Huntsman

Huntsman Competitive Intelligence & Landscape

huntsman.com ·

Overview

Huntsman Overview

Huntsman Corporation (NYSE: HUN) is a global manufacturer and marketer of diversified chemical products, committed to "Enriching Lives Through Innovation" [huntsman.com]. With a history spanning over 50 years, the company operates across three divisions, utilizing science and ingenuity to create innovations that impact the everyday lives of millions worldwide [huntsman.com]. Huntsman embraces the entrepreneurial spirit and core values of its founder, Jon Huntsman, including honesty, integrity, respect, and responsibility [https://www.huntsman.com/about].

Huntsman specializes in three core product divisions: Polyurethanes, Performance Products, and Advanced Materials [huntsman.com]. These materials serve a broad and diverse range of consumer and industrial end markets, including adhesives, aerospace and defense, automotive and transportation, building and construction, electronics & semiconductors, energy, footwear, and industrial applications [huntsman.com]. An example of their innovative solutions includes SHOKLESS™ systems, polyurethane-based materials developed for electric vehicle (EV) battery encapsulation, designed to be lightweight, shock-resistant, and thermally optimized [huntsman.com].

Huntsman operates approximately 55 manufacturing, R&D, and operations facilities in around 25 countries [https://www.huntsman.com/investors/profile]. The company employs approximately 6,000 associates globally [huntsman.com]. As of 1Q26 LTM, Huntsman reported a revenue of $5.7 billion [https://www.huntsman.com/investors/profile]. The company's global headquarters is located at 10003 Woodloch Forest Drive, The Woodlands, Texas 77380 [https://www.huntsman.com/investors/financials/sec-filings/content/0001437749-25-004205/0001437749-25-004205.pdf].

Peter R. Huntsman serves as the Chairman of the Board, President, and Chief Executive Officer, having joined the company as a Vice President in 1994 and later appointed CEO in 2007 [https://www.huntsman.com/about/executive-team].

Huntsman is dedicated to enabling human potential and sustainably moving society forward, as highlighted in their investor relations messaging [https://www.huntsman.com/investors].

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Competitors

Huntsman Competitors

A key competitor for Huntsman is BASF, a diverse chemical company that manufactures a wide range of products for various industries. While Huntsman specializes in differentiated chemical products, including polyurethanes, performance products, and advanced materials, BASF has a broader portfolio that often includes upstream raw materials and a larger market share in some chemical segments.

BASF is generally perceived as a larger entity with more extensive research and development capabilities, potentially offering a wider array of solutions, whereas Huntsman focuses on innovation within its specific product categories.

INEOS is another significant competitor, primarily involved in manufacturing raw materials and energy production within the chemical and oil & gas industries.

INEOS's market positioning encompasses products for sectors like healthcare, automotive, and construction, similar to Huntsman's reach. However, INEOS also has interests in consumer brands and sports, which differentiates its overall business model from Huntsman's more industrial and specialty chemicals focus.

INEOS's deeper involvement in upstream energy production also gives it a distinct operational structure compared to Huntsman.

Dow (DOW) is a major player in the basic materials sector and is frequently compared to Huntsman.

Dow operates across a vast range of chemical products, including plastics, chemicals, and agricultural products, with a considerable global footprint. While both companies serve similar end markets like automotive and construction, Dow typically holds a larger market share and has a more diversified product offering, often with higher production volumes.

Huntsman distinguishes itself through specialized, high-performance materials and tailored solutions.

Celanese (CE) is another direct competitor, focusing on engineered materials and acetate products.

Celanese's key differentiators include expertise in advanced polymer solutions and chemical intermediates, serving industries such as automotive, medical, and consumer goods. While both Huntsman and Celanese offer specialized chemical solutions, Celanese's strong position in specific polymer technologies and acetate often creates direct competition with Huntsman's advanced materials and performance products, particularly in applications requiring high-performance engineering plastics.

