RawData Competitive Intelligence & Landscape

RawData (agrawdata.com) is a specialized agricultural software company based in Spain, founded in 2018. It offers a comprehensive 360º platform designed to digitalize farm management, connecting field operations with office administration. The company's mission is to transform field data into actionable decisions, aiming to enhance efficiency and sustainability within the agricultural sector. Their team comprises over 20 professionals, including agronomists and developers, united by a commitment to improving agricultural management through technology [https://agrawdata.com/quienes-somos/].

RawData provides a suite of core products and services tailored for the agricultural industry. Key offerings include a Digital Field Notebook for recording treatments, costs, and tasks while ensuring compliance with ministerial regulations [https://agrawdata.com/]. It also features robust HR Management in the Field, enabling control over worker hours, identity verification (including facial recognition), and offline capabilities, crucial for labor inspections [https://agrawdata.com/]. Additionally, RawData offers Productivity Control to measure individual and team output in real-time, Document Management and Digital Signatures for contracts and payroll, and Supplier Loyalty tools [https://agrawdata.com/]. The platform also assists with Accumulated Phytosanitary and Fertilizer Control and provides calculations for Water and Carbon Footprint to aid in ISO certifications [https://agrawdata.com/].

The target market for RawData includes agricultural companies, cooperatives, and agricultural employment agencies seeking to centralize and digitalize their operations [https://agrawdata.com/en/time-control-for-agriculture-2/]. The platform helps clients move from paper-based systems to real-time traceability, leading to significant savings and increased productivity. For example, customers have reported saving over 400,000€ in fines by improving identity verification and control, and increasing field productivity by 25% [https://agrawdata.com/]. The company measures its success by the real impact it creates for its customers, with over 28,000 users and more than 57,000 plots created on the platform [https://agrawdata.com/en/rawdata-team/].

RawData offers flexible and scalable pricing solutions, adapted to the size and specific needs of each farm, allowing customers to choose between Field Management, HR modules, or a combination of both [https://agrawdata.com/en/prices/]. They emphasize customer support, with 24/7 technical assistance available to resolve field issues [https://agrawdata.com/]. The company's comprehensive solution helps agricultural businesses manage plots, workers, and profitability with real data, integrating with existing ERPs and other digital solutions for total control of production costs and compliance [https://agrawdata.com/en/producing-companies/].

RawData (agrawdata.com) offers a comprehensive 360º platform designed for agricultural management, connecting field operations with office administration to enable data-driven decision-making. The software streamlines the management of plots, workers, and profitability for farms. Its pricing structure is flexible and scalable, adapting to the specific size of each farm, its equipment, and the functionalities required [agrawdata.com/en/prices/]. Customers can choose primary modules like Field Management or HR, or combine both for an All-in-One solution, with services starting from 43€/month and including a 2-month money-back guarantee [agrawdata.com/en/].

RawData provides a suite of features including a Digital Agricultural Field Notebook for paperless compliance with Ministry regulations, recording treatments, costs, and tasks with automatic ERP synchronization [agrawdata.com/en/]. It also offers HR Management in the Field, controlling worker hours with identity verification and offline capabilities, ready for labor inspections [agrawdata.com/en/]. New features include Productivity Control, which tracks individual and team output in real-time, enabling informed decisions [agrawdata.com/en/]. Other modules encompass Document Management and Digital Signature for legal signing of contracts and payroll from the field [agrawdata.com/en/document-management-and-digital-signature-for-the-agricultural-sector-3/], Field Signings for real-time worker traceability [agrawdata.com/en/], Supplier Loyalty for managing partner communications [agrawdata.com/en/supplier-loyalty-2/], Accumulated for phytosanitary and fertilizer levels [agrawdata.com/en/], and Water and Carbon Footprint Calculations for ISO certifications [agrawdata.com/en/]. Many advanced features, like Productivity Control, Document Management, Field Signings, and Supplier Loyalty, are available for a free trial [agrawdata.com/en/].

For businesses seeking digital transformation, RawData offers services through the Spanish Government's Kit Consulting aid program, providing up to €24,000 for SMEs. The amount of aid depends on the company size, with specific support for businesses with 100 to 250 employees [agrawdata.com/en/digital-kit-2/]. This service includes Business Process Consulting to help companies effectively plan and execute their digital strategies.

RawData emphasizes its expertise in fine-tuning digital solutions, organizing data, and customizing tools to meet specific needs, ensuring total control of production costs and compliance with quality regulations, and integrating with existing ERP and other digital solutions [agrawdata.com/en/producing-companies/].

