Living Security

Living Security Competitive Intelligence & Landscape

livingsecurity.com ·

Living Security
ForesightIQ Predictions

What is Living Security likely to do next?

ForesightIQ connects Living Security's hiring, product, web, ad, and market signals to forecast strategic moves — often months before they're announced.

Hiring signal

Senior hiring patterns point to a planned enterprise product line launching within two quarters.

High confidence · Next 1–2 quarters
Product signal

Quiet changes to docs and pricing pages signal an upcoming usage-based pricing tier and new API surface.

Likely · Next quarter
Market signal

Ad spend and partnership activity indicate a push into the mid-market segment across two new regions.

Plausible · Next 2–3 quarters
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Overview

Living Security Overview

Living Security (livingsecurity.com) is a pioneering force and recognized leader in the Human Risk Management (HRM) category, dedicated to reducing human-centric cybersecurity risks across an organization's entire workforce, including employees, contractors, and AI agents. Founded by cybersecurity experts Ashley Rose (CEO/Co-Founder) and Drew Rose (CSO/Co-Founder), the company's mission is to empower organizations by transforming their workforce into "cyber vigilantes," safeguarding both individuals and businesses from evolving threats [livingsecurity.com/about-us/our-team]. Their approach moves beyond traditional compliance and security awareness training to foster data-driven security cultures.

Living Security offers an AI-native Human Risk Management Platform designed for total visibility, targeted action, and continuous improvement. This platform continuously measures, prioritizes, and reduces risk by unifying over 300 security signals, including behavioral, identity, and threat intelligence. It identifies high-impact risk signals, allows for tailored interventions for individuals, and demonstrates measurable security improvements over time [livingsecurity.com/solutions]. Key features of the platform include discovering risk surface behaviors, deploying targeted interventions, promoting vigilance, creating personalized AI-generated training, and translating risk into measurable business outcomes [livingsecurity.com]. The company boasts impressive results, including 50% fewer risky users, 60% faster remediation, and a 98% reduction in exposure [livingsecurity.com].

The target market for Living Security includes CISOs, Security Awareness Teams, GRC professionals, and SOC/IR teams, providing solutions to enhance visibility of workforce risk, proactively reduce human risk, track policy violations, and turn human risk insights into early threat prevention [livingsecurity.com]. Headquartered in Austin, Texas [livingsecurity.com/contact], Living Security was recognized as a leader in The Forrester Wave™ 2024 for Human Risk Management [livingsecurity.com]. The company continuously innovates, having launched its AI-native HRM platform in March 2026, which is powered by "Livvy," its intelligence engine [livingsecurity.com/pr-living-security-launches-ai-native-human-risk-management-platform].

Competitors

Living Security Competitors

Living Security is a recognized leader in Human Risk Management (HRM), offering an AI-native platform that continuously measures, prioritizes, and reduces human risk across an entire workforce. The company's platform, Unify, utilizes behavioral analytics and cultural measurement, integrating 300+ security signals to quantify human risk. It aims to achieve outcomes like 50% fewer risky users and a 98% reduction in exposure, distinguishing itself by focusing on proactive risk reduction beyond traditional training metrics.

Among its direct competitors is KnowBe4, a prominent provider of security awareness training and simulated phishing attacks. While both companies address human risk, KnowBe4 is widely recognized for its extensive content library and user-friendly platform for security awareness, often appealing to organizations seeking comprehensive training solutions. Living Security, in contrast, emphasizes its AI-native HRM platform for deeper behavioral insights and risk quantification, positioning itself as a leader in unifying human risk data rather than solely focusing on training.

Hoxhunt is another notable competitor, specializing in personalized security awareness training driven by AI and real-time threat intelligence. Hoxhunt differentiates itself through adaptive learning paths and gamified experiences, aiming to make training more engaging and effective. Compared to Living Security's broad HRM approach that integrates various security signals, Hoxhunt's strength lies in its dynamic and personalized training modules that evolve with individual user behavior and emerging threats.

Adaptive Security offers security awareness training built for AI threats, using expert AI with realistic, scenario-based learning, including deepfake conversations and real-time phishing challenges. This competitor's unique selling proposition is its advanced, AI-driven, and highly customizable training experiences designed to combat sophisticated modern threats. While Living Security also leverages AI, Adaptive Security's focus on deepfake defense and fully editable experiences presents a strong alternative for organizations prioritizing cutting-edge, adaptive training against specific AI-powered attacks.

SoSafe Human Risk OS provides a Human Risk Management platform that focuses on behavioral science to identify and mitigate human-centric cybersecurity risks. SoSafe emphasizes a data-driven approach to measure and manage human risk, similar to Living Security's core mission. However, SoSafe often highlights its robust analytics and actionable insights to transform employee behavior, competing on its ability to offer a comprehensive

Alternatives

Living Security Alternatives

Product & Pricing

Living Security Product and Pricing Intelligence

Living Security is a leader in AI-Native Human Risk Management (HRM), offering a platform designed to continuously measure, prioritize, and reduce risk across an entire workforce, including employees, contractors, and AI agents. Their platform unifies behavioral, identity, and threat intelligence from over 300 security signals to provide complete visibility and prioritization of workforce risk.

