Mural

Mural Competitive Intelligence & Landscape

mural.co ·

Mural
ForesightIQ Predictions

What is Mural likely to do next?

ForesightIQ connects Mural's hiring, product, web, ad, and market signals to forecast strategic moves — often months before they're announced.

Hiring signal

Senior hiring patterns point to a planned enterprise product line launching within two quarters.

High confidence · Next 1–2 quarters
Product signal

Quiet changes to docs and pricing pages signal an upcoming usage-based pricing tier and new API surface.

Likely · Next quarter
Market signal

Ad spend and partnership activity indicate a push into the mid-market segment across two new regions.

Plausible · Next 2–3 quarters
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Overview

Mural Overview

Mural (mural.co) is a leading visual AI platform dedicated to enhancing team collaboration and communication to foster growth, productivity, and innovation within organizations [mural.co/about-us]. Functioning as an AI-powered visual workspace, Mural enables teams to connect strategy to execution and drive results in a shared digital environment [mural.co]. The company's core offering is a visual work platform that goes beyond a traditional online whiteboard, integrating intuitive tools with AI capabilities to streamline product workflows, accelerate sales cycles, and unify marketing strategies [mural.co].

Mural's mission is to improve how companies collaborate, recognizing that great teams are essential for organizational success [mural.co/about-us].

Mural's services are designed for a broad target market, ranging from teams and individuals to large enterprises [mural.co, mural.co/enterprise]. They cater to various departments including Research & Development, Sales, Marketing, and Consulting, offering solutions for brainstorming, ideation, agile practices, product development, strategic planning, and client collaboration [mural.co]. The platform emphasizes security and compliance, making it a trusted partner for over 50% of the Fortune 100 and organizations in highly-regulated industries like financial services, government, and healthcare [mural.co/trust-and-security].

Mural also provides professional services, including LUMA System and Mural Accelerate, to support enterprise-level innovation and problem-solving at scale [mural.co].

Founded by Tactivos Inc. dba Mural, the company has established itself as an enterprise leader in visual collaboration for over 10 years [mural.co/enterprise, mural.co/terms/terms-of-use?medium=web]. While information about its founding year isn't explicitly stated on the homepage or about us page, its decade-long presence in the enterprise sector indicates a strong history.

Mural operates as a remote-first company, allowing it to hire talent globally, with its legal department and official headquarters located at 611 Gateway Boulevard, #1015, San Francisco, CA 94080 [mural.co/careers, mural.co/terms/terms-of-use?medium=web]. The company's commitment to enabling seamless collaboration for distributed teams is a testament to its product's capabilities, as they

Competitors

Mural Competitors

Mural (mural.co) operates in a competitive landscape, with several companies offering visual collaboration and digital whiteboard solutions. One of its most prominent direct competitors is Miro (miro.com). Both Mural and Miro are frequently compared as visual collaboration platforms that enable teams to brainstorm, strategize, and work together remotely using digital whiteboards and a variety of templates. While both offer robust features for team collaboration, Miro often highlights its broader ecosystem with more integrations and a slightly larger user base, sometimes positioning itself as a more comprehensive visual collaboration platform [Source: https://stackreaction.com/compare/miro-vs-mural, https://miro.com/alternative/mural/].

Figma (figma.com) stands out as another significant competitor, particularly in the realm of collaborative design. Unlike Mural's broader focus on general visual collaboration, Figma specializes in cloud-based interface design, allowing teams to collaborate in real-time on creating, prototyping, and iterating digital designs [Source: https://peerspot.com/products/mural-alternatives-and-competitors]. While Mural offers tools for design and UX workflows, Figma's deep specialization in UI/UX design and its high rating among alternatives suggest it might be preferred by design-centric teams seeking more advanced design functionalities [Source: https://propicked.com/business/mural/alternatives].

Lucid Visual Collaboration Suite (which includes Lucidchart and Lucidspark) is another strong contender. Products like Lucidchart offer robust diagramming and visual workspace capabilities, competing directly with Mural in areas like process mapping, strategic planning, and overall visual organization [Source: https://www.gartner.com/reviews/product/mural/alternatives]. Users often consider Lucidchart for its strong organizational structure and ability to handle complex projects, contrasting with Mural's more free-form, creative visual space [Source: https://www.flowlu.com/alternative/mural/].

