Mural Competitive Intelligence & Landscape
mural.co ·
What is Mural likely to do next?
ForesightIQ connects Mural's hiring, product, web, ad, and market signals to forecast strategic moves — often months before they're announced.
Senior hiring patterns point to a planned enterprise product line launching within two quarters.
Quiet changes to docs and pricing pages signal an upcoming usage-based pricing tier and new API surface.
Ad spend and partnership activity indicate a push into the mid-market segment across two new regions.
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Overview
Mural Overview
Mural's mission is to improve how companies collaborate, recognizing that great teams are essential for organizational success [mural.co/about-us].
Mural's services are designed for a broad target market, ranging from teams and individuals to large enterprises [mural.co, mural.co/enterprise]. They cater to various departments including Research & Development, Sales, Marketing, and Consulting, offering solutions for brainstorming, ideation, agile practices, product development, strategic planning, and client collaboration [mural.co]. The platform emphasizes security and compliance, making it a trusted partner for over 50% of the Fortune 100 and organizations in highly-regulated industries like financial services, government, and healthcare [mural.co/trust-and-security].
Mural also provides professional services, including LUMA System and Mural Accelerate, to support enterprise-level innovation and problem-solving at scale [mural.co].
Founded by Tactivos Inc. dba Mural, the company has established itself as an enterprise leader in visual collaboration for over 10 years [mural.co/enterprise, mural.co/terms/terms-of-use?medium=web]. While information about its founding year isn't explicitly stated on the homepage or about us page, its decade-long presence in the enterprise sector indicates a strong history.
Mural operates as a remote-first company, allowing it to hire talent globally, with its legal department and official headquarters located at 611 Gateway Boulevard, #1015, San Francisco, CA 94080 [mural.co/careers, mural.co/terms/terms-of-use?medium=web]. The company's commitment to enabling seamless collaboration for distributed teams is a testament to its product's capabilities, as they
Sources
About us - Mural
mural.co
Mural: AI-powered visual workspace for team collaboration
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Contact us | Mural
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Mural Website Term of Us | Mural
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Explore career opportunities | Mural
mural.co
AI-powered visual workspace for team collaboration | Mural
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Visual collaboration at the enterprise level | Mural
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Trust & security - Mural
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The Visual Work Platform Designed to Improve Teamwork | Mural
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Support | Mural
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Competitors
Mural Competitors
Figma (figma.com) stands out as another significant competitor, particularly in the realm of collaborative design. Unlike Mural's broader focus on general visual collaboration, Figma specializes in cloud-based interface design, allowing teams to collaborate in real-time on creating, prototyping, and iterating digital designs [Source: https://peerspot.com/products/mural-alternatives-and-competitors]. While Mural offers tools for design and UX workflows, Figma's deep specialization in UI/UX design and its high rating among alternatives suggest it might be preferred by design-centric teams seeking more advanced design functionalities [Source: https://propicked.com/business/mural/alternatives].
Lucid Visual Collaboration Suite (which includes Lucidchart and Lucidspark) is another strong contender. Products like Lucidchart offer robust diagramming and visual workspace capabilities, competing directly with Mural in areas like process mapping, strategic planning, and overall visual organization [Source: https://www.gartner.com/reviews/product/mural/alternatives]. Users often consider Lucidchart for its strong organizational structure and ability to handle complex projects, contrasting with Mural's more free-form, creative visual space [Source: https://www.flowlu.com/alternative/mural/].
Indirect competitors like Notion and Coda also provide collaborative workspace solutions, though with a different emphasis.
Notion (notion.so) and Coda (coda.io) are often highlighted for their AI-powered connected workspaces that combine documents, wikis, and project management tools [Source: https://thedigitalprojectmanager.com/tools/best-mural-alternatives/]. While Mural excels in visual brainstorming and real-time collaboration on a canvas, Notion and Coda offer more integrated solutions that blend visual elements with structured data, task management, and document creation, appealing to teams looking for an all-in-one productivity platform.