Living Security emphasizes proactive security outcomes, aiming to identify the 10% of users who drive 73% of risk and guide evidence-based interventions before incidents occur. The company is actively promoting HRMCon 2026, showcasing its commitment to thought leadership in the field [https://www.livingsecurity.com/].

The Living Security Platform offers several packages tailored to different organizational needs, with options to

Hiring & Layoffs

Living Security Hiring and Layoffs

Living Security is actively growing and seeking talent, emphasizing its commitment to expanding its Human Risk Management (HRM) platform and solutions. The company maintains a dedicated "Careers & Culture" page on its website [https://www.livingsecurity.com/about-us/careers-and-culture], which highlights its belief in empowering people to prevent cybersecurity breaches and encourages interested individuals to explore current open roles. This indicates a proactive approach to hiring, aligning with its mission to transform human risk globally.

Recent trends suggest Living Security is investing in areas critical to its AI-native HRM platform, which unifies over 200 behavioral, identity, and threat signals to identify high-risk users. The company's leadership team, including CEO & Co-Founder Ashley Rose and CSO & Co-Founder Drew Rose, drives this vision [https://www.livingsecurity.com/about-us/our-team]. The focus on leveraging AI to create personalized training and interventions suggests a demand for roles in artificial intelligence, machine learning, data science, and product development, reflecting a strategic move towards advanced, data-driven security solutions.

While specific details on hiring numbers or recent layoffs are not explicitly provided in the available sources, the continuous promotion of its HRM category leadership and upcoming events like HRMCon 2026 [https://livingsecurity.com/] signal a healthy and expanding company. The Living Security Community also features a "Community Job Board" [https://community.livingsecurity.com/home], indicating an open and collaborative environment for both internal hiring and networking within the cybersecurity awareness profession. This strategic growth in talent acquisition supports their goal of unifying the workforce against evolving cyber threats.

Leadership

Living Security Management and Leadership Team

Living Security, a leader in Human Risk Management (HRM), is driven by a passionate leadership team committed to transforming how organizations approach cybersecurity. The company was co-founded by Ashley Rose, who serves as CEO, and Drew Rose, the CSO. Ashley Rose has been recognized for her entrepreneurial spirit, receiving the First-Time Founder Award from the Austin Technology Council, underscoring her commitment to building a positive security culture within organizations.

Recent strategic leadership appointments highlight Living Security's focus on accelerating growth and innovation. In December 2024, Mike Siegel was appointed President of the company, leveraging his extensive experience as a veteran cybersecurity executive to lead go-to-market strategies. Prior to this, in January 2024, Siegel joined the Strategic Advisory Board. These moves underscore the company's commitment to enhancing its strategic direction and market presence in the competitive cybersecurity landscape.

Further bolstering its leadership in January 2024, Living Security welcomed Kelly Harward as Vice President, Product. Harward brings over two decades of experience in cybersecurity, application security, and information security, known for his ability to lead high-performance teams and bring successful products to market. Other key members of the leadership team include Mark Collura as VP of Sales and Sara Lundy. This collective expertise aims to strategically guide the company through its next growth phase and accelerate innovations in HRM.

Financials

Living Security Financial Performance, Fundraising, M&A

Living Security, a leader in Human Risk Management (HRM), has demonstrated robust financial growth and successful fundraising efforts since its inception. Co-founded by Ashley Rose, the company has achieved 3x annual growth under her leadership and secured over $20M in total funding to date [livingsecurity.com/about-us]. These investments highlight strong investor confidence in their AI-Native HRM platform and its ability to significantly reduce human cybersecurity risk.

Key funding milestones include an initial $1.25 million seed round, led by Active Capital with participation from Cathexis Ventures and Capital Factory [livingsecurity.com/blog/living-security-raises-1-25m]. More recently, in October 2024, Living Security announced raising an additional $14 million to further combat human cybersecurity risk and support the beta launch of its innovative Recommendations feature [livingsecurity.com/pr-2024-10-ai-powered-recommendations/austin-based-tech-startup-living-security-raises-14m-to-combat-human-cybersecurity-risk]. This continuous investment fuels the development and expansion of their platform, which unifies over 200 behavioral, identity, and threat signals to proactively identify and address risk.

