idloom

idloom Competitive Intelligence & Landscape

idloom.com ·

Overview

idloom Overview

idloom is a company specializing in event management software solutions, founded in 2015 and headquartered in Waterloo, Canada. It provides a comprehensive platform designed to streamline every stage of event planning, from registration and ticketing to post-event analytics, enabling organizers to create engaging and professional event experiences (tracxn, idloom).

The company's core products include tools for event registration, customizable ticketing, event website creation, attendee tracking, and secure payment processing, supporting various event types such as conferences, corporate workshops, and large-scale gatherings (idloom). Its platform also offers features like automated invoicing, VAT management, and real-time insights to enhance event organization and participant engagement. Additionally, idloom provides modules for community engagement, certification, event marketing, and integrations with other applications, making it a versatile solution for different organizational needs (idloom).

Targeting organizations across multiple sectors including education, associations, and corporate events, idloom aims to deliver flexible, secure, and enterprise-ready event management solutions. The company's mission centers on simplifying event organization while maximizing participant engagement and data-driven decision-making, positioning itself as a trusted partner for event organizers worldwide (tracxn). With a relatively small but growing team of around 15 employees, idloom continues to expand its offerings and global reach, emphasizing innovation, security, and customer success (idloom).

Competitors

idloom Competitors

Eventbrite is a leading competitor known for its extensive global market presence and user-friendly event management platform. It offers a wide range of features including ticketing, registration, and promotion tools, with a strong focus on scalability for large events and integrations with various marketing platforms. Compared to idloom, Eventbrite generally has a larger market share and a more established brand, though it often comes with higher pricing tiers that may be less attractive for smaller organizations (Tracxn).

Cvent is another major player in the event management industry, distinguished by its comprehensive suite of solutions for corporate events, conferences, and hospitality management. Cvent’s key differentiator is its enterprise-grade capabilities, including advanced analytics and extensive venue sourcing options. While idloom offers a versatile platform suitable for various event types, Cvent tends to target larger organizations with complex needs and offers a more robust, albeit more expensive, feature set (Tracxn).

Eventzilla is a cost-effective alternative that appeals to small and medium-sized event organizers. It provides core features such as registration, ticketing, and event promotion, with a focus on ease of use and affordability. Compared to idloom, Eventzilla may lack some of the advanced integrations and community-building tools that idloom offers, but it often wins on pricing and simplicity for smaller events (idloom).

Hopin has gained popularity as a virtual and hybrid event platform, especially during the recent shift towards online events. Its key differentiator is its immersive virtual environment and networking capabilities, making it ideal for large-scale online conferences. While idloom provides comprehensive event management tools, Hopin specializes in engaging virtual experiences, which can be a significant advantage for digital-first events (Tracxn).

Splash is a platform focused on brand activations and experiential marketing, offering tools for event registration, guest management, and event marketing automation. Its market positioning is more niche, targeting marketing teams and brands seeking to create memorable live experiences. Compared to idloom, Splash emphasizes marketing integrations and brand storytelling, making it a strong choice for marketing-driven events but less versatile for broader event management needs (Tracxn).

Alternatives

idloom Alternatives

Product & Pricing

idloom Product and Pricing Intelligence

idloom offers comprehensive, all-inclusive event management software with flexible pricing plans designed to suit a wide range of organizational needs, from small businesses to large enterprises and non-profits (idloom.com, revamp.idloom.com). The platform's pricing model is transparent and does not include ticket fees, allowing unlimited events and users within each plan (idloom.com). Recent updates emphasize their adaptable pricing tiers that cater to different sectors, including education, automotive, and associations, with a focus on enterprise readiness and security (revamp.idloom.com).

While specific tier names like Light or Plus are mentioned in third-party reviews, the official sources highlight the availability of customizable plans that can be tailored to specific requirements, including features like registration management, event marketing, certification, and integrations (appvizer.com, saascounter.com). The platform also offers a free demo option, enabling potential users to explore features before committing to a paid plan, which typically includes advanced functionalities such as badge printing, attendee management, and data synchronization (softwaresuggest.com). Overall, idloom's pricing strategy is designed to be transparent, flexible, and scalable, with recent updates reinforcing its suitability for diverse organizational sizes and needs.

