Log my Care

Log my Care Competitive Intelligence & Landscape

logmycare.co.uk ·

Log my Care
ForesightIQ Predictions

What is Log my Care likely to do next?

ForesightIQ connects Log my Care's hiring, product, web, ad, and market signals to forecast strategic moves — often months before they're announced.

Hiring signal

Senior hiring patterns point to a planned enterprise product line launching within two quarters.

High confidence · Next 1–2 quarters
Product signal

Quiet changes to docs and pricing pages signal an upcoming usage-based pricing tier and new API surface.

Likely · Next quarter
Market signal

Ad spend and partnership activity indicate a push into the mid-market segment across two new regions.

Plausible · Next 2–3 quarters
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Overview

Log my Care Overview

Log my Care (logmycare.co.uk) is a UK-based technology company that provides care management software designed to help care providers deliver proactive, person-led care. The company's mission is to transform social care through intuitive, proactive, and deeply human technology, recognizing the pressures faced by care teams and the limitations of outdated systems [https://www.logmycare.co.uk/about]. Founded by Sam Hussain (CEO) and Adam Hurst (CTO), Log my Care develops a connected platform that offers real-time oversight of care operations, aiming to move modern care organizations towards a more proactive approach [https://www.logmycare.co.uk/]. The company operates under LMC Software Limited, registered with company number 10904934 [https://www.logmycare.co.uk/policies/care-office-privacy-policy].

Log my Care offers a comprehensive suite of features within its platform, including Care Office and Carer App functionalities. Key features encompass care plans, incident management, positive behavior support, risk assessments, daily logs, outcomes and goals tracking, handovers, and to-dos. The platform also provides add-ons such as rostering, eMAR (electronic medication administration records), and a family app. Furthermore, it integrates with various systems like PainChek, GP Connect, London Care Record, and offers an Open API and BI Reporting. The software is tailored for different care types, including domiciliary care, residential care, supported living, nursing homes, and learning disabilities, catering to providers of all sizes, from new to large multi-site organizations [https://www.logmycare.co.uk/].

The company prides itself on an intuitive system designed for smooth adoption, minimizing heavy training for staff. It emphasizes a single, connected system to avoid fragmented tools and "integration overload." Log my Care positions itself as a partner that listens and evolves with its users, actively shaping its system based on provider feedback to meet current needs [https://www.logmycare.co.uk/]. It is an assured supplier of digital social care records (DSCRs) and is associated with organizations such as the Care Software Providers Association (CASPA), National Care Association (NCA), and National Care Forum (NCF) [https://www.logmycare.co.uk/about/partnerships]. Trusted by over 2,000 care providers, Log my Care supports organizations in achieving efficiency, cost savings, and centralized data management [https://www.logmycare.co.uk/book-demo].

Competitors

Log my Care Competitors

Log my Care (logmycare.co.uk) operates in a competitive landscape, with several key players offering care management software solutions. Among its direct competitors are Person Centred Software, Birdie, and Access Group, according to CB Insights.

Log my Care positions itself as an intuitive, connected, and evolving system, designed for modern care organizations seeking real-time oversight and a proactive approach to care delivery. It emphasizes a smooth adoption process without heavy training and a unified platform that avoids

Alternatives

Log my Care Alternatives

Product & Pricing

Log my Care Product and Pricing Intelligence

Log my Care (logmycare.co.uk) offers a comprehensive care management software designed for modern care organizations in the UK, aiming to provide real-time oversight and proactive care. The platform is built to be intuitive, ensuring smooth adoption by care teams without extensive training [logmycare.co.uk]. It centralizes all care operations, eliminating the need for fragmented tools and integration overload, making it a unified system for care delivery and service efficiency [logmycare.co.uk]. Their offerings cater to various provider sizes and care types, including domiciliary care, residential, supported living, and nursing homes [logmycare.co.uk].

Log my Care provides a flexible pricing structure with two main plans: Starter and Pro [logmycare.co.uk/pricing]. The Starter plan is entirely free for care providers with fewer than 10 service users and includes essential features like login, task management, logs, advanced access security, and charts [logmycare.co.uk/pricing]. For providers with more than 10 service users, the Pro plan is available, encompassing all features from the Starter plan plus additional functionalities such as incident follow-up and reporting, as well as optional add-ons like Rostering, eMAR, and the Family App [logmycare.co.uk/pricing]. The company emphasizes its commitment to helping care services save money and reduce risk by transitioning to digital solutions, especially for smaller and new providers [support.logmycare.co.uk/en/articles/1584269-how-much-does-it-cost].