The company's financial health is further supported by strategic partnerships, such as the one announced in February 2024 with TD SYNNEX, a global IT distributor and solutions aggregator [livingsecurity.com/pr-2024-02-td-synnex-partnership]. This partnership is set to expand Living Security's market reach and meet the growing demand for cutting-edge technologies that provide deep insights into human risk. While specific revenue figures are not publicly disclosed, the consistent funding rounds and rapid growth indicate a strong financial trajectory for Living Security as it continues to innovate within the cybersecurity landscape.

Partnerships

Living Security Partnerships, Clients and Vendors

Living Security is a leader in Human Risk Management (HRM), cultivating a robust ecosystem through strategic partnerships and a dedicated Technology Alliance Program [livingsecurity.com/about-us/partners/technology-alliance-program]. This program focuses on integrating with leading enterprise technologies, including email, web, Identity and Access Management (IAM), Security Information and Event Management (SIEM), endpoint, device, Data Loss Prevention (DLP), and HR platforms. These integrations are crucial for gathering valuable behavioral insights and quantifying human risk through simple API integrations [livingsecurity.com/about-us/partners/technology-alliance-program].

Key technology alliances include a partnership with Netskope to deliver access controls that adapt to human, identity, and AI-driven risk [livingsecurity.com/living-security-partners-with-netskope-to-deliver-access-controls]. Another significant integration is with Abnormal Security, providing comprehensive human risk management by correlating email attack and account takeover detections [livingsecurity.com/pr-2024-10-new-tech-alliance-partnerships/pr-2024-10-new-tech-alliance-partnerships]. Living Security also partners with Zscaler to manage human risk, enhancing secure internet and SaaS access, and secure private access for joint customers [livingsecurity.com/pr-2023-11-zscaler]. Additionally, they collaborate with SpyCloud to identify enterprise human risk more effectively [livingsecurity.com/pr-2024-10-ai-powered-recommendations/living-security-partners-with-spycloud-to-more-effectively-identify-enterprise-human-risk].

Beyond technology integrations, Living Security works with channel partners like GuidePoint Security to broaden the market reach of their leading Human Risk Management solutions [livingsecurity.com/pr-2024-10-ai-powered-recommendations/living-security-partners-with-guidepoint-security-to-bring-leading-human-risk-management-solutions-to-a-broader-market]. The company supports its partners with a dedicated Partner Sales Hub, offering resources, sales support, and incentives [livingsecurity.com/about-us/partners/support]. This comprehensive partner program underscores Living Security's commitment to empowering its partners to expand their business and drive success for customers [livingsecurity.com/about-us/partners].

Notable clients include a Fortune 500 healthcare enterprise with over 70,000 employees globally, which transitioned from manual processes to Living Security's platform for a more efficient HRM strategy [livingsecurity.com/hubfs/Sales-Assets-and-Docs-(Customer-Ready)/Success%20Story%20-%20Major%20Heathcare.pdf]. Another key client, Blackbaud, achieved a 60% reduction in risk by leveraging Living Security's platform to centralize disparate risk data and move beyond compliance checkboxes [livingsecurity.com/pr-blackbaud-achieves-60-risk-reduction]. These successes highlight Living Security's ability to deliver measurable security outcomes and transform human risk into proactive defense across diverse enterprise environments.

Events

Living Security Event Participations

Living Security (livingsecurity.com) actively engages with the cybersecurity community through a diverse array of events, underscoring its leadership in Human Risk Management (HRM). The company hosts its premier annual conference, HRMCon 2026: Securing the Unified Workforce, scheduled for September 10, 2026, at The University of Texas Club in Austin, TX. This conference is a key gathering for CISOs, security leaders, and practitioners to redefine HRM for an era where humans and AI agents share access and decisions [https://www.livingsecurity.com/human-risk-management-conference-hrmcon-2026-living-security].

Beyond its flagship conference, Living Security organizes and participates in numerous smaller, focused gatherings. These include executive dinner roundtables designed for candid, off-the-record conversations among security leaders. Recent examples include events in NYC (February and March 2026) [https://ls.livingsecurity.com/nyc-roundtable-feb-2026][https://ls.livingsecurity.com/nyc-event-march-2026], Orlando (March 2026) alongside FS-ISAC [https://ls.livingsecurity.com/orlando-roundtable-march-2026], Boston (March 2026) [https://ls.livingsecurity.com/boston-roundtable-march-2026], and Chicago (February 2026) [https://ls.livingsecurity.com/-chicago-roundtable-feb-2026]. These intimate settings provide opportunities for peer-to-peer exchange on critical security decisions and approaches to human risk.