Product & Pricing

Huntsman Product and Pricing Intelligence

Huntsman (huntsman.com) is a global specialty chemicals company that leverages science and ingenuity to innovate and create products. While the company offers a vast array of materials and solutions, specific pricing plans or tiers for its products are not explicitly detailed on its website.

Instead of direct pricing models, Huntsman operates by increasing the minimum selling price of certain products as market conditions necessitate. For example, Huntsman Advanced Materials Americas LLC implemented a price increase for ARALDITE® Liquid Epoxy Resins to \$3 per drum/tote, effective September 16, 2021 [source]. This indicates a pricing strategy based on product cost adjustments rather than tiered subscriptions.

Huntsman's product catalog, accessible via their product finder, showcases thousands of offerings for various applications, including industrial, aerospace, automotive, and electronics markets [source]. While there is a filter for "Cost-Effective" products, implying some solutions are designed with economic considerations in mind, the website does not offer free trials or clearly defined "free vs. paid" feature distinctions typical of software-as-a-service models [source]. Customers typically engage with Huntsman's sales and customer service teams to find the right material solutions and discuss specific product costs and purchasing requirements [source].

The company emphasizes its commitment to helping customers find the right material solutions, with a focus on product features like good impregnation, high-temperature curing, and thermal shock resistance for items such as the ARALDITE® CW 5725-3 / ARADUR® HY 5726 RTU epoxy casting system [source]. For procurement, Huntsman provides detailed vendor invoicing requirements and a global purchasing team for suppliers, indicating a business-to-business transaction model [source].

Ad Campaigns

Huntsman Ad Campaigns

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Hiring & Layoffs

Huntsman Hiring and Layoffs

Huntsman (huntsman.com) actively seeks to expand its global workforce, emphasizing that the ingenuity and commitment of its employees drive innovations across numerous markets and applications. The company presents itself as a people-centered organization offering "incredible opportunities for those prepared to take responsibility for their future" [https://www.huntsman.com/]. Prospective employees can explore various roles by searching career opportunities directly on the company's website [https://huntsman.com/careers].

Huntsman operates across three divisions with over 55 manufacturing, R&D, and operations facilities in approximately 25 countries [https://www.huntsman.com/investors/profile]. The company values its employees as central to its mission of enriching lives through innovation. This widespread global presence and emphasis on continuous innovation suggest a consistent demand for talent across diverse functions and geographies, aligning with its role as a world-renowned provider of diversified chemical products [https://www.huntsman.com/investors/profile].

Huntsman also provides a critical warning regarding fraudulent job offers, advising individuals to be cautious of unauthorized employment solicitations that may appear legitimate but are fictitious [https://www.huntsman.com/careers/warning-about-fraudulent-job-offers]. This indicates a strong brand reputation that unfortunately can be exploited, but also reinforces the official channels for job seekers through their dedicated careers portal [https://huntsman.com/careers]. The company's commitment to processing applicant data securely for recruitment and potential employment underscores its professional hiring practices [https://www.huntsman.com/privacy/processing-of-personal-data-of-applicants].

While specific layoff numbers are not disclosed on the company's website, the consistent messaging around career opportunities and the importance of its workforce suggests a strategy focused on maintaining and growing its talent pool to support ongoing innovation and global operations. The company's structure, with distinct divisions for Polyurethanes, Performance Products, and Advanced Materials, implies specialized hiring needs to staff these areas, from general inquiries to specific technical roles [https://www.huntsman.com/contact]. This strategic focus on different chemical product lines signals a continuous need for specialized talent to drive their business forward.

Leadership

Huntsman Management and Leadership Team

Huntsman Corporation is led by its Chairman of the Board, President, and Chief Executive Officer, Peter R. Huntsman. He has been a director since 1994 and assumed the role of Chairman of the Board in 2018. Prior to becoming CEO in 2007, he served as President and Chief Operating Officer, a position he held since 1994 [huntsman.com/about/executive-team]. His extensive tenure highlights a consistent leadership presence within the company's executive management.

