Race Roster Competitive Intelligence & Landscape

Race Roster (raceroster.com) is a comprehensive event management platform specializing in endurance events. Founded in May 2012 by a group of friends with a passion for running, technology, and event management, the company was created to address the significant need for improved technology within the running industry [raceroster.com/about]. Their core mission is to empower event organizers to manage outstanding events on a secure platform, built by a dedicated team that deeply understands the industry [raceroster.com]. As of September 5, 2024, Race Roster is part of the ASICS companies, allowing them to operate and have an impact across various global regions [raceroster.com/legal/race-roster-asics-companies].

Race Roster provides a full suite of products and solutions designed to support events from start to finish, catering to various roles within the event ecosystem. Their offerings include robust registration tools for a smooth and secure participant experience, powerful fundraising features to inspire community giving, innovative solutions for virtual events, and an onsite app for hassle-free check-ins and last-minute registrations [raceroster.com]. Additionally, they offer integrated timing tools for seamless and accurate results display, and a comprehensive CRM (Customer Relationship Management) system to provide organizers with valuable insights [raceroster.com]. These tools are continuously developed by listening to customer needs and the evolving demands of the event industry [raceroster.com/go/why-race-roster].

Race Roster's primary target market includes event organizers, fundraising coordinators, and timers involved in running and other endurance events [raceroster.com]. They serve some of the biggest events across the world, enabling participants to find their next adventure through the platform [raceroster.com]. The company prides itself on building and supporting excellent technology that solves organizer problems and improves race day experiences globally [raceroster.com/careers]. They emphasize a strong partnership approach, with their customer success team available seven days a week to assist organizers and participants with troubleshooting, analysis, and strategy development [raceroster.com/contact].

Since its inception, Race Roster has partnered with over 4,000 organizers to help them grow, manage, and execute successful race events [raceroster.com/about]. The platform is owned and operated by Race Roster North America Corporation [raceroster.com/legal/privacy-policy]. Their commitment to improving the participant experience extends to strategic partnerships, which can be easily activated within an organizer's dashboard [raceroster.com/articles/great-partnerships-to-improve-your-participant-experience].

Race Roster (raceroster.com) provides a comprehensive event management platform designed for endurance events, offering a suite of tools that go "beyond registration" to support organizers from start to finish. The platform aims to streamline operations, enhance participant experiences, and boost fundraising efforts. Key offerings include robust registration and secure payment processing with mobile-friendly forms, flexible participant and team management, and advanced CRM capabilities. The CRM provides a "single view of the customer" by consolidating participant data across events, enabling personalized experiences and targeted marketing campaigns through features like loyalty identification and bulk tagging [https://raceroster.com/products/crm][https://raceroster.com/articles/2025-race-roster-year-in-review].

Race Roster empowers event organizers with a full array of features to manage their events effectively. These include custom-branded mobile forms, multi-language support, high security standards (PCI compliant), and various gifting tools. For pre-event logistics, it offers post-registration merchandise stores, customizable waivers, and detailed bib management. Event organizers can also implement diverse pricing strategies such as Fixed, Scheduled (tiered), and Block pricing, alongside powerful promotion and discounting strategies [https://raceroster.com/features][https://raceroster.com/features/pricing-strategies]. Marketing efforts are supported by free email campaign tools and pre-configured templates, helping organizers save on marketing expenses [https://raceroster.com/pricing].

Race Roster also provides solutions for specific roles within event management, including Timers with seamless and accurate tools for displaying results, and Fundraising coordinators with powerful features to maximize charitable contributions. For onsite operations, the platform offers an Onsite App for hassle-free check-ins, last-minute registrations, and real-time bib assignment management. Virtual events are also catered for with engaging participant experiences. While specific pricing tiers or recent pricing changes are not detailed on the provided pages, Race Roster emphasizes helping customers "save money," "win back time," and "make money" through its integrated platform, encouraging potential clients to "request a demo" to explore how their tools can assist in creating and managing events [https://raceroster.com/][https://raceroster.com/pricing].

Race Roster (raceroster.com) exhibits a consistent focus on growth and employee satisfaction, with no indications of layoffs. The company's career page highlights a commitment to building, supporting, and selling excellent technology, driven by a passion for improving race day experiences [raceroster.com/careers]. Employees express positive sentiments about their work environment, suggesting a culture that motivates personal and professional development [raceroster.com/careers]. This emphasis on employee well-being and a strong team culture is further evidenced by instances like surprising staff with Apple Watches, fostering a sense of appreciation and camaraderie [raceroster.com/articles/race-roster-surprises-staff-with-apple-watches].