Sources
Top Mural Alternatives & Competitors 2026 | Gartner Peer Insights
gartner.com
20 Best Mural Alternatives Reviewed in 2026
thedigitalprojectmanager.com
MURAL Competitors | Comparably
comparably.com
Top Mural Competitors - AllRemote.jobs
allremote.jobs
5 Best Mural Alternatives for Visual Collaboration in 2026
flowlu.com
Top 10 MURAL Alternatives 2026
peerspot.com
Mural Alternatives [2026]: Figma vs Figma & 8 More
propicked.com
Top Mural Alternatives in 2026: Boost Your Team Collaboration
miro.com
Miro vs MURAL Comparison in 2026 - Stackreaction
stackreaction.com
Best Mural Alternatives & Competitors 2026
seektool.ai
Alternatives
Mural Alternatives
Product & Pricing
Mural Product and Pricing Intelligence
Mural also integrates AI tools and numerous templates to streamline workflows for various teams, including research and development, sales, marketing, and consulting [https://www.mural.co/].
Mural provides a tiered pricing structure to accommodate different team sizes and organizational needs, ranging from a Free plan to Enterprise solutions [https://www.mural.co/pricing]. The Free plan offers essential features for teamwork [https://support.mural.co/s/article/introducing-the-mural-free-plan]. For more frequent collaboration, the Team+ plan is available at $9.99 per member per month when billed annually, or $12 per month when billed monthly. This plan includes unlimited editable murals and flexible permissions [https://www.mural.co/pricing; https://www.mural.co/features].
Stepping up from Team+, the Business plan is priced at $17.99 per member per month, offering enhanced security features like SSO and unlimited guests, making it suitable for collaboration across multiple teams [https://www.mural.co/pricing]. For large organizations with complex needs, Mural offers a dedicated Enterprise plan, which provides advanced security, compliance, and expert guidance for deployment and onboarding [https://www.mural.co/enterprise; https://support.mural.co/s/article/mural-s-enterprise-plan].
Mural has recently evolved its member pricing plan, particularly for Enterprise customers, to support high security and compliance requirements [https://support.mural.co/s/article/Murals-evolved-Member-pricing].
Sources
Mural pricing | From free to enterprise-grade plans
mural.co
Features - Mural
mural.co
Visual collaboration at the enterprise level | Mural
mural.co
FAQ: Billing and plans
support.mural.co
The Visual Work Platform Designed to Improve Teamwork | Mural
mural.co
Mural's tiered Member pricing plan
support.mural.co
Mural's Enterprise plan
support.mural.co
Introduction to Mural's structure
support.mural.co
Introducing the Mural Free plan
support.mural.co
Collaborate & Design Better | Mural for Design & UX Teams
mural.co
Hiring & Layoffs
Mural Hiring and Layoffs
Mural's careers page highlights its dedication to fostering an environment where imagination is mandatory, leveraging its own product for seamless collaboration across its remote teams for over a decade [https://www.mural.co/careers].
Mural's hiring patterns underscore its strategic focus on innovation and supporting effective collaboration for enterprises. The company consistently recruits for roles that enhance its AI capabilities, product development, and customer success, indicating a strong investment in both its core platform and its user base. Open positions often span various departments, including research and development, sales, marketing, and design, aligning with their goal to empower teams across diverse functions to design smarter, iterate faster, and build with confidence [https://www.mural.co/].
While specific layoff announcements for Mural.co are not readily available in the provided sources, the company's continuous emphasis on being a "Great Place to Work" and its robust career resources suggest a stable and growth-oriented environment [https://www.mural.co/press-releases/great-place-to-work-2023].
Mural not only hires for its own needs but also provides resources to job seekers on charting career paths and resume building, showcasing a broader commitment to professional development within the collaborative intelligence space [https://www.mural.co/blog/visual-thinking-career-goals]. This approach signals a healthy company focused on long-term growth and talent development, both internally and within the broader industry it serves.
Sources
Explore career opportunities | Mural
mural.co
Mural earns 2023 Great Place to Work Certification™ for a third consecutive year | Mural
mural.co
About us - Mural
mural.co
Using visual thinking to reach your career goals - Mural
mural.co
Chart your career path - MURAL Learning
learning.mural.co
Inside Meetings at MURAL: How Remote Teams Get the Most From Live Collaboration
engage.mural.co
Mural: AI-powered visual workspace for team collaboration
mural.co
Support | Mural
mural.co
Fostering Equity on Hybrid Product Teams
engage.mural.co
AI-powered visual workspace for team collaboration | Mural
mural.co
Leadership
Mural Management and Leadership Team
The leadership team under Stull includes several key C-suite appointments aimed at accelerating product development, market reach, and overall business strategy. In February 2025, Mural appointed Elaina O'Mahoney as Chief Product Officer (CPO), a strategic move to double down on AI innovation. Following this, Bill Dwoinen joined as Chief Revenue Officer (CRO) on February 4, 2024, tasked with accelerating global growth. The company also welcomed Christina Bottis as Chief Marketing Officer (CMO) on December 3, 2024, to oversee global marketing strategy and go-to-market initiatives. Furthermore, Omar Ayub was named Chief Technology Officer (CTO) on September 10, 2025, bringing extensive experience to expand Mural's edge in AI and technical leadership.
