Locance Competitive Intelligence & Landscape

LocationSmart offers critical Location APIs and services that leverage various data sources like cell site ID, Wi-Fi access point ID, IP addresses, browser, and mobile app SDKs [locationsmart.com/platform]. Its core offerings include Gaming Compliance, which helps mitigate risk, reduce fraud, and streamline geolocation mandates for online and mobile gaming and lottery services [locationsmart.com/gaming-compliance].

LocationSmart was notably the first provider to launch mobile and iGaming geolocation in Nevada, Delaware, and New Jersey [locationsmart.com/gaming-compliance].

Beyond gaming, LocationSmart excels in IoT asset tracking and Supply Chain Visibility, enabling businesses to locate M2M and IoT assets globally, even deep indoors or within containers, and enhance real-time status updates for improved logistics and dispatch [locationsmart.com]. Their services also extend to Cybersecurity - Anti-Fraud for online and digital asset protection, and they were named 2021’s Best Cloud-based Location Services Platform by Corporate Vision Magazine [locationsmart.com].

LocationSmart is headquartered in Carlsbad, California [locationsmart.com/company/news] and was co-founded by Mario Proietti, who also serves as CEO and CTO [locationsmart.com/company/leadership]. The company's mission is to enable businesses with location, identity, and global mobile engagement services across connected devices for consumers, workers, and assets [locationsmart.com/company].

LocationSmart's product offerings include comprehensive solutions for Gaming Compliance and IoT / M2M needs. For gaming, the platform ensures adherence to geolocation mandates, mitigating risk, reducing fraud, and streamlining compliance for online and mobile wagering. This includes determining if users are within valid gaming areas and supporting mobile lottery operations [https://www.locationsmart.com/gaming-compliance]. For IoT and M2M, LocationSmart facilitates seamless monitoring of connected devices globally through its Global Site ID (GSID), enabling device tracking, remote monitoring, and device management without the need for apps or GPS [https://www.locationsmart.com/solutions/iot-m2m].

Beyond gaming and IoT, LocationSmart also provides solutions for Cybersecurity - Anti-Fraud and Supply Chain Visibility. For cybersecurity, it offers device verification, digital rights management, and fraud prevention for online and mobile transactions by confirming device anomalies and verifying transactions against a global trust intelligence network [https://www.locationsmart.com/solutions/cybersecurity-anti-fraud]. In supply chain management, the platform improves mobile resource and supply chain visibility through location API integration, supporting logistics, dispatch, and real-time monitoring of assets and drivers to optimize operations and customer experiences [https://www.locationsmart.com/solutions/supply-chain-visibility].

Regarding pricing plans, tiers, free vs. paid features, or recent pricing changes, the LocationSmart website does not explicitly detail these aspects. The site emphasizes its cloud-based Location APIs and various solutions without publishing specific pricing structures. Prospective customers are encouraged to contact sales or support directly to inquire about service costs and tailored plans for their specific needs, indicating a potentially custom or inquiry-based pricing model [https://www.locationsmart.com/resources].

Locance, operating as LocationSmart, emphasizes its extensive reach and technological leadership, being recognized as the "world’s largest Location-as-a-Service (LaaS) company" [https://www.locationsmart.com/company]. This market position typically correlates with ongoing needs for specialized talent, particularly in areas like software development, compliance, and sales, to support its diverse clientele, which includes Fortune 500 companies [https://www.locationsmart.com/company].

While direct job postings or layoff announcements are not readily available on the provided sources, the company's continuous news updates about its advancements in location-based services and authorization for sports betting geolocation compliance in various states, like Colorado, imply a need to maintain and expand a skilled workforce to meet evolving industry demands and technological developments [https://www.locationsmart.com/company/news]. The focus on innovation, led by CEO Mario Proietti, suggests a drive for talent in engineering and product development [https://www.locationsmart.com/company/leadership].

Locance also details its investor relations, showcasing partnerships with significant entities like Florida Growth Fund, LLC, managed by Hamilton Lane, LLC, and H.I.G. Ventures [https://www.locationsmart.com/company/investors]. Such investment indicates a stable financial backing that could support strategic hiring initiatives rather than widespread layoffs, as the company aims to further its presence in crucial sectors like gaming, IoT, and supply chain visibility [https://www.locationsmart.com/solutions].

Regarding funding and investment, LocationSmart acknowledges an investment from Florida Growth Fund, LLC, which is managed by Hamilton Lane, LLC. Hamilton Lane is a significant private equity asset management firm, overseeing over $107 billion in total assets, including substantial managed accounts and commitments to non-U.S. funds [https://www.locationsmart.com/company/investors]. This partnership suggests a robust financial backing for Locance (LocationSmart).

While specific M&A activities are not detailed, Locance (LocationSmart) highlights its industry leadership and recognition. It was named 2021’s Best Cloud-based Location Services Platform by Corporate Vision Magazine [https://locationsmart.com/]. Additionally, LocationSmart has been authorized to provide geolocation compliance for sports betting in Colorado and was the first provider to launch mobile and iGaming in Nevada, Delaware, and as a geo-location service provider in New Jersey [https://www.locationsmart.com/company/news]. These achievements indicate strong operational performance and market penetration within the competitive geolocation compliance and IoT asset tracking sectors.

LocationSmart has been a pioneering force in gaming geolocation compliance, notably being the first provider to launch mobile and iGaming services in states such as Nevada and Delaware, and serving as a geolocation service provider in New Jersey [https://www.locationsmart.com/gaming-compliance].

The company also leverages its expertise to contribute to industry discussions and thought leadership.

LocationSmart CEO Mario Proietti has been interviewed by Dave Bontempo of Global Gaming Business Magazine, where they discussed the company's history and its entry into geolocation services for gambling and lottery [https://www.locationsmart.com/company/news/blog]. This engagement highlights Locance's commitment to sharing insights and shaping conversations within the sectors it serves.

Furthermore, Locance offers a range of resources, including product briefs, white papers, and case studies, which serve as a form of knowledge sharing and educational engagement for their audience [https://www.locationsmart.com/resources]. These materials cover topics such as online gambling compliance, IP intelligence, and gaming compliance, demonstrating Locance's dedication to informing and assisting businesses in navigating complex geolocation mandates [https://www.locationsmart.com/resources].