Mopinion Competitive Intelligence & Landscape

mopinion.com ·

Updated April 16, 2026

Overview

Mopinion Overview

Mopinion is a leading European feedback software company that specializes in providing digital experience management solutions for websites, apps, and email channels. Founded in 2013 and headquartered in Rotterdam, Netherlands, Mopinion helps enterprises understand customer needs and optimize their digital interactions through its all-in-one user feedback platform (mopinion.com). The company’s core products include feedback analytics, online feedback management, and data visualization tools designed to uncover insights from customer feedback, enabling businesses to improve customer satisfaction and drive growth.

With a client base that includes over 1500 enterprises such as Air France-KLM, Colgate-Palmolive, and TomTom, Mopinion targets large, forward-thinking digital teams across various industries. Its market positioning emphasizes enterprise feedback management and digital experience optimization, competing with firms like Feedier and HubSpot (search results). The company’s mission is to empower organizations to turn customer insights into actionable business strategies, leveraging innovative features like AI-powered feedback summarization introduced in 2025 (search results). Overall, Mopinion aims to enhance the understanding of customer behaviors and improve digital engagement through its comprehensive feedback solutions.

Sources

Mopinion Feedback for Websites, Apps and Email

mopinion.com

Mopinion

nl.linkedin.com

Competitors

Mopinion Competitors

Nolt.io stands out as a lightweight and user-friendly feedback platform ideal for small teams and community-driven projects, offering basic features at an affordable price point (Featurebase). Its market positioning is focused on simplicity and ease of use, making it less feature-rich than Mopinion but suitable for organizations with straightforward feedback needs.

Ducalis is targeted at product managers and teams that prioritize feature prioritization and backlog management. It excels in advanced prioritization tools and roadmapping, but it has limited capabilities for feedback collection, which makes it more of a complementary tool rather than a direct competitor in feedback collection (Featurebase). Its market share is smaller, primarily serving product teams in need of strategic prioritization.

Frill offers a simple, lightweight widget-based feedback collection system, emphasizing minimalism and ease of integration. Its key differentiator is its straightforward design, making it suitable for small websites and startups that require quick deployment without complex features (Featurebase). Compared to Mopinion, Frill lacks advanced analytics and customization options but appeals to budget-conscious users.

Dovetail specializes in in-depth analysis of long-form feedback, such as interviews and open-ended responses. However, it does not focus on feedback collection itself, instead providing powerful tools for qualitative analysis. Its market position is as an analytics and insights platform rather than a direct competitor for feedback collection, making it more of an indirect competitor (Featurebase). Its niche is in detailed feedback analysis rather than broad collection.

Sources

15 Affordable Mopinion Alternatives for Product Feedback in 2026

featurebase.app

The link between customer feedback and competitor analysis

meedius.com

Customer Feedback Tool Comparisons 2026 - Side-by-Side Feature & Pricing Breakdowns - feedback.tools

feedback.tools

10 Best Qualtrics Alternatives for Feedback Analytics in 2026

chattermill.com

Alternatives

Mopinion Alternatives

Product & Pricing

Mopinion Product and Pricing Intelligence

Mopinion offers flexible product and pricing plans tailored to different business needs. The standard plan starts at €279 per month (approximately $349 USD), which includes features such as feedback collection, text analysis, and real-time insights, suitable for one domain with up to 500,000 pageviews per month (Mopinion Pricing). The enterprise tier is more customizable, with pricing starting at €999 per month, designed for larger organizations requiring multiple channels and higher volumes (Mopinion Pricing). Both plans include a 14-day free trial without requiring a credit card, allowing users to test the platform before committing (Mopinion Pricing).

Compared to other feedback tools, Mopinion's paid plans include advanced analytics, sentiment analysis, multi-channel feedback collection, and customizable dashboards, while its free trial offers full access to these features temporarily (InsiderApps). Recent pricing information indicates that the platform's plans are designed to scale with business growth, accommodating increasing volumes of feedback and user interactions, with no mention of recent significant pricing changes (SaaSCounter). Overall, Mopinion's product suite emphasizes comprehensive feedback management for digital channels, making it suitable for enterprises seeking detailed customer insights.