Log my Care has adjusted its pricing model over time to better reflect the value of its services. Effective April 26, 2022, the company transitioned from a flat-rate pricing model to a client-based model, where care providers are billed based on the number of active service users on their platform, rather than a flat fee per module [logmycare.co.uk/blog/new-pricing-model]. Further changes were implemented as of July 1, 2024, as part of a restructuring to better align pricing with the value of their products and services [support.logmycare.co.uk/en/articles/9497144-repricing-faq]. Key features across its plans include comprehensive care plans linked to risk assessments and goals, incident management, positive behavior support, daily logs, and options to add photos and videos to electronic logs for detailed care delivery records [logmycare.co.uk/features].

Hiring & Layoffs

Log my Care Hiring and Layoffs

While specific numbers on recent hiring trends and layoffs are not publicly detailed by Log my Care, their strategic direction strongly suggests a focus on growth and expanding their team, particularly in areas that enhance customer experience and technological innovation. The company's "About Us" section and "Meet the Team" page highlight a growing group of professionals dedicated to transforming social care with intuitive technology logmycare.co.uk/about. Key personnel, including founders Sam Hussain (CEO) and Adam Hurst (CTO), along with Customer Success executives and managers, indicate a commitment to both leadership and direct client support logmycare.co.uk/about/meet-the-team.

The company's recent successful funding round of £3.25 million further signals an intent to invest in expansion and product development logmycare.co.uk/blog/weve-raised-ps3-25-million-to-help-care-providers-go-digital. This capital infusion is likely to fuel hiring in areas critical to their mission, such as engineering, sales, and customer success, to support their platform's evolution and reach more care providers. Their stated commitment to constant innovation and building their platform "in step with the evolving needs of social care" underscores a need for ongoing talent acquisition to achieve these goals logmycare.co.uk/about.

Log my Care emphasizes an Equal Opportunities policy, ensuring a diverse and inclusive hiring process, free from discrimination logmycare.co.uk/policies/equal-opportunities. While the company blog offers tips for recruitment and retention in the social care sector broadly logmycare.co.uk/blog/social-care-column-recruitment, these insights likely reflect their internal approach to building a strong team. The ability to manage team members' contracts directly within their Care Office software also suggests a structured approach to internal HR and team management support.logmycare.co.uk/en/articles/9453234-managing-team-member-s-contracts. Overall, Log my Care's public information points towards a growth-oriented strategy, with hiring focused on scaling their operations and enhancing their care management software.

Leadership

Log my Care Management and Leadership Team

Log my Care, a prominent provider of care management software, was founded by Sam Hussain and Adam Hurst in 2017 while they were engineering students at the University of Oxford [logmycare.co.uk/blog/weve-raised-further-3-million-to-expand-our-support-in-the-learning-disability-and-home-care-sectors]. Sam Hussain serves as the Founder & Chief Executive Officer (CEO), driving the company's vision for intuitive and data-driven technology in social care [logmycare.co.uk/about/meet-the-team]. Adam Hurst holds the position of Founder & Chief Technology Officer (CTO), contributing to the development of the platform [logmycare.co.uk/about/meet-the-team].

Sam Hussain is a key spokesperson for Log my Care, frequently participating in webinars and industry discussions on topics ranging from proactive care to CQC assessments and digitising care [logmycare.co.uk/webinars/how-to-use-technology-for-proactive-care, logmycare.co.uk/webinars/new-cqc-assessment, logmycare.co.uk/blog/digitising-care-with-the-caring-view]. His leadership focuses on empowering care teams through technology that is intuitive and human-centred, aiming to prevent crises and enhance care standards [logmycare.co.uk/large-care-providers].

The company's leadership team is supported by other dedicated individuals. In customer success, Fernandes Santana works as a Customer Success Executive and Michael McDonnell as a Customer Success Manager, ensuring providers effectively utilise the platform [logmycare.co.uk/about/meet-the-team]. Additionally, Henry Reay serves as a Senior Enterprise Account Executive, bringing extensive experience in software sales to help new providers integrate quickly and efficiently [logmycare.co.uk/large-care-providers].

Financials

Log my Care Financial Performance, Fundraising, M&A

Log my Care (logmycare.co.uk) has demonstrated strong financial growth and fundraising success since its inception. Founded in 2017 by University of Oxford engineering students Sam Hussain and Adam Hurst, the company has secured substantial investments to fuel its expansion and innovation in the care management software sector. Its care management software is designed to provide real-time oversight and proactive care solutions for various care types, including home care, residential, and supported living services [logmycare.co.uk].