A key area of growth for Race Roster has been its Customer Success team. This team has been expanding rapidly, indicating a strategic investment in client support and participant experience [raceroster.com/articles/fast-service-fast-people]. The company prides itself on quick response times and dedication to its customers, suggesting that hiring in this department directly supports their mission of being a reliable partner for event organizers [raceroster.com/articles/fast-service-fast-people]. This aligns with their overall objective to provide seamless and accurate solutions for timers, innovative tools for event organizers, and powerful features for fundraising coordinators [raceroster.com].

The continuous expansion of the Customer Success team, coupled with a lack of any reported layoffs, signals a healthy and expanding company.

Race Roster strategically hires to enhance its service offerings and solidify its position as a comprehensive platform for endurance event management, from registration and fundraising to timing and virtual events [raceroster.com/go/why-race-roster]. Their hiring patterns underscore a proactive approach to meeting the evolving needs of event organizers and participants, ensuring a robust support system and a feature-rich platform.

Race Roster has established itself as a significant player in the event management technology sector, founded in May 2012 by a group of friends passionate about running, technology, and event management. The company was created to address the need for better technology in the running industry after the founders organized their own 10K event in 2010 [https://raceroster.com/about]. Since its inception, Race Roster has partnered with over 4,000 organizers globally to facilitate the growth, management, and execution of various race day events [https://raceroster.com/about].

Financially, Race Roster offers robust tools to help event organizers manage their revenue and expenses effectively. The platform provides detailed financial reporting, including event payout/remittance reports and new financial reports that offer transaction-level transparency on payments, charges, and adjustments & fees [https://help.raceroster.com/en-us/knowledge-base/how-do-i-find-the-event-payout-/-remittance-reports][https://raceroster.com/articles/beta-release-introducing-3-new-financial-reports-payments-charges-and-adjustments-fees]. These features are designed to simplify financial reconciliation, build trust with stakeholders, and facilitate easy export of accountant-ready files [https://raceroster.com/articles/beta-release-introducing-3-new-financial-reports-payments-charges-and-adjustments-fees]. Organizers can also add funds to their event balance to cover refunds or other expenses, ensuring smooth financial operations [https://help.raceroster.com/en-us/knowledge-base/how-do-i-add-funds-and-top-up-my-event-balance].

Race Roster has demonstrated strategic growth through acquisition and integration into larger corporate structures. On March 4, 2019, Race Roster acquired RunScore from RunTime Software, LLC, ensuring a future path for the dependable race scoring platform [https://raceroster.com/articles/race-roster-teams-up-with-alan-jones-to-fund-and-support-the-future-of-runscore]. This acquisition bolstered their suite of timing tools, which are crucial for seamless and accurate results display [https://raceroster.com/]. More broadly, Race Roster is part of the ASICS Digital family of companies as of September 5, 2024, indicating a significant M&A event where ASICS Digital now oversees Race Roster's operations globally [https://raceroster.com/legal/race-roster-asics-companies][https://asicsdigital.com/]. This integration positions Race Roster within a larger digital innovation ecosystem, leveraging ASICS Digital's industry-leading solutions.

Race Roster (raceroster.com) actively engages with the endurance event industry by sponsoring, hosting, and participating in key conferences, summits, and webinars. The company is a prominent figure at The Running Event (TRE), where it presents the Race Director Summit. This summit, an integral part of TRE's educational program, provides endurance event organizers and race directors with essential strategies, tools, and insights.

Race Roster hosted the inaugural Race Director Summit in 2024 at the Austin Convention Center, and it is slated to return for The Running Event 2025 in San Antonio, continuing its partnership with TRE to support the running community [raceroster.com/major-releases/race-roster-the-running-event-2024-announce-new-race-director-summit].

Beyond The Running Event, Race Roster is a significant partner for other industry-specific gatherings. The company has been the proud title sponsor of the Running USA Industry Conferences for both 2020 and 2021, demonstrating its commitment to supporting educational content and networking opportunities within the endurance sector [raceroster.com/articles/race-roster-is-the-proud-title-sponsor-of-the-2020-2021-running-usa-industry-conferences]. Additionally, Race Roster hosts the National Race Director Summit in collaboration with Athletics Ontario, an event that brings together race directors and influencers to discuss best practices in event hosting, marketing, management, safety, and execution. This summit has been held at the Centennial College Event Centre in 2025 and is scheduled again for 2026 [raceroster.com/events/2025/97477/national-race-director-summit].

Race Roster also extends its educational outreach through various webinar series. In 2023, the company supported the US Trail Running Conference - Webinar Series, which provided specific content for race directors in partnership with the American Trail Running Association (ATRA) [raceroster.com/events/2023/72421/2023-us-trail-running-conference-webinar-series]. Furthermore, Race Roster promoted webinars focused on business growth, such as