Sources

Pricing - Mopinion

mopinion.com

Mopinion App Reviews and Pricing - InsiderApps

insiderapps.com

Mopinion Pricing, Features & More 2025 | SaaSCounter

saascounter.com

13 Best Website Feedback Tools [2026 Comparison Guide]

feedbucket.app

Mopinion | Pricing, Features & Reviews

technologycounter.com

Mopinion Buyer's Guide

cledara.com

Hiring & Layoffs

Mopinion Hiring and Layoffs

As of April 2026, Mopinion appears to be experiencing strategic growth and integration rather than significant layoffs, highlighted by its recent acquisition and recognition in the customer feedback management space. In September 2025, Mopinion was acquired by Netigate, a leading European experience management platform, to create a comprehensive AI-driven experience platform, indicating a focus on expanding its technological capabilities and market reach (mopinion.com). This acquisition suggests a strategic move to strengthen its position in digital feedback solutions and does not indicate layoffs but rather an integration of resources and talent.

Regarding hiring trends, there is limited specific information about recent job openings or hiring patterns at Mopinion. However, the company's recognition as a Top Performer in customer feedback management in early 2025 and its ongoing growth through acquisitions imply an active focus on expanding its team to support product development and customer success (mopinion.com). The company's strategy appears to prioritize technological innovation, customer success, and market expansion, which typically correlates with ongoing hiring efforts rather than layoffs. Overall, Mopinion's recent activities signal a growth-oriented approach aligned with its goal to enhance its digital feedback solutions and market presence.

Sources

Mopinion is a Top Performer in Customer Feedback Management ...

mopinion.com

Mopinion Feedback for Websites, Apps and Email

mopinion.com

Mopinion is joining Netigate - Mopinion

mopinion.com

How Mopinion saves time and focuses on quality hires with Tellent ...

recruitee.com

Job Search Tip: Don't Disqualify Yourself | Allan Brown posted on ...

linkedin.com

The Future of Jobs Report 2025 | World Economic Forum

weforum.org

We give every voice value - Netigate

jobs.mopinion.com

Mopinion - 2026 Company Profile, Team, Funding & Competitors - Tracxn

tracxn.com

Leadership

Mopinion Management and Leadership Team

The leadership team at Mopinion includes key executives such as Floris Snuif, who serves as Chief Technology Officer, Kees Wolters, the Founder and Chief Marketing & Product Officer, Rachid Saddrati, the CFO, and Udesh J., who is Co-CEO and Co-founder (theorg.com). In recent developments, Kees Wolters, a co-founder of Mopinion, was appointed as Group Chief Marketing Officer at Netigate in March 2026, following Netigate’s acquisition of Mopinion (mopinion.com). This strategic move underscores Wolters' continued influence in the customer feedback and experience management space. Additionally, Mopinion was acquired by Netigate in September 2025, a move that expanded Netigate’s capabilities in AI-driven experience management solutions (mopinion.com). As of April 2026, there have been no publicly reported leadership changes or notable hires at the C-suite level within Mopinion itself, but the company’s strategic direction is closely aligned with its integration into Netigate’s broader platform.

Sources

Mopinion - Leadership Team | The Org

theorg.com

Netigate appoints Mopinion co-founder Group CMO

mopinion.com

Mopinion is joining Netigate - Mopinion

mopinion.com

Mopinion - 2026 Company Profile, Team, Funding & Competitors - Tracxn

tracxn.com

Mopinion - Company Profile & Staff Directory | ContactOut

contactout.com

Financials

Mopinion Financial Performance, Fundraising, M&A

Mopinion has demonstrated steady revenue growth since its inception, reaching $3.7 million in revenue in 2021, up from $1.1 million in 2019 (getlatka). As of 2026, the company has secured a total funding of approximately $552,000 from Capital Mills, indicating a modest early-stage investment profile (tracxn). Recently, Mopinion was acquired by Netigate in September 2025, a move that likely enhanced its financial stability and market reach, although specific valuation figures have not been publicly disclosed (cmswire, mopinion.com). The acquisition aims to create Europe’s most comprehensive AI-driven experience management platform, integrating Mopinion’s digital feedback capabilities into Netigate’s broader enterprise SaaS offerings (mopinion.com). Overall, while detailed financial health indicators such as profitability or cash flow are not publicly available, the company's growth trajectory and strategic acquisition suggest a positive outlook and increasing market valuation.