The executive team at Huntsman includes several key individuals. Philip M. Lister serves as the Executive Vice President and Chief Financial Officer, while Amy Smedley holds the position of Executive Vice President, General Counsel, and Corporate Secretary. Division Presidents include Jan Buberl for Performance Products and Steen Weien Hansen [huntsman.com/news/media-gallery/leadership]. These individuals form the core leadership responsible for the company's strategic direction and operations.

Good governance and corporate responsibility are central to Huntsman's business strategy, with the Board and its committees overseeing risks and focusing on corporate responsibility programs related to people, health, safety, wellness, and environmental stewardship [huntsman.com/investors/governance]. Peter R. Huntsman is also a member of the Board of Directors, which includes other members such as Mary C. Beckerle, Sonia Dulá, and Curtis Espeland [huntsman.com/investors/governance/committee-composition].

Financials

Huntsman Financial Performance, Fundraising, M&A

Huntsman Corporation (NYSE: HUN) reported a net loss of $96 million in the fourth quarter of 2025, an improvement from a net loss of $141 million in the same period of the prior year. The diluted loss per share for the fourth quarter of 2025 was $0.56, compared to $0.82 in the prior year's fourth quarter. For the first quarter of 2026, Huntsman recorded $5.7 billion in revenue on a last twelve months (LTM) basis and an Adjusted EBITDA of $276 million Huntsman Corporation.

Huntsman engages in various financial activities, including frequent SEC filings that outline its financial condition, results of operations, and forward-looking statements regarding projections of revenue, expenses, and cash flows Huntsman Corporation. The company's unaudited condensed consolidated balance sheets as of March 31, 2026, indicate total current assets of $2,109 million and property, plant, and equipment (net) of $2,441 million Huntsman Corporation.

In terms of mergers and acquisitions, Huntsman announced a transformative merger of equals with Olin, aiming to create a combined $12+ billion integrated North American chemicals leader. The combined entity is projected to have approximately $12.5 billion in revenue for 2025 Huntsman Corporation. Additionally, Huntsman sold its Italian-based automotive aftermarket business, Huntsman Gomet, to Trelleborg Group for €42.5 million (approximately $50 million).

Partnerships

Huntsman Partnerships, Clients and Vendors

Huntsman actively cultivates a robust ecosystem of partnerships and collaborations, viewing deep collaboration as essential for solving complex problems and creating long-lasting value [huntsman.com/technology-portal]. The company engages in strategic alliances for various initiatives, from joint ventures and scale-up opportunities to industrialization and manufacturing projects [huntsman.com/technology-portal].

Among its notable collaborations, Huntsman partnered with Steitz Secura to develop a breakthrough polyurethane (PU) solution, the DALTOPED® polyurethane midsole system, which enhances the circularity of safety footwear by incorporating recycled content without compromising performance [huntsman.com/about/polyurethanes/news/detail/17765/huntsman-and-steitz-secura-deliver-breakthrough-in]. In the textile sector, Huntsman Textile Effects formed a strategic partnership with Sciessent to deliver revolutionary antimicrobial and odor-control solutions to textile mills and brands worldwide, addressing the growing consumer focus on health and hygiene [huntsman.com/news/media-releases/detail/473/huntsman-textile-effects-and-sciessent-partner-to-enable].

For its polyurethane additives product portfolio in the Americas, Huntsman Performance Products selected Univar Solutions Inc. as its distributor [huntsman.com/about/performance-products/news/detail/12721/huntsman-performance-products-announces-selection-of-univar]. Additionally, Huntsman has chosen Accenture to implement a strategic information management system built on SAP HANA®, aiming to reduce costs and improve enterprise performance through enhanced business analytics [huntsman.com/news/media-releases/detail/253/huntsman-selects-accenture-to-deliver-a-strategic]. The company also announced a transformative merger of equals with Olin to create a $12+ billion integrated North American chemicals leader, with the combined entity to be renamed OlinHuntsman Corporation [huntsman.com, huntsman.com/news/media-releases/detail/626/olin-and-huntsman-announce-transformative-merger-of-equals].