Hiring & Layoffs

idloom Hiring and Layoffs

As of early 2026, idloom continues to focus on expanding its event management platform, with recent activity highlighting growth and strategic development. The company, founded in 2015 and headquartered in Waterloo, Canada, has experienced a 17.6% year-over-year increase in its workforce, now employing around 15 staff members (idloom). This growth indicates ongoing hiring efforts aimed at enhancing their event registration, ticketing, and analytics solutions, which are designed to streamline event planning and improve user engagement.

Recent updates show that idloom actively recruits for roles related to software management, product development, and technical support, reflecting a strategy to strengthen their platform’s features and security capabilities (idloom careers). Their hiring patterns signal a focus on innovation, customer experience, and technological integration, aligning with broader industry trends such as experience-based hiring and digital transformation in event management (ebloom).

There are no reports of layoffs at idloom in early 2026, which suggests the company is maintaining a stable growth trajectory rather than restructuring. The company's recent activity and hiring patterns point toward a strategic emphasis on product enhancement and market expansion, aiming to stay competitive in the evolving event management software industry (Tracxn). Overall, idloom appears to be investing in talent acquisition to support its growth ambitions and technological advancements.

Leadership

idloom Management and Leadership Team

The management and leadership team of idloom includes key executives such as Sébastien Braun, who serves as the CEO and Founder of the company. Braun's background combines economics, finance, and strategy consulting, and he has been actively involved in business development and strategic initiatives (RocketReach). Recent leadership activities include Braun’s role as Vice President of Business Development at Meeting Professionals International, indicating his ongoing engagement in strategic growth (RocketReach). While specific details about other C-suite executives or recent leadership changes are not explicitly available in the current sources, Braun remains the prominent figure associated with the company's leadership. Additionally, idloom was founded in 2015 by Maxence Cüpper and Sébastien Braun, emphasizing Braun’s foundational role in the company's development (The Silicon Review). The company’s board members and other notable hires at the executive level are not detailed in the available recent sources.

Financials

idloom Financial Performance, Fundraising, M&A

idloom is a prominent player in the event management software industry, with a reported revenue of approximately $5.2 million as of recent data (RocketReach). The company, founded in 2015 and based in Brussels, Belgium, has experienced growth supported by its comprehensive platform that streamlines event planning, registration, ticketing, and post-event analytics (idloom). Although specific details about recent funding rounds, valuations, or M&A activity are not publicly available, the company’s ongoing expansion and feature enhancements suggest a healthy financial position and increasing market traction (Tracxn). Additionally, idloom has not publicly disclosed recent fundraising efforts or acquisitions, indicating that it may still be operating without significant external funding or recent M&A activity, focusing instead on organic growth and product development (Tekpon). Overall, idloom’s financial health appears solid, driven by its diversified service offerings and growing customer base in the event management sector.

Partnerships

idloom Partnerships, Clients and Vendors

idloom is a versatile event management platform that partners with notable organizations such as BMW and Imperial College London to provide automated event registration and management solutions (idloom). The company focuses on integrating its platform with various enterprise systems and offers specialized solutions for sectors like education, automotive, and associations, emphasizing security and compliance for enterprise needs (idloom).

In terms of partnerships, idloom has developed extensive integrations with popular apps and platforms through tools like Zapier, enabling users to automate workflows by connecting with thousands of applications, including Google and Plumsail Documents (zapier, plumsail). These integrations enhance its ecosystem, allowing seamless data flow and automation for event management, document handling, and marketing automation (idloom integrations).

While specific enterprise clients beyond BMW and Imperial College are not listed, the platform’s focus on enterprise-ready solutions indicates a broad engagement with large organizations requiring complex event management and integration capabilities. The company's ecosystem relationships are strengthened through partnerships with automation and document management services, positioning idloom as a key player in the event tech industry with a growing network of integrations and enterprise collaborations.

Events

idloom Event Participations

idloom is actively involved in hosting, attending, and sponsoring a variety of events, including webinars, conferences, and community activities. Notably, they organize online webinars focused on effective event management, with sessions covering topics such as setting up online events, creating interactive experiences, and maximizing attendance through custom registration flows (idloom). These webinars are scheduled periodically, with detailed programs available for 2024 and 2025, featuring speakers like Jessica Connor and Sébastien Braun (idloom webinar program).

