Rainforest Competitive Intelligence & Landscape

Rainforest provides a comprehensive suite of features designed to help these platforms drive more payment volume at higher margins, all while minimizing risk and compliance burdens [rainforestpay.com].

Rainforest offers a robust product that enables SaaS platforms to facilitate payments from users to their customers through various methods, including card, PayPal, Venmo, PayPal Pay Later, ACH, and Apple Pay [rainforestpay.com]. Their services include real-time merchant onboarding, next-day funding, embedded reporting and chargebacks, and full compliance and risk management. This encompasses merchant onboarding, KYC, fraud monitoring, and PCI compliance. A key differentiator is their Component Studio, offering white-labeled, low-code components that allow platforms to embed payments processing quickly, often in days rather than months, accelerating time to revenue [rainforestpay.com].

Founded by Joshua Silver, who previously built and successfully exited Patientco, Rainforest emerged from the consistent need for software companies to embed payments and financial services effectively [rainforestpay.com/blog/why-i-started-rainforest]. The company's leadership team brings over two decades of combined experience in payments and SaaS, aiming to solve problems they themselves encountered [rainforestpay.com/our-expertise].

Rainforest has seen significant growth, with a $20M Series A and a subsequent $29M Series B round, demonstrating over 10x revenue growth fueled by billions of dollars in live processing volume [rainforestpay.com/blog/rainforest-accelerates-growth-with-20m-series-a, rainforestpay.com/blog/rainforest-accelerates-expansion-with-29m-series-b]. The company emphasizes a strong developer experience, providing a robust API, detailed guides, end-to-end sandbox testing, and real-time API logs [rainforestpay.com].

Headquartered in the US, as indicated by its domain and operations, Rainforest Pay, Inc. operates with a commitment to quality and a competitive spirit, fostering innovation and customer success [rainforestpay.com/careers, rainforestpay.com/contact]. The company's unique approach focuses on allowing platforms to maintain full ownership of customer relationships, experience, contracts, sell price, and data, ensuring greater control and flexibility for its clients [rainforestpay.com].

Rainforest employs a transparent, pre-negotiated interchange-plus pricing model for its services https://www.rainforestpay.com/pricing. This model is also known as IC+, Cost Plus, or Passthrough-Plus https://www.rainforestpay.com/blog/embedded-payments-pricing-essentials. Under this structure, platforms pay interchange and DFA (Dues and Assessments) at passthrough, plus a buy-rate percentage. For card transactions, the percentage varies based on monthly dollar volume: 0.30% for volumes between $0m and $5m, 0.25% for $5m to $15m, and presumably lower for higher volumes https://www.rainforestpay.com/pricing.

Rainforest emphasizes this model as a way to reduce costs compared to flat-rate pricing, as it avoids revenue splits and offers clear cost savings https://www.rainforestpay.com/pricing.

Regarding pricing configurations, Rainforest utilizes Merchant Billing Profiles to define the fees and rates applied to each merchant https://docs.rainforestpay.com/docs/merchant-billing-profiles. A billing profile must be configured before a merchant can be created. Platforms can manage these profiles through the Rainforest Platform Portal, and there's a default billing profile that's assigned if no specific one is chosen during merchant creation via API or the Portal https://docs.rainforestpay.com/v2023-12-01/docs/merchant-billing-profiles. Additionally, Rainforest supports dynamic payment billing fees, allowing platforms to override the merchant's billing profile for individual payins and refunds, which is useful for complex billing scenarios https://docs.rainforestpay.com/docs/dynamic-payment-billing-fees. The company provides an ROI Calculator to help potential clients understand their potential growth and cost savings by integrating Rainforest's payment processing into their platform https://www.rainforestpay.com/.

With Rainforest securing $29 million in Series B funding, the company is poised for continued investment in optimization and further team expansion, specifically seeking payments and vertical SaaS experts [rainforestpay.com/blog/rainforest-accelerates-expansion-with-29m-series-b]. Their careers page highlights a culture of competition and a focus on quality, particularly crucial in the payments industry where accuracy is paramount [rainforestpay.com/careers]. They are keen to attract individuals who want to

Following its seed round, Rainforest secured a $20 million Series A round led by Matrix Partners, with continued support from existing investors such as Accel, Infinity Ventures, BoxGroup, The Fintech Fund, Tech Square Ventures, and Ardent Venture Partners [https://www.rainforestpay.com/blog/rainforest-accelerates-growth-with-20m-series-a]. This substantial investment underscored confidence in Rainforest's unique payfac-as-a-service model, designed to help vertical SaaS platforms drive payments volume, optimize margins, and maximize revenue without the complexities of risk or compliance [https://rainforestpay.com/].

Rainforest continued its rapid financial expansion by closing a $29 million Series B round led by Matrix Partners and Infinity Ventures, with additional participation from Accel and Tech Square Ventures [https://www.rainforestpay.com/blog/rainforest-accelerates-expansion-with-29m-series-b]. This Series B funding announcement highlighted a remarkable achievement: Rainforest had experienced over 10x revenue growth since its Series A round the previous year, fueled by billions of dollars in live processing volume [https://www.rainforestpay.com/blog/rainforest-accelerates-expansion-with-29m-series-b]. The company's consistent ability to attract significant investment and achieve substantial revenue increases firmly establishes its strong financial health and promising trajectory in the embedded payments market.

Further demonstrating its collaborative spirit and focus on cutting-edge payment solutions, Rainforest has forged strategic alliances that are highlighted through its content. A significant collaboration featured on "The Payments Strategy Show" is "Rainforest + PayPal: The future of embedded payments with Taira Hall" [https://www.rainforestpay.com/blog/rainforest-paypal-the-future-of-embedded-payments-with-taira-hall]. This collaboration, launched on March 4, 2026, showcases a new embedded payments integration designed to enhance checkout conversion for vertical SaaS platforms by incorporating trusted payment methods like PayPal. This partnership, and the subsequent discussion, underscores Rainforest's dedication to integrating widely recognized payment options and expanding payment volume for its clients.

While specific details about traditional event participations like trade shows or conferences are not explicitly detailed on their public site, Rainforest's online presence through its blog and "Platform Spotlight" [https://rainforestpay.com/platform-spotlight] section acts as a virtual showcase for its expertise and client success stories. The "Platform Spotlight" features testimonials from partners like Drew Mercer, CEO & Co-founder of Payground, illustrating the deep client partnerships and the impact Rainforest has on improving payment strategies. This approach suggests a focus on digital engagement and content marketing to reach and educate its target audience of Vertical SaaS platforms and developers.