Red Sift Competitive Intelligence & Landscape

Red Sift (redsift.com) is a leading cybersecurity company established in 2016 [Source: https://redsift.com/guides/email-security-guide/why-choose-red-sift] with a mission to create a fundamentally safer internet through proactive security measures [Source: https://redsift.com/]. The company specializes in helping security and IT teams implement essential security protocols like DMARC, SPF, DKIM, and TLS [Source: https://redsift.com/]. Red Sift is dedicated to democratizing technology crucial for strengthening cloud email security and safeguarding brands against impersonation [Source: https://blog.redsift.com/news/red-sift-closes-54-million-series-b-funding/]. Their commitment extends to sustainability, operating as a carbon-neutral cybersecurity company [Source: https://redsift.com/sustainability].

The core offering from Red Sift is the Red Sift Pulse Platform [Source: https://redsift.com/pulse-platform], an integrated cloud email and brand protection platform [Source: https://blog.redsift.com/news/red-sift-closes-54-million-series-b-funding/]. This platform unites internet-scale cybersecurity intelligence, powerful AI, and interconnected applications to protect emails, domains, and public-facing assets [Source: https://redsift.com/pulse-platform]. Key products within the platform include OnDMARC, which protects against phishing and BEC attacks by simplifying DMARC, DKIM, and SPF configuration [Source: https://redsift.com/pulse-platform], and Brand Trust, designed to combat brand abuse, fraud, and lookalike attacks [Source: https://blog.redsift.com/get-in-touch/]. Additionally, Red Sift Radar Lite offers fast security scans, while Radar Pro provides automated investigation and problem-solving [Source: https://redsift.com/].

Red Sift targets a broad market, serving over 1,200+ security teams globally, including notable clients like Save the Children, Wise (formerly TransferWise), Bitcoin.com, ZoomInfo, TalkTalk, and Holland & Barrett [Source: https://redsift.com/]. These organizations leverage Red Sift's solutions to secure their global domains, optimize email deliverability, and protect against sophisticated phishing campaigns [Source: https://redsift.com/]. The company's value proposition centers on empowering businesses to fix vulnerabilities in their cyber infrastructure through automated, cloud-based security solutions [Source: https://redsift.com/guides/email-security-guide/why-choose-red-sift]. Red Sift also emphasizes strong risk assessment for its third-party relationships to ensure data protection [Source: https://redsift.com/legal/subprocessors].

Red Sift provides a comprehensive suite of cybersecurity products designed to help security and IT teams enhance their email, domain, and web security. Their offerings are built around embracing essential security protocols such as DMARC, SPF, DKIM, and TLS. A cornerstone of their product line is OnDMARC, an automated DMARC application that simplifies the implementation and management of these protocols.

OnDMARC helps businesses protect their email communications from vendor fraud, account takeovers, and email spoofing, with customers typically reaching DMARC enforcement within 6-8 weeks, significantly faster than the industry average of 12-20 weeks.

Red Sift OnDMARC offers a competitive pricing structure, starting from around $9.00 to $9.99 per month. This tier includes automated implementation, award-winning expert support, comprehensive brand protection, and support for features like BIMI (Brand Indicators for Message Identification) and MTA-STS.

Red Sift also provides a free tier or trial for OnDMARC, allowing users to perform a free DMARC, SPF, and DKIM check using their business email. This free offering serves as an entry point for businesses to evaluate their current email security posture before committing to a paid plan. They also offer Radar Lite for fast security scans and Radar Pro for automated investigation and problem-solving, available on the Red Sift Platform.

Beyond OnDMARC, Red Sift extends its product portfolio with solutions like Radar and Red Sift ASM (Attack Surface Monitoring).

Radar integrates internet-scale intelligence, security expertise, and the power of an LLM to provide actionable insights for closing security gaps, potentially saving organizations significant costs.

Red Sift ASM is designed to simplify attack surface monitoring, helping organizations discover and inventory their external-facing and cloud assets, and continuously monitor them for misconfigurations.

Red Sift emphasizes ease of use, quality of support, and meeting client requirements, boasting high satisfaction ratings among its users and is recognized as a DMARC Leader on G2.

Red Sift is actively expanding its global footprint, indicating a strong growth trajectory without any reported layoffs. A key strategic move was the appointment of Chuck Swenberg as SVP of Strategy, specifically to lead the company's North American expansion, establishing new operational centers in San Francisco, CA, and Austin, TX [redsift.com/blog/red-sift-hires-industry-veteran-chuck-swenberg]. This hiring trend signals Red Sift's commitment to scaling its client base and strengthening its presence in critical markets, particularly as it serves over 1,200 security teams globally [redsift.com/].