In addition to webinars, idloom participates in and hosts community events such as annual awards ceremonies and recruitment events, which are held in various locations including the United States and Canada (idloom events, recruitment event). They also engage in conferences and trade shows, although specific names and dates are not detailed in the available sources. Their platform supports a broad range of event types, including educational, automotive, and association events, demonstrating their extensive involvement in the event industry (idloom solutions).

Overall, idloom's active participation in hosting webinars, community events, and conferences highlights their role as a comprehensive event management provider, continuously engaging with the event community through various online and offline activities.

Frequently Asked Questions

Who are idloom's main competitors in the event management software market?

idloom's main competitors include Eventbrite, Cvent, Eventzilla, Hopin, and Splash. Eventbrite has a large market share, Cvent offers enterprise-grade solutions, Eventzilla focuses on affordability, Hopin specializes in virtual events, and Splash excels in brand activation events. Each competitor offers unique strengths that cater to different segments of the event management industry.

How can I track idloom's strategic moves and market positioning?

Tracking idloom's strategic moves involves monitoring their partnerships, product updates, pricing changes, and hiring patterns. You can also analyze their participation in industry events and webinars. ForesightIQ automates this process by collecting and analyzing idloom's digital exhaust, such as job postings and website changes, to surface strategic signals.

What competitive intelligence sources are available for idloom?

Competitive intelligence for idloom can be gathered from various sources, including their website, social media profiles, press releases, and industry reports. Review sites, customer testimonials, and competitor analysis articles also provide valuable insights. Additionally, monitoring job boards and professional networking sites like LinkedIn can reveal idloom's hiring trends and strategic initiatives.

How does idloom compare to Eventbrite in terms of features and pricing?

Eventbrite is a larger platform with extensive global reach, offering a wide range of ticketing, registration, and promotion tools. While idloom also offers comprehensive event management features, Eventbrite's pricing tiers can be higher, potentially making idloom a more attractive option for smaller organizations seeking a cost-effective solution with unlimited events and users within each plan.

What is idloom's pricing strategy for its event management software?

idloom offers transparent and flexible pricing plans tailored to different organizational needs, from small businesses to large enterprises and non-profits. Their pricing model is all-inclusive and doesn't include ticket fees, allowing unlimited events and users within each plan. They offer customizable plans with features like registration management, event marketing, and integrations, as well as a free demo.

Is idloom hiring or laying off employees?

As of early 2026, idloom is actively hiring, indicating a growth phase rather than restructuring. They have experienced a year-over-year workforce increase and are recruiting for roles related to software management, product development, and technical support. There have been no recent reports of layoffs at idloom.

What market signals might indicate idloom's next strategic moves?

Market signals indicating idloom's next moves could include new product features, expansion into new markets or industries, changes in their pricing model, and significant partnerships or integrations. Monitoring their job postings for specific skill sets can also provide clues about their strategic priorities. ForesightIQ can help you identify these signals by tracking changes across idloom's online presence.

Who is idloom's CEO, and what is their background?

idloom's CEO and Founder is Sébastien Braun. His background includes economics, finance, and strategy consulting. He has been actively involved in business development and strategic initiatives and also serves as Vice President of Business Development at Meeting Professionals International.

What types of events does idloom's platform support?

idloom's platform supports a wide range of event types, including conferences, corporate workshops, large-scale gatherings, educational events, automotive events, and association events. They provide solutions for event registration, customizable ticketing, event website creation, attendee tracking, and secure payment processing.

What integrations does idloom offer with other applications?

idloom integrates with various apps and platforms, primarily through tools like Zapier. These integrations allow users to automate workflows by connecting with thousands of applications, including Google and Plumsail Documents. This enhances the platform's ecosystem, enabling seamless data flow and automation for event management, document handling, and marketing automation.

What are some alternatives to idloom for event management software?

Alternatives to idloom include KAYO, Butlerapp, Eventbrite, Cvent, and Eventzilla. KAYO focuses on user-friendliness, Butlerapp offers task management features, Eventbrite provides extensive event registration tools, Cvent offers comprehensive enterprise solutions, and Eventzilla provides a cost-effective platform.

Who are some of idloom's key partners?

idloom partners with notable organizations such as BMW and Imperial College London. They also integrate with popular apps and platforms through tools like Zapier, enabling users to automate workflows by connecting with thousands of applications, including Google and Plumsail Documents. This integration enhances their ecosystem and allows seamless data flow and automation.

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