Events

Huntsman Event Participations

Huntsman Corporation (huntsman.com) actively participates in various industry events, including trade shows, webinars, and investor-related conferences. The company engages with its audience through both in-person events and online webinars, though there are no upcoming webinars currently scheduled [huntsman.com/news/webinars].

Huntsman has a presence at major industry trade shows. For example, the company participated in the European Coatings Show (ECS) in March, demonstrating its innovative coatings chemistries [huntsman.com/news/events/non-ir-detail/17012/european-coatings-show-ecs]. They are also set to attend LIGNA 2025 at the end of May, where their composite wood team will showcase resins designed to improve the sustainability characteristics of particleboard and oriented strand board [huntsman.com/news/events/non-ir-detail/17032/ligna-2025].

In terms of webinars, Huntsman has hosted several recent online events. One such webinar focused on the "HUNTSMAN POLYURETHANES WEBINAR SERIES," specifically addressing trends and challenges in battery electric vehicles and multi-energy vehicles, exploring the role of polyurethanes in thermal and structural components [huntsman.com/news/webinars/detail/16853/huntsman-polyurethanes-webinar-series]. Another recent webinar discussed the transformative impact of the Revised Construction Products Regulation on insulation materials in the European Union [huntsman.com/news/webinars/detail/16870/what-does-the-revised-construction-products-regulation-mean-for-your-composite-panel-business]. Additionally, the company hosted a webinar on sustainable flame-retardant TPU elastomers for electric vehicle charging cables [huntsman.com/news/webinars/detail/15367/sustainable-flame-retardant-tpu-elastomers-for-electric-vehicle-charging-cables].

For investors, Huntsman regularly holds earnings conference calls, such as the Q2 2025 Earnings Conference Call [huntsman.com/news/events/detail/17176/q2-2025-earnings-conference-call]. Past investor events also include a Joint Olin and Huntsman Investor Conference Call, Q1 2026 Earnings Conference Call, and the 2026 Annual Meeting of Stockholders [huntsman.com/investors/events-presentations/ir-calendar]. While there are no upcoming events scheduled at this time, interested parties can sign up for notices about future events and press releases [huntsman.com/news/events].

Frequently Asked Questions

What is the strategic implication of Huntsman's frequent participation in industry trade shows and webinars, particularly in areas like EV components and sustainable materials?

Huntsman's active participation in events like the European Coatings Show and LIGNA 2025, along with webinars on EV battery components and sustainable flame retardants, indicates a strategic focus on showcasing innovation in high-growth, high-value-add sectors. This strategy aims to position the company at the forefront of evolving industry demands, particularly in sustainability and advanced mobility, and engage directly with key customers and stakeholders.

Given Huntsman's Q4 2025 net loss of $96 million and an LTM revenue of $5.7 billion for Q1 2026, what does this financial performance signal about its current operational health?

Huntsman's Q4 2025 net loss, though an improvement from the prior year, alongside an LTM revenue of $5.7 billion for Q1 2026, suggests the company is navigating a challenging market environment while maintaining significant revenue streams. The reported Adjusted EBITDA of $276 million for Q1 2026 indicates underlying profitability in its core operations despite the net loss, pointing to a focus on cost management and operational efficiency.

What does the planned merger of equals with Olin, projected to create a $12+ billion integrated North American chemicals leader, signify for Huntsman's long-term competitive strategy?

The transformative merger with Olin is a significant strategic move for Huntsman, aiming to create a dominant, integrated North American chemicals leader with combined projected revenues of $12.5 billion for 2025. This merger signals a strategy to enhance market share, achieve economies of scale, and broaden its product portfolio, ultimately strengthening its competitive position against other major chemical players.

