impact.com Competitive Intelligence & Landscape

ACTIVATE focuses on fostering real relationships between brands and creators to deliver measurable results and achieve significant scale in influencer marketing efforts. Their technology helps define casting lenses, find brand advocates, optimize influencer relationships through their Influencer Relationship Management (IRM) tool, and track the impact of collaborations.

Key services and products offered by ACTIVATE include an extensive influencer marketplace for connecting with top-tier talent, including those represented by talent agencies [https://try.activate.social/marketplace]. The platform facilitates end-to-end campaign management, from setting detailed scopes of work and managing payments to multi-platform collaborations [https://try.activate.social/campaign-management-reporting].

ACTIVATE also provides custom surveys with real-time answers and analytics, and robust reporting features that analyze sales conversions, click-through rates, impressions, and audience sentiment to determine campaign ROI [https://try.activate.social/]. Their Influencer Relationship Management (IRM) system allows marketers to cultivate, track, and manage thousands of influencer relationships, logging custom data for future search and filtering [https://try.activate.social/new-influencer-relationship-management].

ACTIVATE was acquired by the partnership automation platform Impact in 2021 [https://try.activate.social/blog/2021/2/12/impact-acquires-activate-what-that-means-for-creators-influencers-brands-and-agencies]. While the specific founding year of ACTIVATE prior to the acquisition is not provided, the company operates under Impact Tech, Inc., as indicated by their 2021 copyright [https://try.activate.social/contact-us].

ACTIVATE's mission is to help brands reach the full potential of influencer marketing by leveraging a team of strategists, technologists, data scientists, and operations professionals [https://try.activate.social/about-us]. They have a significant reach, activating over 75,000 influencers and creators to publish more than 6,500 pieces of content monthly [https://try.activate.social/about-us]. Their target market includes brands and agencies looking to optimize and scale their influencer marketing strategies. The company's headquarters are not explicitly stated, but their operations are under Impact Tech, Inc.

ACTIVATE by Impact has, over the last year, activated over 75,000 influencers and creators, publishing more than 6,500 pieces of collaborated content per month [https://try.activate.social/about-us]. This high volume of activity suggests a need for robust operational and technological teams to manage and scale these partnerships, implying ongoing hiring in these areas.

The company's emphasis on automation and human expertise as the fuel for their technology platform points to a likely demand for roles in software development, data science, and influencer strategy [https://try.activate.social/]. The ACTIVATE Studio, which offers "white glove services" and in-house expertise for influencer strategy, casting, and execution, also suggests a need for skilled professionals in these areas to support client needs [https://try.activate.social/studio]. This blend of technology and human-centric services indicates a strategic investment in both product development and client success teams.

Furthermore, ACTIVATE's blog mentions its coupling with Impact, a partnership automation platform, following an acquisition. This integration aims to create an "end-to-end influencer marketing solution" [https://try.activate.social/blog/2021/2/12/impact-acquires-activate-what-that-means-for-creators-influencers-brands-and-agencies]. This merger and integration effort would likely necessitate hiring to align technologies, expand feature sets (such as connecting with Shopify merchants), and support a broader range of agency and brand clients. The continued development of features like the Agency Experience further signals a commitment to growth and an expanding team to cater to diverse client needs [https://try.activate.social/blog].

The acquisition by Impact positioned ACTIVATE as an influential component of a larger global leader in influencer partnership automation.

Impact's Partnership Cloud™ is designed to streamline various aspects of influencer collaboration, from discovery and recruitment to optimization and reporting [Source: https://try.activate.social/blog/2021/2/12/impact-acquires-activate-what-that-means-for-creators-influencers-brands-and-agencies]. This integration signifies a focus on scaling operations and leveraging advanced technology to manage thousands of influencer relationships from a single platform, enhancing overall financial health through expanded capabilities and market reach [Source: https://try.activate.social/contact-us].

Post-acquisition, ACTIVATE by Impact has demonstrated substantial activity, facilitating over 75,000 influencers and creators to publish more than 6,500 pieces of collaborated content monthly [Source: https://try.activate.social/about-us]. This indicates a robust operational scale and strong engagement within its marketplace. The company continues to innovate, launching features like the ACTIVATE Agency Experience for multi-brand management and client dashboards, and integrating with platforms like Shopify to expand its e-commerce reach [Source: https://try.activate.social/blog/2020/6/30/new-activate-agency-experience-introduces-multi-brand-management-and-client-dashboard-capabilities, Source: https://try.activate.social/blog]. These developments contribute to its financial growth by attracting new partners and increasing the efficiency and value of its influencer marketing solutions.

COLLAB/19, held on October 8, 2019, at the Crosby Street Hotel, saw over 225 brand marketers, agency executives, digital publishers, and social media influencers convene to discuss emerging trends and best practices [https://try.activate.social/collab2019]. This built upon the success of COLLAB/18, which took place on October 10, 2018, at the same venue, gathering 150 industry professionals for similar discussions [https://try.activate.social/collab18].

Beyond its signature COLLAB summits, ACTIVATE also organizes focused community events. For instance, the company hosted "The New Standard of Wellness" on February 27, 2019, at Athleta Flatiron in New York City. This event explored how leading brands and influencers define wellness, unpacking the authority of influencers in this sector and discussing creative approaches [https://try.activate.social/the-new-standard-of-wellness-event-page/2019/2/27/the-new-standard-of-wellness]. These events underscore ACTIVATE's commitment to fostering dialogue and sharing insights within its community.

While ACTIVATE primarily focuses on its own hosted events, the company also acknowledges the evolving role of offline strategies like trade shows and conferences. Their blog has discussed how these traditional B2B functions have modernized to maintain relevance for younger consumers, highlighting the potential for tapping influencers "IRL" (in real life) at such gatherings [https://try.activate.social/blog/2021/3/12/chew-on-this-tapping-influencers-irl-at-your-next-trade-show]. This perspective demonstrates ACTIVATE's awareness of broader industry event landscapes and how they intersect with influencer marketing strategies.