RawData (agrawdata.com) is actively expanding its team, signaling robust growth and a strategic focus on enhancing its agricultural management software and human resources solutions. The company is composed of a dedicated team of over 20 professionals, including agricultural engineers and developers, who have been committed since 2018 to improving agricultural management through digital technology and agronomic expertise [https://agrawdata.com/quienes-somos/].

Recent hiring trends at RawData indicate a demand for specialized roles in various key areas. The company has open vacancies, which can be found on LinkedIn, for positions related to agricultural technical management, digital field notebooks, meteorology (coming soon), agricultural HR management, time control and clocking, digital signature and certified SMS, supplier management, environmental calculations, and data space kits [https://agrawdata.com/trabaja-con-nosotros/]. This diverse range of openings reflects RawData's comprehensive approach to offering a 360º platform that connects field operations with office management, encompassing everything from plot and worker management to profitability tracking [https://agrawdata.com/].

While no information suggests layoffs, RawData's continuous recruitment and development efforts underscore its commitment to innovation and customer support. The company emphasizes its expert team's role in providing specialized assistance, including dedicated agricultural engineers for clients and comprehensive training for client teams [https://agrawdata.com/rawdata-lab/]. Furthermore, RawData collaborates with temporary employment agencies, offering digital solutions specifically for agricultural temporary employment, which includes preventing identity theft, digitizing work reports, and managing time control and productivity [https://agrawdata.com/en/agricultural-etts/]. These hiring patterns and partnerships signal RawData's strategic intent to solidify its position as a leading provider of agricultural software, offering both advanced technological solutions and specialized human expertise.

RawData, established in 2018, specializes in agricultural software, offering a 360-degree platform for farm management, HR, and field operations to enhance profitability through real-time data. While specific revenue figures are not explicitly disclosed, the company's pricing model, starting from 43€/month with discounts for annual contracts, indicates a subscription-based revenue stream. The cost is determined by the chosen modules and the scale of operation, including the number of active plots or workers. This flexible pricing structure suggests a focus on scalability and catering to diverse agricultural businesses.

Since its inception in 2018, RawData has demonstrated significant growth, as evidenced by its key metrics. The company boasts over 28,000 users and manages 1,342,866 individuals globally, with 57,143 plots created in the current year. Over 250 companies trust RawData for their agricultural management needs. These numbers highlight a strong adoption rate and a growing client base, underscoring the company's financial health and market penetration within the agricultural technology sector. The company's emphasis on customer impact and continuous development of new digital solutions further points to a sustainable business model.

While specific details regarding fundraising rounds, valuations, or mergers and acquisitions are not available, RawData's consistent growth in user numbers and client base suggests a self-sustaining or strategically funded operation. The company is actively expanding its team, indicating ongoing investment in human capital and product development. Their commitment to providing an

RawData actively engages with the agricultural community through a variety of webinars and events, demonstrating its commitment to fostering innovation and addressing sector-specific challenges. These gatherings serve as crucial platforms for sharing insights into agricultural software, HR management, and digital field notebooks, connecting technological solutions with the evolving needs of food production [https://agrawdata.com/en/press-2/]. The company's event strategy emphasizes providing valuable content, ranging from regulatory updates and data protection to new developments in agricultural technology.

Among the notable events hosted by RawData are webinars focused on practical applications and benefits for agricultural businesses. For instance, a webinar titled "Improve productivity in the field and in the warehouse" provided attendees with strategies to measure and enhance productivity, control worker performance, analyze real-time data, and showcased real-world client success stories where productivity improved by up to 40% in harvesting operations [https://agrawdata.com/webinars_eventos/]. Another significant online event covered the Kit Digital and Kit Consulting programs, explaining how Spanish SMEs can leverage these public aids for business digitalization [https://agrawdata.com/webinar_grabado_kit_digital/].

RawData also participates in and organizes in-person events to engage directly with the agricultural sector. An example is the "Taller Clientes Febrero 2026" and their involvement in events like FRUTUX 2a EDICIÓN, which focused on digitalization in the fruit sector, featuring discussions on innovation, successful digital transformation cases, and the impact of agrotech from the RawData team [https://agrawdata.com/frutux-2a-edicion-rawdata-ct/]. Furthermore, RawData plans to participate in CITRUX 2026, a key digital agriculture event in Valencia, highlighting its ongoing presence at important industry gatherings [https://agrawdata.com/]. These participations underscore RawData's dedication to leading the conversation on agricultural innovation and digital transformation.