The company has successfully completed multiple funding rounds. In an initial round, Log my Care raised £3.25 million, an achievement that CEO Sam Hussain highlighted as crucial for the company's future vision and growth [https://www.logmycare.co.uk/blog/weve-raised-ps3-25-million-to-help-care-providers-go-digital]. Building on this success, Log my Care secured an additional £3 million in funding from its existing investor, Mercia Ventures. This latest investment is earmarked for expanding support within the learning disability and home care sectors, showcasing the company's commitment to continuous development and market penetration [https://www.logmycare.co.uk/blog/weve-raised-further-3-million-to-expand-our-support-in-the-learning-disability-and-home-care-sectors].

Log my Care also refined its pricing model in April 2022, transitioning from a flat-rate fee to a client-based model where care providers are billed based on the number of active service users. This change aims to better reflect the value of their services and products and cater to providers of varying sizes, from those with fewer than 10 service users to larger operations requiring advanced features and add-ons like rostering and eMAR [https://www.logmycare.co.uk/blog/new-pricing-model]. The company's focus on saving providers time and money through its strategic digital care management system further underscores its value proposition and financial health [https://www.logmycare.co.uk/blog/how-log-my-care-saves-you-time-and-money]. Their recognition in the TechRound100 2024, securing the 14th spot, further validates their impact and innovative approach within the UK and European startup landscape [https://www.logmycare.co.uk/blog/celebrating-our-techround-100-win].

Partnerships

Log my Care Partnerships, Clients and Vendors

Log my Care (logmycare.co.uk) has cultivated a robust ecosystem of partnerships, integrations, and clients within the UK's social care sector. The company is an assured supplier of digital social care records (DSCRs) and actively participates in key industry bodies such as the Care Software Providers Association (CASPA), the National Care Association (NCA), and the National Care Forum (NCF). They also support The Care Workers Charity (CWC), demonstrating their commitment to the broader care community [logmycare.co.uk/about/partnerships].

Log my Care prioritizes seamless technology integrations to enhance care delivery. A significant integration is with GP Connect, providing care teams direct and secure access to NHS GP records within the Log my Care platform, streamlining information access and reducing administrative burdens [logmycare.co.uk/integrations]. They have also partnered with PainChek®, integrating its AI technology into their app to facilitate data-driven pain management, particularly for individuals who cannot verbalize their pain [logmycare.co.uk/blog/weve-joined-forces-with-painchek-r-to-support-people-who-cant-verbalise-their-pain]. Furthermore, Log my Care has formed a strategic partnership with Quik AI to advance smarter processes in care through technology [logmycare.co.uk/blog/log-my-care-quik-ai-a-new-strategic-partnership].

The platform serves a diverse clientele across various care environments, including domiciliary care organizations, learning disability organizations, nursing homes, residential care organizations, and supported living organizations [logmycare.co.uk/services-we-work-with]. Notable clients include Proactive Development, which utilizes Log my Care to support 56 adults with learning disabilities and complex needs across supported living and residential services, benefiting from improved consistency and visibility [logmycare.co.uk/blog/proactive-development-log-my-care-real-time-insight-case-study].

Care TaylorMade, a supported living service, also adopted Log my Care for its affordability and ease of use to manage expansion and transition from paper to digital records [logmycare.co.uk/blog/from-good-to-outstanding-with-log-my-care]. Additionally, Log my Care has a powerful partnership with Shaftesbury, demonstrating its capacity to work with large, multi-site providers [logmycare.co.uk/large-care-providers].

Events

Log my Care Event Participations

Log my Care (logmycare.co.uk) actively engages with the care community through various events, primarily focusing on educational webinars and participation in key industry conferences. The company hosts numerous on-demand webinars that cover essential topics in social care, such as CQC updates, inspection protocols, and best practices. These webinars feature industry experts and Log my Care leaders, providing practical guidance on topics like "The CQC download with Louie Werth" and "Navigating the new CQC assessment landscape" Log my Care: Webinars.

Beyond CQC-focused content, Log my Care also offers webinars addressing critical operational aspects of care management. Examples include "Top tips on rostering in care," which was also presented as a talk at the Care Show Birmingham 2024, and "Using smarter rostering for efficient care operations," showcasing their new Rostering add-on Log my Care: Rostering Webinar. Other webinar topics cover integrating technology for proactive care, mastering CQC inspections with digital systems, and leveraging GP Connect for more informed care delivery Log my Care: GP Connect Webinar.

The company also makes its presence felt at significant industry events like the Care Show Birmingham. In 2023, Log my Care participated in and discussed important changes within the care sector, including the CQC framework Log my Care: Care Show Birmingham 2023 Round-up. Their involvement in these events and extensive webinar series demonstrates Log my Care's commitment to supporting care providers with knowledge, tools, and best practices to enhance care delivery and operational efficiency.

Frequently Asked Questions

What does Log my Care's consistent emphasis on CQC guidance in its webinars signal about its product strategy?