Completing the core executive leadership team are Irfan Misbah, serving as Chief Financial Officer (CFO), and Jamie Homen, as Chief Customer Officer. Nicki Disz holds the position of Chief of Staff, ensuring operational alignment. Jason TerAvest leads the People team as VP, People, focusing on human resources and talent development. These recent appointments reflect Mural's proactive approach to strengthening its leadership, enabling the company to effectively connect strategy to execution and drive results within its shared visual workspace.
Sources
About us - Mural
mural.co
Mural appoints Leigh-Margaret Stull as new CEO | Mural
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Mural appoints industry tech pioneer Elaina O'Mahoney as CPO, doubling down on AI innovation | Mural
mural.co
Mural Names Omar Ayub as Chief Technology Officer, Expanding Its Edge in AI and Technical Leadership | Mural
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Mural appoints Bill Dwoinen as Chief Revenue Officer | Mural
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Newsroom | Mural
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Mural announces Christina Bottis as new CMO | Mural
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Leigh-Margaret Stull shares more on the future state of Mural
mural.co
Mural’s AI Literacy Practices Added to EU’s Living Repository, Affirming Commitment to Leading Responsible AI Practices | Mural
mural.co
Mural names David Baga as new CEO | Mural
mural.co
Financials
Mural Financial Performance, Fundraising, M&A
Mural achieved a substantial milestone in July 2021, securing \$50 million in Series C funding, which valued the company at \$2 billion [https://www.mural.co/press-releases/series-c]. This round was led by existing investors Insight Partners and Tiger Global [https://www.mural.co/press-releases/series-c]. The company's growth rate reached 520 percent, leading to its inclusion on the prestigious Deloitte Technology Fast 500™ in November 2021 [https://mural.co/press-releases/deloitte-fast-500-and-product-school-winner].
Mural has also been recognized on the Forbes 2022 Cloud 100 list, highlighting its market leadership, culture, and continued growth [https://mural.co/press-releases/forbes-2022-cloud-100].
Beyond fundraising, Mural has demonstrated significant financial returns for its clients, indicating strong value proposition and business impact. A Forrester Research study in 2018 reported a 495% ROI from deploying Mural in global companies [https://www.mural.co/press-releases/mural-delivers-a-495-roi-according-to-forrester-research]. More recently, a 2022 study revealed that SAP achieved a 404 percent return on investment and \$47.3 million in cost savings by using Mural's collaborative intelligence software [https://mural.co/press-releases/sap-achieves-400-percent-roi-from-mural-collaborative-intelligence].
Mural also acquired LUMA Institute, LLC, which is now a wholly-owned subsidiary of Tact, demonstrating strategic expansion [https://mural.co/]. These metrics underscore Mural's robust financial health and its ability to drive substantial value for enterprise clients, streamlining product workflows, accelerating sales, and defining marketing strategies.
Sources
Mural secures $50M series C at a $2B valuation to expand guided ...
mural.co
Mural raises $118 million series B led by insight partners to scale ...
mural.co
Mural
mural.co
Mural raises $23M to reimagine visual collaboration 🚀
mural.co
Mural raises $1.35M in seed funding, lands deal with IBM upon completion of IDEO Startup in Residence Program | Mural
mural.co
Funding our biggest vision for visual collaboration
mural.co
SAP achieves over 400 percent return on investment from Mural collaborative intelligence
mural.co
Mural delivers a 495% ROI according to Forrester Research | Mural
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Mural joins 2021 Deloitte Technology Fast 500™ list of fastest-growing companies
mural.co
Mural Is named to the Forbes 2022 Cloud 100
mural.co
Partnerships
Mural Partnerships, Clients and Vendors
Beyond Microsoft, Mural offers a wide array of integrations to connect with popular enterprise tools. These include two-way sync with Asana for project tracking, linking and embedding with Confluence, and integration with Azure DevOps [https://www.mural.co/integrations]. Other notable integrations facilitate agile workflows with Rally (CA Agile), sales and CRM functions with Salesforce, and task management with Microsoft Planner [https://www.mural.co/integrations/figma]. The company also provides Public & Enterprise APIs for developers, allowing for custom integrations and extensions of Mural's functionality across various tech stacks and products [https://www.mural.co/api].