The company emphasizes its ability to support growth, with clients like ZoomInfo highlighting how Red Sift's OnDMARC platform allows them to "scale and grow effectively as we add more employees and complete more acquisitions without worrying about shadow IT" [redsift.com/]. This suggests that Red Sift not only aids its clients in managing expansion but also likely applies similar principles internally to support its own growth. The company is a global organization, supported by a diverse team across 15 countries [blog.redsift.com/news/red-sift-now-offered-through-guidepoint-security-in-new-partnership/].

Red Sift's hiring patterns also reflect its strategic focus on innovation and market leadership. The company is actively developing and integrating AI capabilities to enhance its security offerings, empowering security teams to pre-empt cyberattacks [redsift.com/innovation/ai]. This push towards advanced technology, including Generative AI for defenders, suggests a need for talent in areas like AI, cybersecurity intelligence, and platform development. The emphasis on sustainability, with an annual progress report and team contributions, further indicates a company culture focused on long-term growth and responsible business practices [redsift.com/sustainability].

Red Sift has demonstrated strong financial growth, achieving a remarkable 389% revenue increase over three years, which led to its recognition on Deloitte's 2023 EMEA Fast 500 list [https://redsift.com/blog/red-sift-recognized-on-deloittes-emea-fast-500-list]. Earlier, in 2018, Red Sift was identified as the UK's 24th fastest-growing company, boasting an impressive 1,665% revenue growth since that year [https://blog.redsift.com/news/red-sift-is-officially-the-uks-24th-fastest-growing-company/]. This substantial growth highlights the company's expanding market presence and its successful strategy in the cybersecurity sector.

In terms of fundraising, Red Sift has successfully completed multiple rounds of investment. In September 2019, the company announced an $8.8 million Series A funding round. This investment was led by research-led VC MMC Ventures, with participation from new investor In-Q-Tel, Inc. (IQT), and existing investors White Star Capital and Oxford Capital [https://redsift.com/blog/red-sift-announces-series-a]. This funding was aimed at accelerating the delivery of intelligent threat detection and expanding operations.

More recently, Red Sift secured a substantial $54 million in Series B funding, led by Highland Europe [https://redsift.com/blog/red-sift-closes-54-million-series-b-funding]. This significant capital injection is intended to further empower businesses to enhance their cloud email security and protect brands from impersonation, reinforcing Red Sift's mission to democratize essential cybersecurity technology. The company also announced the acquisition of ASM innovator Hardenize, further solidifying its market position and expanding its offerings [https://redsift.com/blog/red-sift-recognized-on-deloittes-emea-fast-500-list].

Red Sift actively participates in various events, webinars, and conferences to promote a safer internet through proactive security solutions. They frequently attend prominent industry gatherings such as Cisco Live, with planned attendance in Amsterdam from February 9-13, 2026 [1]. They have also had a presence at Cisco Live 2025 in San Diego, CA [3], and the Cisco Golden West Tech Day in Bellevue, demonstrating their commitment to engaging with partners and showcasing Red Sift Radar for Cisco Domain Protection [5]. These events provide opportunities to connect with security and IT professionals and highlight their expertise in email, domain, and web security.

Red Sift regularly hosts and participates in webinars, offering insights into critical security topics. Notable past webinars include "The future of Active Cyber Defence with Ciaran Martin and Rahul Powar" [1], "Building a Complete Email and Brand Defense" [4], and "Secure your brand with DMARC against email threats" [5]. They also collaborate with other industry leaders, as seen in their "Let’s Encrypt & Red Sift webinar recap: A new era for certificate monitoring," which featured Josh Aas, Executive Director of Let’s Encrypt, alongside Red Sift's CEO Rahul Powar [6]. These online events provide valuable education on topics like DMARC enforcement, brand protection, and certificate monitoring.

Furthermore, Red Sift uses webinars to introduce new innovations, such as the launch briefing for Red Sift Radar, which provided key takeaways on how defenders can harness AI to identify and resolve security issues faster [7, 8]. Their experts, including Billy McDiarmid, have also contributed to community events like the 16th e-Crimes & Cybersecurity Mid-Year Summit education session [8].

Red Sift also engages in collaborative discussions with other companies, as highlighted by their participation in Inbox Monster's webinar, "What’s Next for DMARC: Data & Predictions for a New Era in Email Authentication," which addressed significant changes from Yahoo and Google’s bulk sender requirements [9]. Through these diverse engagements, Red Sift continues to share knowledge and drive advancements in cybersecurity.