Immersive Competitive Intelligence & Landscape

Immersive offers a people-centric cyber resilience platform known as Immersive One. This platform provides hands-on labs, application security training, cyber crisis simulation, cyber range exercises, and cyber drills to strengthen an organization's cyber readiness. Their solutions cater to various roles, including operational technology, developers, red teams, blue teams, and all employees, with use cases spanning compliance, upskilling teams, and improving overall cyber resilience [https://www.immersivelabs.com/]. The company emphasizes dynamic threat ranges and offers specialized AI Hands-On Labs to address prompt injection attacks and other AI-related threats, demonstrating capabilities behind AI transformation [https://www.immersivelabs.com/].

The Immersive One Platform helps enterprise organizations continuously assess, build, and prove the cyber resilience of their teams, from cybersecurity and development teams to board-level executives [https://www.immersivelabs.com/company/legal/security-and-privacy]. They also offer Resilience Score & Reporting to compare readiness across frameworks, peers, and business units [https://immersivelabs.com/].

Immersive has been recognized as a leader in The Forrester Wave™ 2026 report [https://immersivelabs.com/].

The company's leadership team includes CEO Mark Schmitz and Founder and Chief Innovation Officer James Hadley, alongside other key executives [https://www.immersivelabs.com/company/leadership].

Immersive operates with core values that are driven, inclusive, customer-centric, and focused on teamwork, fostering a culture of resilience and passion [https://www.immersivelabs.com/company/careers]. They can be contacted for sales and support in both the UK and US [https://www.immersivelabs.com/company/contact].

The platform also includes a variety of Immersive Labs that are hands-on, realistic, and hosted environments. These labs are designed to build muscle memory in cybersecurity professionals and cover role-based paths for areas like SOC, AppSec, Cloud, AI, and OT [https://www.immersivelabs.com/products/labs]. The labs are kept current with emerging attack techniques and vulnerabilities through threat-led updates based on Container 7 research [https://www.immersivelabs.com/products/labs]. Users can claim Continuing Professional Education (CPE) credits for completing challenges on the platform [https://www.immersivelabs.com/support].

While specific pricing plans and tiers are not publicly disclosed on the website, Immersive operates on a paid model, with fees described in an Order document between Immersive and the customer [https://www.immersivelabs.com/legal-documents/master-services-agreement]. Customers are typically invoiced annually in advance, with payment due 30 days from the invoice date [https://www.immersivelabs.com/legal-documents/master-services-agreement]. The company reserves the right to change fees for renewal terms by providing written notice to the customer [https://www.immersivelabs.com/legal-documents/master-services-agreement].

Immersive also provides professional services through its Cyber Resilience Team (CRT), which offers recurring services and a bespoke Crisis Build Service for designing leadership-focused simulations [https://www.immersivelabs.com/legal-documents/statement-of-services]. For support, customers can access a Help Center for FAQs and content, or email support@immersivelabs.com for issues [https://www.immersivelabs.com/support].

A significant aspect of Immersive's hiring strategy is the Cyber Million program, which aims to address the global cybersecurity talent shortage. This initiative partners with organizations like Arctic Wolf to post entry-level cyber jobs on the Immersive platform, allowing individuals who complete specific defensive security operations career paths to apply [www.immersivelabs.com/resources/press/arctic-wolf-joins-immersive-labs-cyber-million-program-to-drive-skills-first-hiring]. The Cyber Million program removes traditional hiring barriers such as experience, certifications, and degrees, instead focusing on proven ability through hands-on labs [www.immersivelabs.com/resources/cybermillion/resources-and-faqs].

This approach signals a strategic move by Immersive to not only recruit talent internally but also to shape the future of cybersecurity hiring across the industry by promoting a skills-first methodology. By enabling candidates to demonstrate practical capabilities, Immersive is positioning itself and its partners to uncover hidden talent and fill vacant roles more effectively [www.immersivelabs.com/resources/cybermillion/employment-partner-request]. The company offers a wide array of hands-on labs, including those focused on AI, prompt injection attacks, threat actors, and incident response, which align with their mission to prove cyber resilience in an AI-driven world [immersivelabs.com].

Further solidifying its financial position, Immersive closed a Series C round of $75 million in June 2021, led by Insight Partners, with additional participation from Citi Ventures and Menlo Ventures, alongside follow-on investment from Goldman Sachs Asset Management. This capital infusion was aimed at accelerating its data platform and supporting continued 100% year-over-year growth. Subsequently, Immersive secured an additional $66 million in new capital, with Ten Eleven Ventures leading the round and existing venture investors also participating.

While specific overall revenue figures are not publicly disclosed, Immersive cites continued 100% year-over-year growth and has commissioned a Forrester Total Economic Impact study for its Immersive One platform, indicating a focus on demonstrating its financial value and return on investment for customers. The company's robust funding history from prominent investors like Goldman Sachs Asset Management, Summit Partners, Insight Partners, Citi Ventures, and Menlo Ventures highlights strong investor confidence in its cyber resilience platform.

In terms of M&A activity, Immersive has made strategic acquisitions, including Snap Labs, to enhance its cyber simulation capabilities with greater depth and realism. These financial strategies enable Immersive to continuously innovate its platform, expand its offerings, and strengthen its leadership in the cyber workforce resilience category.

Beyond their roadshow, Immersive is a notable presence at significant industry conferences. They were scheduled to attend RSAC 2026 in San Francisco, California, from March 23-26, 2026 [https://www.immersivelabs.com/events]. These participations highlight Immersive's commitment to engaging with the broader cybersecurity landscape.

Immersive also hosts a range of webinars, both live and on-demand, to share thought leadership and discuss critical cybersecurity topics. These include discussions such as "Navigating the Cyber Skills Revolution: Featuring Insights from Forrester," led by Immersive CEO James Hadley, and "The Cyber Readiness Outlook: 2025 Threat Reflection and 2026 Forecast," featuring Immersive experts Jamie Knobles, Dave Spencer, Kev Marriott, and Ben McCarthy [https://www.immersivelabs.com/webinars/]. Another notable webinar is "Resilience Starts Where Training Ends: Why Compliance Is Not the Same as Resilience," with speakers Dan Potter and Aniket Menon from Immersive, alongside Jess Burn from Forrester [https://info.immersivelabs.com/webinar-resilience-starts-where-training-ends-lessons-from-a-2026-forrester-wave-leader].