INCRMNTAL Competitive Intelligence & Landscape

INCRMNTAL (incrmntal.com) is an AI-powered incrementality measurement platform designed to help advertisers understand the true contribution and value of their marketing activities without relying on user-level data or requiring campaign disruptions through experimentation [https://incrmntal.com/]. The company's core offering is its AI Attribution Platform, which enables businesses to measure the impact of online and offline channels, cross-platform marketing, and even external events, providing actionable insights for budget allocation and maximizing ROI [https://incrmntal.com/].

The platform integrates seamlessly with existing marketing and sales data, offering solutions for various teams, including growth marketers, marketing analysts, and data analysts [https://www.incrmntal.com/contact][https://www.incrmntal.com/solutions].

INCRMNTAL serves a wide range of industries, such as Gaming & Entertainment, Fintech, Travel & Mobility, Lifestyle, eCommerce & Retail, Healthcare & Clinical Services, and Agencies. It can measure ad spend across diverse mediums, including iOS, Android, Web, TV, Influencer Marketing, Out of Home, In-game, and Podcast campaigns [https://incrmntal.com/].

INCRMNTAL was co-founded by CEO Maor Sadra and CTO Moti Tal, both with extensive experience in adtech and marketing technology [https://www.incrmntal.com/resources/why-did-i-start-incrmntal][https://www.incrmntal.com/resources/what-does-incrmntal-replace]. The company secured $4.1 million in seed funding in July 2022, led by Play Ventures VC and participated by Eric Seufert’s Heracles Capital, less than a year after its launch. At that time, it had already measured over $1 billion in ad spend [https://www.incrmntal.com/resources/incrmntal-secures-4-1-million-seed-funding-as-it-enters-next-phase-of-hyper-growth].

The mission of INCRMNTAL is to evolve marketing from simply measuring clicks to measuring VALUE, providing an innovative solution to a significant industry challenge [https://www.incrmntal.com/careers]. Their vision emphasizes privacy-led, continuous measurement that does not require campaigns to be stopped, instead automatically logging operational marketing changes as micro-experiments to provide insights [https://incrmntal.com/platform][https://incrmntal.com/].

INCRMNTAL provides an AI-powered platform for incremental marketing measurement, designed to help advertisers understand the true contribution of their advertising channels and optimize budget allocation [incrmntal.com/platform]. The platform focuses on measuring the incremental value of marketing efforts across various channels, platforms, and campaigns without relying on cookies, device IDs, or revenue-costing holdout experiments. It is built for "always-on" measurement, utilizing causal AI to provide insights into what truly made a difference in marketing performance, rather than just what happened [incrmntal.com/marketing-measurement].

INCRMNTAL offers a subscription-based pricing model that is not tied to ad spend [incrmntal.com/pricing]. Their listed plan, SMB, is designed for mobile or web advertisers active on digital channels, particularly those utilizing fewer than five channels. This plan includes integration, access to online tutorials, and training [incrmntal.com/pricing]. Details regarding specific costs for the SMB plan are not publicly disclosed, with interested parties encouraged to book a demo to discuss pricing [incrmntal.com/pricing].

The platform integrates seamlessly with marketing and sales data partners to measure diverse ad spend types, including iOS, Android, Web, TV, Influencer Marketing, Out of Home, In-game, and Podcasts [incrmntal.com/demo]. Key features like INCRMNTAL Analyst allow users to delve into various marketing activities, measuring anything from bid increases to new channel launches, and to understand cross-channel performance and external events with high confidence [incrmntal.com/incrmntal-analyst]. The Performance Map (Main Dashboard), based on their Explorer product, provides a high-level overview of channel, country, and platform contributions [knowledgebase.incrmntal.com/knowledge/what-is-the-performance-map].

INCRMNTAL is actively recruiting for several key positions, signaling a strategic focus on expanding its capabilities in marketing technology, customer engagement, and engineering. Current job openings listed on their careers page include Technical Product Manager, Customer Success Manager, Customer Integration Engineer, Sales Engineer, Marketing Director, and Marketing Science roles [https://www.incrmntal.com/careers]. These positions are primarily full-time and based in Tel Aviv, Israel, indicating a central hub for their operations [https://www.incrmntal.com/careers/marketing-science-manager].