Sources

How Mopinion hit $3.7M revenue and 120 customers in 2021.

getlatka.com

Netigate Acquires Mopinion for AI-Driven Customer Experience ...

cmswire.com

Mopinion is joining Netigate - Mopinion

mopinion.com

10 Tips to Improve Customer Feedback Analysis - Mopinion

mopinion.com

Best 10 AI Tools for Financial Service Professionals - DataSnipper

datasnipper.com

13 Financial Performance Measures Managers Should Monitor

online.hbs.edu

Mopinion - 2026 Funding Rounds & List of Investors - Tracxn

tracxn.com

Mopinion - 2026 Company Profile, Team, Funding & Competitors - Tracxn

tracxn.com

Partnerships

Mopinion Partnerships, Clients and Vendors

Mopinion has established a robust ecosystem through various notable partnerships and integrations that enhance its customer feedback and digital experience analytics capabilities. One of its key integrations is with Contentsquare, a leader in digital experience analytics, which adds a visual layer of customer insights by combining feedback with behavioral data such as session replays and in-page behavior analysis (Content). This partnership enables joint customers to better understand user hurdles and improve their digital journeys.

In addition to Contentsquare, Mopinion seamlessly integrates with several popular tools including Google Analytics, Jira, and Slack, allowing users to connect feedback data with their existing web analytics, project management, and communication workflows (Content). These integrations facilitate real-time feedback sharing and issue tracking, making Mopinion a versatile component of enterprise customer experience ecosystems.

Mopinion also collaborates with other technology providers and has been recognized for its strategic alliances, such as its acquisition by Netigate in September 2025, which expanded its customer feedback and analytics capabilities within a compliant platform (Content). This acquisition highlights Mopinion’s growing influence and integration within larger customer experience ecosystems, positioning it as a key player in enterprise feedback management and CX optimization.

Sources

Integrations: Connect your favorite tools with Mopinion

mopinion.com

Mopinion - Contentsquare Tech Partner Directory

partners.contentsquare.com

Netigate Acquires Mopinion for AI-Driven Customer ...

cmswire.com

Mopinion - 2026 Company Profile, Team, Funding & Competitors - Tracxn

tracxn.com

Mopinion announces integration with digital experience

openpr.com

Events

Mopinion Event Participations

Mopinion actively participates in various events to engage with its community and showcase its feedback management solutions. In 2025, Mopinion hosted and participated in several in-person and online events, including their notable Mopinion Connects 2025, which took place at CIC and focused on innovation and community connection (Mopinion). The company also organized webinars that highlighted smarter ways to analyze and act on customer feedback, fostering insightful conversations and sharing success stories from brands like Air France–KLM, Vattenfall, and Smartphonehoesjes (Mopinion). Additionally, Mopinion’s community events, such as Mopinion Connects, serve as platforms for networking, knowledge sharing, and strengthening relationships within the customer experience (CX) and employee experience (EX) sectors (Mopinion). Beyond their own events, Mopinion also attends industry conferences and trade shows, emphasizing their commitment to staying at the forefront of feedback technology and customer insights (Mopinion). As of April 2026, Mopinion continues to host and participate in events that promote innovation, collaboration, and the sharing of best practices in experience management.

Sources

Mopinion Feedback for Websites, Apps and Email

mopinion.com

Mopinion events recap: The moments that shaped 2025 - Mopinion

mopinion.com

events Archives - Mopinion

mopinion.com

How do I use Mopinion events? - Atlassian

mopinion.atlassian.net

Mopinion event - Atlassian

mopinion.atlassian.net

Knowledge base - Confluence - Atlassian

mopinion.atlassian.net

INTERIM GUIDANCE STATEWIDE RULE 98

deq.louisiana.gov

WASHINGTON STATE GAMBLING COMMISSION MEETING ...

wsgc.wa.gov

Frequently Asked Questions

Who are Mopinion's main competitors in the customer feedback software market?

Mopinion competes with various companies in the customer feedback space. Key competitors and alternatives include Featurebase, Nolt.io, Canny.io, Ducalis, Frill, and Dovetail. Each offers unique features and pricing, catering to different business needs and sizes. ForesightIQ helps you monitor these competitors, tracking their product updates, pricing changes, and strategic moves.