Indirect competitors like Notion and Coda also provide collaborative workspace solutions, though with a different emphasis.

Notion (notion.so) and Coda (coda.io) are often highlighted for their AI-powered connected workspaces that combine documents, wikis, and project management tools [Source: https://thedigitalprojectmanager.com/tools/best-mural-alternatives/]. While Mural excels in visual brainstorming and real-time collaboration on a canvas, Notion and Coda offer more integrated solutions that blend visual elements with structured data, task management, and document creation, appealing to teams looking for an all-in-one productivity platform.

Alternatives

Mural Alternatives

Product & Pricing

Mural Product and Pricing Intelligence

Mural (mural.co) offers a versatile visual workspace designed to enhance team collaboration, moving beyond a simple online whiteboard to a comprehensive AI-powered platform for aligning strategy with execution [https://www.mural.co/product]. The platform provides a range of features including sticky notes, text boxes, and an infinite, resizable canvas for flexible ideation and problem-solving [https://www.mural.co/features].

Mural also integrates AI tools and numerous templates to streamline workflows for various teams, including research and development, sales, marketing, and consulting [https://www.mural.co/].

Mural provides a tiered pricing structure to accommodate different team sizes and organizational needs, ranging from a Free plan to Enterprise solutions [https://www.mural.co/pricing]. The Free plan offers essential features for teamwork [https://support.mural.co/s/article/introducing-the-mural-free-plan]. For more frequent collaboration, the Team+ plan is available at $9.99 per member per month when billed annually, or $12 per month when billed monthly. This plan includes unlimited editable murals and flexible permissions [https://www.mural.co/pricing; https://www.mural.co/features].

Stepping up from Team+, the Business plan is priced at $17.99 per member per month, offering enhanced security features like SSO and unlimited guests, making it suitable for collaboration across multiple teams [https://www.mural.co/pricing]. For large organizations with complex needs, Mural offers a dedicated Enterprise plan, which provides advanced security, compliance, and expert guidance for deployment and onboarding [https://www.mural.co/enterprise; https://support.mural.co/s/article/mural-s-enterprise-plan].

Mural has recently evolved its member pricing plan, particularly for Enterprise customers, to support high security and compliance requirements [https://support.mural.co/s/article/Murals-evolved-Member-pricing].

Hiring & Layoffs

Mural Hiring and Layoffs

Mural.co, a leading AI-powered visual workspace for team collaboration, actively seeks to expand its global workforce, reflecting a strong growth trajectory and commitment to its distributed work model. The company emphasizes a culture that fuels creativity and makes meetings engaging, attracting top talent from around the world.

Mural's careers page highlights its dedication to fostering an environment where imagination is mandatory, leveraging its own product for seamless collaboration across its remote teams for over a decade [https://www.mural.co/careers].

Mural's hiring patterns underscore its strategic focus on innovation and supporting effective collaboration for enterprises. The company consistently recruits for roles that enhance its AI capabilities, product development, and customer success, indicating a strong investment in both its core platform and its user base. Open positions often span various departments, including research and development, sales, marketing, and design, aligning with their goal to empower teams across diverse functions to design smarter, iterate faster, and build with confidence [https://www.mural.co/].

While specific layoff announcements for Mural.co are not readily available in the provided sources, the company's continuous emphasis on being a "Great Place to Work" and its robust career resources suggest a stable and growth-oriented environment [https://www.mural.co/press-releases/great-place-to-work-2023].

Mural not only hires for its own needs but also provides resources to job seekers on charting career paths and resume building, showcasing a broader commitment to professional development within the collaborative intelligence space [https://www.mural.co/blog/visual-thinking-career-goals]. This approach signals a healthy company focused on long-term growth and talent development, both internally and within the broader industry it serves.

Leadership

Mural Management and Leadership Team

Mural (mural.co) has recently seen significant shifts in its executive leadership, reinforcing its commitment to innovation and growth in the visual collaboration space. A pivotal change occurred on July 16, 2024, when Leigh-Margaret Stull was appointed as the new Chief Executive Officer (CEO), succeeding David Baga, who was named CEO in December 2022. Stull's appointment is set to drive Mural's next chapter of growth and innovation, with co-founder Mariano Battan continuing to serve as Executive Chairman of the Board. Stull has emphasized Mural's dedication to revolutionizing digital collaboration and fostering creativity through technology, particularly in the realm of AI innovation, where transparency, accountability, and trust are paramount.