Living Security also frequently hosts and participates in webinars, offering valuable insights and product showcases. Notable past and upcoming webinars include "From Breach to Defense: Reimagining Human Element Security Through Integration and Intelligence" (January 2025) [https://www.livingsecurity.com/resources/webinars] and the official launch of the AI-Native Living Security Platform (April 2026) [https://www.livingsecurity.com/introducing-the-ai-native-livng-security-platform]. They also presented the "From Weakest Link to Strongest Defense: The Human Risk Revolution" as part of their Convene Chats Webinar series in 2025 [https://ls.livingsecurity.com/webinars-featured-convene-chats-2025]. These online sessions demonstrate the platform's capabilities, including its intelligence engine, Livvy, and discuss moving from compliance-driven training to measurable human risk reduction across human and AI agents. Additionally, Living Security partners with organizations like Zoho Corp for CISO Breakfast Roundtables, such as the "Security & Scones" event in Austin (June 2026) [https://ls.livingsecurity.com/security-scones-june-26], further fostering community engagement and thought leadership.

Frequently Asked Questions

What does Living Security's focus on HRMCon 2026 suggest about its strategic direction?

Living Security's emphasis on HRMCon 2026, themed 'Securing the Unified Workforce' and focusing on humans and AI agents, signals a strategic pivot towards integrating AI into human risk management. The conference's goal to redefine HRM for an era of shared access and decisions with AI highlights Living Security's commitment to thought leadership and innovation in this evolving cybersecurity domain.

What do Living Security's recent hiring trends indicate about its product roadmap?

Living Security's hiring trends, particularly its focus on AI, machine learning, data science, and product development roles, indicate a strong investment in enhancing its AI-native HRM platform. This suggests a roadmap prioritizing advanced, data-driven security solutions that leverage AI to unify behavioral, identity, and threat signals for personalized training and interventions.

Is Living Security's financial trajectory a turnaround or a warning sign given its funding rounds?

Living Security's financial trajectory indicates robust growth and strong investor confidence. The company has achieved 3x annual growth under CEO Ashley Rose and secured over $20 million in total funding, including a $14 million round in October 2024. These investments support the development and expansion of its AI-native HRM platform, signaling a positive financial outlook.

What is the implication of Mike Siegel's appointment as President for Living Security's go-to-market strategy?

Mike Siegel's appointment as President in December 2024, following his prior role on the Strategic Advisory Board, signals an acceleration of Living Security's go-to-market strategies. His extensive experience as a cybersecurity executive is intended to enhance the company's strategic direction and market presence, particularly for its AI-native Human Risk Management platform.

How does Living Security differentiate itself from competitors like KnowBe4 and Hoxhunt in the HRM space?

Living Security differentiates itself from competitors like KnowBe4 and Hoxhunt by focusing on an AI-native Human Risk Management platform that unifies over 300 security signals for deep behavioral insights and risk quantification. While KnowBe4 excels in comprehensive training content and Hoxhunt in gamified simulations, Living Security prioritizes proactive, data-driven risk reduction beyond traditional training metrics.

What do Living Security's technology alliances, particularly with Netskope and Abnormal Security, suggest about its platform capabilities?

Living Security's technology alliances with Netskope and Abnormal Security suggest advanced platform capabilities for comprehensive human risk management. The Netskope partnership enables adaptive access controls based on human, identity, and AI-driven risk, while the Abnormal Security integration allows for correlating email attack and account takeover detections. These partnerships highlight the platform's ability to integrate diverse security signals for proactive risk identification.

What do Living Security's recent webinar topics, like 'Introducing the AI-Native Living Security Platform' in April 2026, indicate about its product focus?

Living Security's recent webinar topics, such as the official launch of the 'AI-Native Living Security Platform' in April 2026, clearly indicate a strong product focus on AI innovation. These sessions demonstrate the platform's capabilities, including its intelligence engine 'Livvy,' and emphasize a shift from compliance-driven training to measurable human risk reduction across human and AI agents.

How does Living Security's strategy for engaging with the cybersecurity community compare to a direct sales approach?

Living Security employs a multi-faceted engagement strategy with the cybersecurity community through events like HRMCon 2026, executive dinner roundtables, and webinars. This approach complements direct sales by fostering thought leadership, facilitating peer-to-peer exchange, and showcasing product capabilities, thereby building brand awareness and trust within the CISO and security practitioner community.

What is the significance of Living Security's 'Unify' platform integrating 300+ security signals for its value proposition?

The integration of over 300 security signals by Living Security's 'Unify' platform is significant because it provides a comprehensive, AI-native approach to Human Risk Management. This broad data aggregation, encompassing behavioral, identity, and threat intelligence, allows the platform to continuously measure, prioritize, and reduce human risk by identifying high-impact behaviors and enabling targeted interventions for measurable security improvements.

How does Living Security's stated client outcomes, such as 50% fewer risky users, impact its competitive positioning?

Living Security's reported client outcomes, including 50% fewer risky users, 60% faster remediation, and a 98% reduction in exposure, significantly strengthen its competitive positioning. These measurable results demonstrate the tangible impact of its AI-native HRM platform, differentiating it from competitors by providing concrete evidence of its effectiveness in reducing human-centric cybersecurity risks beyond traditional awareness training.

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