How can I track Mopinion's strategic moves and market positioning?

Mopinion's strategic direction can be monitored through several key indicators. Keep an eye on their partnerships (like the one with Contentsquare), acquisitions (like the one by Netigate), participation in industry events, and any changes in their product offerings. These signals provide insights into their evolving strategy. With ForesightIQ, you can automate the monitoring of Mopinion's digital footprint to stay ahead of their strategic shifts.

What types of competitive intelligence sources are available for tracking Mopinion?

Competitive intelligence on Mopinion can be gathered from various sources, including their website, press releases, social media activity, job postings, customer reviews, and participation in industry events. Analyzing these sources provides valuable insights into their product development, marketing strategies, and customer engagement. You can also find information in industry reports and third-party reviews.

How does Mopinion compare to Featurebase as a feedback management solution?

Mopinion and Featurebase both offer feedback management solutions, but they cater to different needs. Mopinion provides a comprehensive platform with advanced analytics and multi-channel feedback collection, while Featurebase is known for its affordability and versatility, making it a suitable option for businesses seeking value without sacrificing functionality. Consider your specific requirements and budget when choosing between the two.

What is Mopinion's pricing strategy and what features are included?

Mopinion offers tiered pricing plans, with the standard plan starting at €279 per month and the enterprise tier starting at €999 per month. These plans include features such as feedback collection, text analysis, and real-time insights. They offer a 14-day free trial without requiring a credit card, allowing users to test the platform before subscribing.

Is Mopinion currently hiring, and what does their hiring activity suggest about their growth?

While specific hiring numbers aren't readily available, Mopinion's acquisition by Netigate and recognition as a top performer suggest a focus on growth and integration rather than layoffs. Monitor their job postings and employee LinkedIn activity for more specific hiring trends. A growth-oriented approach typically correlates with ongoing hiring efforts to support product development and customer success.

What market signals might indicate Mopinion's next strategic moves or product updates?

Keep an eye on Mopinion's announcements regarding new integrations, partnerships, or product features. Their participation in industry events, blog posts, and press releases often foreshadow upcoming strategic moves. Changes in their pricing, website updates, and shifts in their marketing messaging can also be indicators. Monitoring their leadership's activity can provide signals to their strategic thinking.

Who are the key leaders at Mopinion, and what are their roles within the company?

Key leaders at Mopinion include Floris Snuif (CTO), Kees Wolters (Founder and Chief Marketing & Product Officer), Rachid Saddrati (CFO), and Udesh J. (Co-CEO and Co-founder). Following Netigate's acquisition of Mopinion, Kees Wolters was appointed Group Chief Marketing Officer at Netigate. These individuals play crucial roles in shaping the company's strategic direction and product development.

How does Mopinion's integration with Contentsquare benefit users?

Mopinion's integration with Contentsquare combines customer feedback with behavioral data, providing a visual layer of insights. This integration allows users to better understand customer behavior through session replays and in-page behavior analysis. This enables joint customers to identify user hurdles and optimize digital experiences more effectively.

What integrations does Mopinion offer, and how do they enhance its functionality?

Mopinion offers integrations with various popular tools, including Google Analytics, Jira, and Slack. These integrations allow users to connect feedback data with their existing web analytics, project management, and communication workflows. This streamlines feedback sharing, issue tracking, and collaboration, making Mopinion a versatile component of enterprise customer experience ecosystems.

What was the impact of Netigate's acquisition of Mopinion?

Netigate's acquisition of Mopinion in September 2025 aimed to create Europe’s most comprehensive AI-driven experience management platform. The acquisition integrates Mopinion’s digital feedback capabilities into Netigate’s broader enterprise SaaS offerings, enhancing their combined customer feedback and analytics capabilities. This move likely enhanced Mopinion's financial stability and market reach.

What events does Mopinion participate in to engage with the customer feedback community?

Mopinion actively participates in various events, including hosting their own Mopinion Connects events and organizing webinars. These events focus on innovation, community connection, and sharing best practices in customer and employee experience management. Mopinion also attends industry conferences and trade shows to stay at the forefront of feedback technology and customer insights.