The leadership team under Stull includes several key C-suite appointments aimed at accelerating product development, market reach, and overall business strategy. In February 2025, Mural appointed Elaina O'Mahoney as Chief Product Officer (CPO), a strategic move to double down on AI innovation. Following this, Bill Dwoinen joined as Chief Revenue Officer (CRO) on February 4, 2024, tasked with accelerating global growth. The company also welcomed Christina Bottis as Chief Marketing Officer (CMO) on December 3, 2024, to oversee global marketing strategy and go-to-market initiatives. Furthermore, Omar Ayub was named Chief Technology Officer (CTO) on September 10, 2025, bringing extensive experience to expand Mural's edge in AI and technical leadership.

Completing the core executive leadership team are Irfan Misbah, serving as Chief Financial Officer (CFO), and Jamie Homen, as Chief Customer Officer. Nicki Disz holds the position of Chief of Staff, ensuring operational alignment. Jason TerAvest leads the People team as VP, People, focusing on human resources and talent development. These recent appointments reflect Mural's proactive approach to strengthening its leadership, enabling the company to effectively connect strategy to execution and drive results within its shared visual workspace.

Financials

Mural Financial Performance, Fundraising, M&A

Mural (mural.co), an AI-powered visual workspace for team collaboration, has demonstrated robust financial performance through significant funding rounds and strong growth indicators. The company secured \$1.35 million in seed funding from investors including Alta Ventures, NXTP Labs, Intel Capital, and Collaborative Fund [https://www.mural.co/press-releases/mural-raises-1-35m-in-seed-funding-lands-deal-with-ibm-upon-completion-of-ideo-startup-in-residence-program]. This was followed by a \$23 million Series A round led by Radian Capital, with participation from Endeavor Catalyst and Gradient Ventures [https://www.mural.co/blog/growth-funding-series-a]. In August 2020, Mural closed a \$118 million Series B round, led by Insight Partners and Tiger Global, also joined by Slack Fund, World Innovation Lab, and Gradient Ventures [https://www.mural.co/press-releases/series-b]. The company reported a 3x year-over-year revenue growth in Q2 2020, driven by an increase to over a million monthly active users [https://www.mural.co/press-releases/series-b].

Mural achieved a substantial milestone in July 2021, securing \$50 million in Series C funding, which valued the company at \$2 billion [https://www.mural.co/press-releases/series-c]. This round was led by existing investors Insight Partners and Tiger Global [https://www.mural.co/press-releases/series-c]. The company's growth rate reached 520 percent, leading to its inclusion on the prestigious Deloitte Technology Fast 500™ in November 2021 [https://mural.co/press-releases/deloitte-fast-500-and-product-school-winner].

Mural has also been recognized on the Forbes 2022 Cloud 100 list, highlighting its market leadership, culture, and continued growth [https://mural.co/press-releases/forbes-2022-cloud-100].

Beyond fundraising, Mural has demonstrated significant financial returns for its clients, indicating strong value proposition and business impact. A Forrester Research study in 2018 reported a 495% ROI from deploying Mural in global companies [https://www.mural.co/press-releases/mural-delivers-a-495-roi-according-to-forrester-research]. More recently, a 2022 study revealed that SAP achieved a 404 percent return on investment and \$47.3 million in cost savings by using Mural's collaborative intelligence software [https://mural.co/press-releases/sap-achieves-400-percent-roi-from-mural-collaborative-intelligence].

Mural also acquired LUMA Institute, LLC, which is now a wholly-owned subsidiary of Tact, demonstrating strategic expansion [https://mural.co/]. These metrics underscore Mural's robust financial health and its ability to drive substantial value for enterprise clients, streamlining product workflows, accelerating sales, and defining marketing strategies.