The company's hiring patterns suggest a strong emphasis on enhancing its AI Attribution Platform and delivering value to its customers. The pursuit of a Senior Software Engineer [https://www.incrmntal.com/careers/senior-software-engineer] and a Marketing Science professional [https://www.incrmntal.com/careers/marketing-science-manager] aligns with INCRMNTAL's vision to evolve marketing measurement from clicks to value [https://www.incrmntal.com/careers]. Furthermore, the search for a Customer Success Manager [https://www.incrmntal.com/careers/customer-success-manager-new] highlights their commitment to client satisfaction and support, especially after their recent acquisition by Smartly.

While specific details on layoffs are not mentioned, the continuous recruitment across various departments, including sales and marketing [https://www.incrmntal.com/careers/sales-engineer, https://www.incrmntal.com/careers/marketing-director], indicates a period of growth and expansion rather than reduction. The company emphasizes building an innovative solution to a

INCRMNTAL has secured significant funding to support its growth initiatives. On July 25, 2022, the company announced it had raised $4.1 million in seed funding. This round was led by Play Ventures VC and included participation from other investors, positioning INCRMNTAL for its next phase of "hyper-growth" as a leading incrementality measurement platform [https://www.incrmntal.com/resources/incrmntal-secures-4-1-million-seed-funding-as-it-enters-next-phase-of-hyper-growth].

While specific revenue figures or a detailed financial performance breakdown are not publicly disclosed, INCRMNTAL operates on a subscription-based pricing model for its software, which is not tied to a client's ad spend. They offer solutions for various business sizes, from SMBs to larger enterprises, suggesting a diverse client base contributing to their revenue streams [https://www.incrmntal.com/pricing]. The company's platform is designed to help advertisers optimize budget allocation and maximize ROI, implying a focus on driving financial efficiency for its clients [https://incrmntal.com/].

There is no publicly available information regarding INCRMNTAL's M&A activities, such as acquisitions or mergers. However, the company's leadership has a history in the adtech space, with co-founder and CTO Moti Tal previously involved with inneractive (acquired by Fyber), and CEO & Co-Founder Maor Sadra having experience as Managing Director International at inneractive (acquired by Fyber) and CEO at Applift (acquired by MGI/Verve Group) [https://www.incrmntal.com/resources/why-did-i-start-incrmntal][https://www.incrmntal.com/resources/incremental-measurement]. This background suggests a team with experience in a dynamic market, though these are past roles with other companies, not direct M&A activities of INCRMNTAL itself.

INCRMNTAL actively participates in and hosts various events to advance the conversation around marketing measurement and incrementality. They notably co-hosted a roundtable discussion with Anzu.io titled "Tracking the 'Untrackable' - How Can a Marketer Evaluate Non-attributable Inventories?" incrmntal-anzu. This event featured industry experts like Maor Sadra (CEO & Co-Founder at INCRMNTAL), Natalia Vasilyeva, Shamanth Rao, and Julia Rast, covering diverse topics such as media mix modeling, CTV, in-game advertising, and the impact of Apple's IDFA deprecation incrmntal-anzu. This demonstrates INCRMNTAL's commitment to thought leadership and engaging with critical industry challenges.

Beyond direct event hosting, INCRMNTAL frequently contributes to industry knowledge through various resources, including thought pieces, articles, whitepapers, and podcasts, which are all accessible on their resources page incrmntal.com/resources. Their featured resources cover topics like "Why Incrementality Is Going Mainstream," "Attribution vs Incrementality Benchmarks," and several podcast episodes discussing themes such as "Advancing Marketing Measurement," "Stop Guessing. Start Knowing," "Accidental Incrementality," and "How to Measure Marketing Effectiveness" incrmntal.com/resources.

While specific details on other individual conferences or trade shows attended by INCRMNTAL are not extensively highlighted, their active production of whitepapers, case studies, and blog content suggests a consistent presence in industry discourse incrmntal.com/resources. The company's CEO, Maor Sadra, is recognized as a thought leader in marketing measurement, indicating his and the company's involvement in discussions and events within the adtech and marketing technology space incrmntal.com/resources/the-next-evolution-of-incrmntal. This ongoing engagement through various forms of content and hosted discussions reinforces INCRMNTAL's role in shaping the future of AI-powered incremental marketing and measurement.