Log my Care's frequent webinars on CQC updates and inspection protocols indicate a strategic focus on aligning its software with regulatory compliance and assisting care providers in meeting these standards. This suggests a product strategy aimed at making their platform a key tool for CQC preparedness and operational excellence, as evidenced by topics like 'Navigating the new CQC assessment landscape' and mastering inspections with digital systems.

What does Log my Care's recent funding round, particularly the additional £3 million from Mercia Ventures, imply about its market expansion strategy?

The additional £3 million funding from Mercia Ventures signals Log my Care's intent to significantly expand its market reach, specifically targeting growth in the learning disability and home care sectors. This investment is crucial for supporting continuous development and deeper penetration into these specialized areas of care, building on their initial £3.25 million raise for overall growth.

How does Log my Care's shift to a client-based pricing model in 2022 impact its competitive positioning?

Log my Care's transition to a client-based pricing model in April 2022, billing based on active service users, likely enhances its competitive positioning by offering more flexible and value-aligned pricing. This model, which replaced a flat-rate fee, caters better to providers of varying sizes, from micro-providers using the free Starter plan to larger operations with the Pro plan and add-ons like rostering and eMAR, allowing them to compete more effectively across different market segments.

What does Log my Care's active participation in industry associations like CASPA and NCF suggest about its strategic direction?

Log my Care's active engagement with industry associations such as the Care Software Providers Association (CASPA), National Care Association (NCA), and National Care Forum (NCF indicates a strategic commitment to being a recognized and influential player in the UK social care sector. This involvement likely helps them stay abreast of industry trends, influence policy, and foster relationships crucial for their growth and product development as an assured DSCR supplier.

What does the partnership with PainChek® and GP Connect indicate about Log my Care's product development priorities?

The partnerships with PainChek® and GP Connect highlight Log my Care's product development priorities around enhancing data-driven, person-centred care through seamless integrations. The PainChek® integration focuses on AI-powered pain management for non-verbal individuals, while GP Connect provides secure access to NHS GP records, both streamlining information and enabling more informed and proactive care within the Log my Care platform.

What is the implication of Log my Care offering a free 'Starter' plan for providers with fewer than 10 service users?

Offering a free 'Starter' plan for providers with fewer than 10 service users suggests Log my Care's strategy to capture the micro and new provider market, serving as an accessible entry point to digital care management. This approach aims to onboard smaller organizations early, potentially converting them to paid 'Pro' plans as they grow and require more advanced features and add-ons, or attracting those who might otherwise struggle with the cost of digital transformation.

What do the diverse types of care providers Log my Care serves (domiciliary, residential, supported living, nursing homes) tell us about their target market strategy?

Log my Care's catering to diverse care provider types—domiciliary, residential, supported living, and nursing homes—indicates a broad target market strategy designed to make their platform versatile and scalable across the entire social care spectrum. This approach positions them as a comprehensive solution provider, aiming to capture market share from various segments rather than specializing in a niche.

What does the presence of founders Sam Hussain (CEO) and Adam Hurst (CTO) along with customer success roles imply about Log my Care's operational focus?

The sustained leadership of founders Sam Hussain (CEO) and Adam Hurst (CTO), combined with dedicated customer success executives and managers, suggests a strong operational focus on both strategic vision and direct client support. This indicates a commitment to delivering a technologically advanced product while ensuring effective platform utilization and customer satisfaction among care providers.

Given the 'Rostering' add-on and related webinars, what is Log my Care's strategic emphasis on operational efficiency?

Log my Care's offering of a 'Rostering' add-on and hosting webinars on topics like 'Top tips on rostering in care' indicate a significant strategic emphasis on improving operational efficiency for care providers. This highlights their commitment to providing tools that streamline staff management and optimize care operations, which is crucial for reducing administrative burdens and costs in the care sector.

What does Log my Care's positioning as an intuitive system, designed for smooth adoption without heavy training, suggest about its user experience strategy?

Log my Care's positioning as an intuitive system, emphasizing smooth adoption and minimal training, suggests a user experience strategy focused on ease of use and rapid integration into care settings. This approach aims to lower barriers to digital transformation for care teams, ensuring that the technology enhances rather than complicates daily operations and fostering higher user engagement.

What does Log my Care's engagement with the Care Show Birmingham and other industry events signify about its go-to-market strategy?

Log my Care's active engagement with events like the Care Show Birmingham and its extensive webinar series signify a go-to-market strategy heavily reliant on direct industry presence, education, and thought leadership. This approach allows them to directly interact with care providers, demonstrate their solutions, and position themselves as experts and partners in navigating sector changes like the CQC framework.

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