Lickd Competitive Intelligence & Landscape

Lickd is a music licensing platform founded in 2016 and headquartered in the United Kingdom. Its primary mission is to democratize access to mainstream music for creators, enabling them to use popular tracks without copyright issues (lickd.co). The company focuses on providing royalty-free music and licensing solutions for independent content creators, brands, and even the metaverse, offering access to over 1.4 million tracks from major artists like Dua Lipa, Coldplay, and Justin Bieber (lickd.co, exa).

Lickd’s core services include licensing mainstream music for videos, protecting creators from copyright claims, and enhancing content engagement. Its target market primarily consists of YouTubers, social media influencers, and brands seeking to incorporate recognizable music into their content to boost reach and engagement. Research indicates that using mainstream music through Lickd can increase video views by over 14% and engagement by 22%, highlighting its value proposition for content growth (exa).

As a small but innovative company with around 20 employees, Lickd positions itself as a pioneer in the music licensing industry, aiming to remove barriers for creators worldwide. Its value proposition revolves around making high-quality, recognizable music accessible and legally safe for creators, fostering a more engaging and professional content creation environment (exa). The company’s overarching goal is to empower creators by providing better music options that drive growth and engagement while ensuring copyright compliance.

Lickd offers a range of subscription plans tailored for content creators seeking access to mainstream music for their videos. As of 2026, the pricing structure includes tiered plans such as Starter, Plus, and Pro, which provide varying numbers of premium track credits per month—1, 2, and 4 credits respectively (lickd.co). These credits allow users to license popular tracks from artists like Dua Lipa, Coldplay, and Bruno Mars, with the credits remaining valid for 90 days (lickd.co). The plans also include unlimited royalty-free tracks and copyright claim protection, with additional premium tracks available for purchase if credits are exhausted (lickd.co).

Lickd's pricing is dynamic and tailored to the channel's average video views, making it cost-effective for creators of different sizes. The plans are designed to provide flexibility, with options for monthly or annual billing, and recent updates have introduced premium track credits directly into the subscription, enhancing value for users (lickd.co). Additionally, there is a free trial offer that includes one mainstream track credit and unlimited royalty-free music, allowing creators to test the service risk-free (lickd.co). Overall, Lickd's product and pricing model focus on providing mainstream music licenses with transparent, tiered plans that cater to a broad range of content creators.

As of March 2026, Lickd appears to be actively hiring, with recent reports indicating growth in their employee base and ongoing recruitment efforts. The company, which specializes in music licensing solutions for digital content creators, has been expanding its team, with a current employee count estimated at around 32 to 50 employees (Growjo, The Org). Their hiring patterns suggest a strategic focus on scaling their technology and licensing operations to support their mission of creating the world's largest and most comprehensive music licensing platform (Welcome to the Jungle).

There is no publicly available information indicating recent layoffs, which could imply stability or ongoing growth within the company. Their recent hiring trends, along with their focus on expanding their catalog and licensing partnerships, signal a company strategy centered on strengthening their market position and enhancing their service offerings for content creators (Lickd Careers). Overall, Lickd's hiring activity and strategic focus suggest a company in growth mode, aiming to capitalize on the increasing demand for licensed music in digital content.

Lickd, a company founded in 2016 and based in London, UK, has shown notable financial activity and growth in recent years. According to PitchBook, Lickd's estimated annual revenue is approximately $3.5 million, with a workforce of around 28 employees, indicating a modest but growing business in the music and social media licensing industry (PitchBook). The company secured a seed funding round totaling $5.1 million, which highlights its early-stage investment and potential for expansion (BounceWatch). Additionally, Growjo estimates the company's revenue at about $3.5 million, with a slight decline of 16% in employee growth, suggesting some recent adjustments in its operational scale (Growjo).

While specific details about recent M&A activity or valuation figures are not publicly available, the company's ongoing funding rounds and revenue figures suggest a focus on growth and market penetration within the digital music licensing sector. Its financial health appears stable, supported by investor interest and consistent revenue streams, positioning Lickd as a notable player in its niche (Tracxn). Overall, Lickd is actively progressing with funding and revenue growth, with future potential for strategic acquisitions or further fundraising as it scales its operations.

Lickd actively participates in a variety of industry events, conferences, and community activities to engage with content creators and promote its platform. Notably, Lickd sponsors and exhibits at events such as Creatorfest 2024, where it is listed as a supporting sponsor and exhibitor, providing opportunities for networking and industry exposure (creatorfest.app.swapcard.com).

Additionally, Lickd is involved in major creator-centric events like VidCon 2025, which is a significant annual convention for online video stars, brands, and fans, held at the Anaheim Convention Center from June 19 to 21, 2025. This event offers workshops, panels, networking, and opportunities for creators to connect with industry leaders and brands (lickd.co).

Lickd also sponsors community events such as Blogosphere Festival in London, where it acts as a music sponsor and engages directly with influencers, vloggers, and bloggers, fostering creator tips and networking (lickd.co). Furthermore, the company is involved in webinars, training sessions, and exclusive creator events, including those hosted via its Discord community, which provides access to perks, training, and networking opportunities for content creators (lickd.co).