, 2021. This investment was critical for fueling growth within Germany, preparing for further internationalization, and continuously investing in its leading technology platform. The company's consistent ability to attract significant investment underscores its position as a global leader in e-mental health innovation and its commitment to making psychological support accessible without long waiting times.

Beyond educational events, HelloBetter is involved in broader industry initiatives. The company contributes to discussions around patient empowerment and the inclusion of affected individuals in the development of digital health services. In collaboration with NeuroSys GmbH, they have created an accessible overview for the German National Association of Digital Health Providers (Spitzenverband Digitale Gesundheitsversorgung e.V.) to inspire other DiGA companies in patient involvement strategies [https://hellobetter.de/aerzte-psychotherapeuten/patientenbeteiligung/].

HelloBetter also actively engages in research, seeking study participants for novel therapy programs to improve psychological well-being and contribute to scientific advancement [https://hellobetter.de/studienteilnahme/]. Furthermore, the company makes a significant impact at international events, as evidenced by the official launch of Ello, their psychological AI companion, at the "Adopt AI International Summit" in Paris on November 25th [https://hellobetter.de/presse/2025-22-10/]. This participation underscores HelloBetter's role as a leading innovator in digital mental health solutions globally.