Mural serves a significant roster of enterprise clients across various industries, demonstrating its versatility in driving innovation and collaboration at scale. Key clients include SAP SE, which leverages Mural for design thinking and boosting sales efficiency [https://www.mural.co/case-studies/sap], and HPE, which has accelerated its customer-obsessed innovation culture using Mural in conjunction with the LUMA System™ [https://www.mural.co/case-studies/pearson]. Additionally, Capco Digital selected Mural as a digital workspace and project hub for creative collaboration in highly regulated environments [https://www.mural.co/case-studies/capco]. Even organizations like Pearson, in partnership with Save the Children, have utilized Mural for complex, multi-national initiatives focused on improving educational outcomes [https://www.mural.co/case-studies/pearson].
Sources
Integrations | Mural
mural.co
Transform teamwork with Mural and Microsoft | Mural
mural.co
Mural + Microsoft Teams
mural.co
SAP SE brings design thinking to hybrid work with MS Teams and Mural | Mural
mural.co
Education design across borders | Mural
mural.co
Transforming customer experience | Mural
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Mural’s integration with Microsoft Copilot
mural.co
Export Figma frames to Mural
mural.co
Public & enterprise APIs for developers - Mural
mural.co
Mural Announces Integration with Microsoft 365 Copilot to Enable AI Enhanced Collaboration for Enterprise Teams | Mural
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Events
Mural Event Participations
Mural also hosts and participates in significant conferences, like the Pavilion GTM 2025 in Washington D.C., a three-day event where the company will co-host discussions on the "art of collaboration" [mural.co/resources/events/pavilion-gtm-2025]. They also engage in international events such as "The Art of Collaboration" in London, focusing on AI-driven leadership, and a "Mural + LUMA Workshop" in Barcelona, indicating a global reach in their event participation [mural.co/resources/events/the-art-of-collaboration---london], [mural.co/resources/events/mural-luma-workshop-barcelona]. Furthermore, Mural has been a platinum sponsor at events like Gartner’s Digital Workplace Summit, where they offer insights into streamlining workflows and simplifying teamwork [mural.co/events/gartner-digital-workplace-summit].
A significant part of Mural's engagement strategy involves a robust program of webinars, available both live and on-demand, covering a wide array of topics crucial for modern teams. These include sessions on lead sponsor meetings for critical deals, sales workflows for winning deals, strategic planning in Mural, and marketing masterclasses on conquering campaigns with Mural AI [mural.co/resources/webinars], [mural.co/resources/webinars?64a67ac4_page=2]. Past webinars have covered diverse subjects such as how Coca-Cola collaborates, the power of co-creation with customers, collaboration design, and tackling the common meeting cure, demonstrating Mural's commitment to continuous learning and thought leadership [mural.co/topics/webinar].
Sources
Unlock productivity and possibility in person | Mural Events
mural.co
Improve collaboration in real time or on-demand | Mural Webinars
mural.co
Pavilion GTM 2025 | Mural Events
mural.co
Improve collaboration in real time or on-demand | Mural Webinars
mural.co
Topic: Webinars | Mural
mural.co
Improve collaboration in real time or on-demand | Mural Webinars
mural.co
Topic: Events | Mural
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The Art of Collaboration - London | Mural Events
mural.co
Mural + LUMA Workshop - Barcelona | Mural Events
mural.co
Join us at Gartner’s Digital Workplace Summit
mural.co
Frequently Asked Questions
What does Mural's recent leadership reorganization signal about its strategic direction?
Mural's recent executive leadership changes, including the appointment of Leigh-Margaret Stull as CEO and new C-suite hires for Product, Revenue, Marketing, and Technology, indicate a strong strategic focus on accelerating AI innovation and global market expansion. The new leadership team is tasked with driving Mural's next chapter of growth, particularly in revolutionizing digital collaboration through AI, and reinforcing its commitment to transparency, accountability, and trust in AI development.