How does Peter R. Huntsman's long tenure as Chairman, President, and CEO, combined with his leadership team, influence the company's strategic direction?

Peter R. Huntsman's extensive tenure, having joined in 1994 and becoming CEO in 2007, provides consistent and experienced leadership, contributing to stability and a clear strategic vision. His long-standing presence, supported by a seasoned executive team including Philip M. Lister (CFO) and Amy Smedley (General Counsel), ensures the company's core values and strategic priorities, such as innovation and corporate responsibility, remain central to its operations.

What competitive advantages does Huntsman leverage to differentiate itself from larger, more diversified chemical companies like BASF and Dow?

Huntsman differentiates itself from larger competitors like BASF and Dow by focusing on specialized, high-performance materials and tailored solutions within its Polyurethanes, Performance Products, and Advanced Materials divisions. While BASF and Dow have broader portfolios and larger market shares, Huntsman emphasizes innovation in specific product categories, such as SHOKLESS™ systems for EV battery encapsulation, to meet niche market demands.

Given Huntsman's emphasis on "continuous innovation" and global operations across three divisions, what implications does this have for its hiring strategy?

Huntsman's emphasis on continuous innovation and global operations across its Polyurethanes, Performance Products, and Advanced Materials divisions implies a sustained demand for specialized talent. The company's hiring strategy likely focuses on attracting and retaining skilled professionals in R&D, manufacturing, and technical roles across its approximately 25 operating countries to support ongoing product development and market expansion.

What does Huntsman's partnership with Steitz Secura for circular safety footwear midsoles and Sciessent for antimicrobial textile solutions indicate about its product development approach?

Huntsman's collaborations with Steitz Secura on a circular polyurethane midsole system and with Sciessent for antimicrobial textile solutions highlight a product development approach centered on sustainability and addressing evolving consumer needs. These partnerships demonstrate a strategy to leverage external expertise for creating innovative, performance-driven solutions with enhanced environmental and health benefits.

How does Huntsman's pricing strategy, characterized by minimum selling price increases for specific products like ARALDITE® Liquid Epoxy Resins, reflect its market position?

Huntsman's practice of increasing minimum selling prices for specific products, such as ARALDITE® Liquid Epoxy Resins, suggests a pricing strategy driven by market conditions and the value of its specialized chemical products. This approach indicates that Huntsman operates in markets where it has sufficient pricing power, likely due to the differentiated nature and technical performance of its advanced materials.

What is the strategic significance of Huntsman's focus on material solutions for the electric vehicle (EV) market, as evidenced by SHOKLESS™ systems and EV-related webinars?

Huntsman's focus on material solutions for the EV market, including SHOKLESS™ systems for battery encapsulation and webinars on polyurethane applications in EVs, signals a strategic commitment to high-growth, technologically advanced industries. This focus aims to capture market share in critical automotive components by developing lightweight, shock-resistant, and thermally optimized materials, aligning with global shifts towards sustainable transportation.

How does Huntsman's global presence, with approximately 55 facilities in 25 countries and 6,000 associates, contribute to its competitive standing in the diversified chemical products market?

Huntsman's extensive global presence, encompassing 55 facilities in 25 countries and employing 6,000 associates, is a key competitive advantage. This widespread operational footprint enables localized production, tailored customer service, and efficient supply chain management, facilitating its role as a global provider of diversified chemical products and supporting its ability to serve a broad range of consumer and industrial end markets.

What does the selection of Univar Solutions Inc. as a distributor for Huntsman Performance Products' polyurethane additives portfolio in the Americas imply about its sales and market reach strategy?

The selection of Univar Solutions Inc. as a distributor for Huntsman Performance Products' polyurethane additives portfolio in the Americas indicates a strategy to expand market reach and enhance customer access through specialized distribution channels. This partnership leverages Univar's established network to efficiently deliver Huntsman's products to a wider customer base, reinforcing its presence in key regional markets.

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