Partnerships

Mural Partnerships, Clients and Vendors

Mural.co, a leading AI-powered visual workspace, maintains a robust ecosystem through strategic partnerships, a diverse client base, and extensive technology integrations. A cornerstone of its strategy is a deep partnership with Microsoft, culminating in Mural being named Microsoft's 2022 Partner of the Year for Microsoft Teams Apps and Solutions [https://www.mural.co/partners/microsoft]. This collaboration enables seamless integration within the Microsoft 365 ecosystem, allowing teams to embed Mural directly into Microsoft Teams channels, chats, and meetings, enhancing hybrid and remote collaboration [https://www.mural.co/partners/microsoft/teams]. Furthermore, Mural is among the initial third-party integrations for Microsoft 365 Copilot, offering AI-powered summarization of mural canvases and streamlined access to murals and templates through the Copilot agent [https://www.mural.co/integrations/microsoft-copilot].

Beyond Microsoft, Mural offers a wide array of integrations to connect with popular enterprise tools. These include two-way sync with Asana for project tracking, linking and embedding with Confluence, and integration with Azure DevOps [https://www.mural.co/integrations]. Other notable integrations facilitate agile workflows with Rally (CA Agile), sales and CRM functions with Salesforce, and task management with Microsoft Planner [https://www.mural.co/integrations/figma]. The company also provides Public & Enterprise APIs for developers, allowing for custom integrations and extensions of Mural's functionality across various tech stacks and products [https://www.mural.co/api].

Mural serves a significant roster of enterprise clients across various industries, demonstrating its versatility in driving innovation and collaboration at scale. Key clients include SAP SE, which leverages Mural for design thinking and boosting sales efficiency [https://www.mural.co/case-studies/sap], and HPE, which has accelerated its customer-obsessed innovation culture using Mural in conjunction with the LUMA System™ [https://www.mural.co/case-studies/pearson]. Additionally, Capco Digital selected Mural as a digital workspace and project hub for creative collaboration in highly regulated environments [https://www.mural.co/case-studies/capco]. Even organizations like Pearson, in partnership with Save the Children, have utilized Mural for complex, multi-national initiatives focused on improving educational outcomes [https://www.mural.co/case-studies/pearson].

Events

Mural Event Participations

Mural (mural.co) actively engages with its community and industry through a diverse range of events, focusing on fostering collaboration, innovation, and the future of work. These events include exclusive industry gatherings designed to connect leaders who leverage co-creation to solve complex challenges and facilitate cross-functional alignment. Such specialized events aim to provide expert insights and strategies for breaking down silos and accelerating results across teams [mural.co/resources/events].

Mural also hosts and participates in significant conferences, like the Pavilion GTM 2025 in Washington D.C., a three-day event where the company will co-host discussions on the "art of collaboration" [mural.co/resources/events/pavilion-gtm-2025]. They also engage in international events such as "The Art of Collaboration" in London, focusing on AI-driven leadership, and a "Mural + LUMA Workshop" in Barcelona, indicating a global reach in their event participation [mural.co/resources/events/the-art-of-collaboration---london], [mural.co/resources/events/mural-luma-workshop-barcelona]. Furthermore, Mural has been a platinum sponsor at events like Gartner’s Digital Workplace Summit, where they offer insights into streamlining workflows and simplifying teamwork [mural.co/events/gartner-digital-workplace-summit].

A significant part of Mural's engagement strategy involves a robust program of webinars, available both live and on-demand, covering a wide array of topics crucial for modern teams. These include sessions on lead sponsor meetings for critical deals, sales workflows for winning deals, strategic planning in Mural, and marketing masterclasses on conquering campaigns with Mural AI [mural.co/resources/webinars], [mural.co/resources/webinars?64a67ac4_page=2]. Past webinars have covered diverse subjects such as how Coca-Cola collaborates, the power of co-creation with customers, collaboration design, and tackling the common meeting cure, demonstrating Mural's commitment to continuous learning and thought leadership [mural.co/topics/webinar].

Frequently Asked Questions

What does Mural's recent leadership reorganization signal about its strategic direction?

Mural's recent executive leadership changes, including the appointment of Leigh-Margaret Stull as CEO and new C-suite hires for Product, Revenue, Marketing, and Technology, indicate a strong strategic focus on accelerating AI innovation and global market expansion. The new leadership team is tasked with driving Mural's next chapter of growth, particularly in revolutionizing digital collaboration through AI, and reinforcing its commitment to transparency, accountability, and trust in AI development.