What do Mural's hiring patterns suggest about their product roadmap and market focus?
Mural's active recruitment for roles enhancing AI capabilities, product development, and customer success signals a strong investment in its core AI-powered visual workspace and its enterprise user base. The company's consistent hiring across R&D, sales, marketing, and design indicates a strategic focus on empowering teams to design smarter and iterate faster, aligning with its goal to support effective collaboration for enterprises.
Is Mural's financial trajectory a turnaround or a warning sign?
Mural's financial trajectory is a positive indicator of robust growth, not a warning sign. The company secured significant funding rounds, including a $50 million Series C that valued it at $2 billion in 2021. This, alongside consistent high revenue growth rates (e.g., 3x year-over-year in Q2 2020) and inclusion in lists like the Deloitte Technology Fast 500, points to strong financial health and market leadership.
What does Mural's focus on 'co-creation' in its events strategy mean for its market positioning?
Mural's emphasis on 'co-creation' in its event strategy, through industry gatherings and workshops like 'The Art of Collaboration', signals a strong market positioning as a leader in facilitated, interactive problem-solving. This focus aims to connect leaders, break down silos, and accelerate results, highlighting Mural's platform as essential for collaborative innovation rather than just a basic digital whiteboard.
How does Mural's partnership with Microsoft 365 Copilot impact its competitive standing in the AI collaboration space?
Mural's partnership with Microsoft 365 Copilot, being among the initial third-party integrations, significantly enhances its competitive standing in the AI collaboration space. This integration allows for AI-powered summarization of canvases and streamlined access to murals and templates via Copilot, deepening its embedding within enterprise workflows and potentially attracting Microsoft ecosystem users seeking advanced visual collaboration with AI assistance.
What distinguishes Mural's offering from direct competitors like Miro and Figma?
Mural differentiates itself from Miro through its extensive template library and AI-powered visual workspace for strategic alignment, while Miro is often noted for broader versatility and a larger ecosystem. Compared to Figma, which specializes in UI/UX design collaboration, Mural offers a broader visual platform for general team collaboration, brainstorming, and strategic planning across various departments.
What does Mural's acquisition of LUMA Institute signify for its enterprise service offerings?
Mural's acquisition of LUMA Institute, LLC, now a wholly-owned subsidiary, signifies a strategic expansion of its enterprise service offerings, particularly in professional services. This move enhances Mural's ability to support enterprise-level innovation and problem-solving at scale through structured methodologies, as evidenced by its LUMA System and Mural Accelerate programs for clients.
What is the implied shift in target audience or use cases from Mural's varied webinar topics?
Mural's diverse webinar topics, ranging from lead sponsor meetings and sales workflows to strategic planning and marketing masterclasses with AI, imply a broad target audience and varied use cases extending beyond simple brainstorming. This indicates a strategic effort to position Mural as a comprehensive tool for end-to-end business processes, from sales and marketing to strategic planning and customer co-creation, across different organizational functions.
How do Mural's client ROI figures, such as SAP's 404% ROI, position it against alternatives?
Mural's client ROI figures, like SAP's reported 404% ROI and $47.3 million in cost savings, strongly position it as a high-value solution against alternatives. These metrics demonstrate Mural's ability to deliver significant financial returns and tangible business impact, highlighting its collaborative intelligence software as a cost-saving and efficiency-boosting tool for large enterprises.
What do Mural's tiered pricing plans and recent enterprise plan evolution suggest about its market strategy?
Mural's tiered pricing structure, from a Free plan to Enterprise solutions with evolved member pricing, suggests a market strategy aimed at capturing a broad customer base while securing high-value enterprise clients. The emphasis on enhanced security, compliance, and expert guidance for Enterprise customers indicates a focus on meeting the complex needs of large organizations and highly-regulated industries, reinforcing its position as an enterprise-grade solution.
What does Mural's 'remote-first' company model signify for its product development and internal culture?
Mural's 'remote-first' company model signifies that its internal culture and product development are deeply intertwined with its own offerings. Operating as a distributed team for over a decade, Mural leverages its product for seamless global collaboration, reinforcing its commitment to fostering creativity and engaging meetings. This approach allows it to hire diverse talent globally and continuously validate its product's effectiveness for remote work.
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