Medallia Competitive Intelligence & Landscape

Medallia is trusted by many of the world's most iconic brands, including 7 of the Fortune 10, highlighting its reach and impact within the enterprise market.

Medallia offers a robust suite of products and services, including Customer Experience Management, Digital Experience, Experience Orchestration, Employee Listening, Employee Activation, Contact Center solutions (Conversational Intelligence, Agent Coaching, Quality Management), and Market Research services. Their platform features include comprehensive feedback capture, self-service administration for global programs, role-based reporting, advanced AI and analytics, and integrations for seamless data sharing across systems. With a strong focus on enterprise-grade security, Medallia ensures customer data remains safe and compliant, reinforcing its commitment to data privacy and security.

The company's mission revolves around helping organizations create a culture that values every person and every experience, recognizing that experiences shape how people feel about a company and influence loyalty and advocacy. While a founding year and specific headquarters city are not explicitly stated on the provided sources, the Medallia leadership team is spearheaded by CEO Mark, a pioneer in experience management technology.

Medallia was acquired by Thoma Bravo for $6.4 billion, transitioning it into a private company with enhanced resources to further its innovation and expand its customer base. Their global presence is reflected in their multiple regional and language options available on their website.

Medallia provides a range of specialized product suites and solutions. These include Customer Experience Solutions for end-to-end customer experience management and orchestration, which aims to create a unified system to listen to customers, disseminate feedback, and empower employees. Their Employee Experience Solutions cover aspects like candidate experience, employee engagement, and performance management. Additionally, Medallia offers Contact Center Solutions to improve agent engagement, quality management, and support effectiveness through tools like conversational intelligence. For market research needs, they provide solutions for agile and video research, along with strategic services. The company also offers Digital Experience Analytics (DXA) to provide 100% visibility into every digital customer experience, automatically scoring experiences to identify growth opportunities, and Experience Orchestration (MXO) to deliver real-time, individualized experiences across all channels.

Medallia utilizes a differentiated pricing model based on Experience Data Records, which they claim offers transparent and flexible pricing for enterprise-scale experience management [Source: https://www.medallia.com/pricing/]. Unlike traditional models that might penalize users based on survey response volumes or user count, Medallia's approach is designed to accommodate the increasing complexity of experiences across multiple touchpoints. While specific pricing tiers or free vs. paid features are not publicly detailed, the company encourages prospective clients to "Talk to Sales" to understand how this unique model can be applied to their specific needs. This indicates a customized pricing structure tailored to individual enterprise requirements, rather than publicly listed standard plans or a free tier [Source: https://www.medallia.com/pricing/].

Recent job postings highlight Medallia's strong emphasis on AI innovation. Notable openings include roles like Principal Product Manager, AI Platform, and Senior Principal Architect, AI-Native Platform Transformation, based in locations like McLean, Virginia [https://jobs.medallia.com/jobs/6285?lang=en-us]. This focus on AI development underscores the company's commitment to enhancing its core offerings and maintaining a competitive edge in the Experience Management sector. Furthermore, Medallia also offers internship opportunities, such as the Medallia Summer Internship [2026], indicating a long-term strategy for cultivating emerging talent [https://jobs.medallia.com/jobs/6116?lang=en-us].

Medallia's hiring patterns reveal a strategic geographical spread, with roles available in diverse international locations like Pune, India, for positions such as Software Engineering, Senior (Cloud Infrastructure) [https://jobs.medallia.com/jobs/6190?lang=en-us]. The company also actively recruits across various cities, states, and countries, as detailed on its careers page [https://jobs.medallia.com/jobs/locations]. This global recruitment strategy is consistent with their mission to impact the world beyond their own and provide world-class service, as stated on their homepage. While information on layoffs is not prominently featured, the consistent and broad scope of hiring suggests a period of sustained growth and investment in its workforce.

Medallia is committed to being an Equal Opportunity Employer, protecting employees and applicants from discrimination based on various factors including race, religion, sex, and disability [https://jobs.medallia.com/jobs]. They also maintain a "Talent Community" where interested individuals can receive updates on open roles and insights into the company culture [https://jobs.medallia.com/]. This proactive engagement with potential candidates further reinforces their strategic talent acquisition efforts and their dedication to building a diverse and inclusive workforce to support their evolving Experience Management platform.

The company has consistently delivered strong quarterly results. In the second quarter of fiscal year 2021, Medallia reported total revenue of $115.5 million, a 21% increase year-over-year, and subscription revenue of $92.8 million, up 25% year-over-year Medallia Reports Record Second Quarter Fiscal 2021 Revenue. The first quarter of fiscal year 2021 saw total revenue of $112.7 million (up 20% year-over-year) and subscription revenue of $89.0 million (up 24% year-over-year) Medallia Reports Record Revenue in First Quarter Fiscal 2021. These figures highlight Medallia's steady expansion in the competitive software market.

A significant financial event for Medallia was its acquisition by Thoma Bravo, a leading software investment firm. This all-cash transaction, valued at $6.4 billion, was announced on July 26, 2021, and completed on October 14, 2021 Medallia to be Acquired by Thoma Bravo for $6.4 Billion, Thoma Bravo Completes Acquisition of Medallia. As a result, Medallia transitioned into a private company, gaining additional resources and flexibility to further enhance its innovation and market leadership in customer and employee experience management Medallia to be Acquired by Thoma Bravo for $6.4 Billion. Shareholders received $34.00 per share in cash as part of this merger agreement Thoma Bravo Completes Acquisition of Medallia.

Medallia also hosts its flagship Experience conference annually, a major event that attracts a wide audience. For instance, Experience '25 was held in March 2025 at Wynn Las Vegas Experience 2025 | Medallia Experience Conference, with Experience '26 Experience '26: Reimagine CX | Medallia taking place in February of the same year, and Experience '27 Experience`27 scheduled for February 2027 at the same venue. These conferences feature a comprehensive agenda, including training labs, an Executive Partner Summit, Medallia User Group Meetups, an Executive Summit (invite-only), and a Welcome Reception Experience ’26 Agenda | Medallia. The main conference days include an Exhibit Hall, Meet the Experts sessions, opening keynotes, customer spotlights, breakout sessions, and networking opportunities.

Beyond in-person events, Medallia extends its reach through various virtual experiences and webinars. They offer recordings of past sessions, such as the