What do Mural's hiring patterns suggest about their product roadmap and market focus?

Mural's active recruitment for roles enhancing AI capabilities, product development, and customer success signals a strong investment in its core AI-powered visual workspace and its enterprise user base. The company's consistent hiring across R&D, sales, marketing, and design indicates a strategic focus on empowering teams to design smarter and iterate faster, aligning with its goal to support effective collaboration for enterprises.

Is Mural's financial trajectory a turnaround or a warning sign?

Mural's financial trajectory is a positive indicator of robust growth, not a warning sign. The company secured significant funding rounds, including a $50 million Series C that valued it at $2 billion in 2021. This, alongside consistent high revenue growth rates (e.g., 3x year-over-year in Q2 2020) and inclusion in lists like the Deloitte Technology Fast 500, points to strong financial health and market leadership.

What does Mural's focus on 'co-creation' in its events strategy mean for its market positioning?

Mural's emphasis on 'co-creation' in its event strategy, through industry gatherings and workshops like 'The Art of Collaboration', signals a strong market positioning as a leader in facilitated, interactive problem-solving. This focus aims to connect leaders, break down silos, and accelerate results, highlighting Mural's platform as essential for collaborative innovation rather than just a basic digital whiteboard.

How does Mural's partnership with Microsoft 365 Copilot impact its competitive standing in the AI collaboration space?

Mural's partnership with Microsoft 365 Copilot, being among the initial third-party integrations, significantly enhances its competitive standing in the AI collaboration space. This integration allows for AI-powered summarization of canvases and streamlined access to murals and templates via Copilot, deepening its embedding within enterprise workflows and potentially attracting Microsoft ecosystem users seeking advanced visual collaboration with AI assistance.

What distinguishes Mural's offering from direct competitors like Miro and Figma?

Mural differentiates itself from Miro through its extensive template library and AI-powered visual workspace for strategic alignment, while Miro is often noted for broader versatility and a larger ecosystem. Compared to Figma, which specializes in UI/UX design collaboration, Mural offers a broader visual platform for general team collaboration, brainstorming, and strategic planning across various departments.

What does Mural's acquisition of LUMA Institute signify for its enterprise service offerings?

Mural's acquisition of LUMA Institute, LLC, now a wholly-owned subsidiary, signifies a strategic expansion of its enterprise service offerings, particularly in professional services. This move enhances Mural's ability to support enterprise-level innovation and problem-solving at scale through structured methodologies, as evidenced by its LUMA System and Mural Accelerate programs for clients.

What is the implied shift in target audience or use cases from Mural's varied webinar topics?

Mural's diverse webinar topics, ranging from lead sponsor meetings and sales workflows to strategic planning and marketing masterclasses with AI, imply a broad target audience and varied use cases extending beyond simple brainstorming. This indicates a strategic effort to position Mural as a comprehensive tool for end-to-end business processes, from sales and marketing to strategic planning and customer co-creation, across different organizational functions.

How do Mural's client ROI figures, such as SAP's 404% ROI, position it against alternatives?

Mural's client ROI figures, like SAP's reported 404% ROI and $47.3 million in cost savings, strongly position it as a high-value solution against alternatives. These metrics demonstrate Mural's ability to deliver significant financial returns and tangible business impact, highlighting its collaborative intelligence software as a cost-saving and efficiency-boosting tool for large enterprises.

What do Mural's tiered pricing plans and recent enterprise plan evolution suggest about its market strategy?

Mural's tiered pricing structure, from a Free plan to Enterprise solutions with evolved member pricing, suggests a market strategy aimed at capturing a broad customer base while securing high-value enterprise clients. The emphasis on enhanced security, compliance, and expert guidance for Enterprise customers indicates a focus on meeting the complex needs of large organizations and highly-regulated industries, reinforcing its position as an enterprise-grade solution.

What does Mural's 'remote-first' company model signify for its product development and internal culture?

Mural's 'remote-first' company model signifies that its internal culture and product development are deeply intertwined with its own offerings. Operating as a distributed team for over a decade, Mural leverages its product for seamless global collaboration, reinforcing its commitment to fostering creativity and engaging meetings. This approach allows it to hire diverse talent globally and continuously validate its product's effectiveness for remote work.

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